esade alumni annual report 2015-2016

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Your vision. Our mission. Annual Report 14/15

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Page 1: ESADE Alumni Annual Report 2015-2016

Your vision. Our mission.

Annual Report 14/15

Page 2: ESADE Alumni Annual Report 2015-2016
Page 3: ESADE Alumni Annual Report 2015-2016

We want to accompany you on your journey. To show you opportunities and inspire you to forge your own path.

We will help you propel your career. We can assist you in finding a job, offer you career guidance and give you employment and legal advice. From professional to professional.

We will keep you at the cutting edge of knowledge. Because your career is a long-distance race, not a sprint. In a fast-changing setting, it is essential to keep pace.

We will help you contact, connect and share with other alumni like you. Because establishing, extending and maintaining professional contacts is vital to the development of your career. Together, you’ll achieve greater goals.

We’re by your side, helping you go far. Wherever you are, whenever you like. It’s up to you.

ESADE Alumni, sharing experiences and growing together.

Your vision. Our mission.

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5ESADE ALUMNI Annual Report 14/15 Contents

Message from the President

Professional developmentCareer services

EntrepreneurshipAlumni Entrepreneurship

Solidarity Alumni Giving Back

Staying up to dateRefresher programme

Matins ESADE

Desayunos ESADE

Women and leadership

Webinars

Networking activitiesAnnual Conferences

International Chapters

Regional Clubs

Functional and Sector-specific Clubs

Class reunions

Exclusive services for members

Support for ESADE

Communication

Partner companies

ESADE Alumni in figuresAlumni profile

Activity statistics

Team

Contents

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ESADE ALUMNI 7Annual Report 14/15

Message from the President

The 2014/2015 academic year has been the last year in which we have applied the strategic plan approved in 2011. Over the last four years, we have worked very hard to put this plan into practice, and we have successfully achieved the objectives we set of extending our network and global activities.

During this academic year, we have also focused on drawing up the new strategic plan 2015-2018, a process in which the association’s professional team has been joined by ESADE faculty and staff members, alumni on our Executive Board, Alumni Club members and also external professionals; the participation of all of these people has enabled us to gain a broad overview, which is reflected in a master plan for the future. Taking stock of our changing environment, this plan addresses the important challenges that our as-sociation must face.

The key areas of our work in the academic year 2014/2015, which define our strategic focus, have been:

— A global network, in response to the international profileof the students on ESADE’s programs, who come from more than 100 different countries.

— Support for entrepreneurial activity, helping to look

for funding and providing orientation on business projects.One of the key players in this mission, the ESADE Alumni investors network ESADE BAN, which has doubled its investment to secure 4.7 million euros for 33 business projects, has been named Best Business Angels Network in Spain by the Spanish Association of Business Angels. A genuine success of which we can be proud, spot lighting ESADE as one of the most outstanding schools forentrepreneurship.

— Solidarity, through pro bono consulting work provided by alumni association members. Since the idea waslaunched in 2007, more than 1,500 members have taken part in 170 consultancy projects. On the strength of these figures, our alumni association is quite unique and leads the field in initiatives inspired by solidarity.

— Assisting the professional development of our membersthrough orientation services and activities and programmesfocused on furthering their professional career.

— Networking between members, organising meetups tocreate opportunities for new contacts that will contribute to their professional and personal development. Once again, we must highlight the work performed by our clubs; led by alumni on a voluntary basis, they organise activities and meetings both to update knowledge and to promote networking.

— The avowed intention of enhancing the prestige of ESADE and contributing to its development throughvarious coordinated initiatives and projects, such aspromotion of “The ESADE Challenge for Talent” campaign, a fundraising campaign for scholarships and research, in which the role of the alumni is essential.

I would like to gratefully acknowledge the work carried out by the members of the ESADE Alumni Executive Board, the executive board of the clubs and chapters, the class dele-gates, the pro bono consultants, the mentors and all those who, “gratis et amore”, work together with the excellent ESADE Alumni professional team to enrich our network and make it stronger. Without them, none of the activities described in this report would have been possible.

And finally, I would like to express my thanks and gratitude to our outgoing President, Miguel Trias, for his work over the last five years. It is under his presidency that the suc-cessful results and figures compiled in this report have been achieved, which have placed ESADE Alumni in its current leading position among alumni associations worldwide.

Joaquín Uriach(MBA 94)

Message from the President

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ESADE ALUMNI 9

2

Professional Development

From professional to professional, we can assist you in finding the way forward. From finding a job to career guidance, or employment and legal advice.

We can boost every stage of the professional careerof our alumni.

Professional Development

Annual Report 14/15

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ESADE ALUMNI Annual Report 14/15 10

Through Career Services we offer alumni the activities and services needed to guide and manage their profes-sional career.

ESADE CAREER PORTAL A platform that serves as a meeting point for profession-als and companies.

RecruitersCompanies can post job offers themselves and select highly qualified profiles from our high-quality database, which is updated every day.

ESADE Alumni members Alumni can manage their CVs and their applications to make it easier for recruiters to find them, or they can browse the offers of employment most suited to their profile, both within Spain and abroad.

SERVICES Services focused on advising and accompanying alumni throughout their professional career.

1. International platforms for careermanagement (Vault, GoinGlobal, BlueSteps):Aimed at professionals who are looking for employment outside Spain, providing them with information on how to prepare their next steps abroad.

2. Professional guidancePersonalised interviews conducted by professionals who are experts in recruitment and the employment market.

4. Mentoring programmeAlumni have the opportunity to offer (as mentors) or receive (as mentees) information and knowledge that may be of use to them in their professional development.

Through the Career Portal, mentee alumni can choose a mentor with the desired profile.

Professional Development

565 71National International

PROFESSIONAL GUIDANCE INTERVIEWS 5. Career transition programmeAimed at professionals at a transitional stage of their ca-reers. The programme can be followed in person or online.

43National and international mentor-mentee

matchings

12 117Programmes Participants

CAREER TRANSITION PROGRAMME

3. Legal and employment guidance Legal advice about specific situations or professional con-flicts in the field of employment.

70Legal enquiries

LEGAL AND EMPLOYMENT GUIDANCE

New!

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11ESADE ALUMNI Annual Report 14/15

Data on professional Development activities

5.760

1.796

Participants

Subscriptions to receive information after events

125Sessions

More information in the “Career Services” section at www.esadealumni.net

Some of the sessions have been video recorded and publishedat www.esadealumni.tv

Professional Development

ACTIVITIES Talks, seminars and practical workshops offering guid-ance and training for professional career development.

1. Coffee Drop-in SessionsThese sessions provide an opportunity for exchanging experiences related to best practices, sharing strategies and reflecting on possible approaches to job hunting.

2. WebinarsOnline seminars and talks for alumni who are unable toattend in person the activities held at the Barcelona and Madrid campuses. 3. Flash sessions and workshopsSeminars and workshops offering guidance and training for career development.

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3Ferran Ramon-Cortés (Lic&MBA 86) ‘Skills for interpersonal communication’

María Belón (MBA 91) at the Career Services closing session

Andrés Martín ‘Mindfulness for brain training’

Pep Marí ‘Check list for effective decisions’

Lluis Soldevila ‘I want this job’

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ESADE ALUMNI 15Annual Report 14/15

Our aim is to driveentrepreneurial activity in society as a whole, channelling supply and demand between entre-preneurs and investors and helping them to meet and match.

The path of an entrepreneur is a brave one, but sometimes only your own steps will lead to where you want to go. If alumni believe in their idea, we believe in them.

