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ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL
HIGHER SCHOOL OF COMMUNICATION AND MEDIA STUDIES
WELCOME GUIDE
Welcome to Escola Superior de Comunicação Social (ESCS) of
Instituto Politécnico de Lisboa (IPL).
In this Welcome Guide, exchange students planning to study at ESCS may find information
regarding academic opportunities and additional information on their stay at ESCS.
We offer degree courses (Under and Postgraduate) in Audiovisual and Multimedia, Journalism,
Advertising and Marketing and Public Relations.
We hope this Guide can be useful to you. Please keep in mind that all the information contained
in the Guide may be subject to change. For up-date information or in case you have further
queries, please feel free to contact our International Office ([email protected]).
We will be delighted to help you.
“We shouldn't be just another school, otherwise we will be one
school of many”
This is our motto towards society and Polytechnic Higher Education principles.
Portugal needs highly trained professionals with great critical capacities as well as extremely
suitable skills to a demanding market.
Therefore, the scientific and pedagogical success of a Higher Education Institution has to live up
to its capacity in order to interact with the market either in the entrepreneurial or other Higher
Education sectors.
So, technologically unable, inflexible, unmotivated and non-participant teaching staff does not
match with Escola Superior de Comunicação Social (ESCS) – Higher School of Communication
and Media Studies – expectations and objectives for the future.
For more than a decade, ESCS has offered society a high quality institution, with a modern
architectural conception for technical expertise, research and learning.
A GENERAL DESCRIPTION
Lisbon Polytechnic Institute (Instituto Politécnico de Lisboa – IPL) is a public institution that was
set up in 1985. It has the following objectives:
w to train students to a higher level of qualification in cultural, scientific, artistic, technical and
professional subjects;
w to develop scientific and applied research;
w to render services to the community;
w to promote cultural, scientific and technical exchange with similar national and international
institutions;
w to participate in national and international projects of cooperation.
Instituto Politécnico de Lisboa comprises eight schools in the field of Arts, Dance, Education,
Communication and Media Studies, Accounting and Administration, Engineering and Health
Sciences. It offers degree courses, as well as Post-Graduate courses and a range of other
development programmes.
GENERAL DESCRITPION OF ESCS
ESCS is a branch of the Instituto Politécnico de Lisboa especially aimed at preparing
communication experts, comprising four areas: AUDIOVISUAL AND MULTIMEDIA, JOURNALISM,
ADVERTISING AND MARKETING and PUBLIC RELATIONS
It was established by a decree-law in 1979. Having been firstly named as Journalism School, its
designation evolved into ESCS in 1989. ESCS began its activity in 1987 by the appointment of a
founding Committee. It was the first State School in Portugal providing degrees in scientific
areas, such as Marketing and Advertising, Corporate Communication, Journalism, Audiovisual
and Multimedia.
.
Our aim is to prepare future generations capable of intervening strategically in organisational
environments through systematic and deliberate communication planning efforts “students
must be able to carry out tasks and projects, knowing why they are doing them and how to do
them”, as well as to enrich the existing knowledge on communication subjects so as to become
a reference in Portuguese and European settings.
Our goals are those characterizing the concept of Polytechnic Education Institutions: teaching
and training, research and development and community involvement.
ESCS teaching practice is based on the convergence of both theoretical and practical
experiences and different areas of knowledge in which activities are structured by a strong
communicative and participative business culture.
ESCS strategy aims at promoting and developing post-graduation courses, master and doctoral
degrees associated with other national and international Institutions.
To be an ESCS student means combining academic with personal and social development,
taking part in international projects, attending conferences on a variety of scientific themes,
sharing a healthy comradeship with peers and teachers, whilst at the same time enjoying high
standards in terms of premises, infrastructures and equipment.
SCHOOL SERVICES
DOCUMENTING AND INFORMATION SERVICE
ESCS documenting and Information service comprises a Library, a Hemerotheca and a Mass-
Media Archive.
MULTIMEDIA MANAGEMENT OFFICE
Multimedia Management office is responsible for Technological School Areas comprising: an
Auditorium, two TV studios, two Radio Studios, Post-Production digital-video Suite, a Photograph
Lab, a Video Graphic Art Lab, a Press and a TV Journalistic Editing Suite (Video Editing).
INFORMATICS OFFICE
ESCS has two Networks: an Administrative Network and an Academic Network connecting each
classroom, Teachers’ Offices, the Library and School Technological Areas.
