eronica komperda audience data 170 2,590 72.79% 34.63%...gender, age and ethnicity gender split...

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© 2018 Deep Social Audience Data 72.79% 34.63% Age and Gender Split 49.37% 50.63% @instaqueenuniverse May 16, 2018 170 2,590 eronica Komperda Engagements Followers Audience Credibility Notable Engagements Female Male 9.90% 7.71% 13 — 17 26.21% 20.78% 18 — 24 13.61% 15.32% 25 — 34 2.00% 2.98% 35 — 44 0.46% 0.66% 45 — 64 Popular # and @ #L4l @Instaqueenuniverse #Instagramhub @Vero_m_u_a #Instagood @Vkomperda #Instadaily @Veropinkyheartsnaps Influencer Brand Affinity Audience Brand Affinity Location by Country Coast 2 Coast SoundCloud Walmart Snapseed Beats Electronics Apple 17.31% Nike 8.09% Walt Disney 7.85% SoundCloud 7.45% Spotify Music 6.41% United States of A 30.44% Brazil 5.35% Italy 5.12% Influencer Interests Audience Interests Location by City Electronics & Computers Coffee, Tea & Beverages Shopping & Retail Restaurants, Food & Groc Music Clothes, Shoes, Han51.20% Camera & Photogra 41.99% Music 40.22% Friends, Family & R 36.86% Restaurants, Food 33.89% Los Angeles 4.30% New York City 3.32% London 1.51% São Paulo 1.28% Paris 0.98%

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Page 1: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

©2018DeepSocial

AudienceData

72.79% 34.63%

AgeandGenderSplit 49.37% 50.63%

@instaqueenuniverse May16,2018

170 2,590

eronicaKomperda

Engagements Followers AudienceCredibility NotableEngagements

Female Male

9.90% 7.71%

13—17

26.21%20.78%

18—24

13.61% 15.32%

25—34

2.00% 2.98%

35—44

0.46% 0.66%

45—64

Popular#and@#L4l @Instaqueenuniverse

#Instagramhub @Vero_m_u_a

#Instagood @Vkomperda

#Instadaily

@Veropinkyheartsnaps

#Igfashionblogger

@Coast2coastmixtapes #Insta

@Lilfatsc2c #Love

@Repostapp #Daily

@Angiebear7 #2016

@Repostappoffical #Music

@Amrezy

InfluencerBrandAffinity AudienceBrandAffinity LocationbyCountryCoast2Coast

SoundCloud

Walmart

Snapseed

BeatsElectronics

Apple 17.31%

Nike 8.09%

WaltDisney 7.85%

SoundCloud 7.45%

SpotifyMusic 6.41%

UnitedStatesofA… 30.44%

Brazil 5.35%

Italy 5.12%

InfluencerInterests AudienceInterests LocationbyCityElectronics&Computers

Coffee,Tea&Beverages

Shopping&Retail

Restaurants,Food&Groc…Music

Clothes,Shoes,Han…51.20%Camera&Photogra… 41.99%

Music 40.22%

Friends,Family&R… 36.86%

Restaurants,Food… 33.89%

LosAngeles 4.30%

NewYorkCity 3.32%

London 1.51%

SãoPaulo 1.28%

Paris 0.98%

Page 2: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

GENDER,AGEANDETHNICITYGendersplit

Ethnicity

AgesplitGender Percent Followers Engagements

Female 49.37% 1,279 84Male 50.63% 1,311 86

Group Percent Followers Engagements

HispanicAmerican 7.23% 187 12AfricanDescent 8.54% 221 15White/Caucasian 73.24% 1,897 125Asian 10.99% 285 19

Age Percent Followers Engagements

13-17 17.62% 456 3018-24 46.98% 1,217 8025-34 28.93% 749 4935-44 4.98% 129 845-64 1.12% 29 265+ 0.37% 10 1

FemaleAgeSplit MaleAgeSplitAge Percent Followers Engagements

13-17 9.9% 256 1718-24 26.21% 679 4525-34 13.61% 353 2335-44 2% 52 345-64 0.46% 12 165+ 0.09% 2 0

Age Percent Followers Engagements

13-17 7.71% 200 1318-24 20.78% 538 3525-34 15.32% 397 2635-44 2.98% 77 545-64 0.66% 17 165+ 0.28% 7 0

