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Essential Things Your E-Commerce Site Must Have

Are you all set to launch your e-commerce website? If yes, then you are suggested to rigorously test it to check whether it include a couple of must-have features. However, if it lacks any of those features, then there is little possibility that it could make an impact in the cutthroat competition. An e-commerce website needs much more than images and content. It is your marketing tool to attract potential customers and win their trust as well. Thus, you have to ponder on different techniques to ensure excellent user experience. Check out these features that your site must have in order to ensure smooth functioning.

Quick Load Time Factor

You could lose 40% of your online shoppers if your website tends to take more than 3 seconds to load. Yes, you read right. Online shoppers want websites that take as little time as possible to load. Otherwise, they have option to switch to another e-commerce website. Along with this, a slow website will affect your Google search ranking. Therefore, make sure your website’s content from images to other media files load quickly.

Mobile-friendly Factor

The rise in mobile shopping has created an urge for Internet marketers to make their websites mobile-friendly. Yes, mobile devices accounts for 50.3% of all ecommerce traffic, this trend is going to flourish in coming years. Thus, it has become imperative for you to incorporate responsive elements so it can be easily viewed on any device. So, you have to launch a mobile-friendly version of your site along with a desktop one.

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