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Offer of courses for ERASMUS+ PROGRAMME AT THE FACULTY OF ECONOMICS 2019 / 2020 Erasmus+ FE TUL

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Offer of courses for ERASMUS+ PROGRAMME

AT THE FACULTY OF ECONOMICS 2019 / 2020

Erasmus+

FETUL

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WINTER SEMESTER COURSES

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Application Software APS-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

The aim of this module is for students to understand the database system MS Access for enterprise applications, re-lations between tables, queries, forms and reports. Students will learn the basic components of Visual Basic and will also design a project consisting of basic objects as formulas, reports and relations between tables. Moreover, theore-tical knowledge regarding Relational Database Management Systems is provided. Terms such as data normalization and data integrity via practical implementation will be explained during the course lab lectures.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Basics of Insurance Indu-stry ZAP-E KSY 6 Ing.Karina Tatek Benetti, Ph.D. [email protected]

The course Basics of Insurance Industry is an introduction to professional insurance issues, familiarization with con-cepts used in insurance studies, basic principles of insurance business as economic categories and financial services, introduction to basic forms of insurance, especially private insurance and clarification of links to other economic categories.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Application Software APS-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

The Business Administration module introduces basic topic and terms in business activities. It includes lectures and seminars where the students can acquire information about how to start the business, how to run and terminate the business. It includes topics as legal forms of businesses according to the business corporation act and their com-parison in selected countries, organizational structures, assets and liabilities, depreciation, methods of valuation of inventories (LIFO, FIFO), break-even analysis, financing of an enterprise, investment activities, human resources management, marketing, CSR logistics etc.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Business Intelligence BIN KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

Business Intelligence systems are the modern software database solutions which enable the efficient and rapid deci-sion making in enterprises, organizations and the industry. Contrary to operational database systems, BI data ware-

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houses permit the efficient storage of big data volume, variety and velocity. Data is extracted from various internal and external data sources and transformed into the appropriate format for its better processing before loaded to a data warehouse. Then, high and low level data analysis is possible with OLAP tools and prediction of future results via data mining techniques is achievable. The course examines business intelligence solutions from a managerial perspective, and is offered for students with informatics and business administration background.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Business Logistics PLO-E KPE 6 Ing. Eva Šírová, Ph.D. [email protected]

The course introduces the basic concepts and the principles of the individual methods used in the business logistics. Within the course the students will be acquainted with the areas of modern principles of supply chain manage-ment, both internal and external logistics, basic design of information and material flows, warehouse management including transport and handling techniques. The course will be supplemented by many examples of case studies, lectures by the experts in this field and company tour to the selected manufacturing company.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Business Planning and Controlling PPC-E KFÚ 6 Ing. Zdeněk Brabec, Ph.D. [email protected]

The main objective of the course is to present the planning and controlling as management subsystems that in mutual interconnection support achieving business goals and the long-term prosperity of a company. The course extends the theoretical and practical knowledge of students and explains the principles of planning processes at all hierarchical levels of the business entity, including the adherence to linkages between individual plans. Students are further acquainted with controlling as a comprehensive approach to cost management of a company.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Corporate Finance FPO-E KFÚ 6 Ing. Lenka Strýčková, Ph.D. [email protected]

The course of Corporate Finance is an introductory finance class and its main objective is to introduce the basic tools and techniques required in modern corporate finance and financial management. Lectures start from the funda-mental concepts and basic tools of finance, explain the essence of the time value of money and financial statements, continue with risk and return understanding, valuation of stocks and bonds, and come up to the topics of the capital structure, the cost of capital or working capital management.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Corporate Social Respon-sibility SOE-E KPE 6 Ing. Pavla Švermová, Ph.D. [email protected]

The course introduces students to the basic idea of corporate social responsibility, which represents a way of doing business that goes beyond ethical, legal, commercial and social expectations. Corporate Social Responsibility (CSR)

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requires a shift from a „profit only“ level to a wider level that includes the „people, planet, profit“. The course will present three basic pillars: social policy of the company, environmental management in relation to the economic aspects of the company. Students will be introduced to the implementation of the CSR concept into corporate prac-tice, CSR tools and the positive effects of the concept.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Czech Language C2A-E KCJ 6 Mgr. Šárka Hastrdlová, Ph.D. [email protected]

