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Essential Elements of the Perfect Quiz

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Why are Quizzes so Popular?• Encourage engagement• Use gamification• Are personalized• Easy to share• Great for capturing leads• Great for gathering data

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But what does a quiz need to be effective?

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Multiple Outcomes

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Multiple Outcomes• Varied outcomes mean more

personalization• More interesting• People are eager to share• One person can get different results if they

take it again

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Personalization

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Personalization• Needs to feel personal to the quiz-taker• Make them feel it was designed for them• Know your target market well to do this• It needs to be about the person taking it,

and the result needs to be accurate

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Visuals

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Visuals• Add to the fun, game-like element• Help attract people’s attention• Give a sense of what to expect• Use visuals to strengthen branding

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A Clear Goal

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A Clear Goal• Quizzes need to lead somewhere• It could be as a lead magnet or to raise

awareness• Get on your target market’s radar• Your goal is the starting point of your quiz

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Share-ability

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Share-ability• Quizzes must be shareable, particularly on

social sites• Make it targeted, entertaining and goal-

achieving• Quiz-takers will share it• This is how a quiz goes viral

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Relevance

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Relevance• The topic must be relevant to the taker• Know your audience in detail• Choose a topic that is interesting or

entertaining for them

Use our rebrandable, customizable course to teach others how to create quizzes that attract and engage.

http://ContentSparks.com/Quizzes