essential tips for programmatic advertising on mobile
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Growth Led by Social + Mobile + Video + Ad Exchanges
* Source: SMI
3 * Source: Path to Purchase, conducted by Nielsen, June 2014
4 * Source: eMarketer 2014
5 * Source: eMarketer 2014
(X2)
6 * Source: eMarketer Q1 Ad Forecast March 2015
2015 2019 2015 2019
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12* Source: eMarketer, Oovala Global Video Index Q3’14
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15 * Source: Business Insider
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Centro local activation campaigns are data-driven, scalable digital solutions that provide advertisers
robust performance at the local level
Time of Day
Weather
Location
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20 * RBC Capital Markets and Advertising Age, March 2015
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Spell out location
targeting needs by
blocking locations
from being targeted.
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Build Richer experiences
Leverage location
Connect with creative
Measure engagement
and in-store foot traffic
Build deep, direct
relationships with mobile
consumers
Take control through
programmatic DSPs
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