era contour december_2010_1
DESCRIPTION
Presentatie bij ERA Contour tijdens training vastgoed en social mediaTRANSCRIPT
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ERA Contour december 2010
ERA ContourSocial Media en VastgoedDecember 2010Zoetermeer
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Anybody who thinks we come out of this recession and get back to business as usual is deeply mistaken...
Don Tapscott
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Naam: Boris GeheniauWerk: directeur Fundament All MediaWat vind ik leuk: mijn vriendin en kinderen, gadgets, bloggen, presenteren,social media, muziek, innovatie en het leven
Netwerken en sites: www.fundament.nl, www.oniveka.com, http://blog.fundament.nl, www.nieuwbouw20.nl, www.marketingfacts.nl, www.descherpepen.nl en www.spacemakers.nlTwitter: @nieuwbouw20 en @fundamentOf gewoon per mail: [email protected]
Aangenaam:
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Nieuwe helden:
Andrew Mason
Mark Zuckerberg
Jack Dorsey Evan Williams
Larry Page Sergey Brin
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Nieuwe wereld met online steden• Facebook: 500.000.000 gebruikers
(3e land ter wereld) • Twitter:175.000.000 gebruikers• Foursquare: meer dan 1.200.000 check ins p/week• Google....ook geen kleine jongen• Groupon: startup (2008) waardering >5,3 miljard!
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Co-creatie
3000 nieuwe ontwerpen per week...5% royalty
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Crowdsourcen
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Einde banken?
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Maak de verbinding…
Traditonele media praten tegen mensen
Social media praten met mensen
“Online culture is the culture” (Kevin Kelly)
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Nieuwbouw communicatie model
• Voorloop of introductiesite• Verkoopsite• Community
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Voorloop of introductiesite
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Voorloop of introductiesite
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Voorloopsite 2• Doel:
o Informereno Database van geïnteresseerden opbouwen o Marktonderzoek/woonwensen o Enthousiasmeren en verbinden
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Voorloopsite 3• Hyperlocal• Inschrijven• Stel uw vraag• Blog• Nieuwsbrief• Sharen!
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Marketing voorloopsiteOnline advertenties:• Google Adwords• Facebook• Marktplaats• Funda?
Social networking:• Twitter?• Facebook?• Bloggen
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"Klassieker": Hollandsgoedwonen
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Onthou!Projectcommunicatie is een continu proces!
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Verkoopsite
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Marketing verkoopsiteOnline advertenties:• Google Adwords• Facebook• Marktplaats• Funda!
Social networking:• Twitter• Facebook• Bloggen
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CommunityInteractie!• Gesloten/half open of open• Eigen community of Facebook?• Communicatie....
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