©2018DeepSocial May16,2018—@instaqueenuniverse 1

Page 3: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

INFLUENCERSPOPULAR#HASHTAGSAND@MENTIONS

Toprecent#Hashtags Toprecent@MentionsHashtag Percent

#l4l 24.14%#instagramhub 18.39%#instagood 17.24%#instadaily 16.09%#igfashionblogger 14.94%#insta 14.94%#love 13.79%#daily 11.49%#2016 10.34%#music 10.34%

Mention Percent

@instaqueenuniverse 33.33%@vero_m_u_a 27.27%@vkomperda 9.09%@veropinkyheartsnaps 6.06%@coast2coastmixtapes 6.06%@lilfatsc2c 6.06%@repostapp 6.06%@angiebear7 6.06%@repostappoffical 3.03%@amrezy 3.03%

©2018DeepSocial May16,2018—@instaqueenuniverse 2

Page 4: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LOCATIONBYCOUNTRY

Category Criteria Percent Followers Engagements

Location:byCountry UnitedStatesofAmerica 30.44% 789 52Location:byCountry Brazil 5.35% 139 9Location:byCountry Italy 5.12% 133 9Location:byCountry India 4.22% 109 7Location:byCountry Germany 3.47% 90 6Location:byCountry RussianFederation 3.24% 84 6Location:byCountry Canada 3.01% 78 5Location:byCountry Indonesia 2.94% 76 5Location:byCountry France 2.94% 76 5Location:byCountry UnitedKingdom 2.41% 62 4Location:byCountry Iraq 2.34% 61 4Location:byCountry Malaysia 2.34% 61 4Location:byCountry Spain 2.34% 61 4Location:byCountry Mexico 2.26% 59 4Location:byCountry Australia 2.26% 59 4

©2018DeepSocial May16,2018—@instaqueenuniverse 3

Page 5: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LOCATIONBYCOUNTRY

Category Criteria Percent Followers Engagements

Location:byCountry Ukraine 1.96% 51 3Location:byCountry Japan 1.51% 39 3Location:byCountry Turkey 1.21% 31 2Location:byCountry Taiwan 1.13% 29 2Location:byCountry Philippines 1.13% 29 2Location:byCountry Colombia 1.06% 27 2

©2018DeepSocial May16,2018—@instaqueenuniverse 4

Page 6: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LOCATIONBYUSSTATE

Category Criteria Percent Followers Engagements

Location:byUnitedStatesofAmericastate California 7.39% 191 13Location:byUnitedStatesofAmericastate NewYork 4.14% 107 7Location:byUnitedStatesofAmericastate Florida 2.79% 72 5Location:byUnitedStatesofAmericastate Texas 1.13% 29 2Location:byUnitedStatesofAmericastate Georgia 1.06% 27 2Location:byUnitedStatesofAmericastate Illinois 0.98% 25 2Location:byUnitedStatesofAmericastate NorthCarolina 0.9% 23 2Location:byUnitedStatesofAmericastate Pennsylvania 0.83% 21 1Location:byUnitedStatesofAmericastate Ohio 0.83% 21 1Location:byUnitedStatesofAmericastate Hawaii 0.68% 18 1Location:byUnitedStatesofAmericastate Colorado 0.6% 16 1Location:byUnitedStatesofAmericastate NewJersey 0.53% 14 1Location:byUnitedStatesofAmericastate Maryland 0.53% 14 1Location:byUnitedStatesofAmericastate Massachusetts 0.53% 14 1

©2018DeepSocial May16,2018—@instaqueenuniverse 5

Page 7: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LOCATIONBYCITY

Category Criteria Percent Followers Engagements

Location:byCity LosAngeles 4.3% 111 7Location:byCity NewYorkCity 3.32% 86 6Location:byCity London 1.51% 39 3Location:byCity SãoPaulo 1.28% 33 2Location:byCity Paris 0.98% 25 2Location:byCity Melbourne 0.9% 23 2Location:byCity RiodeJaneiro 0.83% 21 1Location:byCity MexicoCity 0.83% 21 1Location:byCity Moscow 0.83% 21 1Location:byCity Dubai 0.75% 20 1Location:byCity Madrid 0.75% 20 1Location:byCity Singapore 0.75% 20 1Location:byCity Naples 0.75% 20 1Location:byCity Chicago 0.68% 18 1Location:byCity Istanbul 0.68% 18 1

