essentials of understanding psychology 9 th edition by robert feldman powerpoints by kimberly...

41
Essentials of Essentials of Understanding Psychology Understanding Psychology 9 th Edition By Robert Feldman PowerPoints by Kimberly Foreman Revised for 9th Ed by Cathleen Hunt Copyright McGraw-Hill, Inc. 2011 1

Upload: gregory-hill

Post on 13-Dec-2015

217 views

Category:

Documents


0 download

TRANSCRIPT

Essentials of Essentials of Understanding PsychologyUnderstanding Psychology

9th Edition

By Robert Feldman

PowerPoints by Kimberly Foreman

Revised for 9th Ed by Cathleen Hunt

Copyright McGraw-Hill, Inc. 2011

1

Chapter 3:Chapter 3:Sensation and PerceptionSensation and Perception

Copyright McGraw-Hill, Inc. 2011

2

MODULE 8: Sensing the World Around Us

• What is sensation, and how do psychologists study it?

• What is the relationship between a physical stimulus and the kinds of sensory responses that result from it?

Copyright McGraw-Hill, Inc. 2011

3

MODULE 8:Sensing the World Around Us

• Sensation– Activation of the sense organs by a source of physical energy

• Perception– Sorting out, interpretation, analysis, and integration of stimuli

carried out by the sense organs and brain

Copyright McGraw-Hill, Inc. 2011

4

MODULE 8:Sensing the World Around Us

• Stimulus– Any passing source of physical energy that produces a response

in a sense organ

• Psychophysics– Study of the relationship between the physical aspects of

stimuli and our psychological experience of them

Copyright McGraw-Hill, Inc. 2011

5

Absolute Thresholds: Detecting What’s Out There

• Absolute Threshold– Smallest intensity of a stimulus that must be present for it to be

detected

Copyright McGraw-Hill, Inc. 2011

6

Difference Thresholds: Noticing Distinctions Between Stimuli

• Difference Threshold– Smallest level of added (or reduced) stimulation required to

sense that a change in stimulation has occurred • Just noticeable difference

• Weber’s law

– Just noticeable difference is a constant proportion of the intensity of an initial stimulus

Copyright McGraw-Hill, Inc. 2011

7

Sensory Adaptation:Turning Down Our Responses

• Adaptation– An adjustment in sensory capacity after prolonged exposure to

unchanging stimuli

Copyright McGraw-Hill, Inc. 2011

8

MODULE 9: Vision: Shedding Light on the Eye

• What basic processes underlie the sense of vision?

• How do we see colors?

Copyright McGraw-Hill, Inc. 2011

9

Basic Cells of the Eye

Copyright McGraw-Hill, Inc. 2011

10

Illuminating the Structure of the Eye

• Cornea– Protects eye and refracts light

• Pupil– Opening depends on amount of light in environment

• Iris– Colored part of eye

• Lens– Accommodation

Copyright McGraw-Hill, Inc. 2011

11

Illuminating the Structure of the Eye

• Reaching the Retina– Light is converted to electrical impulses for transmission to the

brain• Rods

– Receptor cells sensitive to light

• Cones

– Cone-shaped; responsible for sharp focus and color perception

– Concentrated in the fovea

Copyright McGraw-Hill, Inc. 2011

12

Illuminating the Structure of the Eye

• Sending the Message from the Eye to the Brain– Optic nerve

• Ganglion cells

• Blind spot

• Optic chiasm

Copyright McGraw-Hill, Inc. 2011

13

Illuminating the Structure of the Eye

• Processing the Visual Message– Takes place in the visual cortex of the brain

• Feature detection

Copyright McGraw-Hill, Inc. 2011

14

Color Vision and Color Blindness:The Seven-Million-Color Spectrum

• Explaining Color Vision– Trichromatic theory of color vision

• Suggests that there are three kinds of cones in the retina

– Blue-violet colors

– Green colors

– Yellow-red colors

» Not successful at explaining afterimages

Copyright McGraw-Hill, Inc. 2011

15

Color Vision and Color Blindness:The Seven-Million-Color Spectrum

• Opponent-process theory of color vision– Receptor cells are linked in pairs, working in opposition to each

other• Blue-yellow

• Red-green

• Black-white

– Explains afterimages

Copyright McGraw-Hill, Inc. 2011

16

MODULE 10: Hearing and the Other Senses

• What role does the ear play in the senses of sound, motion, and balance?

• How do smell and taste function?

• What are the skin senses, and how do they relate to the experience of pain?

