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EPODE: a multi-stakeholder approach in tackling childhood obesity Institute of Medicine, Washington, 24 February 2011 Reducing Disparities in Life Expectancy Yann LE BODO, EPODE International Coordinator, PROTEINES EPODE International Coordination

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11

EPODE: a multi-stakeholder approach in tackling

childhood obesity

Institute of Medicine, Washington, 24 February 2011Reducing Disparities in Life Expectancy

Yann LE BODO, EPODE International Coordinator, PROTEINES

EPODE International Coordination

2

Introduction

ü EPODE was developed to upscale the encouraging results from a pilot study(1) conducted in Northern France between 1992 and 2004 (FLVS)

ü EPODE (Together let’s prevent childhood obesity) is a methodology developed in 2003 by a Health communication and social marketing Agency (PROTEINES), consistent with the French National Plan for Nutrition and Health(2)

ü The methodology is a coordinated approach now implemented in several countries across the globe, gathering multiple stakeholders (public and private) at international, state and local levels

(1) Romon & Al., Public Health Nutrition, 2009; 12: 1735–1742(2) www.mangerbouger.fr/pnns/

3

Contents

1. Obesity prevention in the FLVS Study

2. EPODE methodology

3. EPODE results in the French Pilot towns and socioeconomic disparities

4. EPODE International Network

4

1. Childhood Obesity Prevention in the FLVS study

55

A pilot study in Northern France

FleurbaixLaventie

Paris

Nord Pas de Calais

ü Objective: measure the effectiveness of an integrated community prevention programme on the prevalence of children overweight including obesity, over 12 years

ü Overall period: 1992 to 2004

ü Location: Fleurbaix and Laventie Towns (6600 inhabitants)

ü Methods: Cross-sectional studies (n=804, response rate 81%) - interventions performed in two steps:

è 1st intervention (1992-2000) focused on nutrition education in schools

è 2nd intervention (2000-2004) involved the whole population (children, families and local stakeholders) in integrated community actions targeting physical activity and nutrition

66

Children overweight prevalence data in FLVS and in CT

Years1992 2000 2004

5

10

20

15

Childhood overweight rate (%)

11.4%

14.3% (1)

NS

P<0.012 / FLVS 2000

8.8% (2)

FLVS

CT

12.6%

NS; p= 0.7

17.8% (2)

P<0.0001 / FLVS 2004

From education to education + city involvement

(1) Heude & Al, Diabetes Metab. 2003 Jun;29(3):235-40.(2) Romon & Al., Public Health Nutrition, 2009; 12: 1735–1742

77

Overweight Prevalence according to socio-economic criteria in 2004 in FLVS and CT (1)

5.6 5.7

Upper SESNS

7.0

16.9

Middle SESp<0.01

15.2 15.2

26.9

Lower SESp<0.01

FLVS

CT

(1) Romon & Al., Public Health Nutrition, 2009; 12: 1735–1742

88

Study conclusions - the importance of:

ü The target: the family

ü Local authorities / Local leaders

ü A local project manager

ü Actions in schools as a first step to create awareness but to becompleted with a multistakeholder approach for better and sustainable efficiency

ü A public / private partnership

ü A regular communication

ü An evaluation of the results through children BMI measurement

ü Long-term actions: IT TAKES TIME!

9

2. EPODE Methodology

Together lets’ prevent childhood obesity

10

EPODE Methodology

ü EPODE is a coordinated, capacity-building approachfor communities

ü EPODE’s four pillars are:1. A strong Political commitment at multiple levels, 2. Resources including PPP schemes,3. Support services including social marketing expertise,

4. An sound Evidence base and continuous evaluation

ü EPODE’s goal is to enable community stakeholders to implement effective and sustainable strategies to prevent childhood obesity at the local level

11

Target groupsChildren 0 to 12 years old and their families

Stakeholders who can influence childhood settings, food environments and physical activity environments, socio economic policies and socio cultural norms

1

2

Community level

FAMILIES

12

EPODE CENTRAL COORDINATION

Environment of families

INDEPENDENT SCIENTIFIC COMMITTEE

NATIONAL INSTITUTIONAL

SUPPORT

PRIVATE PARTNERS

(Sponsors, NGOs, Scientific groups…)

LOCAL STEERING

COMMITTEE

LOCAL PROJECT

MANAGERS

In each state /region a multi-level

and multi-stakeholder approach

MAYORS, Elected

representatives

13

13

13

2009-10

FLVS STUDY (France)

Launch of EPODE Programme in FranceA methodology based on social marketing,

mobilizing local stakeholders in a sustainable way

EPODE European Network

With the support of DG Health and Consumers, facilitating the implementation of EPODE-similar programmes in other European Countries

1992

2004

2008

Launch of THAO (Spain) and VIASANO (Belgium) Programmes2006

Launch of PAIDEIATROFI (Greece) Programme

2008

2004

Launch in South Australia and Mexico

2011

14

2. EPODE Results in French pilot towns and socioeconomic disparities

1. Evolution of children overweight prevalencebetween 2005 and 2009

2. Importance of central seasonal campaignscomplemented by tailored actions locally

3. Transferability and sustainability of EPODE implementation across Europe

15

EPODE in 2004

è Pilot towns involved since 2004

è Committed for 5 years

è Around 500 000 inhabitants

N=23617

Evolution of the prevalence of childhood Overweight+Obesity between 2005 and 2009 in

EPODE pilot towns

0

5

10

15

20

25

30

2005 2009

Bod

y M

ass

Index

(%

) AsnièresBeauvaisBéziersEvreuxMeyzieuRoubaix*RoyanVitré**

N=24752

From 2005 to 2009 prevalence of overweight and obesity in children decreased by 9.12%***(1)