©2018DeepSocial May16,2018—@instaqueenuniverse 6

Page 8: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LOCATIONBYCITY

Category Criteria Percent Followers Engagements

Location:byCity Bogotá 0.68% 18 1Location:byCity Atlanta 0.68% 18 1Location:byCity Delhi 0.6% 16 1Location:byCity Tokyo 0.6% 16 1Location:byCity Sydney 0.53% 14 1Location:byCity Philadelphia 0.53% 14 1Location:byCity Jakarta 0.53% 14 1Location:byCity SanDiego 0.53% 14 1Location:byCity Taipei 0.53% 14 1Location:byCity Toronto 0.53% 14 1

©2018DeepSocial May16,2018—@instaqueenuniverse 7

Page 9: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

LANGUAGESOFAUDIENCE

Category Criteria Percent Followers Engagements

Nativelanguage English 51.7% 1,339 88Nativelanguage Spanish 5.65% 146 10Nativelanguage Chinese 5.08% 132 9Nativelanguage Portuguese 4.56% 118 8Nativelanguage Russian 4.56% 118 8Nativelanguage Arabic 4.27% 111 7Nativelanguage Swahili 2.94% 76 5Nativelanguage Italian 2.71% 70 5Nativelanguage French 2.71% 70 5Nativelanguage Indonesian 1.96% 51 3Nativelanguage German 1.9% 49 3Nativelanguage Japanese 1.38% 36 2

©2018DeepSocial May16,2018—@instaqueenuniverse 8

Page 10: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

INFLUENCERBRANDAFFINITY

Category Criteria

Brands:Music Coast2CoastBrands:Music SoundCloudBrands:Shopping&Retail WalmartBrands:Electronics&Computers SnapseedBrands:Electronics&Computers BeatsElectronicsBrands:Coffee,Tea&Beverages McCafé

©2018DeepSocial May16,2018—@instaqueenuniverse 9

Page 11: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEINTERESTS

Category Criteria Percent Followers Engagements

Interest Clothes,Shoes,Handbags&Ac… 51.2% 1,326 87Interest Camera&Photography 41.99% 1,087 71Interest Music 40.22% 1,042 68Interest Friends,Family&Relationships 36.86% 955 63Interest Restaurants,Food&Grocery 33.89% 878 58Interest Travel,Tourism&Aviation 32.77% 849 56Interest Beauty&Cosmetics 32.13% 832 55Interest Electronics&Computers 31.97% 828 54Interest Art&Design 30.85% 799 52Interest Toys,Children&Baby 27.72% 718 47Interest Television&Film 26.68% 691 45Interest Sports 23.72% 614 40Interest Cars&Motorbikes 23% 596 39Interest Fitness&Yoga 22.44% 581 38Interest Pets 21.39% 554 36

©2018DeepSocial May16,2018—@instaqueenuniverse 10

Page 12: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEINTERESTS

Category Criteria Percent Followers Engagements

Interest Coffee,Tea&Beverages 20.03% 519 34Interest Shopping&Retail 18.99% 492 32Interest HealthyLifestyle 18.35% 475 31Interest LuxuryGoods 17.15% 444 29Interest Activewear 15.87% 411 27Interest Wedding 14.5% 376 25Interest Beer,Wine&Spirits 13.7% 355 23Interest Jewellery&Watches 13.54% 351 23Interest Gaming 10.26% 266 17Interest HomeDecor,Furniture&Garden 8.89% 230 15Interest Business&Careers 7.13% 185 12Interest Healthcare&Medicine 5.85% 151 10Interest Tobacco&Smoking 3.85% 100 7

