essential titles in business & economics

BLACKWELLRECOMMENDS

ISSUE 2, 2010/2011

IN THIS ISSUE

EssentialTitles inBusiness & EconomicsForthcoming and new titles

Recommended and award winning titles

Print and electronic title availability

CIM Coursebook Marketing Essentials

2nd ed.

Jim Blythe

BH CIM Coursebooks are officially endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this coursebook is user-friendly, interactive and relevant.

Butterworth Heinemann / Elsevier Science & Technology, June 2010

PB 9780080966243£24.99

VBA Programming in Business Economics

Sanne Wøhlk

This hands-on-guide on Visual Basic for Applications for graduate students in business economics presents a variety of different VBA tools enabling the reader to write small useful business related programs.

DJØF Publishing, August 2010

PB 9788757422672€ 48.00/£40.00

Smart Solutions to Climate Change

Comparing Costs and Benefits

Edited by Bjørn Lomborg

Thought-provoking contribution to the debate about how to respond to the threat of global warming. Presents authoritative economic analysis of the costs and benefits of a very wide range of policy options and invites readers to form their own conclusions about which ones make most sense.

Cambridge University Press, September 2010

HB 9780521763424£55.00

PB 9780521138567£19.99

ebrary eBook Single User Access 9780511799006US$90.00

EBL eBook 9780511900570US$90.00

Business and Politics in the European Union

Cases in Services, Agriculture and Textiles

Peter Nedergaard

A rational choice theoretical model is applied in the analysis of three business politics cases of the EU in order to investigate and model the system of business-politics relations of the EU.

DJØF Publishing, June 2009

HB 9788757420838€46.00/£41.00

Blackwell News

2 BLACKWELLRECOMMENDS issue 2, 2010/2011

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Blackwell are launching a new version of Collection Manager – CM8. Over the coming months there will be exciting new developments to Collection Manager as we add extra functionality to make it the premier library collection management tool.

Customers will be upgraded to the new version over the coming weeks and Blackwell Territory Sales Managers will be in contact with their customers to communicate this.

If you have any comments or questions please email [email protected]

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elsevierscience&technology

Events Management

3rd ed.

Glenn Bowdin, et al.

This is an introductory, first-year textbook for students of events and hospitality management. This new third edition covers the principles and practices associated with planning, managing and staging events. The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the marketplace.

Butterworth Heinemann / Elsevier Science & Technology, August 2010

PB 9781856178181£31.99

Handbook of Labor Economics

2 Vol. Set

Edited by Orley Ashenfelter and David Card

This two-volume collection provides a broad review of the empirical findings that comprise modern labour economics. These books will summarize advances in theoretical and empirical work since the late 1990s and will offer new perspectives on labour economics in general. The material will cover mainstream labour economics as taught in graduate courses worldwide.

North Holland / Elsevier Science & Technology, November 2010

HB Volume 4A: 9780444534507£95.00

Volume 4B: 9780444534521£95.00

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business&economics BLACKWELLRECOMMENDS3

From Brand Vision to Brand Evaluation

The Strategic Process of Growing and Strengthening Brands

3rd ed.

Leslie de Chernatony

Seeing the world’s biggest brands gain ground over the world’s markets, you can’t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field.

Butterworth Heinemann / Elsevier Science & Technology, March 2010

PB 9781856177733£29.99


ebrary eBook Multi-User Access 9780080966649US$97.43

EBL eBook 9780080966649US$38.95


Handbook of Social Choice and Welfare

Vol. 2

Edited by Kenneth J. Arrow, Amartya Sen and Kotaro Suzumura

This second part of a two-volume set continues to describe economists’ efforts to quantify the social decisions people necessarily make and the philosophies that those choices define. Contributors draw on lessons from philosophy, history, and other disciplines to discuss ways to incentivize, punish and distribute goods.


HB 9780444508942£95.00

Handbook of Social Economics

2 Vol. Set

Edited by Jess Benhabib, Matthew O. Jackson and Alberto Bisin

How can economists define social preferences and interactions? In this two-volume set, contributors survey an array of social interactions and decisions that typify homo economicus. Through the use of new economic data and tools, their work brings order to the sometimes conflicting claims that countries, environments, beliefs, and other influences make on our economic decisions.

North Holland / Elsevier Science & Technology, December 2010

HB Volume 1A: 9780444531872£95.00

Volume 1B: 9780444537072£95.00

Handbook of the Economics of Innovation

2 Vol. Set

Edited by Bronwyn H. Hall and Nathan Rosenberg

Subjects as diverse as the diffusion of new technologies and their industrial applications, governmental policies, and manifestations of innovation in our institutions, history, and environment, are tackled by contributors to these volumes. In this unique series, they map milestones in research and speculate about the roads ahead.


