Platform OverviewAugust 2014

Sparrow is an event and activity scheduling platform for schools.

The platform helps schools to manage the

of daily life at school.

PROACTIVE:

Schools and parents can plan their days, weeks & months

ahead.

REACTIVE:

Schools & parents react to announcements

from school.

Parental Engagement should not just be reactive

Your online calendar looks like this:

Used by: Staff, Students & Parents.

➔ Static

➔ Broad-based

➔ Inefficient to put together

➔ Out of date the moment something changes

It could look like this:

Schools in South Africa, Singapore and The

U.K. are making the move to Sparrow.

Here’s Why:

Sparrow is custom-built for busy parents

And we’ve made sure

that it’s exceptionally

simple for any member

of school staff to use.

Here’s what happened when Western

Province Preparatory School in Cape Town,

South Africa started using Sparrow to keep

their school community up to date:

1. The school’s website has seen a dramatic increase in use

by parents;

2. Parents are using the school’s Sparrow calendar on

average 3x per day;

3. Each time they log in, they spend an average of four

minutes browsing through the calendar;

Why?

Because parents rely on school scheduling information far

more than a lot of schools think.

WPPS was the first school to have received access to Sparrow for beta testing.

The following slides show system usage by WPPS parents since mid-May

2014.

Note:Minor discrepancies exist between the statistics on theseslides. This is due to parents using the system in real-time, thereby causing an update in statistics between our screen-shots.

This matrix shows average parent usage traffic by time of day,

across the days of the week.

An essential part of daily parental planning

Initial heavy spike of traffic on the day that

Sparrow was launched at WPPS.

Very similar weekly usage patterns by parents, implying a highly utility-style

usage of Sparrow, emphasizing parents’ dependence on school

scheduling information.

School holidays, followed by a spike

in usage at the beginning of the

new term.

Updating parents wherever they happen to be