In Czech language classes students are acquainted with the basic Czech vocabulary and grammar. The main focus is on speaking and understanding. These skills are developed through many speaking activities and interesting topics such as Getting to know each other, Orientation in the town, Food and drink and Family relations.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Econometrics EKM-E KSY 6 Mgr. Jiří Rozkovec [email protected]

The first part of the course provides the participants a basic knowledge about linear programming, duality theory, integer programming and its application in practice. The second one focuses on multi-criteria decision making. Stu-dents also increase their expertise concerning the optimization software like LINDO, Mathematica or Excel.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

EU and International Trade EUM-E KMG 6 Ing. Petr Blaschke [email protected]

The basic aim of this course is to introduce some economic issues related to EU, mainly in the area of the single market and external economic relations. A special attention is paid also to the individual integration stages in Eu-rope, their reasons and effects. Moreover, the four freedoms (free movement of goods, services, capital and labour) guaranteed by the European Single Market as well as the effects of the single market are introduced in more detail.

Financial Mathematics FPM-E KSY 6 Ing.Karina Tatek Benetti, Ph.D. [email protected]

Czech Language C2A-E KCJ 6 Mgr. Šárka Hastrdlová, Ph.D. [email protected]

The aim of the course Financial Matematics is to familiarize students with the basic questions of financial mathe-matics, mathematical concepts, mathematical methods used in modern finance and financial instruments used in the field. The course also explains and derives the main mathematical methods and shows specific application of these procedures in the financial - especially banking practice. Final section is dealing with the basics of actuarial mathematics, and its aim is to familiarize students with the basic concepts and principles of construction used in life and non-life abroad and in the Czech Republic, and thus gain a theoretical foundation and also an overview of the specific forms used by the insurance comparison in terms of mathematics.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Innovation Management MI KPE 6 Ing. Petra Matějovská, Ph.D., MBA [email protected]

The intention of the course Innovation Management is to introduce students to the wide issue of innovation in an enterprise. The particular topics of the course are society and science, innovation models, structure of innovation processes and basic approaches for creating innovative organization. The aim of the course is to acquire knowledge and skills to formulate innovation strategies of an organization, creation and management of innovation projects of economic subjects including possibilities and methods of their financing.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Introduction to E-commerce UMK-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

The modern era is characterized by the reliance of services and transactions on information technologies. Both private and public organizations incorporate modern web platforms in order to increase revenues, acquaint more customers, provide modern and quality services, control their performance and gain competitive advantage. The course covers the most important topics of e-commerce namely, e-business, e-marketing strategies, security, mobile commerce, business models, communication models (B2B, B2C, B2G and more), metrics (analytics and KPIs), trends and search engine optimization and e-governement. Additional topics discussed are the service/system availability and continuity management as part of the secure e-commerce transactions.

Financial Mathematics FPM-E KSY 6 Ing.Karina Tatek Benetti, Ph.D. [email protected]

Introduction to Social Policy USP-E KSY 6 Ing. Jan Öhm, Ph.D. [email protected]

The aim of the course is to acquaint students with socio-economic impacts of globalization in the contemporary world and social policy responses to these new trends. In the context of the social sciences are interconnected theo-retical approaches with practical policy implemented not only in this country but also in the European scale.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Introduction to Management MAN-E KPE 6 Ing. Petra Matějovská, Ph.D., MBA [email protected]

This course is an overview of key management concepts, processes, and skills practiced today in private business, non-profits, and governmental institutions where the process of management is required. Students will learn what the different levels of management are and why management is needed in all organizations. Students will explore what managers do and become familiar with the definitions of essential management functions (planning, organi-zing, staffing, leading, and controlling), the basic skills required for effective management, and the role that ethics and social responsibility play in managing. Also, students will gain an understanding of how the form of an organi-zation supports the purpose that the organization is meant to achieve.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Managerial Accounting MAU-E KFÚ 6 Ing. Olga Malíková, Ph.D. [email protected]

The course of Managerial Accounting provides students with the understanding and appreciation of the strengths and limitations of the organization‘s internal accounting system. Students will understand the importance of in-ternal accounting information in the company in relation to planning and control processes. Students will obtain knowledge about the managerial classification of costs and costing systems from different perspectives of their de-finition, use, planning, management and control, and at the same time knowledge of budgeting and responsibility accounting, of setting standards of costs and quantities and subsequent variance analysis.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Marketing MKG-E KMG 6 Ing. Karolína Pavlů [email protected]

