ertri - profil perusahaan - 2020 - english version 2

E R T R II N D O N E S I A




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E R T R I I N D O N E S I A C O M P A N Y P R O F I L E 2 0 2 0

We believe that improvement is one of the successes achieved by someone.

We don’t just stop at that stage, we want it to be sustainable using the teamwork of a competent,

young, and creative team combined with sincerity to achieve maximum results.

Because we believe, working withsincerity yields benefits.

�e fami ly pr inc ip le that we prac t ice in the team is what

d ifferent iates us f rom our compet itors, which is a lso our internal

s trength. We ca l l a l l the work we do a mas terwork and i t has a

deeper meaning than the work a lone.

W H O W

E A

RE

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E�ri Indonesia is a d ig ita l agenc y that prov ides

complete creat ive solut ions for a l l d ig ita l needs.

We compi le so lut ions us ing an ideal process to

create the r ight b luepr int so that i t wi l l lead the

brand into an impress ive grow th phase.

We are not a loca l agenc y that jus t

produces creat iv i ty in the form of

ideas and images, but we a lso proud

to be creat ive us ing our l i terac y in

the Indonesian language according

to predetermined ru les.

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Creat iv i ty and innovat ion is the key to ge�ing the bes t

results. �is key g ives us the abi l i ty to so lve var ious

problems in the d ig ita l fie ld, such that we are now

finding our momentum.

We a lso o�en innovate and p lay an

ac t ive ro le in developing the creat ive

indus try in Indonesia .

ER

TR

I I

N

DO

N E S I A

VI

S

IO

N

We have the necessary

assets to pro duce

high-quality content, which

we develop continuously.

C O M P A N Y P R O F I L E 2 0 2 0

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OU

R S

E

RV I C E S

1KEY OPINIONLEADER (KOL)MANAGEMENT 2MEDIA

SOSIALMANAGEMENT

3DIGITAL ADS

4WEBSITEDEVELOPMENT 5VISUAL

DESIGN

6SEO

KEY OPINIONLEADER (KOL)MANAGEMENT

Our focus is to build awareness around your brand and make it viral.

We become the link between the KOL and brands to bring our campaigns to reach the right audience. Here are the steps.

SNAP SNAP SNAPSNAP SNAP SNAP

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Here are the steps.

Analyzing the

pe�ormance of KOL

to get maximum

results in the future.

Creating the best

strategy that has an

optimal impact on

the brand.

1 Recommending the

r ight KOL.2 3

SOCIAL MEDIAMANAGEMENT

We are full of creativity and innovation so that your social media brand will shine very brightly.

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Analyze and

understand your

brand’s needs.

1 Discuss the best

strategy.2

Analyze competitors

and trends in social

media.3

Create big ideas to

use as the

implementation base

for the brand's social

media.

4Implement al l

strategies and ideas

br i l l iantly .5

Analyze and evaluate

the pe�ormance of

social media every

month to achieve

maximum results.

4

Here's how we make it happen:

DIGITAL ADSReach and conve� more audiences by maximizing the available

adve�isement services. Not just marketing ads because we also prepare

the best strategy so that we can give the brand the right.

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TWITTER ADS

Spread your business marketing goals on Twi�er to a potential audience of mil l ions of Twi�er users in

Indonesia.

GOOGLE ADS

Take your business to the Google search page and

official Google media placement.

FACEBOOK ADS

Get a potential audience for your brand from

mil l ions of Facebook users in Indonesia.

LINKEDIN ADS

Reach relationships for business to business (B2B)

needs with mil l ions of LinkedIn users in

Indonesia.

YOUTUBE ADS

Dive� al l the eyes of YouTube users so that

they see your brand through a�ractive

adve�isements.

INSTAGRAM ADS

Increase your business brand awareness for the

potential audience of mil l ions of Instagram

users in Indonesia.

WEBSITEDEVELOPMENT

Make your brand more credible with

a professional and user-friendly

website

We will accompany you from the

beginning of the creation until the

website launch is successfully

implemented.

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Here are the steps to make it happen:

Analyze User

Inte�ace (UI) & User

Experience (UX), and

adjust them to brand

needs.

1

Combine good des ign with appropr iate technica l expe�ise and opt imize a l l webs ite func t ions.

2

Creat ing a unique onl ine exper ience for v is i tors.

3

Our website development services include CMS development.

4

VISUALDESIGN

Empowers your brand with eye-catching visuals based on the research and ideas behind it.

Manifest the wide

creativity into the

designs.

Analyze and

understand the

target market of the

brand.

1

Build a strong

concept and

meaningful narrative

through visuals

2 3

Here’s how we processyour best visuals:

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SEOMANAGEMENT

SEO is the process of optimizing a website to organically increase rankings in search engines.

