erin lickliter, kroger - ragan communications€¦ · 460,000 associates company-wide $121.2...
TRANSCRIPT
ERIN LICKLITER, KROGER
Drive engagement
with an intranet
that puts your employees
front and center
460,000Associates
Company-Wide
$121.2
Billion2018 Total Sales
2,764Supermarkets &
Multi-Department
Stores
Serving
Customers in
35States and The
District of Columbia
OUR PEOPLE
WHERE WE STARTED
DO WE NEED AN INTRANET?
81% of associates consider
the intranet a valuable
source of information
DO WE NEED AN INTRANET?
WELCOME TO
BUILDING THE SITE – EX CENTRIC
FEATURES & BENEFITS
Customizable and personalized for YOU
Fresh, new look with easy navigation
One source for everything you need
Mobile access –anytime, anywhere
Improved user experience
HOME PAGE
HOME PAGE: TABS
PERSONAL MENU
PERSONALIZATION
MY FAVORITES
SITE OVERVIEW: SEARCH
6-8 weeks out: content management
training
4 weeks out: marketing begins
1-2 weeks out: reminders
GO LIVE!
THE LAUNCH
• Develop governance and best practices
• Understand your audience, then write for them
• Simple, simple and even more simple
• Less words, more visuals
• Make your titles and key words count
CONTENT TIPS
SO… DID IT WORK?
225,000
725,000
1,225,000
1,725,000
2,225,000
2,725,000
3,225,000
Jan Feb March April May June July Aug Sept Oct Nov Dec
2018 2019
3M+ site visits per month!
DATA
Site visits
Unique visits
Page views
Site visits by division
Engagement by division
Top searches
June July
TIPS TO BUILDING AN EX CENTRIC SITE
• Employee feedback
• Put culture front & center
• Marketing matters
• DATA
And two more tips…
• Collaboration
• If its not working… take a break
QUESTIONS?