COMMUNICATION OFFICE
The Communication Office is responsible for promoting the School initiatives.
INTERNATIONAL OFFICE
International office promotes and gives support to all international activities mainly on exchange
programmes between ESCS and partners Institutions.
ACADEMIC AND ADMINISTRATIVE SERVICE
ESCS Academic and Administrative Service is a central processing unit for formal administrative
procedures as well as management.
PLANNING AND MANAGEMENT CONTROL AND AUDITING OFFICE
This Office controls and audits all management and planning procedures and processes.
ESCS TECHNOLOGICAL AREAS
ESCS Technological Areas are:
MULTIMÉDIA
• 3 MULTIMEDIA LABS
The Multimedia Lab 1 is located on the Floor -1.
The Multimedia Labs 2 and 3 are located on the Floor -2.
• MULTIMEDIA NEWSROOM
The Multimedia Newsroom is located on the Floor -2.
• 2 COMPUTER LABS MULTIMEDIA NEWSROOM
The Computer Labs 1 and 2 are located on the Floor -1.
• WORK ROOM
The Work Room is located on the Floor 0.
• ORGANIZATIONAL COMMUNICATION LAB
The Organizational Communication Lab is located on the Floor 0.
TV/VIDEO
• TV STUDIO 1
The TV Studio 1 is located on the Floor -2.
• RÉGIE TV STUDIO 1
The Regie TV Studio 1 is located on the Floor -2.
• TV STUDIO 2 – VIRTUAL
The TV Studio 2 – Virtual is located on the Floor -2.
• RÉGIE TV STUDIO 2
The Regie TV Studio 2 is located on the Floor -2.
• VIDEO POST-PRODUCTION ROOM
The Video Post-Production Room is located on the Floor -1.
RADIO/AUDIO
• 2 RADIO STUDIOS
The Radio Studios 1 and 2 are located on the Floor -1.
• 2 AUDIO POST-PRODUCTION ROOMS
The Audio Post-Production Rooms 1 and 2 are located on the Floor -1.
ESCS FACILITIES
AUDITORIUM
ESCS auditorium is a modern well-equipped structure allowing any type of presentation (video,
computer, Internet etc.). It has four TV cameras linked with its own recording struture-regie. It
has a full capacity of 470 people.
COPY CENTRE AND BOOKSHOP
ESCS students’ can purchase here essential materials and photocopying documents.
BAR
ESCS has two bars with leisure areas for students.
CANTINE
This unit has a capacity of 155 seats. It’s open to students, teachers and visitors.
CURRICULUM PROGRAMMES UNDERGRADUATE
ADVERTISING AND MARKETING
The Advertising and Marketing course instigates the creativity of its students. The
students can choose between advertising and marketing, and work based upon real situations,
reproducing, for instance, the activities of an advertising agency or designing the marketing
strategy of a corporation.
The study plan is adapted to the Bologna process.
1ST SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Models 5,0 3 MC Anthropology 4,5 3 Ant Advertising Basics 5,0 3 FP Marketing Basics 5,0 3 FM Creative Writing Workshop 8,5 6 AEC Seminar: Communication Professions 2,0 2 S:PC
2ND SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 Soc Data Analysis 5,0 3 AD Advertising Theory and History 5,0 3 THP Marketing Approaches 3,5 2 MMark Design Workshop 5,0 4 ADCS Seminar: Advertising and Marketing I 2,0 1 EPM
3RD SEMESTER Discipline ECTS Hours Schedule
Acronym Economic Analysis 5,0 3 AE Research Process 5,0 3 MMTI Inferential Statistics 5,0 3 IE Advertising Psychology 4,5 3 PP Strategic Marketing 4,5 3 ME Research and Strategy Communication Workshop 4,0 3 APEC Seminar: Advertising and Marketing II 2,0 1 S:PMII
4TH SEMESTER Discipline ECTS Hours Schedule
Acronym Semiology 5,0 3 Sem Sociology of Communication 5,0 3 SC Consumer Behaviour 4,5 3 CC Marketing Research 5,0 3 Mkr Operational Marketing 4,5 3 MkO Integrated Marketing Communication Workshop 4,0 3 ATCM Seminar: Advertising and Marketing III 2,0 1 S:PMIII
5TH SEMESTER Discipline ECTS Hours Schedule
Acronym English for Marketing Communication 4,0 3 CLMI Audiovisual Lab 5,0 3 LabAV Seminar: Entrepreneurship 2,0 2 S:Emp Option PUB1/MKT1 - - - Option PUB2/MKT2 - - - Option 1 4,5 3 - Option 2 4,5 3 -
6TH SEMESTER Discipline ECTS Hours Schedule
Acronym Business Management 5,0 6 GEmp Communication Law 4,5 3 DC Seminar: Advertising and Marketing IV 2,0 1 S:PMIV Option PUB3/MKT3 9,5 6 - Option 3 4,5 3 - Option 4 4,5 3 -