Marketing is a course that provides students with basic marketing principles needed for companies to succeed in a highly competitive market. It helps students to understand consumer needs and wants, market segmentation and consumer targeting. The course covers the basic elements of the marketing mix, ways of building the relationship with customers and developing a customer value proposition by which the company can attract, keep and grow targeted customers. Students will learn how to develop marketing strategy and create a marketing plan. The course takes a practical marketing approach and is well suited to beginning marketing students.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Microeconomics I MI1-E KEK 6 Ing. Aleš Kocourek, Ph.D. [email protected]

Microeconomics is a set of theories that help to understand how the scarce resources are used to generate the de-sired outcome. Microeconomics explains the role of prices and markets in this process and clarifies the behaviour of economic agents. The lectures of Microeconomics I focus on the elementary market analysis, theory of elasticity, basics of consumer’s behaviour and principles of corporate decision-making under different levels of competition.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Microeconomics II MI2-E KEK 6 Ing. Martin Petříček [email protected]

Microeconomics is a set of theories that help to understand how the scarce resources are used to generate the de-sired outcome. Microeconomics explains the role of prices and markets in this process and clarifies the behaviour of economic agents. The lectures of Microeconomics II focus on the detailed analysis of consumer’s behaviour, corpo-rate decision-making, analysis of labour market and capital market, and theory of general equilibrium.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Project Management RPR-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

Project management is a tool for planning and organizing changes in organization or implementing new informa-tion systems, applications and platforms. It includes managing the implementation of the project plan, along with operating regular ‚controls‘ to ensure that project milestones and deadlines are followed. Goals, objectives, human resources, budget determination and time estimation should be in balance with quality of the project output. At the same time, potential risks which may cause significant project delays must be analysed, quantified and faced when they occur. Important issues discussed during the semester are project management phases, approaches, decision making tools project planning tools (GANTT, PERT), software project management, risk management, communica-tion among team members and stakeholders, feasibility analysis, agile project management, quality management, analysis of requirements and decision making during project implementation.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Public Finance VFI-E KFÚ 6 Ing. Zdeněk Brabec, Ph.D. [email protected]

The aim of the course is to introduce students to the reasons of existence of public finances in a mixed economy, as well as to provide them with knowledge of the system of public budgets, public revenues and public expenditures. Attention is also paid to the balanced budgets, surpluses and state budget deficits, with so closely related topics to these issues such as public debt, fiscal federalism and budget and fiscal policy. Last but not least, the aim is to deepen the knowledge about current trends in this area.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Statistics I (Bc. level) ST1-E KSY 6 Mgr. Jiří Rozkovec [email protected]

The aim of this module is to familiarize students with the basics of the descriptive statistics, probability theory, probability distributions and their application in hypotheses testing. Starting with elementary terms of probability and random variables properties, the course continues with the main types of probability distributions and their use in hypothesis testing and parametric testing. The course also includes an introduction to the statistical software Statgraphics.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Statistics II (Msc. level) ST2-E KSY 6 Mgr. Jiří Rozkovec [email protected]

This course is a follow-up of Statistics I. It covers the regression theory, correlation, contingency tables, time series analysis and statistics comparison principles by two-samples tests, analysis of variance, goodness-of-fit tests etc. For solving of the problems and examples students use statistical software Statgraphics.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Strategic Management SMN-E KPE 6 Ing. Petra Matějovská, Ph.D., MBA [email protected]

This is an integrated course developing abilities to identify, analyse and solve the problems of formulation and im-plementation of a corporate strategy. Students will be able to formulate the future strategic goals, evaluate internal and external consequences and know how to implement the chosen strategy through concepts and methods of strategic management. They will also be able to give the best alternative solution and evaluation of the selected strategic methods, and will understand the difference between the structural and resource-based strategy appro-aches. Graduates will apply models of strategic management and will understand varied models of international managing, particularly the role and importance of strategic alliances in contemporary business operations.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Taxes and Tax Practice DDP-E KFÚ 6 Ing. Zdeněk Brabec, Ph.D. [email protected]

The main objective of the course is to present the taxation as one of the key issues a company can come across during its operation. The course extends the theoretical and practical knowledge and explains the principles of ta-xation. Students will understand the classification of taxes, as well as, the economic effects of taxation. Students are further acquainted with harmonization of taxes and international cooperation in this area. Subsequently, individual tax problems which students come across in the business environment are discussed.

