1. Escalate Internet Introduces Reputation Management to Businesses Wouldn't it be great if you could find out what your customers were saying about you and your business online? Escalate Internet makes it possible! With new Reputation Management capabilities, you can harness the true power of "word-ofmouth." Escalate Internet has rolled out a new product that is critical to the long-term success of your company. The product is called Reputation Management and it helps you stay proactive with keeping up with what your customers are saying about you online. "In today's transparent, digital world, all consumers have easy access to forums and websites that allow them to provide reviews, good and bad, on the experience you provide them," explained a Digital Media Consultant for Escalate Internet. "We've now made it possible for businesses to stay on top of EVERY comment consumers make about their experiences, allowing ownership and management to take the necessary action steps to either thank the customer or fix an issue." Information spreads in a viral fashion across the Internet. With that in mind, if a consumer has a bad experience with your company and chooses to comment about it online, those negative words could be seen by thousands, even millions, of eyes, causing significant damage to your overall success. However, having ready access to this information allows you to handle the comments of this consumer, thus enabling you to transform negative press into something positive. "So many business owners and managers don't know what their customers are saying about them, and our goal with Reputation Management is to help them get a better grasp on those comments, which will help improve business practices going forward," Escalate Internet said. "Our software scours the entire World Wide Web, finds comments, and gives the business an idea of what they're doing well and what needs improved." According to Forrester Research, almost 50% of online adults read ratings and reviews at least once a month, and 19% post them. In addition, it's important to realize that 70% of Americans say they consult product reviews or consumer ratings before making a purchase, according to Penn Schoen Berland. If potential consumers see negative reviews with no action taken by the business to rectify them, they're more likely to spend their money with a competitor. "We have made it our mission to educate businesses on the power of building a web presence, and consumer reviews are a major component of that," Escalate Internet stated. "We want to ensure our clients have the most positive online image possible from front to back, and adding Reputation Management to our product line is guaranteed to add a new dimension to their web presence." # # # Escalate Internet partners with your business to deliver a powerful Internet presence designed to capture new customers at the height of their purchasing decisions. Their dedicated consultants get to know your business and help you obtain optimum results.