Copyright McGraw-Hill, Inc. 2011

17

The Ear

Copyright McGraw-Hill, Inc. 2011

18

Sensing Sound

• Sound– Movement of air molecules brought about by a source of

vibration

• Eardrum– Vibrates when sound waves hit it

– Middle ear• Hammer, anvil, stirrup

Copyright McGraw-Hill, Inc. 2011

19

Sensing Sound

• Inner Ear– Changes sound vibrations into a form in which they can be

transmitted to the brain• Cochlea

– Filled with fluid and vibrates in response to sound

• Basilar membrane

– Dividing cochlea into an upper chamber and lower chamber

– Covered with hair cells

Copyright McGraw-Hill, Inc. 2011

20

Sensing Sound

• The Physical Aspects of Sound– Frequency

• Number of wave cycles that occur in a second

– Pitch

– Amplitude• Spread between the up-and-down peaks and valleys of air pressure in a

sound wave as it travels through the air

– Decibels

Copyright McGraw-Hill, Inc. 2011

21

Sensing Sound

• Sorting Out Theories of Sound– Place Theory of Hearing

• States that different areas of the basilar membrane respond to different frequencies

– Frequency Theory of Hearing• Suggests that the entire basilar membrane acts like a microphone,

vibrating as a whole in response to a sound

Copyright McGraw-Hill, Inc. 2011

22

Sensing SoundBalance: The Ups and Downs of Life

• Vestibular System– Semicircular canals

• Main structure of vestibular system

• Three tubes containing fluid that sloshes through them when the head moves, signaling rotational or angular movement to the brain

– Otoliths• Sense forward, backward, or up-and-down motion, as well as the pull of

gravity

Copyright McGraw-Hill, Inc. 2011

23

Smell

• Olfaction – Sense of smell is sparked when the molecules of a substance

enter the nasal passages • Olfactory cells

– Pheromones

Copyright McGraw-Hill, Inc. 2011

24

Taste

• Gustation– Taste qualities

• Sweet

• Sour

• Salty

• Bitter

• “Umami”

– Taste Buds• Supertasters

• Nontasters

Copyright McGraw-Hill, Inc. 2011

25

The Skin Senses:Touch, Pressure, Temperature, and Pain

• Substance P

• Gate-control Theory of Pain– Particular nerve receptors in the spinal cord lead to specific

areas of the brain related to pain • Acupuncture

Copyright McGraw-Hill, Inc. 2011

26

Managing Pain

• Medication• Nerve and brain stimulation• Light therapy• Hypnosis• Biofeedback and relaxation techniques• Surgery• Cognitive restructuring

Copyright McGraw-Hill, Inc. 2011

27

How Our Senses Interact

• Synesthesia• Multimodal perception

– Brain collects the information from the individual sensory systems and integrates and coordinates it

Copyright McGraw-Hill, Inc. 2011

28

MODULE 11: Perceptual Organization: Constructing Our View of the World

• What principles underlie our organization of the visual world and allow us to make sense of our environment?

• How are we able to perceive the world in three dimensions when our retinas are capable of sensing only two-dimensional images?

Copyright McGraw-Hill, Inc. 2011

29

MODULE 11: Perceptual Organization: Constructing Our View of the World

• What clues do visual illusions give us about our understanding of general perceptual mechanisms?

Copyright McGraw-Hill, Inc. 2011

30

Copyright McGraw-Hill, Inc. 2011

31

The Gestalt Laws of Organization

• Series of principles that focus on the ways we organize bits and pieces of information into meaningful wholes– gestalts

Copyright McGraw-Hill, Inc. 2011

32

Top-Down and Bottom-Up Processing

• Top-Down Processing– Perception is guided by higher-level knowledge, experience,

expectations, and motivations

• Bottom-Up Processing– Consists of the progression of recognizing and processing

information from individual components of a stimulus and moving to the perception of the whole

Copyright McGraw-Hill, Inc. 2011

33

Top-Down Processing

Copyright McGraw-Hill, Inc. 2011

34

Depth Perception

• Ability to view the world in three dimensions and to perceive distance– Largely due to the fact that we have two eyes

• Binocular disparity

• Monocular cues

– Motion parallax

– Relative size

– Texture gradient

– Linear perspective

Copyright McGraw-Hill, Inc. 2011

35

Perceptual Constancy

• Phenomenon in which physical objects are perceived as unvarying and consistent despite changes in their appearance or in the physical environment

Copyright McGraw-Hill, Inc. 2011

36

Motion Perception:As the World Turns

• Cues about perception of motion– The movement of an object across the retina is typically

perceived relative to some stable, unmoving background

– Movement of images across the retina

– We factor in information about our own head and eye movements, along with information about changes in the retinal image

– Apparent movement

Copyright McGraw-Hill, Inc. 2011

37

Perceptual Illusions:The Deceptions of Perceptions

• Visual Illusions– Physical stimuli that consistently produce errors in perception

• Muller-Lyer illusion

Copyright McGraw-Hill, Inc. 2011

38

Culture and Perception

• Cultural differences are reflected in depth perception– Zulu vs. Westerner perspectives

Copyright McGraw-Hill, Inc. 2011

39

Subliminal Perception

• Perception of messages about which we have no awareness– Called priming

• Written word

• Sound

• Smell

Copyright McGraw-Hill, Inc. 2011

40

Extrasensory Perception (ESP)

• Perception that does not involve our known senses– Most psychologists reject the existence of ESP, asserting that

there is no sound documentation of the phenomenon

– Psychological Bulletin• “Anomalous process of information transfer” or psi

Copyright McGraw-Hill, Inc. 2011

41