escorts tractors1111111

SUMMER TRAINING PROJECT REPORT

ESCORTS INDIA PVT. LTD. AGRI

MACHINERY GROUP, FARIDABAD

Project HeadMr. S.P PANDEY

National Head-Powertrac tractors

Prepared By :

ANOOP MISHRA

Roll No. –A50002214003

AMITY UNIVERSITY, GURGAON

HARYANA

PREFACEIndustrial exposure is the most crucial part of the technical studies in

which a student is able to synchronize his technical knowledge with

practical knowledge gained in any of the organization in which he gets

his training from.

I was allotted a project titled, “Marketing strategy adopted by

ESCORTS TRACTORS”.

I hope that the word of my project communicates the actual experience

gained with subtlety and precision, which is unapproachable, by any

other means.

From the medium of this project report, I would like to thank each and

every honorable employee of ESCORTS INDIA PVT LTD FARMTRAC AND

POWERTRAC DIVISION, who has helped me to gain all the knowledge in

the respective production shop, where production process was

involved.

ACKONEWLEDGEMENT

CONTENTS CHAPTER:-1

Profile

Overview of Tractors industries.

Overview of Escorts group.

1.Acknowledgement

2.Mission of company

3.Board of directors

4.Dealer Profile

Competitors

SWOT analysis

CHAPTER:-2

Objective & Methodology

Significance of study

Objectives

Scope of study

Research methodology

1. Research design

2. Data collection

3. Finding the study

.

CHAPTER:-III

Advertising strategies.

Sales promotion tools.

Sales trends.

Models of the Escorts tractors

CHAPTER:-IV

Data interpretation

Data analysis

CHAPTER:-V

Finding

Suggestions

Conclusion

CHAPTER:-VI

Annexure

Bibliography

Questionnaire

OVERVIEW OF TRACTOR INDUSTRY

India’s long-term economic prospects, even today, depend to a large

extend on the agricultural sector, which contributes a quarter to the

gross domestic project and provides livelihood to 2/3 of the population.

A gradual and perceptible shift from subsistence farming to enterprise

farming is harbinger of modernization of the agriculture economy and

this will increase the contribution of the sector to the overall GDP in the

time to come.

The central government as well as several state governments is giving

due priority to agriculture and rural developments.

A tractor is a product, which has maximum utility in the agricultural

sector.

The tractor industry is segmented on the basis of the power of the tractor

engine measured in terms of horsepower (HP).

The maximum consumption is for 30-40 HP tractors. With the increase

in the availability of low cost finance for longer tenures, the sale of the

tractors is expected to go up.

The new trend observed in this sector is the shift in consumption from

majority in the northern states to other parts of the country, too.

The soil in the northern states is alluvial in nature and thus requires a

low powered tractor for tilling it. However, states located in the western

and southern parts of the country where the soil being laterite or black

etc. is harder and needs high-powered tractors.

Tractor industry in India has passed through various hazes before

reaching where it is today.

During 1945 to 1960 demand was met entirely through import. There

were 37,000 tractors by 1960.

Production began in 1861 with five manufactures producing a total of

880 units per year.

By 1965 it increased to over 5,000 units per year and by 1970 annual

production rose to more than 20,000 units.

Six new manufacturing were established during 1971-1980.

In 1971 Escorts also started local manufacturing of Ford Tractors in

collaboration with Ford, UK. During, 1990 annual production rose to,

140,000 units making India an exporter to countries, mainly to Africa.

After De-licensing of tractor industry, production exceeded 2,55,000

units in 1997.

The growth of the industry over the last three decades resulted in the

entry of several new entrants including all the major multinational

companies.

The industry now consists of 14 manufactures with an aggregate

installed capacity of approximately 4.50 lack tractors.

In the tractor industry, following are the key manufacturers:

Escorts india pvt.ltd

Mahindra& Mahindra Limited (M&M),

Gujarat Tractors Limited,

Tractors and Farm Equipment Limited,

Hindustan Machine Tools Limited,

Bajaj Tempo Limited

In 1999-2000. Since then, however the industry declined to a level of

1.72 lack tractors in the year 2002-2003, a decline of 33.3% over three

years.

Despite the step decline in the industry, Escorts consciously decided to

aggressively reduce channel inventory further by approximately 3,500

units reduces in the previous year.

This has not only impacted their revenue and profit adversely but has

also enabled the company to balance the cash flow of company

effectively.