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SUMMER SEMESTER COURSES

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Application Software APS-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

The aim of this module is for students to understand the database system MS Access for enterprise applications, re-lations between tables, queries, forms and reports. Students will learn the basic components of Visual Basic and will also design a project consisting of basic objects as formulas, reports and relations between tables. Moreover, theore-tical knowledge regarding Relational Database Management Systems is provided. Terms such as data normalization and data integrity via practical implementation will be explained during the course lab lectures.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Banking BAN-E KFÚ 6 Ing. Lenka Strýčková, Ph.D. [email protected]

Banks play in modern monetary economies and financial markets very important role. The aim of the Banking cour-se is to introduce students to selected topics focused on the banking sector, types of banks, banking services, other financial institutions, payment systems, monetary policy of central banks, etc. The course includes issues arising from bank regulation, the role of banks in financial intermediation, and the significance of bank behaviour in mone-tary policy.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Basics of Insurance Industry ZAP-E KSY 6 Ing.Karina Tatek Benetti, Ph.D. [email protected]

The course Basics of Insurance Industry is an introduction to professional insurance issues, familiarization with con-cepts used in insurance studies, basic principles of insurance business as economic categories and financial services, introduction to basic forms of insurance, especially private insurance and clarification of links to other economic categories.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Business Financial Management FRP-E KFÚ 6 Ing. Lenka Strýčková, Ph.D. [email protected]

The course of Business Financial Management is more advanced finance class which is based on general knowledge of basic principles of corporate finance (time value of money, valuation of assets, risk and return relationship), howe-ver those basic principles are shortly reviewed at the beginning of the course. The course will then introduce the general aspects of short-term and long-term financial decisions, and company performance management, not only

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using the traditional financial methods and models, but also various modern conceptions of the value based man-agement including factors affecting performance of the company.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Business Planning and Controlling PPC-E KFÚ 6 Ing. Zdeněk Brabec, Ph.D. [email protected]

The main objective of the course is to present the planning and controlling as management subsystems that in mutual interconnection support achieving business goals and the long-term prosperity of a company. The course extends the theoretical and practical knowledge of students and explains the principles of planning processes at all hierarchical levels of the business entity, including the adherence to linkages between individual plans. Students are further acquainted with controlling as a comprehensive approach to cost management of a company.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Czech Language C2A-E KCJ 6 Mgr. Šárka Hastrdlová, Ph.D. [email protected]

In Czech language classes students are acquainted with the basic Czech vocabulary and grammar. The main focus is on speaking and understanding. These skills are developed through many speaking activities and interesting topics such as Getting to know each other, Orientation in the town, Food and drink and Family relations.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Corporate Communication FKO-E KMG 6 Ing. Lenka Červová, Ph.D. [email protected]

The aim of this course is to familiarize students with the concept of marketing communication on the corporate level. In a detail it informs students about strategy, internal corporate communication tools, corporate identity and image, corporate culture. It also covers various communication tools (advertising, personal selling, public relations, sponsorship, direct marketing, sales promotion including new forms of communication) and their application on the corporate level. Basic knowledge of marketing is needed to understand the course.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Econometrics EKM-E KSY 6 Mgr. Jiří Rozkovec [email protected]

The first part of the course provides the participants a basic knowledge about linear programming, duality theory, integer programming and its application in practice. The second one focuses on multi-criteria decision making. Stu-dents also increase their expertise concerning the optimization software like LINDO, Mathematica or Excel.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Financial Accounting FIU-E KFÚ 6 Ing. Olga Malíková, Ph.D. [email protected]

The course Financial Accounting is an introduction to the basic concepts and methodology of the accounting work, which culminates in the preparing and reporting the main financial statements. The aim of the course is to acquaint students with the functions, object and method of financial accounting and the importance of accounting as an in-formation that is provided to its users. Students get knowledge of the importance of financial accounting as a base for the enterprise practice, information and decision making, of financial statements ability, of bookkeeping and of accounting systems. The goal of the course also is to get knowledge of the process of the international accounting harmonization as well as the most significant differences of national accounting systems.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Financial Mathematics FPM-E KSY 6 Ing.Karina Tatek Benetti, Ph.D. [email protected]