OPTIONS PB/MKT Discipline ECTS Hours Schedule
Acronym Marketing Analysis and Diagnosis Workshop (MKT1) 6,5 4 AADM Marketing Information Systems (MKT2) 3,5 2 SIM Applied Marketing Workshop (MKT3) 9,5 6 AMA Advertising Research Workshop (PUB1) 5,0 3 AIAP Media Planning (PUB2) 5,0 3 PM Agency Workshop (PUB3) 9,5 6 AA
OPTION 1 AND 2 Discipline ECTS Hours Schedule
Acronym Advertising Management Accounts 4,5 3 Ac Man Advertising Communication on Digital Era 4,5 3 CPED Product and Price Policy 4,5 3 EPP Marketing Services 4,5 3 Mk Serv Creative Advertising, Models and Techniques 4,5 3 MTCP Web Design 4,5 3 Web Des
OPTION 3 AND 4 Discipline ECTS Hours Schedule
Acronym Online Consumer and Consumers 4,5 3 CC On-line Distribution and Sales 4,5 3 DV Innovation Marketing 4,5 3 InVM Digital Marketing 4,5 3 MkD Marketing on Social Media 4,5 3 Mark SM Graphic Advertising Production 4,5 3 PGP Game Based Marketing 4,5 3 GBMark
CURRICULUM PROGRAMMES UNDERGRADUATE
AUDIOVISUAL AND MULTIMEDIA
At the course of Audiovisual and Multimedia the students learn how to solve
communication problems through a combination of theory and practice. Since their first year
they learn how to develop Audiovisual and Multimedia products, as websites, video productions,
2D and 3D animations or interactive CDs and DVDs.
The study plan is adapted to the Bologna process.
1ST SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Models 5,0 3 MC Audiovisual and Multimedia 5,0 3 AM Anthropology 4,5 3 Ant Economic Analysis 5,0 3 AE Communication Tools 8,5 6 IC Seminar: Communication Professions 2,0 2 S:PC
2ND SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Theories 5,0 3 TC Communication Law 4,5 3 DC Sociology 4,5 3 SOC Data Analysis 5,0 3 AD Communication Design 9,0 6 DCom Seminar: Audiovisual and Multimedia I 2,0 1 S:AMI
3RD SEMESTER Discipline ECTS Hours Schedule
Acronym Semiology 5,0 3 Sem Narrative Models 5,0 3 MN Audiovisual and Multimedia Economics 4,5 3 EAM Technology Lab 9,0 6 LabInf Seminar: Audiovisual and Multimedia II 2,0 1 S:AMII Option 1 4,5 3 -
4TH SEMESTER Discipline ECTS Hours Schedule
Acronym Sociology of Communication 5,0 3 CS Web Lab 9,5 6 LabWeb Image and Sound Lab 9,0 6 Cap Ed Seminar: Audiovisual and Multimedia III 2,0 1 S:AMIII Option 2 4,5 3 -
5TH SEMESTER Discipline ECTS Hours Schedule
Acronym Media Management 5,0 3 GEAM 3D Lab 9,5 6 L3D Audiovisual Lab 9,5 6 LabAV Seminar: Audiovisual and Multimedia IV 2,0 1 S:AMIV Option 3 4,5 3 -
6TH SEMESTER Discipline ECTS Hours Schedule
Acronym Cultural Industries 5,0 3 ICult Content Production Lab 9,5 6 LPC Entrepreneurship 2,0 2 S: Emp Option 4 4,5 3 - Option 5 4,5 3 - Option 6 4,5 3 -
OPTION 1 Discipline ECTS Hours Schedule
Acronym Advertising System 4,5 3 Op AM1SP Basics Strategic Communication 4,5 3 Op AM1ICE
OPTION 2 Discipline ECTS Hours Schedule
Acronym Creativity Models and Techniques 4,5 3 Op AM2MTCP Marketing and Multimedia 4,5 3 Op
AM2MarkMult Corporate Communication 4,5 3 Op AM2CCorp
OPTION 3 Discipline ECTS Hours Schedule
Acronym Media History 4,5 3 HM Art and Communication 4,5 3 AC
OPTION 4, 5 AND 6 Discipline ECTS Hours Schedule
Acronym Photography 4,5 3 Foto Multi-camera 4,5 3 RM Audio Post-Production 4,5 3 CVTV/PPA Video Post-Production 4,5 3 4PPV Lighting 4,5 3 Ilum Mobile Applications Development and Design 4,5 3 DAM Motion Graphics 4,5 3 AGD Multimedia and Games 4,5 3 Mul Jog 3D Animation 4,5 3 3DInter Virtual Scenography for Television 4,5 3 CVTv
CURRICULUM PROGRAMMES UNDERGRADUATE
JOURNALISM
The Journalism course creates professionals that can answer the needs of a labour
market that is increasingly demanding and competitive. The students have a social sciences
background, in order to obtain the much needed cultural and communication competencies
indispensable to the job. At the same time journalism workshops – written, radio, television and
digital – will allow them to simulate the expressions and the production routines of each media.