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Here are the steps we are taking to make it happen.

Incorporate targeted “keywords” naturally into the content.

1SEO

ON

PAGE

Build internal links on the website.

5

Create a website URL structure that is relevant to the “keywords”.

2

Maximize the images to suppo� content.

3

Speed up website loading speed.4

Develop backlinks to increase traffic. Here’s our way to achieve it:

SEO

OFF

PAGE

Present interesting content to generate backlinks.

1

Use social media to share links to generate traffic.

2

Share the website with social bookmarking.

3

PO

RT

O

FO L I O

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As the pioneer of commercial vehic les , Mitsubishi Fuso’s

posit ion in Indonesia has never been beaten. Even so,

market leadership has to be constantly maintained.

Seeing this impressive fact , we were motivated to

create a different website from the other competitors

using our exclusive design. A�er launching, the next

task is to ensure the website of Mitsubishi Fuso

achieves the first rank on the Google search engine

through managing SEO and Digital Ads within a

predetermined per iod.

FUSO

Layanan : Microsite �e New Fighter , SEO & Google Ads

Tahun : 2018

KTB FusoKlien :

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PPM Manajemen is one of the largest educational

institutions in Indonesia and special izes in developing

resources in the field of management science. Referr ing

to the educational background, we developed the PPM

Manajemen website by creating a suitable design to

describe its professional s ide. �e main focus is to

create a vis itor-fr iendly look, but st i l l displaying

detai led information through each sub-menu.

PPM Manajemen

Layanan : Website

Tahun : 2019

PPM ManajemenKlien :

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Kopiko is a wel l-known instant coffee and coffee candy

brand produced by PT Mayora Indah Tbk. Together with

Kopiko, we developed an interactive website that

provides a different experience for every v is itor . �e

tr ick is through its unique designs and informative

presentations on the brand. We also manage the

website to keep it functioning correctly to make

Kopiko the top result in the Google search engine

through optimal management of Search Engine

Optimization (SEO) and Digital Ads.

KOPIKO

Layanan : WebsiteTahun : 2019

PT Mayora Indah Tbk.Klien :

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IDexpress is a shipping courier service that is determined to

suppo� the growth of Indonesian e-commerce. We manage

IDexpress’s social media based on its vision and mission, by

carrying out the #Deliver�eExcitement campaign, which

means “we always want to send happiness to our customers

through fast delivery”. We create a unique and uniform

visual concept on social media to strengthen the brand

identity of this relatively new company. We also take full

advantage of the social media ads feature to introduce

IDexpress to all pa�s of Indonesia.

ID Express

Layanan : Manajemen Media Sosial, Website

Tahun : 2020

ID ExpressKlien :

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Panin Dai-ichi Life is a leading l ife insurance company

with more than 40 years of experience serving

Indonesians. We carry a very deep message on social

media by rais ing the #BekalHidup campaign, which is

defined as “preparation” for a be�er future. We

campaign and communicate the impo�ance of health,

pension funds, education funds, and careers to

audiences through social media. Inside, we run

campaigns such as a competit ion for healthy recipes

that symbol ize provis ions in l ife, l ike an insurance

function.

Panin Dai-ichi Life

Layanan : Website, SMM, Brand Activation, KOL

Tahun : 2017 - 2019

Panin Dai-ichi LifeKlien :

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Life#Eazy

One of the largest insurance companies in Indonesia is BNI

Life Insurance. We are trusted to manage the BNI Life

Twi�er account by creating interesting content every week

and also increasing its fol lowers. We also succeeded in

making BNI Life a trending topic for its 23rd bi�hday.

BNI Life

Layanan : Manajemen Sosial MediaTahun : 2019

BNI LifeKlien :

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Is one of the largest coffee brands in the world. We were

appointed to manage the KOL and make the NESCAFÉ

campaign a hot topic of conversation. We also took pa�

in creating accurate strategies that were then executed

by our chosen KOL. We are highly dedicated to running all

projects by creating many different ways to succeed in

the campaign. Sta�ing from giving directions to make an

aesthetic photo, providing briefs for the KOL so that the

videos are produced according to its purpose, and

util izing the swipe up feature and other strategies.

NESCAFÉ

Layanan : Manajemen Key Opinion Leader (KOL)

Tahun : 2017-Sekarang

NESCAFÉKlien :

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We collaborated with Bear Brand to manage the Key Opinion

Leader (KOL) to create the campaign. One of the campaigns

we handle is #NiatMurni which was executed in Ramadhan. �e

final objective of this campaign was to collect donations based

on the intentions represented by each KOL. In this project, we

provide direction for videos uploaded to YouTube with stories

about the KOL's journey in realizing their #NiatMurni. Not just

a story, this video is also another way of inviting the audience

to donate by inse�ing a l ink in the description.