Entrepreneurship

Entrepreneurship

3

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ESADE ALUMNI Annual Report 14/15 16Entrepreneurship

Alumni Entrepreneurship offers support to both entrepre-neurs, through a programme that combines activities and services for project development (business plans, finance, guidance, etc.), and private investors, through ESADE BAN, the ESADE business angels network. Alumni En-trepreneurship makes these investors aware of business projects in which to invest, training activities, networking opportunities and joint investment opportunities with other ESADE BAN members.

SERVICES

1. Orientation for entrepreneursESADE Alumni offers the possibility to arrange a person-alised entrepreneur orientation interview in order to provide the resources for the entrepreneur to define his/her business model and develop a business plan. The dif-ferent stages of definition, launch and consolidation of a business project are analysed.

— Advice following agile methodologies for creating andlaunching a start-up.

— Analysis and detection of strengths and weaknesses in the project.

— Orientation on seeking funding for the project.

2. Legal AdviceWe provide entrepreneurs and investors with guidance and advice on the basic legal requirements that apply to the various stages of development of a start-up pro-ject. This advice is shared in group orientation sessions (Legal Classroom).

3. Mentoring programme for entrepreneursThe mentoring programme is a service aimed at entre-preneurs, through which they receive support from a network of mentors (successful business owners, profes-sionals, entrepreneurs and ESADE BAN investors) over a three-month period.

The aim is to attract professionals with relevant experi-ence in a particular area who are willing to share informa-tion and knowledge (as mentors) and put them in touch with entrepreneurs (mentees) who can benefit from the experience, advice and support of these professionals to advance their start-ups.

ESADE BAN

ESADE BAN is a network of private investors promoted by ESADE Alumni. It serves as a meeting point between investors who are looking for investment opportunities and entrepreneurs with innovative projects requiring finance in their early stages.

This network focuses mainly on energising start-ups and early-stage companies. The type of investment the members of our network prefer is co-investment with other network members or venture capital companies.

Notable examples of ESADE BAN investments include Wuaki.tv, Wallapop, Redpoints, Notegraphy and Signa-turit. Key sectors for investment are technology, health, energy efficiency and industry.

4,7Million euros in financing

for business projects

33Start-ups have obtained

financing

425Projects assisted by the network

201Business Angels members

esaDe Ban in fiGUres

41Mentors

52Mentor-mentee matches

(start-ups with more than one mentor to cover different areas)

31Mentees (Start-ups)

mentorinG service

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17ESADE ALUMNI Annual Report 14/15 Entrepreneurship

total foros De inversión (esaDe Ban, HealtHcare, cleantecH e impacto social)

9Flash sessions

786Participants

6Last Thursdays

346Participants

11Sessions

883Participants

4Desayunos SEED

264Participants

ACTIVITIES Sessions in which entrepreneurs and investors can exchange experiences and knowledge, as well as keep abreast of the latest developments in the sector.

1. Flash sessionsPractical workshops designed to help entrepreneurs opti-mise their business ideas and put them into practice. They closely examine key concepts that assist and enhance the development of projects.

The following are some of the sessions organised in this last academic year:

— Critical factors of success in the launch of e-commerce companies

— How to value a start-up— Key metrics for start-ups— Internationalisation plans for start-ups— The importance of mentoring in our development— Financial planning for start-ups— How to use metrics to improve our marketing strategy— From ‘Usable’ to ‘Desirable’: how to compete with user

experience

2. Last Thursdays In collaboration with the ESADE Entrepreneurship Institute, we organise monthly meetings consisting of an informal networking session at which guest entrepreneurs share their experiences with other entrepreneurs, investors and alumni in general.

4. ESADE BAN Investment ForumsThe aim of these forums is to present and promote start-ups with positive development and high-growth potential that are seeking financing, creating a climate of co-opera-tion and innovation between entrepreneurs and investors. These events facilitate the exchange of ideas and profes-sional networking.

Held in Madrid and Barcelona, the forums feature train-ing activities for investors led by ESADE faculty members. They are exclusive events for members of the private in-vestors network, who are offered a regular flow of invest-ment opportunities.

5. Healthcare Barcelona Investment ForumA forum focused on projects in biotechnology, medical equipment, healthcare services and healthcare-related IT projects.

6. Cleantech Investment ForumThis forum focuses on projects in the areas of energy ef-ficiency, energy savings, energy storage, water and waste treatment, and smart cities.

7. Social Impact Investment ForumA forum focused on innovative and sustainable projects that address challenges in various areas of the social sec-tor while offering a financial return.

3. Desayunos SEEDThese are sector-specific breakfasts over which ICT pro-jects such as eCommerce, Internet, business software, security and mobility are presented.

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ESADE ALUMNI 18Entrepreneurship

More information in the “Entrepreneurship” section at www.esadealumni.net

Some of the sessions have been video recorded and published at www.esadealumni.tv

ALUMNI ENTREPRENEURSHIP DAY An annual conference aimed at entrepreneurs, inves-tors, students and, in general, the entire entrepreneurial ecosystem. The morning features round tables, talks and networking activities in which entrepreneurs take cen-tre stage, the objective being to encourage the exchange of opinions and experiences, and to create new business opportunities.

The conference includes the presentation of the ESADE Alumni and Banc Sabadell Best Start-Up Award, which was won by Wallapop this year.

ESADE BAN NAMED BEST SPANISH BUSINESSANGELS NETWORK The award was presented by the Spanish Association of Business Angel Networks (AEBAN) at the Association’s III National Congress.

Annual Report 14/15

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Panel on Rapid-Growth Start-Ups

Wallapop wins the ESADE Alumni and Banc Sabadell Best Start-Up Award

Professor Luisa Alemany ‘How to value a start-up’

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ESADE ALUMNI 21

We believe that everyone can play a part in building a fairer and more sustai-nable world. Through a variety of social initiatives, alumni collaborate in third-sector projects and engage in activities that encourage reflection and social debate.

Alumni Giving Back: the talent of alumni at the service of society.

Solidarity

Solidarity

4

Annual Report 14/15

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ESADE ALUMNI Annual Report 14/15 22Solidarity

The aim of the Alumni Giving Back project is to raise awareness among alumni and the ESADE community at large regarding the social issues affecting the world we live in through a variety of initiatives.

ALUMNI GIVING BACK IN FIGURES(TOTAL BALANCE OF THE PROJECT 2007-2015)

RECOGNITION OF THE SOCIAL ACTION OF ESADE ALUMNI

Alumni Giving Back, under the spotlight in the Catalunya Ràdio programme ‘Solidaris’, presented by Rita Marzoa Alumni Giving Back and the project volunteers were the central focus of the programme “Solidaris”, which was recorded live for later broadcast on Catalunya Ràdio. The presenter Rita Marzoa was joined by Neus Munté, Minister of Social Welfare of the Generalitat de Catalunya, who ac-knowledged the special value of the altruistic work of our alumni in contributing their knowledge to the profession-alisation and sustainability of the third sector.

Fundació Intermedia award for the best inter-institu-tional cooperation initiative In recognition of the pro bono consulting work our volun-teers have performed for Fundació Intermedia, the Alumni Giving Back project has received one of the awards for coop-eration initiatives which the Fundació presents every year.

SERVICES

— Management consulting — Legal consulting— Advice on sporadic enquiries— Coaching for unemployed alumni— Alumni participation as mentors in the Momentum projects— Alumni participation as senior consultants and tu-

tors in projects in ESADE’s SUD programme (Inclusive market projects)

— Third-sector resource centre (online)

ACTIVITIES

Film ForumCycle of socially committed films as tools to promote re-flection and social debate.

Trust and Trustees ForumForum to facilitate contact between organisations seek-ing to renew and/or expand their boards of trustees and alumni interested in becoming NGO trustees.