The study plan is adapted to the Bologna process.
1ST SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Models 5,0 3 MC Contemporary History 4,5 3 HC Anthropology 4,5 3 Ant Data Analysis 5,0 3 AD News Writing Lab 4,5 3 LRJ Portuguese Language 4,5 3 LEP Seminar: Communication Professions 2,0 2 S:PC
2ND SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 SOC Economic Analysis 5,0 3 AE Journalistic Genre Lab 4,5 3 LGJ Expression Techniques for the Portuguese Language 4,5 3 TEP Contemporary Portuguese History 4,5 3 PortXXI Seminar: Journalism I 2,0 1 S:J1
3RD SEMESTER Discipline ECTS Hours Schedule
Acronym Semiology 5,0 3 Sem Sociology of Communication 5,0 3 SC Media History 4,5 3 HM English for Journalism I 4,5 3 IJI Media Theories 4,5 3 TM Investigative Journalism Lab 4,5 3 LIJ Seminar: Journalism II 2,0 1 S:JII
4TH SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Law 4,5 3 DC English for Journalism II 4,5 3 IngJII Research Methodology Applied to Communication 5,0 3 MIAC Journalism Theories 5,0 3 TJ Seminar: Journalism III 2,0 1 S:J3 Option 1 4,5 3 - Option 2 4,5 3 -
5TH SEMESTER Discipline ECTS Hours Schedule
Acronym Media Discourse Analysis 5,0 3 ADJ Culture and Media 4,5 3 CM Ethics and Deontology in Journalism 5,0 3 EDJ Seminar: Journalism IV 2,0 1 S:JIV Option 3 4,5 3 - Option 4 4,5 3 - Free Option 1 4,5 3 -
6TH SEMESTER Discipline ECTS Hours Schedule
Acronym Contemporaneity and Cultural Production 4,5 3 CPC Media Systems 5,0 3 SM Political Sociology and Public Opinion 5,0 3 SPOP Seminar: Entrepreneurship 2,0 2 S:Emp Option 5 4,5 3 - Option 6 4,5 3 - Free Option 2 4,5 3 -
OPTION 1 AND 2 Discipline ECTS Hours Schedule
Acronym Newswriting Workshop I 4,5 3 opAJEI Online Journalism Workshop I 4,5 3 opAJDI Radio Broadcasting Workshop I 4,5 3 opAJRI Television Broadcasting Workshop I 4,5 3 opAJTVI
OPTION 3 AND 4 Discipline ECTS Hours Schedule
Acronym Newswriting Workshop II 4,5 3 AJE2 Online Journalism Workshop II 4,5 3 AJD2 Radio Broadcasting Workshop II 4,5 3 AJR2 Television Broadcasting Workshop II 4,5 3 AJTV2
OPTION 5 AND 6 Discipline ECTS Hours Schedule
Acronym Multimedia Editing Workshop 4,5 3 opJAEM Video Editing Workshop 4,5 3 opJAEV Audio Editing Workshop 4,5 3 opJAEA Photojournalism Workshop 4,5 3 opJAFJ
FREE OPTION 1 Discipline ECTS Hours Schedule
Acronym Literary Journalism 4,5 3 opEMJ-JL Radio Journalism Workshop 4,5 3 opAJR1 Visual Journalism Workshop 4,5 3 Op EMJ (JV)
FREE OPTION 2 Discipline ECTS Hours Schedule
Acronym Script Applied to Journalism 4,5 3 opLivGuio New Expressions of Radio 4,5 3 Op LivNE Rad Interview Techniques Workshop 4,5 3 opLivTec Entr
CURRICULUM PROGRAMMES UNDERGRADUATE
PUBLIC RELATIONS AND CORPORATION COMMUNICATION
Corporate Communication is important for any institution, corporation or public body.
