-Pop culture is the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred through an informal consensus within the mainstream of a given society, influenced by mass media.-The invention of popular culture as mass culture was in a part a response to middle-class fears engendered by industrialization, urbanization, and the development of an urban-industrial working class. -Influences include music, movies, fashion, and celebrities, positive affect on the people that watch, listen, or wear the products it makes people feel good about them selves. Celebrities give people someone respectable to look up to. Positive influences also give children people they can idolize many influences that are negative, they include violence, inappropriate lyrics, and celebrities that set a bad example in society. They tell us how to act and what to say. These negative influences have more of an impact than the positive influences. -Culture definition:the integrated pattern of human knowledge, belief, and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations b : the customary beliefs, social forms, and material traits of a racial, religious, or social group-Pop culture determines how we dress, what we eat and even how we think about ourselves. it is sometimes a good thing and some times not, and is influenced by celebrities, movies and music-FashionThe main stream fashion has become as much a part of teen life as listening to musicThe changing trends and marketed products vary throughout each generation. Fashion and what people were wearing goes as far back as to looking at ancient times. Since then fashion has evolved throughout society, adapting to the environment in which it has been marketed.Fashion is widespread within global popular culture, but its development happens in different places around the world. Designers & trend setters are continuously working to advance and expand fashion and its limits. Technology over the past decade has made the fashion industry more commercialised and profound than ever before. With the use of digital editing in advertisements the fashion industry has been portrayed better then ever, being able to exploit advertising strategies to their full potential, including the understanding of the target market, and implementation of techniques such as sex appeal and persuasive advertising. Technological developments have been crucial in allowing evolving processors of interaction, with the internet providing opportunities for a more direct dealing through online shopping, catalogue websites and the online promotion of upcoming products. . By looking into the past of fashion and trends of today it is likely that the repeat of popular trends will be repeated once again. -The world of popular reveals the complex nature of its interlocking components. The commercial nature of popular culture enables it to provide a soothing, reassuring familiarity to its public. Popular cultures crass commercialism and lack of creativity are traits which enable it to embody dreams and create order out of the chaos of living. Popular culture is the culture that is adopted and appeals to large masses of people, normally the middle class citizens. Culture consists of the customs and civilizations of a particular group. Popular culture means that artefacts and styles of human expression develop from the creativity of ordinary people, and circulate among people according to their interests, preferences, and tastes. Popular culture thus comes from people; it is not just given to themMedia defines Popular culture (or pop culture), what the trends are, what people should be wearing, what they should be listening to, how they should act, and what they should look like. Pop culture, in turn, defines what one should look like through movies, television, magazines, catalogs, billboards, fashion, and music. Popular culture indirectly teaches people how they should act and look like.

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