Tractors form an integral part of farm mechanization and have a crucial

role to play in increasing agriculture productivity, in India, 90% of the

tractors are financed by banks- credit at concessional rates.

OVERVIEW OF ESCORTS GROUP

The Escorts Group, with Escorts Limited as its flagship company, is

among India’s leading corporations operating in the diverse field of agri

machinery, construction & material handling equipment, automotive &

railway ancillaries information technology and financial services.

The group has 15 modern manufacturing facilities & an extensive

marketing network spread across the country.

The genesis of Escorts goes back to 1944 when two brothers, Mr. H.P.

Nanda and Mr. Yuri Nanda, launched a small agency house, Escorts

Agents Ltd.,in Lahore.

The company’s principal activities were trading and representing leading

overseas manufacturers for the sale of their products in India.

One of its dealerships was for the “Massey Ferguson” brand of tractors.

In December 1959, Escorts agents ltd. was converted into a public

limited company and was renamed as Escorts Limited (EL).

In January 1960, EL decided to set up manufacturing facilities for

making tractors in India under the “Escorts” brand name in the 25-40

Horsepower categories.

EL promoted Escorts Tractors Limited in 1969 as joint venture with

Ford Motor Company of USA for the manufacturing of ‘Ford’ series of

tractors.

The tractors manufactured were in the 45-50 HP range and ETL became

the market leader in this segment with a share of above 50%.

Consequent to FMC’s disposal of tractors operations to Ford New

Holland, USA, Ford new holland acquired the shares of FMC in ETL.

Following an agreement in 1995 to end the joint venture association, EL

acquired the entire stake of ford new holland in August 1995, making

escorts tractors ltd. a subsidiary of Escorts Ltd.

Over the years, Escorts has sured ahead and evolved into one of India’s

largest conglomerates.

Till 1993-94, all these activities were being carried out in various

divisions of EL.

EL undertook a major restructuring exercise between 94-98 spinning off

the divisions into separate companies.

The restructuring exercise-comprised consolidation of the agri-

machinery business by merger of ETL with EL and having off various

divisions into separate companies.

EL booked gains of Rs. 2091 million over the four year period 1994-95

to 1997-98 though the sale of these the sale of these divisions.

. MISSION

For an Enterprise business mission embodies of its endeavor, which

acts as a guiding light for continuous development & growth.

Mission of ESCORTS is:

“Engineering Changes through core competency for greater synergy

reinforcing bonds with customers & establishing powerful symbiotic

relationship with international allies, preparing global market”.

The company wants to make a lasting difference to its shareholders, its

customers, its business associates, its employee and the country as a

whole.

The company also gives better quality and better technology to customer

and treats every customer as “special” to build respect for, and loyalty

to, Escorts.

BOARD OF DIRECTORS

Managing Director &Chairman Mr. Rajan Nanda

Joint Managing Directors Mr. Nikhil Nanda

Directors Dr. M.G.K. Menon

Dr. S.A. Dave

Dr. P.S. Pritam

Mr. S.C. Bhargava

Sr.Vice President-

Law & Company Secretary Mr. G.B. Mathur

Exec. Vice President &

Group Chief Financial Officer Mr. R.K.Budhiraja

DEALER PROFILE

Where i have done this project:-

Jai Shree Tractors:-

Managing Director: Mr. Rajendra Mishra

Departments : Sales Section, Service Section & Spare Parts Section

Office staff:

Mr. Ram Jha (Accountant).

Mr. Neeraj Soni (Sales Manager)

Mr. Amit Shrivastav (Jr.&Computer Operator)

Mr. Ashish Bhargav (Salesman)

Mr. Chotu (Helper)

Sales Mans : Narendra, Neeraj, Jabhar, Rakesh, Yogesh

Arjune, Ratan singh.

Service Section: Mr.Ashish Gupta (Workshop Manager)

Mr. Sanjay Goutam(Jr.Manager)

Mechanics: Sakib Khan (Head mechanic)

Chotu, Sameer, Zakir, Javed, Santosh

Spares Section : Mr.Akhilesh Shrivastav (Cashier & Supervisor)

Strength of the Showroom:-

1)Experienced salesman’s with market knowledge.

2)Well furnished office with different departments.

3)Large spare section with different all type of Escorts spare parts.

4)Quality service for customer satisfaction.

