ENTREPRENEURSHP RESOURCE PLANING

GROUP 1

Q. Assume you run an internet business with a couple of friends from college. Your company sells tickets to concerts and sporting events. Describe all the flows of information between Marketing and Sales and Accounting and Finance.

Flow of Information

MARKETING AND SALESMARKETING ACTIVITIES:• Social Media marketing

• E-mail marketing

• Mobile marketing

• Customer profiling

ACCOUNTING AND FINANCEPAYMENT OPTIONS:

• Online Banking

• Pay at ATMs

• E-cash

REVENUE MODEL:• CPC advertising on site (pay-per-click text ads)

• Sponsorship of site sections or content types

• Commission

Reference

•Information Technology for Management: Transforming Organizations in the digital economy by Efraim Turban, Dorothy Leidner, Ephraim Mclean, James Wetherbe

•E-Business and E-Commerce Management by Dave Chaffey

•Concepts in Enterprise Resource Planning by Ellen Monk and Bret Wagner

Thank You