170

60.000

1.500

5.000

Third sector organisations have benefitted from the services of Alumni Giving Back

Hours of altruistic pro bono consulting valued at 5,5 million euros

Alumni have volunteered to work in consultancy projects (20% repeat the experience).

Persons have taken part in the Alumni Giving Back activities

More than

More than

More than

More than

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23ESADE ALUMNI Annual Report 14/15 Solidarity

PRO BONO CONSULTANTS

Alumni and faculty members perform pro bono consulting work. In the ninth edition of this project, the following third-sector organisations have benefitted from this service:

Barcelona— Actuavallès — Associació Social Andròmines — Eco-Union — Federació ACAPPS — Fundació d’Oncologia Infantil Enriqueta Villavecchia— Fundació Hospital de Nens de Barcelona — Fundació Inserció Desenvolupament Acompanyament

(IDEA) — Fundació Intermedia— Fundación IReS — Fundació Maria Raventós — Fundació Servei Solidari — Fundació Tallers — Fundación Cares — Fundación Prevent — Fundación Reto — Grupo Viver de Bell-Lloc — Laboratorio DAU — Nutrició sense fronteres — Plant for the planet — Saräu - Associació d’Oci Inclusiu Madrid— Fundación Amigó— Fundación Carmen Pardo-Valcarce— Fundación la Merced Migraciones— ENVERA - Asociación de empleados de Iberia Padres

de Minusválidos (APMIB)

Valencia— CeiMigra— Socialnest

Pamplona— Microfides - Microfinance and development foundation

More information in the “Alumni Giving Back” section at www.esadealumni.net

The closing sessions and some testimonials from volunteers have been video recorded and published at www.esadealumni.tv

257 27Volunteers Services for third-sector

organisations

10.000Consulting hours

fiGUres for acaDemic Year 2014-2015

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Fundació Intermedia award for the best inter-institutional cooperation initiative

Closing session of IX edition of pro bono consultants in Barcelona

Closing session of IX edition of pro bono consultants in Madrid

Pro bono consulting alumni in Madrid

Alumni Giving Back Committee in Barcelona

Pro bono consulting training for alumni

CatRadio Rita Marzoa

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ESADE ALUMNI 27

Always moving forward and at the cutting edge of knowledge with up to date activities.

Staying up to date

Staying up to date

The world is turning ever more quickly and if you stop for a moment, you will be left behind.Therefore, wherever they may be, we keep alumni up to date with the latest trends and developments in their professional sector or area of interest through face-to-face and online sessions. 5

Annual Report 14/15

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ESADE ALUMNI Annual Report 14/15 28Staying up to date

Carlos DuránDepartment of Public LawA practical guide of corporate tax reform for companies

Javier Fontcuberta (EDP 06)Department of Private LawDistribution agreements and termination payments

Alberto Gimeno (Lic&MBA 84 / PhD 99)Department of General Management and Strategy Training the children of family firms

Oriol Iglesias (Lic&MBA 98 / PhD 06)Department of Marketing ManagementBrand experience management: the key of building a powerful brand

Carlos JordanaDepartment of Marketing ManagementTrend topics in marketing and sales for growth in the 21st

century

Sergio LlebaríaDepartment of Private LawThe evolution of (the theory of) the contract in recent ju-risprudence

Carlos Losada (Lic&MBA 81/PhD 03)Department of General Management and Strategy Less leadership and more management

Francisco LoscosDepartment of People and Organisation Management A strategic view of talent. Aligning people and results

Ramón Martín MirallesDepartment of Public LawEuropean regulation: a global model for data protection management

Lluís Martínez-Ribes (Lic&MBA 76)Department of Marketing ManagementNeuromarketing applied to m-commerce

Joan Massons (Lic&MBA 66/PhD 07)Department of Financial Control and Management Lying ratios

Norbert MonfortDepartment of People and Organisation Management Ambient Management

REFRESHER PROGRAMME

Sessions given by faculty members of recognised academic prestige at ESADE Business School and ESADE Law School, who are experts in a variety of fields.

ESADE Alumni TV: All the sessions are video recorded and published at www.esadealumni.tv, so that students unable to attend in person can stay up to date by watching the eConferences online.

Subscription service: Alumni who are members can sign up to receive information after each session. They will also receive an email advising them when eConferences and presentations made by faculty members have been published on the website.

The following faculty members have led sessions in the last academic year:

José María de AreilzaDepartment of Public Law / Jean Monnet Chair-ESADE USA-European Union: transatlantic free trade and invest-ment agreement

Josep M. BalcellsDepartment of Private LawThe international agent contract: Can we choose the courts in the country that suits us best?

David BertomeuCo-director of ESADE’s Advanced Management Control ProgramThe main factors in unparalleled cost-cutting

Xavier Busquets (MBA 92)Department of Information Systems Management The CEO’s digital agenda

Àngel Castiñeira (ADE 95)Department of Social SciencesA disruptive international order. An overview of today’s geopolitical scenario

Marc Cortés (MBA 99)Department of Marketing ManagementFour phases in the digital transformation of business

Simon DolanDepartment of People and Organisation Management Reflections on the future of work and the new concept of Talenting

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29ESADE ALUMNI Annual Report 14/15

David MurilloDepartment of Social SciencesGeopolitics: Decline of US and rise of China

José Luis Prada LarreaAcademic Assistant in the Department of LawThe tax reform and its impact on corporate finance

Javier PuyolMagistrate, constitutional court counsel and lawyer at the Ribas y Asociados law firmSecurity and computer apps in the corporate setting: the BYOD approach

Andrés Raya (MBA 89)Department of People and Organisation ManagementNeuroleadership, an innovative approach to creating high-performance teams

Carles Roig (MIM 87)Department of Operations Management and Innovation The return of industry to Europe and USA: Should Spain opt for reindustrialisation?

Esther Sánchez (GP y DE 07/ EMPA 12/ EMPA 13)Department of Private Law Useful considerations about collective bargaining: collec-tive agreements and their application today

Beatriz SolerDepartment of Marketing Management and associate di-rector of the Executive MBA programB2B Brand Management

Francisco José Soriano GuzmánAcademic assistant on IT+IP MasterCommunity Trademark Court: decisions on community designs

Carles Torrecilla (Lic&MBA 96)Department of Marketing ManagementUnexpected changes

Julio Villalobos,Department of Marketing ManagementThe 10 digital marketing trends for 2015 Alexander Ylla (Lic&MBA 94)Department of Operations Management and Innovation How to be more customer oriented and cut costs at the same time: Business Process Management

More information in the “Alumni Activities/Refresher Programmes” section at www.esadealumni.net

All the sessions have been video recorded and published at www.esadealumni.tv

3.847Participants

40Sessions

(Almost all the sessions took place twice)

3.099Subscriptions to receive information about past events

fiGUres for sessions on tHe Barcelona anD maDriD campUses

Staying up to date

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ESADE ALUMNI Annual Report 14/15 30

MATINS ESADE

At the Barcelona Campus, alumni can share and learn from the professional experience of businessmen, chief executives, presidents and general managers.

During this academic year, the following persons have led Matins ESADE sessions:

— Simón Pedro Barceló, Co-president of Grupo Barceló — Alfons Cornella (ADE 94), Founder and CEO of Infonomia — Cristina de Parias, Director of BBVA in Spain and Portugal— José Ignacio Goirigolzarri, President of Bankia — Helena Herrero, President of HP Spain and Portugal — Marta Martínez, President of IBM Spain — Elena Pisonero, President of Hispasat — Higinio Raventós (Lic&MBA 74), President and Founder

of Grupo Confide and SARquavitae — Francisco Román, President of Vodafone Spain — Rodolfo Schornberg, President of Henkel Ibérica— Daniel Servitje, General Director and President of Grupo BIMBO — Marco Toro, Chairman of the Board and Managing Director of Nissan Iberia — Pere Viñolas (Lic&MBA 85), CEO of Colonial

1.693 13Participants Sessions

429 179Subscriptions to receive in-formation about past events

Appearancesin the media

DESAYUNOS ESADE

At the Madrid Campus, over breakfast, Desayunos ESA-DE offers alumni the opportunity to listen to prestigious professionals talking about their experiences.