©2018DeepSocial May16,2018—@instaqueenuniverse 11

Page 13: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Music;Electronics&Computers Apple 17.31% 448 29Brands:Activewear;Clothes,Shoes,Handba… Nike 8.09% 210 14Brands:Friends,FamilyandRelationships;To… WaltDisney 7.85% 203 13Brands:Music SoundCloud 7.45% 193 13Brands:Music SpotifyMusic 6.41% 166 11Brands:Electronics&Computers BeatsElectronics 6.01% 156 10Brands:Toys,Children&Baby;Clothes,Shoe… Zara 6.01% 156 10Brands:LuxuryApparel;LuxuryGoods;Cloth… Gucci 5.61% 145 10Brands:Activewear Adidas 5.53% 143 9Brands:Coffee,Tea&Beverages Starbucks 5.45% 141 9Brands:Television&Film DCEntertainment 4.41% 114 7Brands:Beauty&Cosmetics MACCosmetics 4.25% 110 7Brands:Electronics&Computers musical.ly 3.77% 98 6Brands:Electronics&Computers Amazon 3.69% 95 6Brands:Travel,Tourism&Aviation;Camera&…Travelgram 3.45% 89 6

©2018DeepSocial May16,2018—@instaqueenuniverse 12

Page 14: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Clothes,Shoes,Handbags&Accesso…Vans 3.37% 87 6Brands:Camera&Photography;Electronics… Canon 3.04% 79 5Brands:Television&Film Netflix 2.88% 75 5Brands:Beauty&Cosmetics NYXCosmetics 2.8% 73 5Brands:Camera&Photography GoPro 2.8% 73 5Brands:LuxuryApparel;LuxuryGoods;Cloth… LouisVuitton 2.64% 68 4Brands:LuxuryApparel;LuxuryGoods;Cloth… YvesSaintLaurent 2.64% 68 4Brands:LuxuryApparel;LuxuryGoods;Beau… ChristianDior 2.56% 66 4Brands:Cars;Cars&Motorbikes BMW 2.56% 66 4Brands:Activewear;Clothes,Shoes,Handba… Converse 2.56% 66 4Brands:Beauty&Cosmetics AnastasiaBeverlyHills 2.48% 64 4Brands:Television&Film StarWars 2.48% 64 4Brands:Cars&Motorbikes Yamaha 2.48% 64 4Brands:Camera&Photography Nikon 2.4% 62 4Brands:Clothes,Shoes,Handbags&Accesso…Guess 2.32% 60 4

©2018DeepSocial May16,2018—@instaqueenuniverse 13

Page 15: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Cars;Cars&Motorbikes Mercedes-Benz 2.32% 60 4Brands:Gaming;Toys,Children&Baby;Tele… Pokemon 2.32% 60 4Brands:Jewellery&Watches;LuxuryApparel… Chanel 2.24% 58 4Brands:Clothes,Shoes,Handbags&Accesso…CalvinKlein 2.16% 56 4Brands:Beauty&Cosmetics UrbanDecayCosmetics 2.16% 56 4Brands:Television&Film HBO 2.08% 54 4Brands:Cars;Cars&Motorbikes Audi 2.08% 54 4Brands:Clothes,Shoes,Handbags&Accesso…Supreme 2% 52 3Brands:Television&Film MarvelEntertainment 2% 52 3Brands:Restaurants,Food&Grocery McDonald's 1.92% 50 3Brands:Beauty&Cosmetics HudaBeauty 1.84% 48 3Brands:Jewellery&Watches Pandora 1.76% 46 3Brands:Activewear Puma 1.68% 44 3Brands:Jewellery&Watches SWAROVSKI 1.68% 44 3Brands:Beauty&Cosmetics Sephora 1.6% 42 3

©2018DeepSocial May16,2018—@instaqueenuniverse 14

Page 16: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Camera&Photography Polaroid 1.6% 42 3Brands:Clothes,Shoes,Handbags&Accesso…Ray-Ban 1.52% 39 3Brands:Electronics&Computers Sony 1.52% 39 3Brands:Music;Electronics&Computers ProTools 1.52% 39 3Brands:LuxuryApparel;LuxuryGoods Burberry 1.52% 39 3Brands:LuxuryApparel;LuxuryGoods;Cloth… Hermès 1.52% 39 3Brands:Cars;Cars&Motorbikes Ferrari 1.52% 39 3Brands:Jewellery&Watches;LuxuryGoods Rolex 1.52% 39 3Brands:Gaming PlayStation 1.52% 39 3Brands:Coffee,Tea&Beverages Coca-Cola 1.52% 39 3Brands:Shopping&Retail;Clothes,Shoes,H… ASOS 1.52% 39 3Brands:Clothes,Shoes,Handbags&Accesso…Levi's 1.36% 35 2Brands:Beauty&Cosmetics Maybelline 1.36% 35 2Brands:Cars;Cars&Motorbikes Honda 1.36% 35 2Brands:Cars;Cars&Motorbikes Lamborghini 1.36% 35 2