HB Volume 1: 9780444519955£95.00

Volume 2: 9780444536099 £95.00

Handbook of the Economics of Education

Vol. 3

Edited by Erik A. Hanushek, Stephen J. Machin and Ludger Wößmann

The latest volume returns to the extremely topical and rapidly growing area of the economics of education. This volume further extends the coverage of the first volume with particular focus on the US No Child Left Behind Act introduced as law in 2002. The data generated as a result of this Act is the subject of much analysis and discussion throughout this volume.

North Holland / Elsevier Science & Technology, December 2010

HB 9780444534293£95.00

International Encyclopedia of Hospitality Management2nd ed.

Chief editor: Abraham Pizam

The definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises 25% of the entries and has an additional 20 new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market.

Butterworth Heinemann / Elsevier Science & Technology, May 2010

HB 9781856177146

£180.00ebrary eBook Single User Access 9780080961200

US$300.00ebrary eBook Multi-User Access 9780080961200

US$450.00

Stats Means Business

Statistics with Excel for Business, Hospitality and Tourism

2nd ed.

John Buglear

There is an overwhelming need for successful managers to be able to deal competently with numerical information and this text is developed

with this in mind by providing worked examples and review questions which are rooted in viable business contexts. Each chapter includes guidance on using Excel and Minitab.

Butterworth Heinemann / Elsevier Science & Technology, March 2010

PB 9781856179478£29.99



EBL eBook 9781856179485US$29.99

Case Study Research

Theory, Methods and Practice

Arch G. Woodside

This book reviews and applies the best classic and contemporary contributions to literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods.

Emerald Group Publishing Ltd, July 2010

HB 9781849509220£59.95



EBL eBook 9781849509237US$89.95

The History of UK Business and Management Education

Allan P O Williams

A book that draws together the main influences that have resulted in the impressive emergence of business schools in the UK is badly needed. This book tries to fill this gap by identifying the main institutions and individuals involved.

Emerald Group Publishing Ltd, September 2010

HB 9781849507806£49.95


emeraldgrouppublishingltd


Leading in Turbulent Times

Lessons Learnt and Implications for the Future

Peter Lorange

In this book, Peter Lorange shares what he has learnt about leadership during turbulent times and, in particular, the key insights that emerged from some of the most challenging moments in his career.

Emerald Group Publishing Ltd, October 2010

HB 9780857243676£24.95

Managing People and Organizations

Peter Drucker’s Legacy

Guido Stein

This book shows the lesser-known side of Peter Drucker as far as his views on his own ideas are concerned. Drucker is most commonly thought of as a management theoretician; undoubtedly

this is the most well known dimension of his work. What could be considered new and useful is that Drucker’s aim was to write about man in his (man’s own) social context.

Emerald Group Publishing Ltd, July 2010

HB 9780857240323£49.95



EBL eBook 9780857240330US$70.95

Encyclopedia of Global Industries The fully updated fifth edition of ‘Encyclopedia of Global Industries’ chronicles the history, development and current status of the world’s most lucrative and high-profile industries.

Gale/Cengage Learning, May 2011

HB 9781414486895US $525.00

eBook ISBN: 9781414486901Perpetual access with annual hosting fee. Territory sales restrictions may apply. For further information on price and availability please contact your Blackwell Sales Manager.

emeraldgrouppublishingltd.

euromonitorinternational

cengagelearning

business&economics BLACKWELLRECOMMENDS5

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Successful Project Management Practices

Parviz F. Rad, Vittal S. Anantatmula

This book describes the attributes, procedures, and policies that reflect sophisticated organizations. The major topics presented are intended to set the stage for the discussion on an integrative approach, rather than a treatise on each of those topics.

Emerald Group Publishing Ltd, June 2010

HB 9781849507608£52.95

Consumer Europe

26th ed.

Understand the European consumer market. This new edition is three-books-in-one, merging data previously in Consumer Western Europe, Consumer Eastern Europe and European Marketing Forecasts. The book has market sizes for consumer products in 27 countries in Europe for 2004-2009. New for this edition are forecasts to 2015. Research ranges from clothing and footwear to pet food and tobacco.

Euromonitor International, October 2010

HB 9781842645338£295.00

World Consumer Income and Expenditure

11th ed.

Find out how much people earn and how they spend their money in 71 countries. With hard-to-research data spanning nineteen years (1990-2009) this is useful for building consumer profiles. It highlights spending on categories like food, tobacco and housing, plus annual disposable income by sex, source and decile.

Euromonitor International, July 2010

HB 9781842645314£295.00

CaseBase

Case Studies in Global Business

Each volume of CaseBase includes new case studies expertly crafted to be challenging yet accessible, providing value to professors, students and businesspeople alike. Focused on issues in emerging markets and emerging industries across the globe, this new ongoing series is both timely and provocative. Each case presents a unique challenge for the student of business to explore.

Gale/Cengage Learning, June 2011

HB 9781414486826US $198.00


Encyclopedia of American Industries

2 Vol. Set

This updated sixth edition provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries.