5)Qualified employees and skilled technicians.

6)They were authorized to sell class parts.

7)Separate workshop with skilled workers with several equipments

COMPETITION INFORMATION

S.No Tractors Company Position in Country

1. Mahindra & Mahindra 1

2 Mahindra Swaraj 2

3 Sonalika international tractors

3

4 Massy Fergusson 5

5 John deer 6

6 Tafe 7

7 HMT 8

S.W.O.T ANALYSIS

Strength1.Good contacts /successful n/w2.Positive attitude, self discipline3.Inovative products4.1200+ dealers in all india5.Many touch points6. Good brand name7.Higher package

Weakness1. High work pressure due to less number of workforce2. Lack of work experience 3.Unrelaistic targets4. Increase no of branches with same targets.5. High product rates6.Low labor productivity

Opportunity1.Technical innovations2.High exports potential due to low cost of manufacturing’s3.Increase in credit availability4.Increase farm mechanization due to labor securities5.Growing economy and improved farm practices

Threat1.Dependency of rural segments and weather2.Entry for foreign players3.Government policies (Subsidy)4.Increase fuel price 5.Increase raw material cost

\

OBJECTIVE & METHODOLOGY

SIGNIFACANCE FOR THE STUDY:-

This study is an attempt to recognize which type of marketing strategies

adopted by the company.

How they brought their product into the market.

And how they increased their costumer attitudes, customer preference,

sales & brand awareness in their region.

Objectives of the study:-

1.To know the marketing strategies of Escorts tractors adopted by the

corporation around the Dabra & Datia region.

2.To known the awareness of brand around the Dabra & Datia

3.To known the customer response towards the John Deere tractors.

4.To known the problems faced by the customer.

Research methodology:-

The data and information needed for the study has been collected from

both primary and secondary sources.

The primary sources used for collection of information are

questionnaire, personal interviews with the customer of the Escorts

tractors and official interviews in the corporation.

In addition to this the information is also collected from secondary

source through the internet.

Research design:-

In the study on attempt is made to evaluate the preface of the company’s

approach the sales persons about their marketing strategies like

advertisement, sales promotion tools etc. these are making to create a

awareness of brand in their region of sales.

Data collection:-

For this study the primary and the secondary data were collected from

conducting survey on that region.

The following shows how I collected the primary as well as secondary

data.

Primary data:- The primary data was obtained through market

survey, by personal interview and questionnaire method at Dabra&Datia

region.

Secondary data:- The secondary data is collected from the company

as well as through some websites (www.Escorts agri machinary.com)

Findings of the study:-

1.According to survey, it was clear that the availability of spare parts

was very easy.

2.Out of 50 respondents it can be seen that 36% i.e. 18 respondents’

purchases tractors by wall painting, and 4% .among 54% of the

respondents were purchased from others.

The 02 & 03 respondents by T.V. Adds and magazines.

3.Out of respondents we find that 54%, which of 27 respondents are in a

income group of Rs. 71000 to Rs. 100000 and 12%Which are

respondents are in an income level of Rs. 41000 to Rs.71000.

4.Out of 50 respondents it was found that 30 respondents are influenced

by company showroom during purchase, company sales man and rest of

others by advertising friends/ relatives, etc influence 20 respondents.

5.Among 100% of respondents 52% of customers were satisfied with the

vehicle performance.

CONCEPTUAL DISCUSSION

DATA ANALYSIS

In this chapter we will discussing and analyzing the data with the help

of some points

1. Awareness level in compression of others Brands

2. Profession of Respondents

3. Respondents Incomes

4. Classification of respondents according to tractors influencing in

Purchasing the tractors

5. Mode of purchase

6. Source of credit purchase

7. Satisfaction with the financier

8. Sources of Awareness

9. Vehicle Performance

10. Purchase of present vehicle

11. The life of the tractors

12. After sales and service

13. Suggest the vehicle to others

14. Satisfaction of the consumers with the Mileage of Escorts Tractors

15. Response and behavior of the firm staff with respect of sales and

services.

1.Awareness level in compression of others Brands:-

Particulars Mahindr

a

Tafe Swaraj Eicher Escort John

Deere

Total

No. of

respondents

10 6 8 02 20 4 50

Percentage% 20 12 16 04 40 8 100

Interpretation:

Source: - Field survey data

The above table shows that among 50 respondents 20% of them are in

the group of Mahindra, 12% of them are in group of Tafe, 16% are in the

group of Swaraj, 04% of them are in the group of Eicher, 40% of them

Escort and John Deer is 8%. Therefore we come to know that most of

people are aware of Escorts tractors then seconds is Mahindra tractors.

