epistle communications
TRANSCRIPT
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What we do?
Epistle is a communicaon consultancy providing bespoke, strategic consulng services for architecture,
design, planning and allied disciplines.
Who we are?
We help you Be Known- for who you are and for the work that you do. We have professional experience
in markeng and communicaons, business development, with a special focus on posioning and
developing tailored, strategic communicaon approaches within a design pracce.
Why you need us?
Markets in today’s globalised world are in constant moon; new business for design rms is generated
mostly through references from exisng clients. We help change that – your new leads will come from
beer understanding/value percepon of your services and ywork. We collaborate with you to develop
communicaon strategies that are best-suited to your pracce and are in-line with your long-term vision
for your business.
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We are not a PR agency, oering a minimum number of stories. We are communicaon specialists,
who provide a full spectrum of services to maximise your eorts in outreach to potenal clients. In the
absence of any permissible direct markeng acvies, we help you reach out to potenal clients through
the most integral part of your pracce- Your Porolio. Amongst the diverse range of services that we
provide, we do not oer a generalised plan of acvies; our proposal for you is customized and in tune
with your business aspiraons, aer a complete internal audit of the rm and the porolio.
We provide Customised Services
As designers and allied professionals, your work speaks for itself. However, the process of geng new
business oen relies more on how your work is perceived rather than the value it actually represents.
Epistle helps ambious pracces to seek and garner enhanced visibility in the forefront of the
industry, through their exisng porolio in a framework that follows global standards. Our intent is to
assimilate informaon, generate strategic communicaon material and curate content for markeng/
communicaon strategies and media visibility.
We help you Be Known©
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Why Us? We belong to the trade
Our Founding Director, is an architect with over 10 years of global experience in Corporate Communicaons
and Strategy within the Architecture, Design, Real estate and media domain.
We have helped design pracces to garner worldwide media aenon for key projects, in new business
acquision, win awards and improve internal pracces for sustained development.
We believe in collaboraon, and hence our team is diverse- architects, journalists, graphic designers,
management specialists, web designers etc. We work with professionals across the board, to provide
expert communicaon consultancy.
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opportunity assessment
and target market
selecon
speaker placement and facilitang
interviews, personal profling, posioning
key people as industry experts
design statements and editorial
services - copywring, publicaons,
monographs and project books
porolio creaon
press libraries
website development/ updates
collateral development
for print/ web/ digital
communicaons
social media
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StrategicPlanning
- Promong professional excellence
around business objecves
- Establishing communicaon
strategies and processes
Project
Packaging
- Audit and advice on
porolio
- Content creaon for
mulple media from
archival informaon
- Idenfy target
audiences & develop
specic communicaon
strategies
BrandIdentification
Brand Development &Positioning
- Build on industry
knowledge,
business inputs and
development
Copywriting/Editorial Services
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ProjectPackaging
Press
Releases
Media Plan
Content collaon
and curaon
Showcasing project
to the media
q
1
2
3 segregaon andselecon ofmedia opons
Print MediaMarketing
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Publications
LIFE KING-SIZE Yourplace isadef init ion of what you are.You can add personalitytoaspacewithconversationpieces.If you have an eye forIndian artorappreciate the craf tsmanshipof Indian artefacts,then you cancertainlysee these elementsin your
livingarea.Make yourspace lookdressybyaddingsmalleraccentslike tradit ional velvetcushion coversembellished withbeautiful Indian motifs,ormarble artefactslike lotus-shapedtealightholders.
THE COLOURFUL SHOW WINDOW
India is diverse with myriad cultures andbackgrounds;hence,colours/shape andsizes are some of the foremost areas thatimpact the overall look of a modularkitchen.“The colour trends dif fer acrossthe nation.While the western Indiaprefers the metallic look,the southprefers vibrant colours,and north andeast go for subtle and pastel shades,”explains Anuj Jain,CEO,JSL LifestyleLtd.People are also increasingly optingfor ‘aesthetic’kitchens,which they areproud to show off .