With the use of labs in which they experiment with Public Relations, the students experience
several situations, organise events or answer proposals of corporations in the area of
communication.
The study plan is adapted to the Bologna process.
1ST SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Models 5,0 3 MC Anthropology 4,5 3 Ant Graphic Communication Lab 4,5 3 LCG Public Relations Theory and Techniques 4,5 3 TTRP Data Analysis 5,0 3 AD Interpersonal Communication Lab 4,5 3 LCI Seminar: Communication Professions 2,0 2 S:PC
2ND SEMESTER Discipline ECTS Hours Schedule
Acronym Communication Theories 5,0 3 TC Sociology 4,5 3 SOC Inferential Statistics 5,0 3 IE Public Relations Lab 5,0 3 Lab RP Social Political Thought History 4,0 3 Hist ISP Communication Law 4,5 3 DC Seminar: Corporate Protocol 2,0 1 S:PE
3RD SEMESTER Discipline ECTS Hours Schedule
Acronym Sociology of Communication 5,0 3 SC Organizational Communication Lab 4,5 4 Lab CO Semiology 5,0 3 Sem Organizational Theory 5,0 3 TO Multimedia Lab 3,0 2 LabM Public Issues and Communication 5,0 3 APC
Communication in the Public Interest Seminar 2,0 1 S:CIP
4TH SEMESTER Discipline ECTS Hours Schedule
Acronym Economic Analysis 5,0 3 AE Marketing 4,0 2 Mark Institutional Communication Lab 5,0 4 LCI Media Relations Lab 4,5 3 LCO Text and Image Semiotics Lab 4,5 3 LRM Organizational Behaviour 5,0 3 CO Seminar: PR in Different Sectors 2,0 1 S:SA
5TH SEMESTER Discipline ECTS Hours Schedule
Acronym Budgeting and Costs 4,5 2 OC Investigation and Decision in PR Workshop 5,0 3 AIDRP Advertising Communication 4,5 3 CP Strategic Communication Lab 5,0 4 LC Estrat Seminar: Entrepreneurship 2,0 2 S: Emp Option 1 4,5 3 - Option 2 4,5 3 -
6TH SEMESTER Discipline ECTS Hours Schedule
Acronym Organizational Communication Workshop 5,5 3 ACO Seminar: Integration Into Working Life 2,0 1 S:IVA Option 3 4,5 3 - Option 4 4,5 3 - Option 5 4,5 3 - Option 6 4,5 3 - Option 7 4,5 3 -
OPTION 1 AND 2 Discipline ECTS Hours Schedule
Acronym Communication and Art 4,5 3 AC Communication in Tourism 4,5 3 CTur Creativity In Organizations 4,5 3 Criat Org Public Relations Argumentation 4,5 3 ArgRPs
OPTION 3, 4, 5, 6 AND 7 Discipline ECTS Hours Schedule
Acronym Intercultural Communication 4,5 3 OpPRCInter Writing Fiction Workshop 4,5 3 Op RP AEF Consumer Behaviour 4,5 3 Op RP CC Corporate Communication 4,5 3 OpRP CCorp Citizenship and Public Relations 4,5 3 Op RPC Online Public Relations 4,5 3 OpRP RPE Contemporary Portugal 4,5 3 OpRP Port
Cont Internal Communication 4,5 3 OpRP
CInterna
CURRICULUM PROGRAMMES POSTGRADUATE
ADVERTISING AND MARKETING
The Second Cycle in Advertising and Marketing is a master degree developed by the Advertising
and Marketing Department. It was developed to deepen Professional competencies and research
in this area of applied communication. It is for students that have concluded the First Cycle and
for professionals.
Those that finish the first school year can receive a post-graduate diploma.