2.Profession of Respondents:-

Mahindra Tafe Swaraj Eicher Escort John Jeera0

5

10

15

20

25

Brand awareness of above table

Brands

No

. of

res

po

po

nd

en

ts

Particulars No. of Respondents Percentage

Agriculture 26 52%

Business 08 16%

Others 16 32%

Total 50 100%

Agriculture Business Others Totals0

20

40

60

80

100

120

140

160

%No.of respondent

Interpretation:

Source:- Field survey data

The field survey clearly in dictatres that the profession of the customer

lies an important role on the purchase of tractors.

The above table shows that out of 50 respondents, 52% are from as

agriclulture, 16% are from business purpose and 32% respondents are

from other purpose.

As from table many respondent purchased this tractors for their related

purpose.

3.Respondents Incomes:-

Incomes No. of respondents Percentage

Below 40000 08 16%

41000-70000 06 12%

71000-100000 27 54%

101000 and above 09 18%

Total 50 100%

Interpretation:


The study clearly states that the income is also an important parameter in

purchasing the tractors.

It was noticed that among 27 respondents 54% are in the income group

of rupees 71000 to 100000, 12% are in below Rs. 41000-70000 and 16%

are in below Rs. 40000-income group.

4.Classification of respondents according to tractors influencing in

buying the tractors:-

Particulars No. of respondents Percentage

Below 40000 41000-70000 71000-100000 101000 and above0

5

10

15

20

25

30

Respondents Income

Income

No.

of r

espo

nden

ts

Company showroom 30 60%

Advertisement 04 08%

Colleagues 04 08%

Friends 06 12%

Self 04 08%

Relatives 02 04%

Total 50 100%

Interpretation:

Source:-Field survey data

It was found that among 50 respondents 60% of them were in group of

company showroom, 8% of them each were in group of colleagues &

advertisement, rest of them were friends, self and relatives.

Most of the people are buying the tractors in the showroom.

5.Mode of purchase:-


Cash 15 30%

Credit 35 70%

Total 50 100%

Company s

h...

Adverti

semen

t

Colleag

ues

Frien

dsSe

lf

Relative

s0102030405060708090100

Graphical representation of the above table

Series2Series1

Cash Credit Total0

20

40

60

80

100

120

140

160

%No of respondent

Interpretation:

Source: Field survey data

It was found that among 50 respondents 70% of them were in the group

of credit.

All most of all customers are buying the tractors on the basis. And 30%

of them were in the group of cash

6. Source of credit purchase


Mahindra finance 19 38%

Kotek Mahindra 09 18%

SBI 04 08%

ICICI 05 10%

Others 13 26%

50 100%

19

9

4

5

13


Mahindra finance

Kotek mahindra

SBI

ICICI

Others

Total

Interpretation:


It is clear that among 50 respondents 38% of them are in the group of

Mahindra finance, 18% of them are in the group of Kotek mahindra, 08%

of them are group of SBI, 10% if them are in the group of ICICI and 26%

of them are others.

7. Satisfaction with the financier


Fully satisfied 28 56%

Partially satisfied 13 26%

Dissatisfied 09 18%

Total 50 100%

Interpretation:


The above table explain that among 50 respondents 56% of them

are in the group of fully satisfied, 26% of them are in the group of

satisfied and 18% of them are in the group of dissatisfied.

Highest percentage of consumer is satisfied with the financiers providing

the company.

8. Sources of Awareness:-Fully satisfied Partially satisfied Dissatisfied0

5

10

15

20

25

30


Satisfaction

No. of re-spondents


T.V.Adds 02 04%

Wall painting 18 36%

Magazines 03 06%

Others 27 54%

Total 50 100%

Interpretation:


The field survey clearly shows that among 50 respondents, 54% of them

are in the group of others, 36% of them are in group of wall painting,

06% of them are in the group of magazines, 04% of them are in the

group of T.V.Adds

9. Vehicle Performance


T.V.Adds 4%

wall painting36%

Magazines6%

Others54%

Sources of awareness

Excellent 26 52%

Good 08 16%

Average 12 24%

Poor 04 08%

Total 50 100%

Interpretation:


It was noticed that among 50 respondents, 52% of them are in the group

of excellent and 16% of them are in the group of good, 24% of them are

in the group of average, and 8% of them are in the group poor. Most of

the consumers are satisfied with the vehicle performance.

