Ricardo Caceres

Coca Cola

@CocaCola

Equipping Marketing Teams to

Appreciate, Apply and Amplify

Sustainability Priorities in Their Work

#SB16SD

#ActivatingPurpose

Omar Rodriguez-Vila

Georgia Tech

@georgiatechbsch

C R O S S I N G T H E B R I D G E S

CROSSING THE BRIDGES

Sustainable Brands San Diego - 2016Omar Rodriguez Vila – Georgia TechRicardo Caceres – Coca-Cola

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Marketing

C R O S S I N G T H E B R I D G E S

For those that love details…

C R O S S I N G T H E B R I D G E S

Chapter 1

Overcome Barriers and Appreciate

Chapter 2

Take the Decision to Apply

Chapter 3

Promote Execution and Amplify

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