design is good

essay of clues | tile + b

roadloom

| cradle-to-crad

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essay of clues

be a bird.

or a bug.

or a building.

or a tree.

or a carpet. design is good.

When it looks good and does good. When it makes you want to be a

better person inhabiting a better world. When it’s Eco Solution Q® on top,

EcoWorx® underneath. When it’s the latest cradle-to-cradle collaboration

between William McDonough and Shaw Contract Group.®

Behold Essay of Clues. A design exploration of McDonough’s aerial

abstractions of the world, and a belief that great design should do

us all some serious good—be it a city, a building or a carpet.

Sometimes you need to take a step back.

Way, way back.

bird’s eye view of earth skin broadloom

We are working on the design of

communities and begin with what

we call ‘The Essay of Clues’. We

look at things like the sun, the wind,

the water, the biological history

and the culture of the site. Then

we imagine that we are birds that

evolved for that place and we look

down and wonder what we wish to

see. And then we get underground

and look up and imagine we are a

bacterium or a bug or a worm and

we imagine what we’d like to see.

Then we evolve the design”

“

- William McDonough

Waste not, waste not.Cradle-to-cradle is so incredibly good.

Why? Because Essay of Clues is made entirely from carpet components that are

endlessly recycled into more carpet. Earning the prestigious Cradle to Cradle® Silver

Certification from McDonough Braungart Design Chemistry (MBDC), Eco Solution Q,®

EcoWorx® and EcoWorx® broadloom also contribute to the design and certification

of a LEED building. Making you eligible for several LEED credits including recycled

content, low emitting materials and innovation in design. And that makes

Essay of Clues a very good choice for your space.

broadloomRoll-out the EcoWorx®

broadloom. At last,

cradle-to-cradle is available outside the square.

archeology

A bird’s eye view of ancient civilizations. They

practiced conservation and replenished degraded

farmland. One day, this carpet will replenish itself

into a whole new carpet. How very civilized.

good to know

EcoWorx® is a recipient of the prestigious EPA Presidential Green Chemistry

Challenge Award.

good to know

Flying above earth’s protective outer layer.

Warming the place up, comforting your every

step, renewing itself over and over again.

Your floors have never had it so good.

EcoWorx® is assessed by MBDC down to 100 parts per million, ensuring

safety at any distance for all those who live, tread and gaze upon it.

earth skin

Know what else is good?

Being carbon neutral.

Each year, the average American produces 10 tons of CO2 emissions

through direct home energy use, driving a car and traveling by plane.

Factor in frequenting a favorite restaurant, trips to the gym, purchasing

goods and services, and that number more than doubles—to 23 tons.

Don’t worry. There’s much good to be done. Of course we should all

strive to lessen our carbon emissions whenever and wherever possible.

Time-share a car. Unplug a lamp. Buy local. Stop your junk mail.

Carpet your workplace with Essay of Clues. In fact, we’ve purchased enough renewable energy credits to offset

its energy consumption completely—impacting climate change for the

whole planet.

Reducing your carbon footprint is good. Eliminating it entirely? Even better.

Learn more at www.shawcontractgroup.com

bug’s eye view of site lines tile

EcoWorx® tile. Complete eco-effectiveness

in 24 square-inch increments. Good

things come in carpet tile packages.

tile

city grid tile

Gazing down upon a city full of two-way

streets. Good carpet tiles in this life come

back as good carpet tiles in the next—

no navigation system required.

good to know

The Ethic of Reciprocity: Treat others as you would like to be treated.

That includes every being, every building, every bit of the environment.

land marks tile

From 40,000 feet it’s clear, we all leave our

marks. On hillsides, on glaciers, on ozone

layers. Wouldn’t it be nice if we could make

like these carpet tiles and leave only our

goodness behind?

good to know

Take a deep breath. All of our carpet products are CRI Green Label Plus

certified under the Carpet & Rug Institute’s indoor air quality program.

site boundary tile

Pull back and take a good look at your boundaries.

They’ll show you exactly where to push. Like this

carpet. It shoves CO2 aside—with energy credits

purchased to offset emissions.

good to know

Lighter and stronger than PVC backing, it takes fewer trucks to move more EcoWorx®.

In turn, saving millions of pounds of carbon dioxide from ever seeing the light of day.

site lines tile

Soaring high above the office landscape, its

floorplan lined for definition. A wall here, a table

there, sustainable carpet tiles as far as the

eye can see.

good to know

Essay of Clues does wonders. For your soul, for your workplace, for your bottom line.

In fact, when you’re finished, we’ll pick it up to continue its cycle of goodness—free of charge.

good mixing

site lines tile

land marks tile

city grid tile

site boundary tile

site lines tile & site boundary tile shown in site lines tile

natural clay 38755

just unearthed 38761

unmarked trail 38760

restoration 38103

green space 38378

foothills 38330

spotted shell 38150

rising above 38320

onyx stone 38500

shoreline 38530

new ground 38111

mine your past 38505

good colors

archeology, earth skin, land marks tile, city grid tile shown in land marks tile

restoration 38103

natural clay 38755

just unearthed 38761

new ground 38111

green space 38378

foothills 38330

shoreline 38530

rising above 38320

onyx stone 38500

spotted shell 38150

unmarked trail 38760

mine your past 38505

good colors

Archeology: Strut Desk & Buttercup Chair by Blu Dot Dilophosaurus Footprint Replica from the early Jurassic period by fossilconnoisseur.com

Land Marks tile: Trumpet Lamp by Niche Modern 2 Fold Black Walnut Desk w/Natural Opening by John Houshmand Dilophosaurus Footprint Replica from the early Jurassic period by fossilconnoisseur.com

Site Lines tile: Everywhere Desk by Christian Werner Chaise Zoe Chairs by Ligne Roset Moss Balls from Smith & Hawken

City Grid tile:Empire State Building from The New York First Company

Earth Skin:George Nelson Desk by Herman Miller Eames Aluminum Management Chairby Charles & Ray Eames 1958 Leaf Light by Yves Behar for Herman Miller

good props

Site Boundary tile: Strut Desk in Olive by Blu Dot Bertoia Chairs by Harry Bertoia for Knoll CFL custom chandelier designed by n+a

by how many birds are singing.”

– William McDonough

How we measure success:

“

be good

shawcontractgroup.com 877.502.SHAW 410 Old Mill Road Cartersville, GA 30120 Printed on recycled paper © 2008 Shaw, a Berkshire Hathaway Company SCG-022-NPA

Cradle-to-Cradle is a Service Mark of MBDC, LLC.