10. Purchase of present vehicle


Company showroom 38 76%

Excellent Good Average Poor0

5

10

15

20

25

30

Vehicle Performance

Performance

No

. o

f re

spo

nd

ents

Friends 08 16%

Relatives 02 04%

Others 02 04%

Total 50 100%

Interpretation:


From the field survey it was explained that among 50 respondents 76%

of them are in the group of showroom, 16% of them are in the group of

friends and rest of the members are in the group of relatives and others.

Most of the consumers are purchased the present vehicle in the

showroom.

11. The life of the tractors

Particulars Below Since 1 Since 2 Above 2 Total

Company showroom

Friends

Relatives Others

Purchase of present vehicle

1 year year year years

No. of

respondents

15 18 07 10 50

Percentage 30 36 14 20 100

Interpretation:


The above table shows that 50 respondents, 36% of them are in the

group of below 1 year, 20% of them are in the group of above 2 year and

14% of them are in the group of since 2 year.

Most of the consumers are using the vehicle since 1 year.

12. After sales and service


Excellent 30 60%

Below 1 year Since 1 year Since 2 year Above 2 year0

5

10

15

20

The life of the tractors

Life

No

. o

f re

sp

on

de

nts

Good 08 16%

Average 06 12%

Poor 06 12%

Total 50 100%

Interpretation: Source:

Field survey data

It was noticed that 50 respondents, 60% of them are in the group of

excellent, 16% are in the group of good, 12% of them are in the group

of average and 12% of them in the group of poor.

Most of the peoples are satisfied with the after sales and services.

13. Suggest the vehicle to others

Excellent Good Average Poor05

101520253035

0%10%20%30%40%50%60%70%


satisfaction after sales and services

No

. of

res

po

nd

en

ts

Pe

rce

nta

ge

of

res

po

nd

en

ts


Yes 36 72%

No 14 28%

Total 50 100%

Interpretation:

Source:

Field survey data It can be seen that from the above table, among 50

respondents, 72%of them are in the group of YES and 28% of them are

in the group of NO due to this we can tell the most of the consumers will

suggest others to buy the Escorts tractors.

14. Satisfaction of the consumers with the Mileage of Escorts tractors.


Very satisfied 16 32%

Satisfied 31 62%

0

10

20

30

40

Yes

No

3600%

72%

1400%

28%

Suggest the vehicle to others

No. of re-spondents

Suggesation

Dissatisfied 03 06%

Total 50 100%

Interpretation:


From the above table it is clear that most of the customers are satisfied

with the fuel consumption.

But still the company should struggle a lot to satisfy the customer very

much in this regard.

15. Response and behavior of the firm staff with respect of

Sales and services


Informative 11 22%

Co-operative 21 42%

Communication 12 24%

Convincing 06 12%

Total 50 100%

Very satisfied Satisfied Dissatisfied0

10

20

30

40

Satisfaction of the customers with the mileage of the Escorts tractors

Range of mileage satisfaction

No. of re-spondents

Interpretation:


From the above table it is clear that they are co-operative 42% as

followed by communications 24%, information 22%, and convincing as

12%.

Info

rmat

ive

Co-

oper

ativ

e

Com

mun

ic..

.

Con

vinc

ing

0

5

10

15

20

25

11

21

12

6

Response and behaviour of the firm staff with respect of sales and services

Informative

No

. o

f re

spo

nd

ents

FINDINGS\

Findings of the study:-

The following the derived from the data evaluated and analyzed by

survey:

According to the survey it was found that Escorts tractors have a brand

loyalty than other tractors, because of its advanced features.

Among 50 respondents it was found that 52%, which is of 26

respondents, was aware of Escorts tractors and like to purchase Escorts

vehicle only because of its good performance.

Out of 50 respondents it was found that 62% which of 31 respondents

purchase tractors for agricultural purpose, 14% respondents for business

and 24% respondents for other purpose therefore we can say agriculture

is the main reason for purchasing of tractors.

According to survey, it was clear that the availability of spare parts was

very easy.

Out of 50 respondents it can be seen that 36% i.e. 18 respondents’

purchases tractors by wall painting, and 4% .among 54 % of the

respondents were purchased from others. The 02 & 03 respondents by

T.V. Adds and magazines.