©2018DeepSocial May16,2018—@instaqueenuniverse 15

Page 17: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Gaming ActivisionBlizzard 1.36% 35 2Brands:Travel,Tourism&Aviation;Electronic…Google 1.36% 35 2Brands:Sports;Television&Film WWE 1.36% 35 2Brands:Clothes,Shoes,Handbags&Accesso…Victoria'sSecret 1.28% 33 2Brands:Clothes,Shoes,Handbags&Accesso…Vogue 1.28% 33 2Brands:Electronics&Computers SamsungGroup 1.28% 33 2Brands:Music;Electronics&Computers Ableton 1.28% 33 2Brands:Cars;Cars&Motorbikes Chevrolet 1.28% 33 2Brands:Beauty&Cosmetics BenefitCosmetics 1.2% 31 2Brands:Beauty&Cosmetics TooFacedCosmetics 1.2% 31 2Brands:Beauty&Cosmetics TarteCosmetics 1.2% 31 2Brands:LuxuryApparel;Clothes,Shoes,Han… Versace 1.2% 31 2Brands:LuxuryApparel;LuxuryGoods;Beau… TOMFORD 1.2% 31 2Brands:LuxuryApparel;LuxuryGoods;Cloth… Prada 1.2% 31 2Brands:Gaming;Electronics&Computers Nintendo 1.2% 31 2

©2018DeepSocial May16,2018—@instaqueenuniverse 16

Page 18: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Shopping&Retail Walmart 1.2% 31 2Brands:Clothes,Shoes,Handbags&Accesso…PoloRalphLauren 1.12% 29 2Brands:LuxuryApparel;LuxuryGoods;Beau… Armani 1.12% 29 2Brands:Cars;Cars&Motorbikes Porsche 1.12% 29 2Brands:Jewellery&Watches DanielWellington 1.12% 29 2Brands:Sports NFL 1.12% 29 2Brands:Restaurants,Food&Grocery Nutella 1.12% 29 2Brands:Art&Design;Camera&Photograph… Coachella 1.12% 29 2Brands:LuxuryApparel;LuxuryGoods;Cloth… Dolce&Gabbana 1.04% 27 2Brands:LuxuryApparel;LuxuryGoods;Cloth… ChristianLouboutin 1.04% 27 2Brands:Jewellery&Watches;Clothes,Shoes,…MichaelKors 1.04% 27 2Brands:Jewellery&Watches;LuxuryGoods Tiffany&Co 1.04% 27 2Brands:Shopping&Retail Etsy 1.04% 27 2Brands:Clothes,Shoes,Handbags&Accesso…TommyHilfiger 0.96% 25 2Brands:Clothes,Shoes,Handbags&Accesso…Forever21 0.96% 25 2

©2018DeepSocial May16,2018—@instaqueenuniverse 17

Page 19: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Beauty&Cosmetics L'OréalParis 0.96% 25 2Brands:Beauty&Cosmetics KylieCosmetics 0.96% 25 2Brands:Beauty&Cosmetics MakeUpForEver 0.96% 25 2Brands:Television&Film Showtime 0.96% 25 2Brands:Television&Film SummitEntertainment 0.96% 25 2Brands:Cars;Cars&Motorbikes Ford 0.96% 25 2Brands:Activewear Reebok 0.96% 25 2Brands:Jewellery&Watches;LuxuryApparel… Cartier 0.96% 25 2Brands:Sports;Gaming NBA 0.96% 25 2Brands:Sports UFC 0.96% 25 2Brands:Clothes,Shoes,Handbags&Accesso…Lacoste 0.88% 23 1Brands:Music iHeartRadioMusicAwards 0.88% 23 1Brands:Television&Film HarryPotter 0.88% 23 1Brands:LuxuryApparel;LuxuryGoods;Cloth… Valentino 0.88% 23 1Brands:LuxuryApparel;LuxuryGoods BALMAIN 0.88% 23 1