During this academic year, the following persons have led Desayunos ESADE sessions:

— Fernando Carro, President of Bertelsmann Spain and Latin America

— Alberto Durán, Executive Vice President of Fundación ONCE and President of ILUNION

— Leopoldo Fernández Pujals, President of Jazztel— Ángel Fernández, General Director and President of

MSD Spain and Portugal— José Ignacio Goirigolzarri, President of Bankia— Raúl Grijalba, Executive President of ManpowerGroup in Spain and President of Human Age Institute— José Luis Perelli, President of Ernst & Young in Spain

More information in the “Alumni Activities/Desayunos” section atwww.esadealumni.net

Some of the sessions have been video recorded and published at www.esadealumni.tv

More information in the “Alumni Activities/Matins” section atwww.esadealumni.net

Some of the sessions have been video recorded and published at www.esadealumni.tv

7Sessions

522Participants

Staying up to date

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31ESADE ALUMNI Annual Report 14/15

WOMAN AND LEADERSHIP FORUM

Successful women talk about the path they have taken, both as people and as professionals, leading to an exchange of experiences with the alumni present. The sessions take place in Barcelona and Madrid, lunch is served during the Madrid sessions.

During this academic year, the following persons have led the forums:

— Immaculada Amat, Co-CEO of Amat Immobiliaris— Consuelo Castilla, Partner and President of Grupo MC

Asociados and Managing Director of MC Executive Search— Rebeca Grynspan, Secretary General of the Ibero-Amer-

ican General Secretariat— Krista Walochik, President of Talengo— Breakfast workshop: ‘When Women Thrive, Businesses

Thrive’ (Mercer Report), Martine Ferland, Senior Part-ner of EuroPac pensions at Mercer, Rosa Mª. Di Capua, Partner at Mercer, Valle Rodríguez, Director of Human Resources at Amadeus IT Group (Madrid)

— Mari Carmen Moneva, Director of Management Exec-utives at Indra.

More information in the “Alumni Activities/Forums and conferen-ces” section at www.esadealumni.net

Some of the sessions have been video recorded and published at www.esadealumni.tv

5Sessions

294Participants

WEBINARS

These interactive online sessions represent a new way to learn from anywhere in the world. Throughout the ses-sion, alumni can interact with the presenter and other participants in chat mode. Webinars can be accessed from a mobile phone, tablet or computer.

The following sessions were held during the 2014/205 academic year:

— Sales for entrepreneurs: from defining the size of the market to signing the first order

— Training by case studies

— The secrets of being self-employed — A business plan for your executive career — How to be at your best in a job interview — Dispute settlement: the bargaining approach style

— Manage your career with ESADE Alumni — Career planning: get focused and take charge of your

career path to success — 10 tips on how to enhance your professional career with

headhunters and recruiters

New!

9Sessions

549Participants

More information in the “Alumni Activities/Webinars” section at www.esadealumni.net

All the sessions have been video recorded and published at www.esadealumni.tv

Staying up to date

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Professor Carles Torrecilla (Lic&MBA 96) Professor Joan Massons (Lic&MBA 66/PhD 07)

Desayunos ESADE with Fernando Carro (Bertelsmann)

Desayunos ESADE with Leopoldo Fernández (Jazztel)

Matins ESADE with Daniel Servitje (Bimbo)

Matins ESADE with Helena Herrero (HP)

Women and Leadership Forum with Krista Walochik (Talengo)

Professor Oriol Iglesias (Lic&MBA 98/PhD 06)

6 7

82

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3

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Professor José María de Areilza

Matins ESADE with José Ignacio Goirigolzarri (Bankia)

Women and Leadership Forum with Consuelo Castilla (Grupo MC) Professor Carlos Losada (Lic&MBA 81/PhD 03)

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ESADE ALUMNI 37Annual Report 14/15

The establishment, extension and maintenance of professional contacts among alumni is vital to the development of their careers. Together, they will achieve greater goals.

Networking

Networking

6We help alumni make contacts, connect and share, wherever they may be.

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ESADE ALUMNI Annual Report 14/15 38Networking

ANNUAL CONFERENCES

Every year, alumni meet up with former classmates and fellow professionals at the Annual Conferences that are held in different cities.

XX ESADE Alumni Annual Conference in Barcelona Live the Eday! A day inspired by the magic of ESADE’s values. As a new fea-ture, the Conference was given an entertaining note with a magic show by Mag Lari, especially conceived for the occasion.

Alumni had the opportunity to network while sampling products at the stalls in the new eMarket, thanks to con-tributions from various collaborators, and to participate in the first Giving Back draw to raise funds for the ESADE Scholarship Programme.

ESADE best leadership award This year the award was presented to Paul Polman, CEO of Unilever, for his support for socially responsible corpo-rate growth. The award winner gave an interesting talk titled “The changing role of business: leadership in the 21st century”.

200views

Video recordings and postings on official social media and ESADE Alumni TV, with more than

600Persons attended the Conference in Madrid

VIII ESADE Alumni Annual Conference in Madrid “Towards sustainable recovery”This year, we were honoured to welcome a prestigious speaker, the businessman and academic Juan-Miguel Villar Mir, president of the Villar Mir Group, who gave a talk titled “Innovation and globalisation as levers. The case of the Villar Mir Group”.

After this talk, Prof. F. Xavier Mena of ESADE’s Depart-ment of Economics and Ángel Laborda, Economic Climate Director of FUNCAS (Spain’s savings bank foundation), analysed the position of the Spanish economy in the wake of a double-dip recession.1.700

5

Persons attended the Conference in Barcelona

Appearances in the written press

650views

Video recordings and postings on official social media and ESADE Alumni TV, with more than

30Appearances in the online press

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39ESADE ALUMNI Annual Report 14/15 Networking

Annual Conference of Regional Club and International Chapter presidents A meeting held after the Annual Conferences in Madrid and Barcelona, attended by all the presidents of the executive boards of the Regional Clubs and International Chapters. This conference lasts the whole morning and includes a visit to the Campuses, conferences and meetings with ES-ADE general management and ESADE Alumni.

U.S. ESADE Alumni Meeting 2015“Policy responses to the crisis: U.S. vs. the Euro area”Alumni from various international programs who live in America gathered together for the first annual meeting of alumni in New York. The event was attended by managers from fifteen countries, including the US, Canada, Mexico, Peru, Colombia, Brazil, Chile and Argentina..

II Annual Conference of the Girona Club“Business lessons from the stock exchange and sport”, by Josef Ajram, elite athlete, daytrader and author of sev-eral books.

III Annual Conference of the Balearic Islands Club “Globalisation as a vehicle for growth”, by Carme Sam-pol (ICT-ABEF 02), CEO of Sampol Ingeniería y Obras, S.A. and member of the Advisory Board of CaixaBank in the Balearic Islands.

IV Annual Conference of the Andalusia Clubs“Embrace life”, by Víctor Küppers, partner at Küppers&co.

IV Annual Conference of the Asturias Club“How to take strategic decisions and not die in the at-tempt”, by Marcel Planellas (PMD 87), professor in ES-ADE’s Department of General Management and Strategy.