Out of respondents we find that 54%, which of 27 respondents are in a

income group of Rs. 71000 to Rs. 100000 and 12%Which are

respondents are in an income level of Rs. 41000 to Rs.71000.

Out of 50 respondents it was found that 30 respondents are influenced

by company showroom during purchase, company sales man and rest of

others by advertising friends/ relatives, etc influence 20 respondents.

Among 100% of respondents 52% of customers were satisfied with the

vehicle performance.

Among 50 respondents 35 are like to purchase vehicle through credit

mode and 15 respondents by cash.

Among 50 respondents, 17 are fully satisfied with the dealer’s services

and 9 are satisfied and 9 respondents were not too much satisfied.

Cost incurred in maintenance of Escorts tractors is reasonable and easily

affordable.

Compared to the other brand of tractors available in Indian market, study

reveals.

Escorts tractors are more economical in the matter of fuel consumption.

SUGGESTIONS

1.During the survey the regular customers of Escorts tractors come out

with organizing information and suggestions some of them are listed

below:

2.Escorts Company needs additional sales promotional activities like

organizing exhibitions, fairs issuing catalogues and broaches, display

and demonstration, contests etc.

3.Company should give advertisement in magazines and news papers to

make them aware and to attract customers

4.Dealer should attract customers by giving special reduction in prices at

the time of festivals

5.Dealer/sales manager requires conducting meetings conventions and

conferences, and training their sales force by providing sales target,

bonus and other incentives.

6.Dealer should personally take care of customers share of in small

number of customers are not satisfied by the response given by the

service personnel at the time general check up.

CONCLUSION

After doing my in-plant project in Escorts tractors I come to know that

how marketing strategies help to boost the sales, how and when they

applied and executed.

Limitation of the study:-

1.The study was restricted to the surrounding areas of the Dabra & Datia

only.

Therefore the result of the study cannot be generalized to other parts of

the country.

2.Due to time constraints, the extensive research could not be

undertaken, therefore the sample size was restricted to 50 customers

only.

3.Analysis of data collected from questionnaire was done on the

assumption, it is a relevant data.

4.Preferences & response of the customers would change over a period

of time.

ANNEXURE

Bibliography:-

Marketing Management : Philip Kotler

Marketing Management : Pillai and Bhagvathi

MAGAZINE : AUTO INDIA

Website : www.escorts agri machinery .com

Questionnaire:-

Dear Sir / Madam,

I would be thankful if you can spend a couple of minutes to fill this

questionnaire the information is for academic purpose and will be kept

confidential.

1. Name :

2. Age :

3. Educational :

4. Address :

5. Occupation : a) Farmer[ ] b) Other[ ]

6. Annual Income : a) Below 4000 [ ] b) 41000-8000 [ ]

c) 81000-110000 [ ] d) 111000 and above[ ]

http://www.escorts/

7. Is this your first tractor?

a) Yes[ ] b) No[ ]

8. Which mode you want to buy:

a) Cash [ ] b) Bank Loan [ ]

c) Credit [ ] d) Finance [ ]

9What factor influenced you to buy this tractor?

a) Friend [ ] b) Advertising [ ]

c) Relatives [ ] d) Company goodwill [ ]

e) Self [ ] f) Others[ ]

10. Motivating factor:

a) Price[ ] b) Model [ ]

c) Quality [ ] d) Good Service [ ] e) Brand [ ]

11. How did you come to know?

a) Pomplents [ ] b) TV Adds [ ]

c) Wall Painting [ ] d) Magazines [ ]

12. Purpose of purchasing tractor:

a) Agriculture[ ] b) Business [ ]

c) Other purposes [ ]

13. If you purchase on credit basis, then which of these below

Financial institutions

a) M&M [ ] b) ICICI [ ]

c) SBI [ ] d) Axis[ ]

e)Kotek Mahindra [ ] f) others [ ]

14. Ownership :

a) Single[ ] b) Duel[ ]

15. Have you come across any problem in this tractor?

a) Yes [ ] b) No [ ]

16) Are you satisfied with your financier?

a) Yes [ ] b) No [ ]

17. Are you satisfied with the after sales and services?

a) Excellent [ ] b) Good [ ]

c) Average [ ] d) Poor [ ]

escorts tractors1111111

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