©2018DeepSocial May16,2018—@instaqueenuniverse 18

Page 20: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Camera&Photography AGameofTones 0.88% 23 1Brands:Gaming PokemonGo 0.88% 23 1Brands:Coffee,Tea&Beverages RedBull 0.88% 23 1Brands:Shopping&Retail;Clothes,Shoes,H… FashionNova 0.88% 23 1Brands:Business&Careers Paypal 0.88% 23 1Brands:Clothes,Shoes,Handbags&Accesso…Timberland 0.8% 21 1Brands:Clothes,Shoes,Handbags&Accesso…KENZO 0.8% 21 1Brands:Music;Electronics&Computers Akai 0.8% 21 1Brands:Beauty&Cosmetics EsteeLauder 0.8% 21 1Brands:Beauty&Cosmetics BobbiBrownCosmetics 0.8% 21 1Brands:Television&Film Marvel 0.8% 21 1Brands:Television&Film NationalGeographic 0.8% 21 1Brands:Cars;Cars&Motorbikes Jaguar 0.8% 21 1Brands:Motorbikes;Cars&Motorbikes Harley-Davidson 0.8% 21 1Brands:Clothes,Shoes,Handbags&Accesso…SunniesStudios 0.72% 19 1

©2018DeepSocial May16,2018—@instaqueenuniverse 19

Page 21: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Music Tomorrowland 0.72% 19 1Brands:Beauty&Cosmetics BHCosmetics 0.72% 19 1Brands:Beauty&Cosmetics Clinique 0.72% 19 1Brands:Beauty&Cosmetics NARSCosmetics 0.72% 19 1Brands:LuxuryGoods;Beauty&Cosmetics;… GIVENCHY 0.72% 19 1Brands:LuxuryApparel;Clothes,Shoes,Han… Moschino 0.72% 19 1Brands:Cars;Cars&Motorbikes Cadillac 0.72% 19 1Brands:Cars;Cars&Motorbikes Suzuki 0.72% 19 1Brands:Cars;Cars&Motorbikes Bentley 0.72% 19 1Brands:Shopping&Retail;Activewear Sneakerhead 0.72% 19 1Brands:Clothes,Shoes,Handbags&Accesso…UGG 0.64% 17 1Brands:Television&Film BBC 0.64% 17 1Brands:LuxuryApparel;LuxuryGoods;Cloth… Fendi 0.64% 17 1Brands:Cars;Cars&Motorbikes Toyota 0.64% 17 1Brands:Cars;Cars&Motorbikes Volkswagen 0.64% 17 1

©2018DeepSocial May16,2018—@instaqueenuniverse 20

Page 22: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Cars;Cars&Motorbikes TeslaMotors 0.64% 17 1Brands:Cars;Cars&Motorbikes Subaru 0.64% 17 1Brands:Cars;Cars&Motorbikes Nissan 0.64% 17 1Brands:Jewellery&Watches;LuxuryApparel…MarcJacobs 0.64% 17 1Brands:Gaming;Electronics&Computers Xbox 0.64% 17 1Brands:Travel,Tourism&Aviation Airbnb 0.64% 17 1Brands:Travel,Tourism&Aviation;Electronic…Uber 0.64% 17 1Brands:Art&Design;Electronics&Computers Adobe 0.64% 17 1Brands:Beer,Wine&Spirits JackDaniels 0.64% 17 1Brands:HomeDecor,Furniture&Garden;Sh… IKEA 0.64% 17 1Brands:Fashion&Style;Clothes,Shoes,Han… OOTDMagazine 0.64% 17 1Brands:Clothes,Shoes,Handbags&Accesso…boohoo 0.56% 15 1Brands:Music;Electronics&Computers Spinrilla 0.56% 15 1Brands:Beauty&Cosmetics Smashbox 0.56% 15 1Brands:Television&Film AMC 0.56% 15 1

©2018DeepSocial May16,2018—@instaqueenuniverse 21

Page 23: eronica Komperda Audience Data 170 2,590 72.79% 34.63%...GENDER, AGE AND ETHNICITY Gender split Ethnicity Age split Gender Percent Followers Engagements Female 49.37% 1,279 84 Male

