esquire vertu - blink - take it to the limit - 7 june 2010

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  • 8/9/2019 Esquire VERTU - Blink - Take it to the Limit - 7 June 2010

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    esquire |promotion esquire |promot

    share yourspirit of

    adventure

    For the chance to own the entire

    collection of ve handsets in the ne

    Vertu Ascent 2010 collection, all yo

    have to do is take a photograph of

    yourself enjoying your most

    exhilarating adventure or

    adventurous experience. You caninterpret the term as loosely as yo

    like, all we ask is that you keep it th

    right side of legal. Once youre hap

    with the results (no digital tricker

    please) then upload it to www.vert

    com before 30 June 2010, and stan

    back and admire. The nalists wil

    be notied by email and the winne

    will be announced at the Vertu an

    Esquire event, details below.

    exclusive

    esquireevent

    Join Esquire and Vertu on Tuesda

    13 July for your chance to meet Jak

    Pablo and Peter, where theyll be

    talking about their fascinating lif

    and business experiences.

    There will be delicious cocktails

    and canaps served. We will also

    be showcasing a selection of the to

    images from Vertus Share Your

    Spirit Of Adventure online gallery

    and the winner will be chosen and

    announced. The event will take

    place from 6.30pm to 9pm at

    The Hempel, London, W2. If youwould like to attend, email your

    name and number of tickets requir

    to [email protected] and put

    VERTU in the subject box.

    The event is only open to those ove

    18 years and is named guest list onl

    If demand for places exceeds venu

    capacity, tickets will be allocated

    on a ballot basis.

    Being tough, powerful and staying stylish

    isnt an easy combination to carry off, but

    the new Vertu Ascent phone manages it

    with aplomb. Every component has been

    engineered for strength and hi-tech metals

    and ceramics of a kind found on the Nasa

    space shuttle abound. I wanted Ascent tobe inuenced by power, by energy, by the

    precision of a beautiful engine, says Vertu

    principal designer Frank Nuovo. The

    sapphire crystal lens alone can withstand

    the heat from a blowtorch, while each

    model undergoes stringent free-fall and

    screen-impact tests. Vertus Fortress

    system is equally failsafe, wirelessly

    backing up your data to ultra-secure

    servers located in an ex-military bunker

    thrill seekers

    When it comes to taking on the spiritof adventure, these three men havedone it in style

    take it to

    the limit

    in the UK, meaning your business willalways be your business. Add in Vertus

    legendary click-of-a-button concierge

    service and you have the ultimate tool to

    keep you connected in every way.

    In addition to extreme technological

    advances, its good to know that there are

    also some people who are still dr iven by

    exploring the outer limits of human

    endurance, testing their own abilities

    against their surroundings, and pushing

    their creative and entrepreneurial powers

    to the max.

    That spirit of adventure is alive and

    thriving in three very different men:

    explorer and climber Jake Meyer, architect

    and model Pablo Abellan Villastrigo

    and entrepreneur and businessman

    Peter Leiman.

    Meyer succeeded in becoming theyoungest Briton to climb Everest and

    then went on to become the youngest man

    in the world to climb the Seven Summits,

    the highest peaks of the seven continents.

    A Sandhurst educated army scholar

    who has been in the Territorial Army for

    seven years, Meyer subjected his body to

    the kind of temperature extremes mere

    mortals can only imagine. He says he feels

    most alive when hes dicing with death.

    As far as exhilarating moments go, mybest has to be reaching the summit of

    Everest at the age of 21, he tells Esquire.

    We had spent over two months preparing

    for the nal summit assault; climbing up

    and down the mountain acclimatising our

    bodies to the extremes of the cold and lack

    of oxygen of the upper reaches of t he

    mountain. The summit was being battered

    by ferocious storms and winds, while we

    waited for a weather window.

    When it eventually appeared, over a

    three-day period we made our dash for the

    summit. The summit day itself was 22 hours

    long, physically and mentally exhausting,

    and required much more than I could ever

    have imagined. After climbing through the

    night along knife-edge ridges, up sheer

    cliffs and stepping over the bodies of other,

    not so fortunate, climbers who had

    succumbed to the death zone we

    eventually dragged ourselves onto the

    highest point on Earth.

    It was an incredible feeling to be the

    highest humans on the planet, and those

    few precious moments on top, with the

    world at your feet, made all the pain and

    hardship worthwhile.

    Like Meyer, architect, designer and

    model Pablo Abellan Villastrigo is no

    stranger to juggling the various disciplines

    needed in order to rise above others in his

    chosen eld. After completing a masters inarchitecture at Oxford and the Royal

    College, he worked on projects for Michael

    Hopkins Architects while juggling a

    modelling career and founding his own

    design company.

    In-between modelling assignments,

    he found himself working on more

    unofcial commissions for celebrities,

    fashion editors and urban start-ups. This

    eventually led him to Manhattan where

    he was to have the most exhilarating

    experience of his working life.

    As the taxi pulled up on 72nd St reet

    and stopped outside the Dakota building

    I hadnt really realised where I was going,

    but by the time the lift doors opened on the

    seventh oor I realised it was going t o be

    very special. Seeing the home of two of the

    most inuential artists of the last century[John Lennon and Yoko Ono] had a huge

    impact on my creative life and made me

    question whether form should always

    follow function.

    Bringing this kind of creative air to

    business is something only the top level of

    entrepreneurs can do Peter Leiman,

    My best moment has tobe reaching the summitof Everest aged 21

    with a background in nance, aviation and

    government is one of them. As a mergers

    and acquisitions investment banker at UBS

    Warburg, he advised FTSE 100 companies

    on strategy and led a team involved in the

    start-up of an Asian low-cost airline.

    He was also one of President Clintons

    most respected advisors as part of the

    advance staff at the White House in 2000.

    Naturally, he gained his MBA from

    Harvard and is the co-founder and now

    managing director of Blink Europes

    rst air-taxi service.

    Carrying up to four passengers, Blinkjets provide access to more than 600

    destinations throughout Europe coupling

    all the obvious benets of private air travel

    (door-to-door service and no chavs in

    tracksuits sitting next to you) at prices

    competitive with commercial business class.

    Drawing on his considerable reserves

    of passion, commitment and acumen, Peter

    says his most exciting moment to date was

    raising $30m to start Blink then being

    left in charge to run the company with his

    co-founder.

    After seeing more than 60 different

    investors, ranging from angel investors to

    institutional private equity and venture

    capitalists, we nally identied three

    European investors who funded us. It was

    daunting, but at the same time exhilarating

    to be left in charge and empowered to runthe business considering that we had no

    aviation or management experience and

    were fresh out of business school.

    So whether you work in an of ce, a

    studio or up a mountain yourself, you can

    be your own real act ion hero. All you need

    to do is get stuck in.

    From LeFtJake Meyer, Pablo abellan

    Villastrigo and Peter leiMan with new

    Vertu ascent 2010 collection

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