ESOMAR BEST OF SOUTH AFRICA 2012 Johannesburg /18 May

ESOMAR is pleased to invite you to our first ‘Best of’ event in South Africa. This event will be hosted by Leoni Vorster, ESOMAR Representative for South Africa, and will be held at the TNS offices in Johannesburg. This meeting will be held the 18th May starting at 9am. Join us as we discuss a wide range of topics currently influencing the market research sector including: the benefits of mobile research and what’s next, plus conducting research in BRIC countries. The programme hosts a dynamic agenda of speakers: Ryan Versfeld - TNS, South Africa Vikesh Singh – Panel Services Africa, South Africa Tom De Ruyck – InSites Consulting, Belgium Elna Smit – Columinate, South Africa This meeting is open to ESOMAR members as well as anyone active in the market research industry DETAILS Venue: TNS House

Stonemill Office Park, 300 Acacia Road, Darrenwood, 2194, Johannesburg South Africa

Date: Friday, 18 May 2012 REGISTRATION This free event offers an excellent opportunity for you to meet with your ESOMAR Representative and to network with some of the most influential names in the industry. Please note there is l imited space. Be sure to register early through our website http://www.esomar.org/events-and-awards/events/local-activities.php to confirm your place.

PROGRAMME

9.00 - 9.10 OPENING Leoni Vorster, ESOMAR Representative for ESOMAR

9.10 – 9.40 Time is of the Essence Mobile solutions hold the key to tactical actionable research Ryan Versfeld, TNS, South Africa

9.40 – 9.50 Q&A

9.50 - 10.20 iCloud or I-Clouded? Vikesh Singh, Panel Services Africa, South Africa

10.20 – 10.30 Q&A

10.30 – 11 .00 Conducting Research Communit ies in BRIC Different cultures ask for a slightly different approach Tom De Ruyck, InSites Consulting, Belgium

11 .00 – 11 .10 Q&A 11 .10 – 11 .40 Don’t Force the Device Elna Smit, Columinate, South Africa

11 .40 – 11 .50

Q&A

11 .50 – 12.00

CLOSING

SPEAKER PROFILES

Vikesh Singh Vikesh Singh, Managing Director at Panel Services Africa, has a passion for online innovation. With a career spanning online gaming software, online marketing, advertising and web development, Vikesh has run numerous online studies and worked extensively with panel and survey development. He is particularly passionate about the MROCs, new approaches and innovative research techniques aimed at enhancing data quality. Vikesh leads multidisciplinary teams ensuring that the latest technology and best science combine to deliver marketing data of the highest integrity, reliably. Ryan Versfeld

Ryan has managed and consulted on global brand equity research projects across North America, Europe, Asia and Africa and has worked with international brands from a range of categories and sectors, including Ford, Nokia, P&G, HSBC, Unilever, Bank of America, Samsung, Vodafone, J&J, Kraft, MTN and JTI.

Since 2010, he has co-managed Mobile Life – a global research investigation into today’s mobile phone consumer across 58 different countries – www.tnsglobal.com/mobilelife as well as being responsible for project management, client service toglobal mobile partners, and

writing thought leadership pieces. He has presented to clients on the implication of mobile on their businesses in South Africa, United States, Russia, UK and China. Ryan is a graduate of University of Cape Town where he served on Golden Key International Honour Socieity’s Executive Committee and made the Dean’s Merit List.

Tom De Ruyck Tom is Community Research Expert at InSites Consulting and is responsible for InSites’ community activities in Belgium, the Netherlands and the UK. He is part of the R&D department, a team of five researchers who try to make market research more insightful for customers and more fun for respondents. Tom is frequently invited to speak at national and international congresses on market research, including several for ESOMAR. He won ESOMAR’s “Fernanda Monti Award” (Best Congress Paper 2009) in addition to the American Marketing Association’s “4 under 40 – Emerging Leader of the Industry” award in 2010. Elna Smit Elna Smit is a marketing researcher with expertise in both quantitative, qualitative methodologies and online research methodologies. She co-founded Columinate with Henk Pretorius in 2008. Elna holds an MA in Research Psychology from the University of Pretoria. Her paper about using MROCs amongst employees won the Best Paper award at the 32nd SAMRA conference in 2011. Aside from research, Elna is also passionate about marketing and client relationship management. SPEAKER ABSTRACTS

Time is of the Essence Mobile solutions hold the key to tactical research Ryan Versfeld, TNS, South Africa Mobile research is booming, and there are many exciting applications opening up within this relatively new area. However, behind the hype is a disruptive technology that will change the market research industry's ability to connect with specific consumers forever. In this presentation, the author examines a key benefit of the mobile revolution: SPEED. Being able to reach consumers quickly, efficiently and, at times, without them actively participating allows the researcher to provide marketing insight that can finally be considered truly tactical. Geo-location, questions embedded in-app, dedicated cross-platform apps, and tablets will all be utilized to give the audience a good feel for the next stage in the evolution of the mobile research world. iCloud or I-Clouded? Vikesh Singh, Panel Services Africa, South Africa Advancements in technology, communication and social practices in South Africa, plus growth internet penetration, has led to consumers interacting in a cloud of technological clutter, made up of influences, preferences and perceptions. This presentation discusses how professional market research needs to adapt and embrace the complexity of present and future communications platforms, especially in Africa, to conduct digital market research validly & reliably. We will consider new and innovative approaches, with focus on data quality.

Don’t Force the Device Elna Smit, Columinate, South Africa The word “mobile” in the South African context conjures up many thoughts around innovation, opportunity and reach. That said, mobile is a swiftly changing landscape. Cheaper smartphones are entering the local market at a rapid rate. The influx of tablets has also challenged what we define as “mobile” and as a result, mobile market research. Taking this into account, this presentation will focus on:

• Proposing a holistic view to mobile market research, by taking a ‘device-appropriate’ standpoint,

ensuring an approach that puts the participants’ convenience first • Challenging the current perceptions and practices around mobile research • Providing a framework of factors that need to be considered before embarking on mobile

research for both research suppliers and users • Critical thoughts on the future of innovation in the mobile space