AUDIENCEBRANDAFFINITY

Category Criteria Percent Followers Engagements

Brands:Television&Film Universal 0.56% 15 1Brands:Television&Film;Music MTV 0.56% 15 1Brands:LuxuryGoods Moncler 0.56% 15 1Brands:LuxuryApparel;LuxuryGoods Dsquared 0.56% 15 1Brands:Toys,Children&Baby Lego 0.56% 15 1Brands:Camera&Photography Selfiegram 0.56% 15 1Brands:Gaming GrandTheftAuto 0.56% 15 1Brands:Coffee,Tea&Beverages Pepsi 0.56% 15 1Brands:Travel,Tourism&Aviation Bellagio 0.56% 15 1Brands:Shopping&Retail Harrods 0.56% 15 1Brands:Restaurants,Food&Grocery ChipotleMexicanGrill 0.56% 15 1Brands:Restaurants,Food&Grocery OREO 0.56% 15 1Brands:Beer,Wine&Spirits Heineken 0.56% 15 1Brands:Tobacco&Smoking Weedmaps 0.56% 15 1

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POPULARPOSTS

Esdivertidoser21...Jajajaja....FelizañoNuevo!!Champagneonice!!! scrolllefttoseeitall!!! NYE

by@instaqueenuniverse

Likes1,056

Comments0

Date(UTC)01January201806:28

Bluntsmusicvideoprojectmakeuplooks....musicvideo&tutorialcomingsoon.Keepuponthetabs!#igfashionblogger#undiscovered_muasby@instaqueenuniverse

Likes586

Comments18

Date(UTC)25March201805:28

Valentine'sDaymightofleftfornow...butithasn'ttrulyleft,atleastnotforme.Iwouldtosharewithy'allmyValentine'sDay

danceclubstory,alongwithlotsofpics;)Thiswasoneofthegreattimesthathaveinspiredmyclubbinglifestyle!!Seeon:veronicakomperdablog.wordpress.com Orclickthedirectlinkinbio,onInstagram.#igfashionblogger#blogpost#personalblog#bloggerstyle#igfashionbloggers#fashionfinds

by@instaqueenuniverse…

Likes291

Comments0

Date(UTC)24February201801:40

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POPULARPOSTS

FeelsgoodtorunfromtheDiablo!!!

by@instaqueenuniverse

Likes264

Comments2

Date(UTC)09November201705:22

I'mabartendingblendmaster!!#bartender

by@instaqueenuniverse

Likes230

Comments7

Date(UTC)02August201702:07

Newbangerjusthittheceiling,thenbounced,anddropped!!!I'mnowannouncinganewbeatcalled#blunts-thisisademo-pleaselistentothefull#beatonSoundcloudthislink----http://soundcloud.com/Veronicapinkheart/blunts#instagramhub#instagood#igers#love#blunts#instamusic#musiclover#musiciansofinstagram#musicismylife#musicismydrug#SCfirst

by@instaqueenuniverse…

Likes228

Comments8

Date(UTC)28November201709:47

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POPULARPOSTS

#happyvalentinesday2018

by@instaqueenuniverse

Likes226

Comments1

Date(UTC)15February201806:06

I'mfeaturedonCoast2CoastmixtapesVOL63!Themostdownloadedmixtapeseriesintheworld!!!!!!!!VIA@Coast2CoastMixtapes@lilfatsc2c@coast2coastmixtapes@repostapp#coast2coastmixtapes#beatbangersmixtape#beatbangers#womenempowerment#womeninbusiness#veronicapinkheart

by@instaqueenuniverse…

Likes202

Comments7

Date(UTC)02August201702:11

2-0-1-8!!!

by@instaqueenuniverse

Likes186

Comments1

Date(UTC)31December201709:45

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GLOSSARY&FAQ

DeepSocial.Aninfluencerranking,discoveryandanalyticsplatformprovidingin-depthinsightsintodemographic&psychographicdataof43,388,760Instagraminfluencersandtheiraudience.

AudienceData.Ourdataisbasedonlyonactiveengagedaudience(likes)forthelast30daysfromthedatespecifiedatthebottomofthisreport.Engagedusersaretheoneswhoactivelyengagewiththeinfluencercontentandaremorelikelytoreacttopromotionsandtakeactionssuchaspurchase.Hence,ourdatacouldbedifferentfromofficialInstagramaudienceinsightsasInstagramuserinsightsforaudience-relatedmetricsarebasedonhistoricalfollowers,onlyavailableforbusinessaccountsandonlyforlifetimetimeframe.Moreover,accordingtoourresearchofInstagramaudiencehalfofhistoricalfollowersjustpassivelyfollowandeitherdon'tuseInstagramanymoreoruseitunderadifferentaccount.Pleasenotethataudiencedataforinfluenceraccountsisupdatedeachmonthforfree.AudienceDataisalsoavailableviaAPIinJSONformat.PleaserefertoAPIdocumentationathttps://docs.deep.social/.