VI Annual Conference of the Aragon Club “La Fageda. Means and ends in business entities”, by Cristóbal Colón, founder of La Fageda.

VII Annual Conference of the Lleida Club“Neuroleadership and managing emotions”, by Dr. Mario Alonso Puig.

XVI Annual Conference of the Community ofValencia Club “Excel yourself: the 10 secrets”, by Andreu Mateu (Lic&MBA 86), adventurer and entrepreneur.

New!

More information in the “Annual Conference” section at www.esadealumni.net

Some conferences have been video recorded and published at www.esadealumni.tv

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ESADE ALUMNI Annual Report 14/15 40Networking

INTERNATIONAL CHAPTERS More and more alumni are pursuing their careers abroad. In order for alumni to maintain their links with ESADE, there are 32 Chapters which organise activities to keep them up to date and in contact, thereby reinforcing the network of alumni around the world.234 8.024

Sessions Participants

571 12.500Subscriptions to receive

information about past eventsInternational alumni

Official LinkedIn Groups

20 11Groups Subgroups

4.800Members of the official LinkedIn Groups

128Alumni who are members of the Executive

Boards of the Chapters

LIST OF CHAPTERS

Andorra Argentina Barcelona International Belux Brazil California Canada Chicago Chile Colombia France Germany Greater China Gulf Region India Israel Italy Japan Mexico Miami New York Peru Portugal Singapore Sweden Switzerland Taiwan The Netherlands TurkeyUKWashington International Student Chapter

Some of the chapters have their own official LinkedIn groups, which provide an opportunity to debate, share in-formation and stay in contact with alumni in the same area.

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41ESADE ALUMNI Annual Report 14/15 Networking

ON CAMPUS

Students on international programs at the Madrid and Barcelona Campuses can look to the International Student Chapter as the key point of connection with the school and the Alumni network. And for those students who decide to stay on in Barcelona after the program, there is the Bar-celona International Chapter.

Both chapters organise update activities and networking meetings, among which particular mention should be made of the ESADE Alumni Evenings. These are meetings with entrepreneurs and executives of recognised international prestige, who share their experience through master classes.

The following persons have taken centre stage in the Eve-nings in the 2014/2105 academic year:

— Joe Dispenza, author of the bestseller ‘Evolve Your Brain’ — Jürgen Stackmann, President of the Executive Committee

at SEAT

OFF CAMPUS

The international Chapters organise training activities and leisure events to ensure that alumni are always up to date and to strengthen international networking. Talks given have included: — U.S. ESADE Alumni Meeting 2015— New Technology business models: the power of Big Data— Challenges in leading, coaching and managing people

in Tomorrowland— A look at the NYC entrepreneurial ecosystem— Conversations about entrepreneurship and the

mobile industry— New trends in digital marketing— Seven matters of concern for future leaders— Interview with António Horta Osório in the ‘Jornal

de Negócios’

GLOBAL ALUMNI NETWORKS

Thanks to the Global Alumni Networks, alumni can col-laborate and exchange knowledge with other institutions and business schools around the world, thereby improv-ing the quality of international events. At the same time, the Global Alumni Networks can offer alumni access to a wider network of first-level contacts.

— ICADE-COMILLAS Alumni Association (Madrid)— HEC Alumni Association (Paris)— LBS Alumni Association (London)— Georgetown’s McDonough School of Business Alumni

Association (Washington DC)— Bocconi University - School of Economics Alumni

Association (Milan)— Rotterdam School of Management, Erasmus University

Alumni Association (Rotterdam)— Tecnológico de Monterrey (TEC) Alumni Association

(Mexico City)

THE ESADE CHALLENGE FOR TALENT CAMPAIGN

Within the framework of The ESADE Challenge For Talent Campaign, the UK Chapter is in the process of establishing its own joint scholarship financed entirely by donations from alumni belonging to the Chapter. Thus alumni con-tribute to academic excellence at ESADE by helping to attract talent to the classrooms.

More information in the “Alumni Network/International Chapters” section at www.esadealumni.tv

Some international sessions have been video recorded and published at www.esadealumni.tv

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REGIONAL CLUBS

Alumni who are based in a city or province of Spain can take advantage of the 12 Regional Clubs as a point of con-tact. All of these organise ongoing training activities and leisure events to keep alumni up to date at all times and to foster networking.

LIST OF CLUBS

Some of the clubs have their own official LinkedIn groups, which provide an opportunity to debate, share information and stay in contact with alumni in the same area.

NOTABLE ACTIVITIES

— Refresher Programme: The 10 digital marketing trends for 2015— Aim for the stars and you’ll reach the moon— Forecast 2015: Weak economic recovery in a scenario

fraught with risk— Advice for starting a business from scratch— 12 ways to be a job hunter— Refresher Programme: Ambient Management

THE ESADE CHALLENGE FOR TALENT CAMPAIGN

Within the framework of The ESADE Challenge For Talent Campaign, the Balearic Islands Club is in the process of establishing its own joint scholarship financed entirely by donations from alumni belonging to the Club. Thus alumni contribute to academic excellence at ESADE by helping to attract talent to the classrooms.

Western AndalusiaEastern Andalusia Aragon Asturias Balearic Islands Canary Islands Community of Valencia GaliciaGironaLleida Basque Country Tarragona

3.465Participants

68Sessions

247Subscriptions to receive information

about past events

1.050 10Official LinkedIn

GroupsMembers of the LinkedIn Groups

9.000Alumni off campus

resident in Spain

More information in the “Alumni Network/Regional Clubs”section at www.esadealumni.net

Some sessions have been video recorded and published at www.esadealumni.tv

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43ESADE ALUMNI Annual Report 14/15 Networking

Some of the clubs have their own official LinkedIn groups, which provide an opportunity to debate, share information and stay in contact with alumni in the same geographical area.

FUNCTIONAL AND SECTOR-SPECIFIC CLUBS

Alumni have 20 different functional and sector-specific clubs based at the Campuses of Barcelona and Madrid. Their aim is to promote networking, help alumni stay up to date in their professional field, and share experiences and knowledge about the most recent developments in the sector and/or functional areas.

LIST OF CLUBS

Automobile Sports Management Law Digital Business & ICTPeople and Organisation Management Public Management Family Business Energy & Environment Espai Jaume Vicens VivesFinance Tourism Management Global Business Cultural Industry Real Estate InnovationMarketing Business and Social ResponsibilityOperations Health & Pharma Insurance

HOW DO THE FUNCTIONAL AND SECTOR-SPECIFIC CLUBS WORK??

Club members are the first to hear about forthcoming activi-ties, and they are given priority for registration and access. They have the opportunity to learn from the experience of experts in the sector, and they can network with other alumni who share their field of interest, either in person or through the LinkedIn groups and the directory, which can be searched by sector and function. Furthermore, they are allowed to bring a guest to most of the events.

The clubs are managed by executive boards composed of alumni who apply their experience and their knowledge to organising activities in which networking comes to the fore, and members are brought up to date with the latest developments in the sector or functional area of the club.

INTERCLUB COUNCIL MEETINGS

The Interclub Council is a body consisting of a represent-ative of each of the Functional and Sector-specific Clubs. Its aim is to share the best practices of each Club and to exchange experiences with a view to inspiring oth-er groups. The Council meets with the ESADE Alumni management team three times a year, and during these sessions the latest developments in the Alumni Network are shared, new activities are evaluated and a dialogue is established in which those present can put forward their ideas and proposals.

Belonging to the executive boards of the Functional and Sector-specific Clubs brings a sharp focus to networking and is instrumental in learning about cutting-edge aspects of the particular sector.

