ericsson presentation at ietf 66

Ericsson presentationat IETF 66Odd Svesse

Vice President and General ManagerEricsson Canada

© Ericsson AB 2006 2006-07-122

ERICSSON CANADA

Welcomes to Montreal

© Ericsson AB 2006 2006-07-123

Convergence Vision

You know that this is your phone?

Stupid TV!

© Ericsson AB 2006 2006-07-124

Industry growth opportunities

Internet goes Mobile!

Messaging

GamingNews, music, sports

Mobile enterprise

Positioning

m/e-commercePublic services

Advertisement

Cameras

Mobile TV

GPRSEDGE

WCDMA

HSDPA

LTE

Multi-Media

Increase users Next Billion Users

Coverage

Capacity

Mobile Broadband

Coverage

Capacity

Mobile Broadband

Nex

t Billi

onG

Byt

eIn

crea

se u

sage

Mobile Broadband

Mobile TV

Mobile Music

Mobile Broadband

Mobile TV

Mobile Music

© Ericsson AB 2006 2006-07-125

The communication ”waves”

Peoplecommunication

© Ericsson AB 2006 2006-07-126

Global penetration approximately 30%Mobile subscriptions has surpassed the two billion mark

Latin America218 million, 39%

North America 220 million, 67%

Western Europe391 million, 99%

Middle East and Africa160 million, 15%

Asia Pacific709 million, 21%

Global users 2.1 Billion, 32% Japan

89 million, 70%

Central & Eastern Europe280 million, 59%

Cellular subscriptionsRegion end Q3, 2005 (million)

© Ericsson AB 2006 2006-07-127

A new way of communicating... Multimedia communication between people

Voice TextImage

Video

SoundDrawingMusic

GamesFiles Animation

© Ericsson AB 2006 2006-07-128


Contentcommunication

Peoplecommunication

© Ericsson AB 2006 2006-07-129

Access to content is also turning mobile – wherever you are

© Ericsson AB 2006 2006-07-1210

Access to content is also turning mobile – wherever you are

© Ericsson AB 2006 2006-07-1211

HSPA in the laptopStrong industry commitment for embedded 3G Commercial

2006Availability

© Ericsson AB 2006 2006-07-1212

Mobile TV building on established behavior3. Program Guide 2. Fast channel switching

1. Easy to start

4. Interactivity – voting, chat, gaming, purchase

© Ericsson AB 2006 2006-07-1213

The home at the intersection of major industries

Source: Digital Living Network Alliance

© Ericsson AB 2006 2006-07-1214


Seamless Media over 3 Screens


© Ericsson AB 2006 2006-07-1217

Estimated strong traffic growth bothin mobile and fixed networks

Subscriber Traffic in Mobile Access Networks

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

2005 2006 2007 2008 2009 2010 2011

Tera

byte

Other Data

Downloads

TV/Streaming

Messaging

Mobile PC

Video Telephony

Voice

Subscriber Traffic in Fixed Access Networks

0

50 000 000

100 000 000

150 000 000

200 000 000

250 000 000

300 000 000

2005 2006 2007 2008 2009 2010 2011

Tera

byte

IPTV

Internet

VoIP

Classic Voice

Note the different scales. Hundred times more total traffic in fixed networks

© Ericsson AB 2006 2006-07-1219

Mobile control communication areasM2M

Fun and leisure•Pervasive gaming•Tourism guidance

ConvenienceLost and found itemsHome controlShoppingLocation services

Sales and payment•Vending machines•POS terminals•Advertisements

Logistics•Cargo tracking•Route planning•Stock management

Home and office•Remote control of consumerelectronics and appliances

•Monitoring•Security, door access

Industrial•Service & maintenance•Process automation•Agricultural & forestry•Environmental Health, Safety&Security

•Health monitoring•Property monitoring•Environmental and

weather monitoring

Telematics/in-vehicle•Navigation•Safety•Vehicle diagnostics•Traffic information

© Ericsson AB 2006 2006-07-1220

M2M device forecast 20101+ Trillion

Tens of Billions

Billions of Mobile PhonesWeb Tablets etc.

Smart Devices:AppliancesMachineryVehiclesBldg. Eqpt. etc.

RFID/Sensors:Location VibrationHumidity LiquidTemperature Weight etc.

Hundreds of Millions of PC’s

ericsson presentation at ietf 66

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