esha sharma
TRANSCRIPT
ESHA SHARMAPROFILE SNAP SHOT
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SYNOPSIS
• A COMPUTER ENGINEER & PGPM FROM MDI GURGAON
• 6+ YEARS OF DIVERSIFIED EXPERIENCE
• INFOSYS, SENTISS PHARMA, FERRERO, PMI
• AREAS OF EXPOSURE: SUPPLY CHAIN, SALES ANALYTICS, BRAND MANAGEMENT
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+ Btech in ICT from DAIICT, Gujarat+ Systems Engineer at Infosys-
+ PGPM from MDI Gurgaon
+ Live projects: Mystery Shopper, Marketing plan, Gap Analysis, Research
+ Manager Special Projects+ Line efficiency improvement, CSR, Project Management, Sales analysis
+ Ferrero+ Worked in Supply Chain, Sales Development and Brand Marketing functions+ Cost saving+S&OP+SMS for Joy Campaign+ Campaign management+Productivity Dashboard
+ Phillip Morris + Marlboro brand building activities
2004-2010
JOURNEY SO FAR
2012-20132010-
2012
2013-2016
2016 Onwards
Project Management
Holistic Approach
Critical Thinking
Understanding of Marketing Mix
Adaptability
Data driven
SKILLS
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KINDER JOY @ MAHARASHTRA
SMS for Joy Consumer Campaign• Budget • KPIs• Merchandise from Disney• Customized game with
Kinderino• Consumer Awareness• POSM• Market Execution• Detailer for Retailers
Occasion Management• Rakhi, Diwali, Xmas
• Supported by TVC tags & displays
Communication Strategy
Analytics
• Dedicated TVC for assortment launches
• (Geo Tageting)
Product Planning
Consumer Campaigns
Brand Calendar
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HOW I WAS INSTRUMENTAL IN CONVERTING A BUSINESS CHALLENGE
INTO A BUSINESS OPPORTUNITY
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Frequent Volumes changes, leading to stock gaps
Different Numbers floating in the system Material write offs, Delayed launches Freshness Challenges
Uneven sales skew
Process Compliance, Teams working in Fire fighting mode
Complex RDP process, Centre driven, LOW approval authorization at BU
Smiles are missing from the faces, Positive feedback, appreciation is missing
Passing the buck
Process
Structured S&OP process, including New product review, launch dates, readiness check
Communication
Need of structured communication platform to keep all stakeholders on same page.
Weekly planning buckets
Learn to say NO, when it is not possible
Appreciation does not cost anything
Coming out from silos
BUSINESS CHALLENGE & OPPORTUNITY @ FERRERO
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Rec
onci
- l
iatio
n
S&OP
CurrentMonth
Ope
ratio
nal
Mgt
re
view
Week 1 Week 2 Week 3 Week 4
Step 4 :Integrated
Reconciliation
Step 1 :Portfolio Mgt
Review
Step 2 :Sales / Demand
MgtReview
Step 3 :Supply ChainMgt Review
Step 5 :Update
Leadership Team
Executive S&OP
S&OP CALENDAR
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• Finalise New Product Launches• Review progress of projects• Discuss and resolve road blocks
Portfolio review
• Forecast unconstrained demand• Validate forecasts (bottom up)• Improve Demand Plan accuracy
Demand / Volume Review
• Review Demand-Supply Gaps• Resource /Capacity availability to meet demand• Supply Chain Efficiency review
Supply review• Sign off on Demand & Supply Plans with
stakeholders• Review risk / delays on new launches.• Inventory Review• Review S&OP Dashboard
S&OP
• Align Leadership team on Demand & Supply Plans• Conflict resolutionExecutive S&OP
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10-12
13- 16
17 - 20
21 - 23
Dates Agenda
S&OP CALENDAR
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INDIA Last 3 Months
S&OP Dashboard TARGET YTD March April May Actual
YTDSales, Qli x
Forecast accuracy -1 70%Forecast bias-1 (+/-) 8%
Forecast accuracy -3 70%Forecast bias-3 (+/-) 8%Case Fill Rate 90%
NQC, % Net Sales C%LCC, % Net Sales D%
FG Inventory, days EFG Inventory, (value) F
Raw/Pack inventory, $ MM G
NQC - Non Quality Cost, includes, all rejections, damages, write off (FG & RMPM)LCC- Logistics conversion cost – includes Primary freight, sec freight, CFA cost
S&OP DASHBOARD
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THANK YOU