epom ad server for networks

20
Epom Ad Server for Networks a reliable partner you can count on

Upload: epom

Post on 12-Jul-2015

600 views

Category:

Technology


2 download

TRANSCRIPT

Epom Ad Server for Networks a reliable partner you can count on

What We Offer for Networks

Epom Ad Server for Networks is designed to simplify your daily routine and ad serving operations so

that you can focus on your business goals achieving more revenue. Epom can significantly increase

the effectiveness of your business, the reach of your ad network, and get additional revenue

opportunities.

When you run an ad network, you rely on

technologies more than you think. You need

a partner you can count on.

Epom offers a robust, massively scalable

ad serving platform with all spectrum of

network-specific capabilities.

We Help You Get Better Results

With Epom you:

Drive revenue growth

Improve operational efficiencies

Increase market share

Increase your brand awareness

Build stronger relationship with your partners

Automate daily routine

Benefits for Networks that use Epom

More Money

Through effective Publishers and Advertisers management, proper optimization,

precise targeting, extensive reporting, low ad serving costs.

More Operational Savings

Pay-as-you-go pricing. No set-up fee. No monthly minimums. Free banner hosting.

Free targeting. Free SDKs.

More Efficiency

You have a powerful ad server to achieve your business goals and do less daily

routine.

More Simplicity

Everything combined - manage your partners, any kind of inventory and any kind of

campaigns in one single place through a simple interface

Better Relationship with your Publishers and Advertisers

Your Advertisers can create and monitor their campaigns. Your Publishers can manage

their inventory. You can help them as you hold the keys to all doors. With access to the

real-time statistics they can control their performance. Your partners will value the

simplicity of the platform.

Network's Specific Options

With Epom Ad Server for Networks you get an advanced ad serving tool with Network's specific

options:

4 sub-accounts covering all roles and needs

Easy publishers and advertisers management

Cross-platform solution: display, video, mobile web and apps

White-labeling (logos, host names, default themes, mass mailing, template management)

Publisher's and Advertiser's Sign-up API

Grouping Publishers and Advertisers by Categories

Manage Advertiser's Expenses and Net Revenue for Publishers

Transparent system of financial flows

Extensive reporting on Publishers and Advertisers performance

Real-time monitoring and graphical dashboard

Access to servers' performance and logs

A Powerful Ad Server behind

You never lose any clients just because you can not

do what they want technically. You have powerful

ad serving technologies behind.

Integrated mobile and video ad servers

Effective campaigns management

All ad formats supported, SDKs

Advanced targeting capabilities

Real-time reporting

Robust, massively-scalable cloud based ad

serving platform

Epom Network - What is inside?

We understand the way you do business, how everything works inside your company and how you

communicate with the clients. Epom combines both Publisher and Advertiser workflows in one ad

server, allowing you to access both through a single login.

Network's Supervisor Account

Network's User Account

Network's Publisher Account

Network's Advertiser Account

Epom Network offers 4 sub-accounts covering all roles and needs:

Epom Network's Supervisor

The Supervisor account provides the highest level of access, and responsibility, and has complete

control of your entire network.

The Supervisor has the authority to:

Manage user accounts: create, modify and

delete network's user accounts

Apply white-labeling settings (logos, host

names, default themes, mass mailing,

template management)

Have access to raw logs data

Have access to overall statistics

Epom Network's User

Network's User Account is the main account for the daily operations.

The Network's User can:

Create Publishers and Advertisers

Approve Publishers and Advertisers signed-up with the help of Epom Sign-up API

Grant Publishers and Advertisers access to Epom Network's Publisher and Network's

Advertiser accounts

Group Publishers and Advertisers by Categories

Regulate Revenue Share (Advertiser's Expenses and Net Revenue for Publishers)

Manage Publishers' inventory

Run ad campaigns on certain categories, include or exclude sites

Target ad campaigns to all your visitors by content, audience, geography, custom data and

much more

Employ multiple pricing models including ACPM, CPC and CPA

Check Publishers and Advertisers operational metrics in real time

Create custom reports and set-up automatic mailing

Epom Network's Publisher Account

Epom Network's Publisher account is designed to give the Publisher access to Epom's inventory

management as well as access to all the reporting capabilities of the platform.