The aim of the course Financial Matematics is to familiarize students with the basic questions of financial mathe-matics, mathematical concepts, mathematical methods used in modern finance and financial instruments used in the field. The course also explains and derives the main mathematical methods and shows specific application of these procedures in the financial - especially banking practice. Final section is dealing with the basics of actuarial mathematics, and its aim is to familiarize students with the basic concepts and principles of construction used in life and non-life abroad and in the Czech Republic, and thus gain a theoretical foundation and also an overview of the specific forms used by the insurance comparison in terms of mathematics.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Human Resources Ma-nagement (Personnel

Management) – Bc. levelPEM-E KPE 6 doc. Ing. Kateřina Maršíková, Ph.D. [email protected]

The course introduces current approach and trends in HRM, legislative framework of HRM, labour market and HRM, planning in HRM, recruitment and selection, competency based model in SMEs,

induction process in SMEs, employee retention in SMEs (talent management, training and development, evaluation, remuneration, motivation and engagement), dismissal of employees and risk of employee turnover, outplacement, also all topics defining specifics of HRM in small and medium sized enterprises (SMEs), employer branding, HR mar-keting and corporate culture.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Human Resources Ma-nagement in Business

Environment – Msc. levelHRM-E KPE 6 doc. Ing. Kateřina Maršíková, Ph.D. [email protected]

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The subject will be taught in 3 modules:Module I - Specifics of HRM in small and medium sized enterprises (SMEs)Specifics of planning in HRM, recruitment and selection, competency based model in SMEs. Induction process in SMEs. Employee retention in SMEs (talent management, training and development, evaluation, remuneration, mo-tivation and engagement). Dismissal of employees, risk of employee turnover, outplacement from the perspective of SMEs, including case studies.

Module II - Specifics of HRM in corporationsHRM processes in large corporations (Specifics of recruitment and selection, employee retention, evaluation of em-ployees, social media in HRM).

Module III - Specifics of HRM in the international environment

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

International Marketing MZG-E KMG 6 Ing. Otakar Ungerman, Ph.D. [email protected]

International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing stra-tegy, with special attention paid to marketing identification, targeting, and decisions internationally. International marketing is the multinational process of planning and executing the conception, pricing, promotion and distributi-on of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

International Trade MEO-E KMG 6 Ing. Petr Blaschke [email protected]

The basic aim of this course is to introduce some issues related to international trade including its theoretical and historical context. It explains the circumstances of origin and purpose of international trade. The course is also focu-sed on the link between international trade and trade policy. Another aim is to inform students about the possible impacts of trade policy instruments on the business environment. It also gives an overview of organizations eng-aged in international trade.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Introduction to E-commerce UMK-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

The modern era is characterized by the reliance of services and transactions on information technologies. Both private and public organizations incorporate modern web platforms in order to increase revenues, acquaint more customers, provide modern and quality services, control their performance and gain competitive advantage. The course covers the most important topics of e-commerce namely, e-business, e-marketing strategies, security, mobile commerce, business models, communication models (B2B, B2C, B2G and more), metrics (analytics and KPIs), trends

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and search engine optimization and e-governement. Additional topics discussed are the service/system availability and continuity management as part of the secure e-commerce transactions.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Introduction to Social Policy USP-E KSY 6 Ing. Jan Öhm, Ph.D. [email protected]

The aim of the course is to acquaint students with socio-economic impacts of globalization in the contemporary world and social policy responses to these new trends. In the context of the social sciences are interconnected theo-retical approaches with practical policy implemented not only in this country but also in the European scale.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Macroeconomics I MK1-E KEK 6 Ing. Aleš Kocourek, Ph.D. [email protected]

Macroeconomics is a set of theories that help to understand how the whole national economies develop and change under different circumstances. Macroeconomics can also offer optimal measures and instruments for the economic policy makers to achieve their goals. The lectures of Macroeconomics I focus on the fundamental concepts of mo-dern macroeconomics, such as gross domestic product, inflation, unemployment, interest rates, exchange rates, and international trade.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Macroeconomics II MK2-E KEK 6 doc. Ing. Šárka Laboutková, Ph.D. [email protected]