Bear Brand

Layanan : Manajemen Key Opinion Leader (KOL)

Tahun : 2019

Bear BrandKlien :

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In the MILO Jaka�a International 10K campaign, we

col laborated by distr ibuting the Key Opinion Leaders

(KOL) . In the pre-event, we used the KOL to invite the

audience to pa�icipate in the MILO Jaka�a

International 10K by uploading the preparation photos

of each KOL who would be pa�icipating in the event.

On the day of # MILOJI10K pe�ormance, each KOL

shared the excitement of pa�icipating in the event by

sharing it through Instastory and also photos combined

with interesting captions.

MILO

Layanan : Manajemen Key Opinion Leader (KOL)Tahun : 2019

MILOKlien :

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IRC is one of the largest Indonesian manufacturers that

special ize in motorcycle t ires. Together with IRC, we

distr ibuted services for Digital Ads purposes. Sta�ing

with researching to determine the r ight target

audience, we created customized-to-target ad visuals

and also some alternative banner s izes. Fu�hermore,

we distr ibuted them to several onl ine media and

appl ied al l the research that had been completed

previously .

IRC

Layanan : Digital Ads

Tahun : 2019

IRCKlien :

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GT Radial is one of the leading t ire manufacturers in the

world. Together with GT Radial , we not only distr ibute an

adve�isement but also create adve�ising materials

according to the brief given. We do more in-depth

research related to what they want to adve�ise, where

the ad wi l l appear, and the ad's target audience. We also

provide several alternative banners s izes depicting GT

Radial and distr ibute them to var ious suitable channels

or pla�orms. �is process optimizes the results of the

adve�isement.

GT Radial

Layanan : Digital Ads

Tahun : 2019

GT RadialKlien :

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�e WIKA Water Heater is one of the products created by

WIKA Energy Industry as an innovation in the field of

renewable energy. Together with WIKA Industr i Energi , we

distr ibute adve�isements for WIKA Water Heater

products through Digital Ads. Just as we usual ly do, the

first step is to do research that wi l l be used to create

adve�ising materials . �en we choose the media onl ine

and the r ight target audience for distr ibuting the ad.

WIKA WH

Layanan : Digital AdsTahun : 2019 - 2020

WIKA WHKlien :

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Panin Dai-ichi Life merupakan perusahaan terkemuka di

bidang asuransi j iwa dengan pengalaman melayani

masyarakat Indonesia lebih dari 40 tahun. Di media

sosialnya, kami membawa sebuah pesan sangat mendalam

dengan mengangkat kampanye #BekalHidup, yang dia�ikan

sebagai “persiapan” untuk masa depan yang lebih baik.

Melalui media sosial , kami mengampanyekan dan

mengomunikasikan pentingnya kesehatan, dana pensiun,

dana pendidikan, hingga karier kepada audiens. Di

dalamnya, kami membuat activation sepe�i kompetis i resep

masakan sehat yang melambangkan bekal dalam kehidupan,

selayaknya fungsi asuransi .

Panin Dai-ichi Life

Layanan : Motion Graphic

Tahun : 2018

Panin Dai-ichi LifeKlien :

We created a unique visual by bringing one character

as the identity to introduce one of WRP’s products,

namely WRP Everyday. Not just focusing on creating

unique and contemporary visuals, but we also built a

story depicting a woman of “WRP Everyday” to bring

the audience along or make the audience feel that

they were the character themselves. Using the story,

we wanted to inform the audience about the WRP

Everyday product. �e result of this story is packed into

an interesting motion graphic.

WRP

Layanan : Motion Graphic

Tahun : 2019

WRPKlien :

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Being a pa� of the WIKA Energi company, WIKA

Photovoltaic provides the best solution in Indonesia for

saving electr ical energy by maximizing renewable

energy. In this project, we created a motion graphic to

introduce a solar panel product from WIKA

Photovoltaic . In this motion, we bui ld a story that

invites everyone to care about the worsening condit ion

of Ea�h by maximizing renewable energy.

WIKA PV

Layanan : Motion GraphicTahun : 2019

WIKA PHOTOVOLTAIC SYSTEMKlien :

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“LET’S COLL ABORATEAND CREATE BIG THINGS

“E R T R I I N D O N E S I A C O M P A N Y P R O F I L E 2 0 2 0

ERTRI INDONESIA

Jl. Dempo I No.36, RT.10/RW.3, Gunung, Kec. Kby. Baru,

Kota Jaka�a Selatan, DKI Jaka�a 12120

PT ERTRI INDONESIAhallo@e�riindonesia.com

021-2793 8418

www.e�riindonesia.com 021 - 2793 8418hello@e�riindonesia.com

ertri - profil perusahaan - 2020 - english version 2

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