FUNCTIONAL AND SECTOR-SPECIFIC CLUBNEWSLETTERS

Some clubs have their own newsletters in which alumni are offered additional information about the sector or functional area, including articles of interest, videos, in-terviews with professionals and official studies and the calendar of the club’s activities.

— Cultur&CreativeNews— Newsletter Family Business Transformation

10.787Members of official

LinkedIn Groups

12Official LinkedIn

Groups

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ESADE ALUMNI Annual Report 14/15 44Networking

NOTABLE ACTIVITIES

— El Celler de Can Roca: generating value in service companies— Economic and financial outlook 2015— Brand loves content. The golden age of branded content— A new scenario of opportunities in the Spanish real

estate market— Marketing trends to expect in 2015. More customer

oriented than ever— XV Annual Dinner of the Real Estate Sector— Law Club afterwork get-together — II Summer Meeting of the Health & Pharma Club— Big Data: Big Opportunity?— ESADE Alumni Marketing Night— The next technological revolution in the supply chain— Off-line business. Opportunities in the new digital

environment

More information in the “Alumni Network/Functional and Sector-specific Clubs” section at www.esadealumni.net

Some of the sessions have been video recorded and published at www.esadealumni.tv

Participants

8.728146Sessions

388Subscriptions

Faculty members who act as academic sponsors of clubs

16

198Alumni on the executive

boards of clubs

34.187Club members. Most members

belong to several clubs

— 0% interest rate. Investment fund and portfolio management— Neuroscience in today’s economic climate — Business from Gaming— IV Meeting of Catalan Car Dealers in Barcelona— VIII Edition of the Aptissimi Awards— ESADE session at Barcelona Meeting Point. The Barcelona

Funds Meeting

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45ESADE ALUMNI Annual Report 14/15 Networking

4.379Participants inthe reunions

Reunions

190

157Participants in the class

delegate meetings Class delegate

meetings

20

2

912Class delegates who play an active

part in organising the reunions

Class scholarships established

CLASS REUNIONS

Class reunions enhance professional and social rela-tionships between alumni from the same class, as well as giving them an insight into ESADE’s present and its plans for the future.

At ESADE Alumni we offer support and ideas, custom-ising the reunions according to the needs of each class. Moreover, we have collaborative agreements with vari-ous restaurants, bars and party venues, making it easier and less expensive to organise exclusive activities to suit each class: dinners, tasting events, cultural routes, talks, symposia and class anniversaries.

CLASS SCHOLARSHIPS

More and more alumni are making a commitment to tal-ent and the future of ESADE through class scholarships. An increasing number of classes are setting up their own class scholarship to finance the studies of future ESADE students with their own donations.

— The following classes are in the process of setting up jointclass scholarships: Lic&MBA 80, Lic&MBA 83, Lic&MBA 96, Lic&MBA 97, Lic&MBA 98.

— This academic year, MBA15 and BBA15 have createdclass scholarships.

— The following class scholarships have been consolidated:Lic&MBA 73, Lic&MBA 74, Lic&MBA 81, Lic&MBA 88, Lic&MBA 95, BBA 13 and BBA 14.

CLASS DELEGATE MEETINGS

The meetings with class delegates offer ESADE Alumni a more personalised opportunity to inform the most active alumni in their classes about the latest developments in the Alumni Network and all the services at their disposal. The delegates, who serve as an important link between their classmates and ESADE Alumni, take advantage of these meetings to provide us with feedback from their classes, and this in turn enables the network of alumni to continue growing and improving.

More information in the “Alumni Network/Class reunions” section at www.esadealumni.net

5Class scholarships inthe process of being

established

7Consolidated scholarships

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1

2 3

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5

Law Club - VIII Aptissimi Awards

New York Chapter Christmas Dinner

Barcelona International Chapter Sailing&Networking Event

Marketing Club Marketing Night Class Reunions BBA 2015 Graduation Dinner

Summer Drinks Barcelona

U.S. ESADE Alumni Meeting 2015

6

72

1

3

4

5

7

6

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2

3

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5

6

Barcelona Annual Conference - Photocall

Barcelona Annual Conference - The magic of the classroom

Paul Polman - ESADE Award winner at the Barcelona Annual Conference Madrid Annual Conference Madrid Annual Conference - Juan Miguel Villar Mir Annual Conference of ESADE Alumni Regional Club Presidents

2

1

3

4

5

6

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ESADE ALUMNI 51Annual Report 14/15

We’re very close to ourmembers, helping themgo far. They have accessto a whole range of services, wherever they are andwhenever they like.

Exclusive services for members

ESADE Alumni offers all its members a wide range of services, so they can continue to develop their career path, update their knowledge and expand their network of contacts, while enjoying exclusive economic benefits. Prac-tically all the services are available online, so mem-bers have access to them wherever they may be. 7

Exclusive services for members

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ESADE ALUMNI Annual Report 14/15 52

Subscribe to eventsFor those who are unable to attend events and who wish to receive all the subsequent documentation by email (videos, presentations, photographs...) (Online)

Daily press clippingA selection of the day’s headlines sorted by sector. News published in the economic and national press (Spain). (Online)

eInformaFinancial and commercial reports regarding 5.3 million Spanish businesses and 160 million international companies. (Online)

vLexOnline legal information for thorough preparation of cases, with the most comprehensive library of the Spanish legal framework and the opportunity to consult legal texts from more than 150 international jurisdictions. (Online)

PublicationsJournals, economic reports, company directories. All the ac-tivities of the Alumni Network, information on the economic climate and company services, sorted by sector. (Online)

SERVICES FOR NETWORKING

Alumni DirectorySearches can be filtered by personal details, academic background (programs and class), careers (company, in-dustry or area), sector-specific interests or geographical criteria (groups). (Online)

Event registration list Information on who has confirmed their attendance at an event, the position held, in which company they work and their class year at ESADE. (Online)

Alumni groupsFunctional and Sector-specific Clubs at the Madrid and Barcelona campuses, Regional Clubs in Spain’s various provinces, and International Chapters in more than 30 countries. (In person and online)

Web profileArea where alumni can update their details and manage their preferences as members. (Online)

Social Media RoomInteractive area, offering the opportunity to connect with ESADE Alumni and other alumni, share ideas, take part in discussions and make new contacts. (Online)

SERVICES FOR CAREER DEVELOPMENT

Career guidance One-to-one interviews in which we help alumni to fast-track their career. (In person and online)

Job boardMembers can find job offers that suit their profile, while recruiters can publish their vacancies and find their ideal candidate. (Online)

International career management platforms(Vault, GoinGlobal, Bluesteps)Global career management resources that help prepare professionals to go international. These platforms provide access to useful information about different sectors on a global scale and they offer expert advice. (Online)

Mentoring programmeAlumni with considerable professional experience can share their knowledge as mentors, while alumni who are starting out can receive guidance as mentees. (In person and online)

Career transition programme for periods of change at work/in your careerThis programme offers the methods, tools and follow-up re-quired to make a successful transition. (In person and online)

Legal and employment adviceLawyers who are experts in the field of employment offer advice in response to questions and doubts concerning labour relations issues. (Online)

Career Resource CentreA portal with information and resources to familiarise alumni with the fundaments of efficient career management. (Online)

SERVICES FOR STAYING UP TO DATE

ESADE Alumni TVAlumni are kept permanently up to date thanks to the talks and interviews available online. These can be viewed wherever alumni may be, on any type of device (mobile phone, tablet or PC). (Online)

Activities for staying up to dateOpportunities to learn from the experience of successful entrepreneurs, ESADE faculty members and other alumni who are experts in their chosen field. (In person and online)

Exclusive services for members

New!

New!

New!