Add Websites, Zones, and Placements

Network's Publisher can:

Apply default tags

Indicate target audience by choosing appropriate

categories

Check the revenue any time as well as other

metrics any time

Run any kind reports to check how well

inventory is performed

Epom Network's Advertiser Account

Epom Network's Advertiser account is designed to give

an Advertiser access to campaigns management as well

as access to all the reporting capabilities of the platform.

Add Advertisers, Campaigns, and Banners

Apply campaigns’ settings, targeting, budget limitations

Control how well your ad campaigns are performed

Check the daily expenses

Run any kind reports to check how well inventory is performed

Reports with detailed statistics regarding impressions, click through, CPM, and conversion rates

are available upon request.

Apply default tags in case the ad network can not guarantee 100% fill rate

Network's Advertiser can:

Campaigns Management

Easy-to-use trafficking interface

CPM, CPC, and CPA pricing

CTR optimization

Schedule campaigns by date and time range

Campaign delivery by campaign weight, individually configurable

Limitations & Frequency capping

Real-time impressions, click and conversion reporting

Targeting Capabilities

Profound geo-targeting (up-to-city level)

Browser & Browser language

OS targeting

Bandwidth targeting

Mobile specific targeting (mobile devices, type of device, and carrier targeting)

Date & Time targeting

Wi-Fi targeting

Custom Targeting

Advertising Formats

Standard and mobile formats, custom sizes

Banner images and HTML5 rich media creatives

Integrated display, video, & mobile

Rich Media

Flash video

VAST 2.0 support

Reporting

Report impressions, clicks and conversions in real time on dashboard and in Epom Analytics tab

Report on a wide variety of dimensions, including campaign, app, device and more

Schedule UI and email notification

Generate Excel, CSV, HTML, and PDF reports

Epom Mobile Ad Server

Manage all of the mobile ad serving options through an easy-to-use interface.

Deliver ads to all your customer’s devices (desktop, laptop, iPhone, iPad, Android)

Targeting by carrier, device, operating system, profound geo-targeting

Supporting all mobile formats, standard, custom and reach media

Supports JS, iFrame, and image tags

Multi-screen support with screen size detection

Campaign delivery by campaign weight, individually configurable

Pre-made integration of non-reserved inventory mediation partners

Detailed analytics on mobile inventory performance

MMA compliant

Epom Ad Server for Mobile apps

Epom Mobile Solution for Android apps:

Android OS support: Version 1.6 and higher

Supports all standard ad formats in Mobile Apps: Image Ads, Rich Media Ads

Caching & Offline delivery

Ad Refresh for updating the ads after a customizable time period has elapsed

Cross app unique user detection

Epom Mobile Solution for iOS apps:

Android OS support: Version 3.0 and higher

Supports all standard ad formats in Mobile Apps: Image Ads, Rich Media Ads

Caching

Ad Refresh for updating the ads after a customizable time period has elapsed

Cross app unique user detection

Epom Ad Video Server

The following types of ads are supported:

In-line video ads: A video appears before (pre), or after (post) the video stream with

advertiser's site opening.

Overlay video ads: An image, Flash (swf), text or HTML ad that appears on top of the main

video stream and lead to the advertiser's site.

Video ad formats:

Pre-roll (a video appears before the main video stream)

Post-roll (a video appears after the main video stream)

Overlay

The following video player configurations are currently supported:

Flowplayer 3.1.3 or later

JW FLV Media Player 4.5 or later

Custom player implementations (in accordance with Open Video Ads VAST Actionscript3

Framework)

60 Days Trial+Premium Assistance

You can try fully-featured Epom Ad Server for Networks for 60 days.

Also, Epom provides premium assistance for all Networks. It doesn't

matter how complex your tasks are, your personal assistant will:

Help you with accounts setting-up

Help with trafficking and other operations

Answer all your questions

Give valuable advice

Troubleshoot your issues

Assist in transferring your existing Publishers and

Advertisers or even do it for you