Influencers.Instagramaccountswithmorethan1,000followers.

Engagements.Theaveragesumoflikesandcommentsonthelast30posts.

Rankings.CurrentlyDeep.SocialranksmostinfluentialInstagramaccountsbytheabsolutesizeoftheiractiveengagedaudiencefor5,276differentlocations,genderandlocation-gendersegments.Rankingsarealsosplitbyaccountsizelikeweightcategoriesinboxingrangingfrom1kto>1mfollowers.AccordingtoourresearchofInstagramaudienceinApril2018thereare[459,000]Instagramaccountsthathaverankedintop100indifferentcategories.YoucanfindouthowyourfriendsandfavouriteInstagrammersrankbyenteringtheirInstagram@handleathttps://ranking.deep.social/

AudienceCredibility.Toestablishtheaudiencecredibilityscoreforactiveengagedaudiencewetakeintoaccountfactorssuchasaccount’savatarandbiodescription,numberofposts,numberofaccountsfollowedvsfollowingratio,numberoflikesreceivedvsnumberoflikesgivenratio.Pleasenotethattheaudiencecredibilityisbasedonlyonactiveengagedaudience(likes)i.e.ahighcredibilityscoredoesnotnecessarilyindicate"realfollowers"-theaccountmaystillhaveboughtfakefollowers,theengagementratecouldbeverylowbutthosefewengagementsarerealandthereforethecredibilityscorecouldstillbehigh.Influencerswithgenuineaudiencewillattainscoresof80orabove.

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GLOSSARY&FAQ

NotableEngagements.Showswhatpercentageofengagementsisfrominfluencers.NotableEngagementsfor0.99quantilecanlargelydifferfrom3%to61%

PaidPostPerformance.Showshowdisclosedsponsoredpostsperformcomparedtoorganicpostsintermsofaveragenumberofengagementstheyreceive.PaidPostPerformancefor0.99quantilecanlargelydifferfrom11%to276%whichmeansthatsometimesyoucanoverpay9timesforapostifyoubaseyourpricingonaverageengagementsas,forexample,insteadofusualaverage10,000engagementsyoumightgetjust1,100onyoursponsoredpost.PleasenotethatwetakeintoaccountdisclosurebothbyInstagramPaidPartnershipsfeatureandby38sponsoredpostsincluding#ad,#sponsored,#paidandothers.

BrandAffinity.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.

Interests.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.

Ethnicity.Wedetermineengagedaudienceethnicitybyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.

Age.Wedetermineengagedaudienceagebyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.

Gender.Wedetermineengagedaudiencegenderbyanalyzingprofilepicture,name,textinprofiledescription(bio)andselfiesintherecentposts.

Location.Wedetermineengagedaudiencelocation(country,state,city)byanalyzinglocationtags,languageandcaptionoftherecentpostsandtextinprofiledescription(bio).

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GLOSSARY&FAQ

Language.Wedetermineengagedaudiencelanguagebyanalyzingcaptionoftherecentposts

Popular#hashtags.Mostfrequentlyused#hashtagsonthelast30posts.

[email protected]@mentionsonthelast30posts.

SponsoredPosts.PostsdisclosedeitherbyInstagramPaidPartnershipsfeatureorby38sponsoredposts’hashtagsincluding#ad,#sponsored,#paidandothers.

PopularPosts.Mostpopularpostsbytheabsolutenumberofengagementstheyreceived.

Influencercontactdetails.Accesstoinfluencercontactinformationincludingemail,phone,WhatsApp,Skype,Snapchat,Facebook,Twitter,YouTube,Viber,BBM,Telegram,WeChat,KikMessenger,LINEandsuch.FeatureisonlyavailablethroughAPItothosesubscribedto1,000accountsormore.PleasenotethatcontactdetailsmightbenotavailableforsomeinfluencersaswedisplayonlypublicinformationthatcanbefoundonInstagramprofile.

Haveanyfurtherquestions?PleaserefertoourFAQsectionathttps://help.deep.social/.

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