Although there are many colouroptions,the most popular combination is white with stainless steel f inish.And thenthere are textures,colours and decals onshutters,making kitchens not only highly usable,but also the show window of thehouse.“Bold colours set the tone for this year’s kitchens with contrast ing shades onsecondary cabinets.Choosing one or two valiant colours look classy;avoid multi-coloured kitchens.Creating a look of a warehouse with rustic f inishes andstructural elements with industrial st irred
light equipments is trending.Pastoralshades also look rich.For an unf inishedlook,oil-rubbed bronze for f ixtures andbrassware in utensils can be replaced withstainless steel,”suggests Merchant.
THE 'GREEN' KITCHEN
Stainless steel is one of the most greenand recyclable materials.Tested for ‘Zeroradioactive radiation’,it is the most safeand user-friendly ‘green’kitchen.There isno usage of wood in such kitchens;hence,there is no cutt ing of trees.All theingredient s used here are safe and emitno harmful fumes or smell.Safety measures,suitable p lacement of electricappliances,sharp or heavy metals,chemical or cleaning supplies,lightersand match boxes are top priority.Also,proper f looring,open ventilat ion,heighted light p lugs and f ixtures areequally important.“With the carbonfootprint [increasing],it is important toact responsibly by using energy ef f iciently.Heavy appliances like electricstoves and refrigerators consume loads of energy every day.You can save energy by correct ly sett ing the thermostat in thefridge and the f reezer.Vacuuming the
condenser coils on the rear or botto
m of the f ridge every six months also helps,”advises Merchant.
Lighting is another important aspect.“Such kitchens should have lights thatmake use of motion sensors that only activate when the units are opened.Energy ef f iciency can also be taken careof with built-in refrigerator and wallchimney,”adds Rohin Ramchandani,managing director,Grandeur.
THE CLASSIC KITCHEN
The classic kitchen is ef f iciently blended with technology and new age materials. This concept paves the way for bringing
modern convenience to any tradit ionally-styled kitchen,providing f lexibility in thelayout along with an open feel.A mix of tradit ional and industrial materialscoupled with sleek and clean lines makethis kitchen modern,but with an ethnictouch.“Customers have now becomemore discerning,and are always lookingfor better designs,f inish and aesthetics interms of interiors of any space.Thekitchen industry is changing;biggerspaces are being allocated to kitchens. This kitchen theme lays great stress ondesign and functionality that f its thepreferences of almost all customers,”concludes Jain.
2 TheAddress / FRIDAY / 24 APRIL 2015
STORE SPACE
Mithila
Mehta
theaddress
@timesgroup.in
Cleaningthe kitchen isanimportantand continuousprocess.“A hygienic
kitchen issingle-handedly responsible for your family’s well-being,”stresses Sanvari Alagh Nair,director,Houseproud.in.Here’s how youcan keep your kitchen clean.
COOKTOPS
This is where your meals are
cooked;hence regularmaintenance of the kitchen topis a must.Dimple Nahar,owner,2Divine,The Lifestyle Temple,suggests,“Wipe the stove af tereach use.For coated cook tops,use a soft sponge with a mild washing liquid.Remove controlknobs and wash with dish- washing liquid;dry them wellbefore attaching them back.”
COUNTERTOPS
Keeping your countertopsalways sparkling clean is crucial.
Every night,ensure thecountertops are cleaned with amicro-f ibre cloth,water and acleaning liquid.Suggests Nair,“Disinfect the countertops atthe earliest ,especially if therehas been a spill or leakage.” Apply a protective grout sealertwice a year to keep the ants atbay.
TILES/FLOORING
Sweepthekitchenf looreveryday topreventbuild-upof dust ,grime and grit ,and then mopit withadisinfectant.Keepthe t ilesclean withanytile cleaningdetergent.
CABINETS
Unfortunately,we forgettoclean
the kitchen cabinetsregularly.“Preventgrease and grime fromsett ingin the cabinetsby thoroughlycleaningthem withmild cleansersand adampsponge;drywithabsorbentclothtopreventstreaksfromoccurring,”saysNahar.
