era conference - who can you find online?
DESCRIPTION
Presented by Katharine Robinson (aka TheSourceress) at the Executive Research Association Annual Conference on 6th April 2011. This presentation represents some of the first things I learnt when I started out in Internet sourcing. For more about the ERA see http://www.theera.orgTRANSCRIPT
WHO CAN YOU FIND ONLINE?
BY KATHARINE ROBINSONFIND THESOURCERESS ONLINE
THE VITAL STATISTICS
World Population: 6,845,609,960
Total Internet Users: 1,966,514,816 (That’s 29%)[As of March 2011]
UK Population: 62,348,447
Total UK Internet Users: 51,442,100 (That’s 82.5%)
UK Facebook Users: 27,806,860 (That’s 54% of internet users)[As of August 2010]
How Much Information does the internet contain?
WHAT ARE WE ALL DOING ONLINE IN THE UK?
1 in 4 UK internet users have a blog
60% of internet users read blogs
64 % have a profile on a Social Network
¼ use their mobile phone to surf the web
1 in 3 agree with the statement “I couldn’t live without the internet”
[Stats via Simply Zesty Ltd]
EVER THOUGHT ABOUT GOOGLING FOR A CANDIDATE?
A quick Google search for CV related data returns an estimated 800 million web pages.
WHAT IS A SEARCH ENGINE?
A SEARCH ENGINE IS A GIANT DATABASE
A database full of webpages
• Text on the page
• Title of the page
• URL (address) of the page
• The type of file
• Date
• Other data about the page
LET’S LOOK FOR A CV
WHEN BUILDING YOUR SEARCH STRING
The intitle: operator
CV type keywords
The filetype: operator
Industry, job title and/or skill keywords
Location
LET’S LOOK FOR LISTS OF PEOPLE
(conference OR exhibition OR seminar OR workshop) (filetype:pdf OR filetype:xls) (list OR directory) (attendee OR delegate OR members)
COMPONENTS OF YOUR SEARCH STRING
Location
Job titles or industry keywords
List keywords
Event type keywords
Name keywords
Filetyples
Page titles
FIND TARGET COMPANIES
LinkedIn Company Search: http://www.linkedin.com/companies
Industry Associations
Yellow Pages
ZoomInfo
Wikipedia
Google Sets
TARGETING COMPANIES
TARGETING LINKEDIN
SEARCHING LINKEDIN
site:uk.linkedin.com
Add keywords
• Location
• Job title
• Companies
• Skills
• Qualifications
• Group names
GOOGLE ADVANCED SEARCH
GOOGLE ADVANCED SEARCH
RESOURCES
Using Google:
Google Guide (not from Google): http://googleguide.com
Advanced Search: http://www.google.co.uk/advanced_search
Google Alerts: http://google.com/alerts
