EPS Industry in Europe 2014 AMEPS Meeting

November 5th, 2014, Narita / Japan

Annette Schaefer

Secretary General EUMEPS Power Parts

EPS Application Range in Europe

Food Packaging E/E Packaging Technical Parts Geofoam

Insultation Insultation Panels Lightweight construction

The EPS Industry is under pressure:

Public Perception

Legislation

Unisono

for EPS in Europe

EUMEPS 2014

We must brand, package & market

ourselves so that we are desirable

ʻʻ

ʼʼ

A BIG IDEAL FOR EPS

24 COUNTRIES

EXTERNAL B2C ONLINE QUESTIONNIARES

INTERVIEWS

ONLINE SURVEY AMONGST 79 EUMEPS MEMBERS

“We have to work together

now!“

“To promote the brand,

it‘s got to be B2B and

B2C.“

“The whole industry has been more defensive than proactive

over many years.“

“The end consumer must be taken into

consideration!“

“The whole thing must be given another

name.“

SOURCE: INTERVIEWS WITH EUMEPS MEMBERS, 2013

EPS is seen as

unnecessary

In many

peoples eyes

Weight FOR HUMANS AND THE ENVIRONMENT

BECAUSE WHAT THEY SEE ARE THE

THAT GIVE THE PRODUCT A FACE.

WHAT THEY DON’T SEE IS

THAT EPS IS

AIR.

GREEN EPS is 100% recyclable.

EPS saves money.

EPS saves resources.

MONEY SAVER EPS is affordable.

EPS offers value for money.

COMFORT COVER EPS creates a warm, healthy atmosphere at home.

TROUBLE SHOOTER EPS offers high flexibility

and a wide range of new

and individual applications.

PROTECTIVE EPS not only saves lives, but also ensures a safe and comfortable transportation of the things we value.

The

SMARTEST way of

ENGINEERING

big ideaL

EPS believes the world would be a better

place if…

Cultural Tension

We strive for a

sustainable future. But

through our often

thoughtless and

heedless actions we

have not stopped

creating an enormous

waste of resources and

goods.

Brand’s Best Self The smartest way of

engineering air.

Insulating.

Protecting.

Recyclable.

Customizable.

Affordable.

EPS believes the world would be a better place, if

WE WOULD USE OUR RESOURCES IN A SMARTER WAY.

big ideaL

https://www.youtube.com/watch?v=1SsjTsRs9N8https://www.youtube.com/watch?v=1SsjTsRs9N8https://www.youtube.com/watch?v=1SsjTsRs9N8

WHY A NEW NAME?

STYROPOR

POLYSTYRENE POLYSTYRENE

POLYSTIROL POLISTIROLO

POLISTIROLO ESPANSO

FELIZOL FENIZOL

QUIETSCHPAPPE

STYROFOAM

FOAM

STYROPIAN AFROLEX

PIEPSCHUIM SCHUIMRUBBER

POLIESTIRENO

POLIESTIRENO EXPANDIDO

HUNGAROCELL POREXPAN

ESFEROVITE

KÖPÜK

PUTPLASTIS

PUTOPLASTAS

STRAFOR

SAGEX

ISOVER

ESPUMA

POLIESPAN

PLADUR

CELLPLAST

PENA FRIGOLIT

PIENOPULOSTIROLAS

KOPUK

AUSTROTHER

POLIFOAM

ENCHIMENTO

CORCHOPAN

NEOPOR

POLIETILÉN CELULOZA

ZAPADA ARTIFICAIAL

POLIEXPAN

WHITE CORK

Too many names for one big goal.

STYROPOR

POLYSTYRENE POLYSTYRENE

POLYSTIROL POLISTIROLO

POLISTIROLO ESPANSO

FELIZOL FENIZOL

QUIETSCHPAPPE

STYROFOAM

FOAM

STYROPIAN AFROLEX

PIEPSCHUIM SCHUIMRUBBER

POLIESTIRENO

POLIESTIRENO EXPANDIDO

HUNGAROCELL POREXPAN

ESFEROVITE

KÖPÜK

PUTPLASTIS

PUTOPLASTAS

STRAFOR

SAGEX

ISOVER

ESPUMA

POLIESPAN

PLADUR

CELLPLAST

PENA FRIGOLIT

PIENOPULOSTIROLAS

KOPUK

AUSTROTHER

POLIFOAM

ENCHIMENTO

CORCHOPAN

NEOPOR

POLIETILÉN CELULOZA

ZAPADA ARTIFICAIAL

POLIEXPAN

WHITE CORK

REDUCE TO THE MAX!

Because we need a name that is easy to understand.

WHY AIRPOP?

Because we need a name that is less technical and more tangible.

Because we need a name that reveals the material’s most important property: air.

98% air production process

high tech product

NATURAL (AIR)

CHEMICAL

Styropor Styrofoam

EPS

PSE

Polistirolo Styropian

Strafor

Schuimrubber

Piepschuim

White Cork

Köpük

Porexpan

Polifoam

Putoplastas

Sagex Poliestireno

Celuloza

Felizol Corchopan

Esferovite

Poliexpan

Cellplast Polystyrene

Frigolit Afrolex

Pladur

Tempex

Expandat

Polysto Polystyrol

TECHNICAL

POPULAR / SELF-EXPLAINING

airpop

airplop

airtech

airtec

airtek

airtekk

Thermofom Aeropearlz

Pearl-o-Fom

profo2m Fo2am

Key Message

Key Messages

Key Messages

A (NEW) BRAND A NEW

EUROPEAN NAME A RELEVANT

BRAND ATTITUDE

THANK

YOU!