erik van schalkwijk (vinson) @ cmc digital design
TRANSCRIPT
Vinson DNA
To boldly go where no man has gone before..
Playfullness
Disobey!
Premium BEST-IN-CLASS EVERYTHING!
Clean LESS IS MORE!
Disruptive SOMETHING DIFFERENT!
Cool YOU WANT IT!
Genuine CRAFTED WITH PASSION
Brand principles
Inspiration
Thumbcontrol
Thumbcontrol
Thumbcontrol
Phone menu
Old vs new
Inspiration
Learnings
!
Make the digital tangible
!
Start from the comfort zone
!
Start over and make it for yourself