1ST SEMESTER Discipline ECTS Hours Schedule Acronym Brand Management 5,0 2 GM Marketing and Society 5,0 2 Mark e Sociedade Advertising and Consumption 5,0 2 Pub e Consumo Finance for Marketing 5,0 2 Finanças Mark Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 -
2ND SEMESTER Discipline ECTS Hours Schedule Acronym Corporate Strategy 5,0 2 EE Innovation and Creativity for Communication 5,0 2 ICC Integrated Communication 5,0 2 CI Research methodologies applied to Advertising and Marketing Studies
5,0 2 Metodologias
Option 2 5,0 2 - Option 3 5,0 2 -
3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic Seminars on Advertising and Marketing 5,0 2 Sem Tem Advertising and Marketing Project Seminar 10,0 3 Sem Proj
4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0 -
OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Communication, Technology and New Media 5,0 2 CTNM Marketing strategies 5,0 2 Est. Mark Online Advertising 5,0 2 Pub Online
OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Advertising Language 5,0 2 LP Relational Marketing 5,0 2 MR The challenge of Media 5,0 2 DM New consumers, New intakes 5,0 2 NCNC
CURRICULUM PROGRAMMES POSTGRADUATE
AUDIOVISUAL AND MULTIMEDIA
The Second Cycle in Audiovisual and Multimedia is a master degree developed by the Audiovisual
and Multimedia Department.
It was developed to deepen Professional competencies and research in this area of applied
communication. It is for students that have concluded the First Cycle and for professionals.
Those that finish the first school year can receive a post-graduate diploma.
1ST SEMESTER Discipline ECTS Hours Schedule Acronym Communication, Technology and New Media 5,0 2 CTNM Audiovisual and Multimedia Project Management 5,0 2 GPAM Consumer Research 5,0 2 EM Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 - Option 2 5,0 2 -
2ND SEMESTER Discipline ECTS Hours Schedule Acronym Information Society 5,0 2 SI Visual Cultures 5,0 2 CV Identity Design 5,0 2 DI Research Methodologies Applied to Audiovisual and Multimedia
5,0 2 Metodologias
Option 3 5,0 2 - Option 4 5,0 2 -
3RD SEMESTER Discipline ECTS Hours Schedule Acronym AM Thematic Seminars 5,0 2 Sem Tem AM Project Seminar 10,0 3 Sem Proj
4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45 - -
OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Audiovisual Communication, Conception 5,0 2 CA Sound Design 5,0 2 DS Multimedia Communication, Conception 5,0 2 CM Interface Design 5,0 2 DI
OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Audiovisual Communication, Development 5,0 2 CA Television Systems Compared 5,0 2 STC Multimedia Communication, Development 5,0 2 CM Infographics 5,0 2 I
CURRICULUM PROGRAMMES POSTGRADUATE
JOURNALISM The Second Cycle in Journalism is a master degree developed by the Journalism Department. It was
developed to deepen Professional competencies and research in this area of applied communication. It
is for students that have concluded the First Cycle and for professionals.
Those that finish the first school year can receive a post-graduate diploma.
1ST SEMESTER Discipline ECTS Hours Schedule Acronym Compared Media Systems 5,0 2 SMC Media Management 5,0 2 GMedia Media Social Responsibility 5,0 2 RSM Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 Option 2 5,0 2
2ND SEMESTER Discipline ECTS Hours Schedule Acronym Critical Questions of Contemporary Journalism 5,0 2 QCJC Journalism Studies Seminar 10,0 4 SEJ Research Methodologies Applied Journalism 5,0 2 Metodologias Option 3 5,0 2 Option 4 5,0 2
3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic Seminars on Journalism 5,0 3 Sem Tem Journalism Project Seminar 10,0 2 Sem Proj
4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0
OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Report, Interview and TV Edition Workshop 5,0 2 AREATV Cyber journalism workshop 5,0 2 Ciberjorn
OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Report, Interview and Press Edition Workshop 5,0 2 AREAI Report, Interview and Radio Edition Workshop 5,0 2 AREER European Political Systems and International Relations 5,0 2 SPERI
CURRICULUM PROGRAMMES POSTGRADUATE
PUBLIC RELATIONS STRATEGIC MANAGEMENT
The Second Cycle in Public Relations Strategic Management is a master degree developed by
the Organizational Communication Department. It was developed to deepen Professional
competencies and research in this area of applied communication. It is for students that have
concluded the First Cycle and for professionals.
Those that finish the first school year can receive a post-graduate diploma.