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53ESADE ALUMNI Annual Report 14/15

PRO BONO SERVICES

Management and law consulting Alumni can provide the benefit of their knowledge by collaborating as pro bono consultants in non-profit or-ganisations and placing their management skills at the service of the third sector. (In person)

Alumni Giving Back resource centreInformation and resources relating to the third sector. Recommended reading, documentation for pro bono con-sultants, manuals... (Online)

CoachingVolunteers offer guidance and support to alumni who are unemployed. (In person)

ECONOMIC BENEFITS

Discounts and promotions offered to alumni by partners of ESADE Alumni (discounts on training, mortgages, health plans...); exclusive offers posted by alumni for other alumni; and opportunities to save on purchases (travel, perfumes, restaurants, technology, clothing…) (In person and online)

Event invitationsMembers can bring 1 to 3 guests to events. Guests will enjoy the same conditions and benefits as members. (In person)

Class reunionsDinners and leisure activities with classmates away from the classroom and office environment. (In person)

AppointmentsMembers can inform the entire network of a change in their professional status and/or the creation of their company through the various communication media (Magazine, online directory and social media). (Online)

Alumni emailAlumni maintain their student email address to connect to the Alumni network. They can sync their mobile devic-es or have messages forwarded to another email. (Online)

ENTREPRENEURSHIP SERVICES

Orientation for entrepreneursPersonalised advice for your project, with in-depth anal-ysis of your start-up to help you guide it towards the goals you have set. (In person and online)

Mentoring programmeMentors who can point to a successful career path offer their experience and help new entrepreneurs with the launch of their start-up. (In person and online)

Legal advice for entrepreneursLawyers who are specialists in commercial law, intellec-tual and industrial property, employment law and tax law offer both entrepreneurs and investors guidance. (In person and online)

ESADE BANA network of private investors serving as a meeting point between investors who are looking for investment opportunities and entrepreneurs with innovative projects requiring finance in their early stages. (In person and online)

Training and networking activities for entrepreneurs and investorsA wide range of events designed to put entrepreneurs and investors in touch with one another with a view to sharing interests and projects. (In person and online)

More information in the “Services” and “Member benefits” sections at www.esadealumni.net

Exclusive services for members

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ESADE ALUMNI 55Annual Report 14/15

In order to best fulfil the mission and the aims of ESADE, at ESADE Alumni we offer ESADE our support and share resources, as we strive to meet the objectives common to the strategic plans of the school and our association.

Together, we will achieve greater goals.

Support for ESADE

Support for ESADE

8

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ESADE ALUMNI Annual Report 14/15 56

THE ESADE CHALLENGE FOR TALENT CAMPAIGN

ESADE Alumni supports ESADE’s fundraising efforts by promoting The ESADE Challenge for Talent campaign among alumni, in order to increase the funds raised for the Scholarship Programme.

Thanks to the high profile of The ESADE Challenge for Talent campaign at the most important events staged by ESADE Alumni – such as the Barcelona Annual Conference, where a Giving Back draw was made – and at the meetings of clubs and chapters, it has been possible to reach a large number of alumni and publicise the key message of the campaign: It is of vital importance that everyone close to ESADE be-comes a donor on the Scholarship Programme, in order to give talented students who do not have sufficient financial resources an opportunity to study at the school.

There are now more than 600 alumni who support The ESADE Challenge for Talent, either through individual do-nations or by taking part in joint initiatives such as class scholarships and class gifts.

— This academic year, 2 new joint scholarships have been set up by alumni (MBA 15, BBA 15).

— These join the 7 class scholarships which have already been consolidated (Lic&MBA 73, Lic&MBA 74,Lic&MBA 81, Lic&MBA 88, Lic&MBA 95, BBA 13, BBA 14).

— Furthermore, 7 classes, clubs and chapters are also in the process of creating their respective joint scholar-ships (Lic&MBA 80, Lic&MBA 83, Lic&MBA 96, Lic&MBA 97, Lic&MBA 98, ESADE Alumni Balearic Islands Club and ESADE Alumni UK Chapter).

COLLABORATION WITH FACULTY

ESADE faculty members play an active part in continuous training activities, Matins ESADE presentations and func-tional and sector-specific club events, both within Spain and abroad; their collaboration in the international chapter meetings and their involvement as academic sponsors of the functional and sector-specific clubs and the international chapters contribute to ensuring the quality of the events and reunions with alumni.

— 18 faculty members participate as academic sponsors in the clubs and chapters.

COLLABORATION WITH THE GLOBAL POSITIONING OF THE ESADE BRAND

ESADE has redoubled its social involvement, thanks to an increase in the number of initiatives undertaken by ESADE Alumni both in Spain and the rest of the world. Of particular significance is the increase in activity in those countries which were defined via a bilateral agreement as key areas with respect to ESADE's global commercial ob-jectives and prestige.

Support for ESADE

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ESADE ALUMNI 59Annual Report 14/15 Communication

Communication

The challenge of keeping a network of prestigious professionals well informed.

Through a variety of communication channels, we ensure that all alumni are constantly informed about the activities, services and new developments of the ESADE Alumni network. 9

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ESADE ALUMNI MAGAZINE

A global magazine with news and academic content. The latter is written by faculty members of ESADE in a partici-patory spirit: alumni are encouraged to offer their opinions with respect to the academic content, as well as provide their own professional news.

Published: 3 times a yearLanguage: EnglishPrint run: 20,000 copiesOnline viewerCirculation: controlled by

Magazines published this academic year

NEWSLETTERS

ESADE Alumni Knowledge:Content: ESADE Alumni magazine online, eConferences, Book Reviews of ESADEgeo and online services.Published: monthlyReadership: 41,100 alumni ESP/CAT/ENGTwo geographically segmented editions

ESADE Alumni Today:Content: calendar of future eventsPublished: every fortnightReadership: 41,100 alumni ESP/CAT/ENGThree geographically segmented editions

ESADE Alumni e-Magazine:Content: Reports, interviews, summaries of events, alumni network news and appointments.Published: monthlyReadership: 33,400 alumni ESP/CATTwo editions segmented by language

ESADE Alumni Economic benefits:Content: Discounts and promotions offered by partners of ESADE Alumni; exclusive offers posted by alumni for other alumni; and opportunities to save on purchases.Published: monthlyReadership: 29,000 alumni ESP/CATTwo editions, one for members, another for non-members

WWW.ESADEALUMNI.NET PORTAL

Ranking of most visited pages:1. ESADE Jobs – Job board 2. Directory3. Career Services4. Member profile – updating of details5. ESADE Alumni TV

Ranking of portal visits by country of origin:1. Spain2. US3. UK4. Germany5. France

Magazine and service company directory

Economic report

Communication

More information in the “Services / Knowledge updates / Publications” sections at www.esadealumni.net

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61ESADE ALUMNI Annual Report 14/15

NEW COMMUNICATION TOOLS

New economic benefits portalKey benefits, opportunities and noticeboard all on one portal

Website profile services

— Information about the events for which I have registered— Manage new guests or changes — Remove name from events I am not going to attend

List of persons registered for an event

— Includes photo + company and position of those registered— Link to contact details if they are members

Economic benefits

Communication

e-Magazine

Website with all the exclusive services for members grouped by areas of interest:Professional development, staying up to date, networking, entrepreneurship, solidarity, economic benefits

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ESADE ALUMNI Annual Report 14/15 62Communication

eCONFERENCES

Events in Barcelona and Madrid, video recorded and pub-lished on ESADE Alumni TV. Access to all the recordings is restricted to members, who can enter with their user-name and password.

