ernst & young attractiveness study. the euro-mediterranean area already ranks third in terms of...
TRANSCRIPT
The Euro-Mediterranean area already ranks third in terms of GDP
15 200
3 669
3 713
1 2495 852
21 242
6 856
North America #2
Latin America and Caribbean #6
European Union* #1
South East Asia & Japan #4
China #5
India #8
GDP (US$ billion 2007)
Source: IMF 2008 – Current Price
Euro-Mediterranean
Area* #3
1
…and third in terms of foreign direct investment inflows
Source: UNCTAD 2008 including M&A
244
84
69,5 16,9
44
537
217
Latin America and Caribbean #4
South East Asia & Japan #7
China #5
Inward FDI (US$ billion 2006)
North America #2
India #8
Euro-Mediterranean
Area* #3
European Union* #1
*Northern Rim countries (Spain, Portugal, Italy, France, Malta and Cyprus) are part of both the European Union and the Euro-Mediterranean area
2
International investors have identified projects in the Euro-Mediterranean area… but also alternative, attractive destinations in Asia and Europe
Total Yes: 33%
Location intentions in the Euro-Mediterranean area
Yes probably
Can't say
Yes definitely
Definitely not
Probably not
31%
24%
12%
21%
12% ► Versus 43% of location intentions in Asia and Southeast Europe
Source: Ernst & Young Euromed Attractiveness Survey 2008 - 315 international executives
3
Turkey and other Mediterranean challengers are seen as promising destinations for value-added activities
21%
15%
12%
6% 6%
4%3%
2% 2%1%
Turkey Israel Morocco TunisiaEgypt Jordan Libya Algeria Lebanon Syria
The 3 most promising countries in terms of value-added activities and R&D (first quotation)
Source: Ernst & Young Euromed Attractiveness Survey 2008 - 315 international executives
4
Key Drivers
GLOBALIZATION
DIVERSITY
MARKET LEADERSHIP
STRENGTHENING OUR BRAND
IMPROVING QUALITY AND CONSISTENCY
6