1ST SEMESTER Discipline ECTS Hours Schedule Acronym Design and Implementation of PR Strategies 5,0 2 DIERP Pragmática da Comunicação 5,0 2 Prag Com Stakeholders Relationship Management 5,0 2 Gest Map Stack Research Methodologies 5,0 2 Metodologias Option 1 5,0 2 - Option 2 5,0 2 -
2ND SEMESTER Discipline ECTS Hours Schedule Acronym Specific Dimensions of institutional Communication 5,0 2 DECI Monitoring and Evaluation in PR 5,0 2 MAERP Communication in the Public Interest 5,0 CIP Research Methodologies Applied to Public Relations 5,0 2 Metodologias Option 3 5,0 2 - Option 4 5,0 2 -
3RD SEMESTER Discipline ECTS Hours Schedule Acronym Thematic seminars on Public Relations and organizational communication
5,0 2 Sem Tem
Project Seminars in Public Relations and Communication
5,0 2 Sem Proj
4TH SEMESTER Discipline ECTS Hours Schedule Acronym THESIS/ PROJECT/ INTERNSHIP 45,0 - -
OPTION 1 AND 2 Discipline ECTS Hours Schedule Acronym Ethics and Deontology of the Communication 5,0 2 Ética Deont da Com Management, Finance and Strategy 5,0 2 Gest Fin e Estrat Digital Communications Strategy 5,0 2 DCS Marketing Strategies 5,0 2 Estr Mark
OPTION 3 AND 4 Discipline ECTS Hours Schedule Acronym Organization Skills 5,0 2 CO International Business Environment 5,0 2 AIN New consumers, New intakes 5,0 2 NCNC Communication and cultural practices 5,0 2 CPC
ACADEMIC INFORMATION
GRADING SCALE
The Portuguese evaluation system consists of a 0 to 20 scale as described below:
00 - 09 Fail Considerable further work is required
10 - 11 Sufficient Performance meets the minimum criteria
12 - 13 Satisfactory Fair but with some shortcomings
14 - 16 Good Above the average standard
17 - 18 Very Good Remarkable work with minor errors
19 - 20 Excellent Excellent performance
ACADEMIC YEAR 2012/2013
Winter Semester (First Semester)
Classes 17 September – 11 January
Exams season 14 – 26 January (1st period for 1st semester subjects)
3 – 13 April (2nd period for 1st semester subjects)
Summer Semester (Second Semester)
Classes 28 January - 31 May
Exams season
Special exams season (Students/workers)
3 – 19 June (1st period for 2nd semester subjects)
1 – 13 July (2nd period for 2nd semester subjects)
2 – 11 September
Semesters breaks
Christmas Holidays 21 December – 4 January
Easter Holidays 25 March - 2 April
The School Day
17 January
GENERAL INFORMATION
ADMISSIONS AND REGISTRATION
Students, who wish to attend Escola Superior de Comunicação Social, in the next academic
years, should:
w Fill in the application form, available in the International Offices of their own home
institutions. Their home institution will contact with the host institution in order to decide about
the number of students and define exchange programme procedures.
w After the approval from the home institution, the student will be advised on the availability of
grant support and may make travel arrangements.
w As soon as they arrive at Escola Superior de Comunicação Social, they should contact the
International Office in order to enrol.
FEES
Exchange students, under LLP/Erasmus programmes pay their fees at their home institutions.
Hence they are not charged fees in the host institution.
ORIENTATION PROGRAMME
On arrival at Escola Superior de Comunicação Social, international students should present
themselves at the International Office and also contact the International Coordinator in the
Department to which they have applied for.
DOCUMENTS REQUIRED FOR REGISTRATION AT ESCS
w I.D. Card or Passport
w International Health Card
w 2 photographs (Passport size)
w Academic transcript of records from the students' home university
w Learning agreement
LANGUAGE REQUIREMENTS AND PORTUGUESE LANGUAGE COURSES
All classes are taught in Portuguese, and students are expected to be able to follow them.
Assessments (examination questions and examination scripts, etc.) can be conducted in another
language, depending on prior agreement between the student and the lecturer concerned.
Note: Any foreign student, who is interested in attending a Portuguese language course during
his study period, is requested to mention it on the application form.
SOCIAL SERVICES
The Student Support Services (Serviços de Acção Social - SAS) provide advice to students in the
areas of lodging, food, grants, loans and subsidies, psychological advice and counselling,
academic and psychological as well as sport, transport and resource materials.
You will find the SAS in Building P3 of Escola Superior de Educação. SAS operates between 10.00
and 17.00 each weekday.
STUDENT ACCOMMODATION
Accommodation may be available for Portuguese and foreign students of Escola Superior de
Comunicação Social at Residência de Estudantes, Maria Beatriz, opened during school academic
year, closed during August. Residência is approximately five kilometres distance from our
School. Students wishing to stay here should contact the International Office.