The aim of the course is to broaden the theoretical knowledge of students acquired in the Bachelor‘s course (Ma-croeconomics I), to familiarize students with the economic theories of major macroeconomic schools and to dee-pen the macroeconomic thinking. Emphasis is focused on the understanding of the links and consequences in the approaches of discussed economic schools.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Marketing Research MVZ-E KMG 6 doc. Ing. Jozefína Simová, Ph.D. [email protected]

Marketing Research provides a systematic introduction to the principles and practice of marketing research. The aim of the course is to introduce the role and need of market research, to define types and concepts of marketing rese-arch, data sources, to describe the market research process, research methodology, and methods of data collection, questionnaire design, sampling methods and methods of data analysis. Students will learn marketing research in an applied and practical way.

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Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Project Management RPR-E KIN 6 Ing. Athanasios Podaras, Ph.D. [email protected]

Project management is a tool for planning and organizing changes in organization or implementing new informa-tion systems, applications and platforms. It includes managing the implementation of the project plan, along with operating regular ‚controls‘ to ensure that project milestones and deadlines are followed. Goals, objectives, human resources, budget determination and time estimation should be in balance with quality of the project output. At the same time, potential risks which may cause significant project delays must be analysed, quantified and faced when they occur. Important issues discussed during the semester are project management phases, approaches, decision making tools project planning tools (GANTT, PERT), software project management, risk management, communica-tion among team members and stakeholders, feasibility analysis, agile project management, quality management, analysis of requirements and decision making during project implementation.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Public Finance VFI-E KFÚ 6 Ing. Zdeněk Brabec, Ph.D. [email protected]

The aim of the course is to introduce students to the reasons of existence of public finances in a mixed economy, as well as to provide them with knowledge of the system of public budgets, public revenues and public expenditures. Attention is also paid to the balanced budgets, surpluses and state budget deficits, with so closely related topics to these issues such as public debt, fiscal federalism and budget and fiscal policy. Last but not least, the aim is to deepen the knowledge about current trends in this area.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Quality Management RJA-E KPE 6 Ing. Eva Šírová, Ph.D. [email protected]

The course focuses on modern quality management systems, progressive quality management tools including sta-tistical methods and ISO 9000 standards. Students will get an overview of approaches to assuring and enhancing complex quality standards in Czech and European enterprises. Part of the seminars is an introduction of the practi-cal use of individual tools for quality assurance. An expert on quality management from a manufacturing company visits the seminar to discuss how the individual systems and tools are applied in practice.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Small and Medium Enter-prises SME-E KPE 6 Ing. Pavla Švermová, Ph.D. [email protected]

The aim of the course „Small and Medium Sized Enterprises“ (SME) is to acquaint students with the specificities of small and medium-sized enterprises in the field of their establishment and operation, especially in terms of choo-

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sing the right legal forms of business, activities related to the company foundation, strategies, innovations, structure and division of activities, property and capital structure, activities in management and financing of the enterprise. The output is the processing of the Business plan.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Statistical Analysis of the Data from Questionnaire

SurveysVYB-E KSY 6 Mgr. Jiří Rozkovec [email protected]

The course focuses on the coherent system of the data processing where the data comes from the questionnaire survey. All phases of the questionnaire survey are described in detail and the content of the course is mostly concer-ned with the methods of data processing and further the interpretation of outputs. Students acquaint a handling questionnaire survey data. After finishing of the course they should be able to create a questionnaire, then perform a correct survey and process the obtained information by appropriate statistical methods.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

Statistics II (Msc. level) ST2-E KSY 6 Mgr. Jiří Rozkovec [email protected]

This course is a follow-up course of Statistics I. It covers the regression theory, correlation, contingency tables, time series analysis and statistics comparison principles by two-samples tests, analysis of variance, goodness-of-fit tests etc. For solving of the problems and examples students use statistical software Statgraphics.

Course Title Code Dep. Credits Teacher (name and surname) E-mail contact

World Economy SEK-E KEK 6 doc. PhDr. Ing. Pavla Bednářová, Ph.D. [email protected]

The course deals with the current state and main trends in the development of the world economy. The aim of the course is to introduce international economic relations in the context of the internationalization of economic acti-vities and the globalization of the world economy. Students are familiarized with the main actors in the global eco-nomic system (states, international organizations, transnational corporations, regional integration and sovereign funds) and their interrelationships.