127 692 3.6636.831Events with active subscription Likes Likes

Alumni Solidario Facebook Corporate Facebook

Alumni who have subscribed

SOCIAL MEDIA

Twitter @esadealumni

3.600Mentions

12.000Followers

2.000Retweets

4.000Clicks to links

SUBSCRIPTIONS

A service for Alumni Network members who are unable to attend events in person. By subscribing, they receive all the information after the event by email: press release, photographs, speakers’ presentations, videos...

113 250eConferences Average views per video

3

21

3

11

2

3

1

5

11

9

22

11

11

SUBJECT MAT TER RECORDED

Alumni Giving Back

Career Services

Desayunos

Entrepreneurship

Evening

Women and Leadership Forum

Venture capital forums

Annual Conference

Matins

Refresher Programmes in Law

Refresher Programmes in Management

Webinars

Other talks

Corporate Facebook

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63ESADE ALUMNI Annual Report 14/15 Communication

Functional and Sector-specific groups on LinkedIn:— Alumni Entrepreneurship— Automobile— Digital Business & ICT— People and Organisation Management— Public Management— Family Business— Finance— Tourism Management— Cultural Industry— Innovation— Marketing— Operations— Health & Pharma

International Groups on LinkedIn:— Germany— Argentina— Barcelona International— Belux— Brazil— California— Canada— Chicago— Colombia— France— Greater China— Gulf Region— India— Italy— Mexico— Miami— New York— Peru— Portugal— Singapore— Switzerland— The Netherlands— UK— Washington

Regional Groups on LinkedIn:— Aragon— Asturias— Balearic Islands— Canary Islands— Community of Valencia— Galicia— Girona— Lleida— Basque Country— Tarragona

More information in the “Services / Networking / Social Media Room” sections at www.esadealumni.net

LinkedIn Exclusive groups for members

16.637Members in official groups

LinkedIn Corporate

9.820Members of the ESADE Alumni group

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ESADE ALUMNI 65Annual Report 14/15

Partner companies

Partners of ESADE Alumni become part of a large global network of talent.

Partner companies

Thanks to our partners, we continue offering quality activities of interest to all the members of the ESADE Alumni network worldwide.

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ESADE ALUMNI Annual Report 14/15 66

FINANCIAL PARTNER

Sponsor of the Annual Conference in Barcelona, Annual Conference in Madrid, Venture Capital Forum, Finance Club, Cultural Industry Club and Community of Valencia Club.

Sponsor of Alumni Entrepreneurship Sponsor of Alumni Entrepreneurship

Sponsor of the XIX Annual Conference in Barcelona Sponsor of the XIX Annual Conference in Barcelona

Sponsor of Alumni EntrepreneurshipSponsor of Alumni Entrepreneurship

SPONSORS

Partner companies

Sponsor of Matins ESADE Sponsor of Desayunos ESADE

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Sponsor of the Tourism Management Club Sponsor of the International Chapters

Co-organiser of the Women and Leadership ForumSponsor of Alumni Entrepreneurship

Sponsor of the Marketing Club Sponsor of the Health & Pharma Club

Partner of Alumni Giving Back Partner of the XIX Annual Conference in Barcelona

Partner of Matins ESADE and the XIX Annual Conference in Barcelona

Partner of the XIX Annual Conference in Barcelona

More information in the “Who are we?/Sponsors” sections at www.esadealumni.net

Sponsor of the People and Organisation Management Club Sponsor of the Family Business Club

Partner companies

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ESADE ALUMNI Memoria Anual 14/15 69

11We are present in more than one hundred countries where our alumni are pursuing their careers.Thanks to the efforts of the ESADE Alumni professional team and the more than 900 alumni who collaborate in the organisation of our activities, our community is growing in strength and it is now one of the largest alumni associations in Europe.

We are a global network of highly talented individuals with a commitment to collaboration.

ESADE Alumni in figures

ESADE Alumni in figures

Page 70: ESADE Alumni Annual Report 2015-2016

ESADE ALUMNI Annual Report 14/15 70

ALUMNI PROFILE

ESADE Alumni in figures

GENDER

66% Men 34% Women

Alumni

56.000Members

17.705

Page 71: ESADE Alumni Annual Report 2015-2016

71ESADE ALUMNI Annual Report 14/15 ESADE Alumni in figures

54+8+16+22 30+28+27+1554%

30%

28%

Alumni by geographical area Alumni by age group

Barcelona

Between 41 and 50

Over 508%Madrid

27%Between 31 and 40

22%International

15%Under 30

16%Rest of Spain

Alumni by functional area

General Management

30%Commercial/Marketing/ Communication

22%Finance/Organisation/ Administration

17%

Consulting

6%

Law

8%

Operations

8%Others

5%Human Resources

3%

Alumni by organisational level

General Management & CEOs

28%BU/Area Managers

26%

Section Managers

18%Team leaders

12%Board of Directors

3%

Technical posts

12%

Page 72: ESADE Alumni Annual Report 2015-2016

ESADE ALUMNI Annual Report 14/15 72ESADE Alumni in figures

UPDATING OF ALUMNI DETAILS

Through the annual updating of details campaign, we en-sure that the alumni network remains up to date, making it easier for alumni to network with each other. As an incentive to update their details, members who do so can win one of 5 iPads in a prize draw.

COMMUNICATION OF PROFESSIONAL CHANGES IN THE LIVES OF ALUMNI

The achievements of alumni are a source of pride for us. Therefore, we inform the entire alumni network of changes in the professional lives of alumni through the Web direc-tory, Twitter, Instagram and the ESADE Alumni magazine.

ACTIVITY STATISTICS

20.077Alumni have updated their details this year

260National and international appointments

TOTAL

PARTICIPANTS SUBSCRIBEDEVENTS

54 1.714 0

909 42.002

125 5.760 1.796

234 8.024 571

146 8.728 388

68 3.465 247

8 668 130

15 432 0

7 522 15

190 4.379 0

2 176 74

2 2.300 70

13 1.693 429

5 294 12

40 3.847 3.009

6.831

Alumni Giving Back

Career Services

International Chapters

Functional and Sector-specific

Regional Clubs

Talks

Sport and Culture

Desayunos ESADE

Class reunions

Forums

Annual Conference (Madrid/Barcelona)

Matins ESADE

Women and Leadership

Refresher programmes

Page 73: ESADE Alumni Annual Report 2015-2016

73ESADE ALUMNI Annual Report 14/15 ESADE Alumni in figures

14Alumni

maDriD committee

923Alumni

class DeleGates

33Persons (50% are alumni)

professional team

128Alumni

international cHapter eXecUtive BoarDs

89Alumni

reGional clUB eXecUtive BoarDs

198Alumni

fUnctional anD sector-specific clUB eXecUtive BoarDs

18ESADE faculty members

acaDemic sponsors of international cHapters anD fUnctional anD sector-specific clUBs

1.437Persons

total nUmBer of persons WHo WorK anD/or collaBorate WitH esaDe alUmni

Alumni information offices

Barcelona Sant Cugat Madrid

TEAM

eXecUtive BoarD

15Alumni

18Alumni

institUtional coUncil

Page 74: ESADE Alumni Annual Report 2015-2016

Your vision. Our mission.We’re by your side, helping you go far.Wherever you are, whenever you like. it’s up to you.

Page 75: ESADE Alumni Annual Report 2015-2016
Page 76: ESADE Alumni Annual Report 2015-2016

esadealumni.net

ESADE Alumni BarcelonaBuilding 1- Av. Pedralbes, 60-62Building 3- Av. Esplugues, 92-96(Career Services) 08034 BarcelonaT +34 93 5530217F + 34 93 [email protected]

Campus Sant CugatAv. Torre Blanca, 5908172 Sant Cugat

ESADE Alumni MadridMateo Inurria, 2728036 MadridT +34 91 2526845F +34 91 [email protected]