STUDENT HEALTH CARE
Hospital Santa Maria, offering Emergency Services that is quite close to ESCS, is located at the
main Lisbon University Campus, about 3 kilometres away. You must bring identification,
International Health Card, and pay a charge of 7 Euros for using the emergency service at the
hospital.
If you need first-aid care, it is not necessary to go to a hospital. You can ask the way to the
nearest "Centro de Saúde", a local healthcare centre. There is a health centre at Sete Rios,
which is about 2 kilometres from Escola Superior de Comunicação Social.
EMERGENCY NUMBERS
National Emergency Line (Police, Fire and Ambulance): 112 (free phone).
HEALTH AND PERSONAL INSURANCE
If your stay in Portugal is expected to be less than three months, it is absolutely vital that you
take out a private insurance before your arrival. There are reciprocal agreements for health
cover between Portugal and several other countries (especially EU countries), but you will
require a valid International Health Card as evidence of entitlement to health cover. You may
also use the Polytechnic Institute Medical Services. If there is no agreement between your home
country and Portugal, it is essential that you take out private insurance before your arrival.
SPECIAL NEEDS STUDENTS
Student Support Services (Serviços de Acção Social - SAS) offer specific support for students
with special educational needs, such as transport, special equipment and adapted learning
materials to meet specific needs. Details may be obtained from Student Support Services
(Serviços de Acção Social - SAS) - Tel: +351 21 71108 60 between 10.00 and 17.00 on any
weekday.
Inquiries with regard to particular services and the ability of School to provide special support to
students with special needs should be made through the International Office prior to finalizing
your exchange arrangements.
LEISURE ACTIVITIES
A particularly interesting tradition that may not be familiar to students from some other
European countries relates to the “ESCSTunis”, through which students of higher education
institutions sing folk songs on special occasions in public school areas, accompanied with
guitars and other traditional percussion instruments. This tradition originated in the Middle
Ages. Some of the songs are also related to the home institution and are sung by students
wearing traditional attire.
SPORTS FACILITIES
Students may use Lisbon University Sports Centre with special prices for students. This sports
centre includes an olympic-size swimming pool. The Student Support Services provide
equipment for most of these sports and organize occasional tournaments.
COST OF LIVING
Here are some typical costs, which may be incurred during your time at ESCS:
Cost of Living
Accommodation in student hostel 120 Euros per month
Accommodation in a private house 250-300 Euros per
month
Apartment 400-500 Euro per
month
Average Lunch/Dinner Prices (Student Canteen) 2,30 Euro per meal
Average Lunch/Dinner Prices (Medium Restaurant) 10-15 Euros per meal
Water Bottle 80 cents
Juice Drink 1,5 Euro
Coffee Expresso 60 cents
Newspaper 1,20 Euro
Public Holidays
1 January New Year and Peace Day
Shrove Tuesday Shrove Tuesday – Carnival (the day before Ash Wednesday)
Good Friday
Easter Day Good Friday and Easter Day are all holidays
25 April Liberty Day commemorates the revolution of 1974
1 May Labour Day
Corpus Christi Corpus Christi has been observed as an important religious holiday since it
was instituted in 1264. It is always a Thursday in May
10 June
June 10 is the National Day of Portugal. It commemorates the anniversary
of the death (1580) of Luis de Camões, Portugal’s national poet, who was
born in 1524
13 June Bonfires, parades, pageants, and fireworks mark the St. Anthony of Lisbon
15 August The feast of the Assumption
5 October Republic Day, on this day, the Proclamation of the Republic is celebrated
1 November All Saint’s Day and All Souls’ Day commemorates the faithful departed. It
is observed with special masses and processions to cemeteries
1 December Independence Restoration
8 December This date is dedicated to the Immaculate Conception
24/25 December Christmas Eve and Christmas Day
ESCS CONTACTS
ADDRESS
ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL
Campus de Benfica do Instituto Politécnico de Lisboa
1549-014 Lisboa
Portugal
Phone: + 351 21711 90 00
Fax: + 351 21 716 25 40
WEBSITE
www.escs.ipl.pt
INTERNATIONAL OFFICE / ERASMUS OFFICE
Erasmus code: P LISBOA 05
Institutional Coordinator: Profª Carla Medeiros
International Officer: Carla Ruivo
Office: -1st Floor
Phone: + 351 21 711 90 14
Fax: + 351 21 716 25 40
E-mail: [email protected]