Gale/Cengage Learning, June 2011

HB 9781414486833US$700.00


Encyclopedia of Emerging Industries

This updated sixth edition provides insight into the inception, emergence and current status of new industries, business segments that are pioneering new technologies and those introducing break-through marketing strategies or implementing innovative means of serving new markets.

Gale/Cengage Learning, May 2011

HB 9781414486871US $495.00


Buy-In

Saving Your Good Idea from Getting Shot Down

John P. Kotter and Lorne A. Whitehead

‘Buy-In’ reveals how to protect good ideas and win the support needed to deliver valuable results.

Harvard Business Press / McGraw-Hill Education, September 2010

HB 9781422157299£14.99

Empowered

Unleash Your Employees, Energize Your Customers, Transform Your Business

Josh Bernoff and Ted Schadler

In ‘Empowered’, Forrester’s Josh Bernoff co-author of the pioneering book ‘Groundswell’ and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes: highly empowered and resourceful operatives.

Harvard Business Press / McGraw-Hill Education, September 2010

HB 9781422155639£19.99

The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

Carmine Gallo

Bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

McGraw-Hill Education , October 2010

HB 9780071748759£18.99

Essentials of Marketing Management

Geoffrey Lancaster and Lester Massingham

With an array of examples and case studies from around the world, this textbook offers an alternative to the traditional American-focused teaching materials currently available.

Routledge/Taylor & Francis, October 2010

HB 9780415553469£110.00

PB 9780415553476£39.99


Drowning in Oil

BP & the Reckless Pursuit of Profit

Loren Steffy

Award-winning Houston Chronicle journalist Loren Steffy delivers an authoritative and hard-hitting account of the Deepwater Horizon disaster. ‘Drowning in Oil’ will be the first complete narrative of BP’s intensely competitive corporate culture, as well as the impact its miscues and institutional arrogance will have on both the US economy and global energy markets.

McGraw-Hill Education , January 2011

HB 9780071760812£19.99


MCGRAW-HILLEDUCATION

LONDONSCHOOLOFECONOMICSANDPOLITICALSCIENCE

TAYLOR&FRANCIS

The Future of Finance

The LSE Report

Adair Turner et al.

In the aftermath of the financial crash of 2008-9 much has been written about reforming the world financial system. But it is rarely based on a searching in-depth analysis of the underlying weaknesses within the system. Nor does it usually tackle the key question of what a financial system is for. This book corrects this state of affairs.

London School of Economics and Political Science, September 2010

PB 9780853284581£14.99

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Managing Successful Projects with PRINCE2Provides a universally applicable project management method and outlines the principles, processes and techniques that

enable individuals and organisations to successfully deliver their projects within time, cost and quality constraints.

ISBN 9780113310593 Price: £75.00

Also available in:

Directing Successful Projects with PRINCE2This publication has been designed to be a role specifi c handbook for senior managers and project board members, which

describes how to oversee projects being managed using PRINCE2.

ISBN 9780113310609 Price: £45.00

Management of Risk: Guidance for PractitionersEvery organisation must fi nd the right balance between opportunities and threats in managing its risks. M_o_R takes a

best practice approach, which offers a structured and effective framework for risk management.

ISBN 9780113310388 Price: £45.00

Also available in:

Management of Portfolios (MoP)Management of Value (MoV)

Managing Successful ProgrammesCombining rigour and fl exibility, MSP helps all organisations - public sector and private, large and small - achieve successful

outcomes from their programme management time and time again.

ISBN 9780113310401 Price: £45.00

Portfolio, Programme and Project Offi ces – P3OThis core guidance from OGC describes why, when and how to use Portfolio, Programme and Project Offi ces (P3O)

models. It describes what a P3O is, defi ning the two key types of P3O, and goes on to answer questions posed by senior management.

ISBN 9780113311248 Price: £45.00

ITIL Lifecycle Publication Suite The core ITIL titles have been commissioned and structured to be read as a fi ve title

series, each building on the work of the other. As the fi ve core titles refl ect the lifecycle of services, their appeal encompasses the entire spectrum of people involved at any stage of the framework.

The ITIL Lifecycle Publication Suite contains: Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement.

ISBN 9780113310500 Price: £299.00

Also available in:

Your Best Management Practice Global LibraryOGC’s Best Practice guidance helps successful delivery against a range of business requirements. The guidance covers topics including project implementation using PRINCE2®, through to establishing an effective, ongoing service management function using the ITIL® guidance. Managing Successful Programmes (MSP™) supports the many companies and organisations that run multiple projects, while Management of Risk (M_o_R®) provides guidance for those dealing with the risks that weave themselves through almost all business operations. P3O® provides guidance to enable adequate support, assurance and challenge functions to complement these best practice approaches.

These frameworks have helped transform operations for small businesses, public sector organisations and some of the world’s most successful global organisations.

For Portfolio, Programme, Project, Risk and Service Management

Best Management Practice

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