Total, P<0,0001

*** p<0,0001(1) Romon & Al., Nutrition clinique et métabolisme, Vol 24, N° S1 - décembre 2010, p. 58.

From 2005 to 2009 prevalence of overweight and obesity in children decreased overall by 9.12% but with socioeconomic disparities (1)

NS23,1523,7<0,000116,2418,64<0,000118,8320,57OB+OW (%)

NS16,6516,91<0,000113,0315,04<0,000114,4815,76Overweight (%)

NS6,56,78NS3,223,6NS4,454,81Obesity (%)

5,823,385,862,275,82,7Refusal (%)

8855946614762152862361724752Sample size

p20092005p20092005p20092005Years

Disadvantaged areaNon-disadvantaged areaTotal population

(1) Romon & Al., Nutrition clinique et métabolisme, Vol 24, N° S1 - décembre 2010, p. 58.

18

BMI Z-score distribution in the population

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

0,45

-6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6

Z-score de BMI

20052009

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

0,45

-2 -1 0 1 2

Z-score de BMI

20052009

BMI Z-score distribution according to average SES level

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

0,45

-2 -1 0 1 2

Z-score de BMI

20052009

Non-disadvantaged area Disadvantaged area

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

0,45

-2 -1 0 1 2Z-score de BMI

20052009

20

Comparison with other French surveys

21

Overweight prevalence evolution in EPODE pilot towns compared to national studies

0

5

10

15

20

25

année 1999 année 2006 année 2004 année2009 année 1999 année 2006

INCA EPODE examens de santé

***

NSNS

* : P<0,0001

NS: non significant

1999 2006 2004 2009 1999 2006

(3-14 years; N=989/983) (4-11 years; N=24752 / 23617) (6-15 years; N=3551 / 1953)

22

To conclude

ü In France, globally childhood overweight and obesity prevalence is no longer increasing and even decreases in certain age groups, except in disadvantaged populations

ü An even more encouraging evolution is observed in the EPODE French pilot towns, with an overall significant decrease of children overweight and obesity prevalence, and a stabilization in disadvantaged populations

ü Challenge => accelerate actions targeting disadvantaged populations

23

A faxed letter

Mobilisation sheet

Mobilisation sheet

Press release

8 action sheets1 action sheet

1 action sheet

1 action sheet2 action sheets

Since 2004 in France, each 6-9 Months, themed social marketing campaigns tailored at local level

24

Transferability and sustainability of EPODE implementation across Europe

EPODE - France

10

127

167

226

0

50

100

150

200

250

2004 2006 2008 2010

VIASANO - Belgium

2

13

16

0

5

10

15

20

2004 2006 2008 2010

THAO - Spain

5

32

42

0

10

20

30

40

50

2004 2006 2008 2010

PAIDEIATROFI - Greece

5

13

02468

101214

2004 2006 2008 2010

25

Support and recognitionü Institutional support

è Support from the EU institutions through the EPODE European Network (European Commission DG SANCO, Grant Agreement 2007327, June 2008)

è Endorsement from Governments in all EPODE regions/Sates

è Reference in the WHO report on population-based prevention strategies for childhood obesity (Report of the WHO forum and

technical meeting, December 2009)

ü EPODE Books / references in the Literatureè Preventing childhood obesity: evidence, policy and practice (Wiley-

Blackwell, 2010)

è Epidemiology in public health practice (Wageningen UP, 2010)

è Principles and practice of Social Marketing: an international perspective (Cambridge UP, 2010)

è Preventing childhood obesity: EPODE European Network Recommendations (Lavoisier, 2010, in press)

ü Invited speakers to scientific conferencesè More than 30 major international Congresses and Conferences

over the last 3 years including:§ International/European Congresses on Obesity (2007-11)§ WHO forum and technical meetings (2008-09)§ International Congresses for Health Promotion (2009-10)§ World Social Marketing Conference (2008)

26

4. EPODE International Network (EIN)

27

EIN Objectives

ü Accelerate dissemination and facilitate the sustainable implementation of large-scale community-based interventions aimed at preventing childhood obesity at international level

ü Build greater evidence on what works to prevent childhood obesity through CBIs

ü Upscale the scope of expertise, best practice sharingand coaching for member programmes

28

EIN stakeholders

1. Existing large scale and sustainable Community-based Interventions (CBI) aimed at preventing childhood obesity and non-communicable diseases;

2. Teams in states or regions interested in implementing future large scale CBI with the EPODE methodology;

3. Leading scientific experts involved in obesity & NCDs prevention;

4. Political representatives and policy makers;

5. The corporate sector;

6. Other key stakeholders;

7. Media and the general public

ØA coordinationstructure and resources platform for CBI members

ØAn International Advisory Board(Scientific Platform)

ØA Ministers’ and Parliamentary Club (PoliticalPlatform)

ØA public-private partnershipplatform

30

An international

network of experts and professionals

International Scientific

communication and Advocacy activities

Training and

experience-sharingworkshops gathering CBI programmes coordinators

Organization of

meetings and visitsof EPODE settings at International level

Advice and support, including on-site visits

EPODE International

Network

Access to International

EPODE Materialsdeveloped on various topics

Transfer of EPODE methodology

31

EPODE International CoordinationYann LE BODO, International Coordinator , [email protected]

Jean-Michel BORYS, MD, International Director, [email protected]

Pauline HARPER, Director Advisory, [email protected]

Léa WALTER, Assistant Coordinator, [email protected]

Websites

www.epode.fr

www.viasano.be

www.thaoweb.com

www.paideiatrofi.org

www.epode-european-network.com

www.health.sa.gov.au

Contacts - Websites