SINKSANDBASINS
The sinkand itssurroundingareasneed tobe part icularlyandcarefullymaintained.Stepone istoneverletthe dishespile up.Clean yourkitchen sinkwithadisinfectanteverynight.Sprayadisinfectingcleaningliquid onthe sidesand bottom of the sink,the drain and the faucetstooandleave iton forawhile before washingitof f .SuggestsNair,“Pourboilingwaterdown thesinkdrain alongwithbakingsodaand vinegar.Thishelpsinuncloggingthe drain and clearsthe passage.”
WE’VE GOTTHE LOOK!
ThegreatIndianbazaar
EXCERPTS:
Tellusaboutyourprofessionalandpersonalbackground.Lifeformehasbeenaprocessofcontinuousevolutionandlearning.CEPTUniversityin Ahmedabadgavemethenecessaryskillsettopursueacareerinarchitectureanddesign.Mypassiontowardsthisf ieldandmyunderstandingof designmaturedfrommy exposureatBouwkunde—thehighlyacclaimeddesignschoolattheDelf tUniversityof TechnologyintheNetherlands. ThisiswhereIgotaddictedtoarchitectureandarchitecturalexplorations.Afterwinningmanycompetit ions,Ieventually establishedArchohm.Iwork acrossacross-sectionofprojecttypesandscales—fromproductandfurnituredevelopment,infrastructuretourbansolutions.Thefocus,asalways,ispurelyondesign.
Whatfascinatesyouaboutarchitecture? Architectureisastrongmeasureforthedevelopmentofany nation.Theabilitytomakeapermanentcontributiontosocietyandatooltoimpactalargenumberofpeopleiswhatmakesitfascinating.
Accordingtoyou,whatshouldastructureachieve? Timelessness,joyandpermanence.
Ho
whasthearchitecturemarketevolvedinMu
mbai?Developmentherehasbeenhaphazard,butoneseesconstantdevelopmenthappeningallacross.Consideringthesurroundings,thecontextisamustandIhopefutureplanningcanbeaddressedmoresensit ivelyby thepublicbodies.
Ho
wdoyouapproachprojects? Weofferconsultancyforarchitecture,urbandesign,interiors,landscapeandproduct
design,workingacrossdiversescales—fromproductsandfurnituretoresidential,inst itutionalandurbanprojects. Wehaveafairly2Dorganisationalstructure.Ipersonallyleadalldesigndiscussions.Thereafter,teamleadershandleprojects—amixofarchitectsandinterior
designerstofacilitateaninterest inginterdiscip linary f lavour.Ourcompanystandsforayoungandfunapproachtospatiality,whichenablesaplay of light,volumesandmaterials.
Do you think there is anincreasingly ‘globalised ’approach to architecture?
Globalised in the sense of being generic;being adoptiveand adaptive and notrestricted by any part icular‘isms’.The new order is thedisorder.
Aniconicarchitectwhoinspires you?L
eCorbusier.
S
ourabhGupt
a, founder and managing director, Archohm ConsultsPrivate Limited, gives us an insight into the world of architecture,
and his passion for development
ARCHITECT SPEAK
ARTISTICABODE Thestoretransportsyoutotherichnessofthepast .Many piecesdisp layeddraw inspirat ionfromtheMughal,RajputandtheGandharvaperiod.LocatedinKharWest,thestorehasthreelevelsthatcompriseeverything—from jewellerytofurniture.
ASTORE WITHA
DIFFERENCE We have auniqueconceptof housingfantastic Indian art—collaboratingjewellery withinteriors,fashionand lifestyle.The BigDoorisagallerymore than aretail store,showcasingproducts withconcepts.We alsocustomise doorsand ceilings.While thedoorsareinspiredfromtradit ionalhaveli doors;the ceilingsdisp layantique mirrorand hand-painted wooden workthatusedtobe seen in the darbars in the Mughal era.
QUIRKYCOLLECTION
Avintagelookingdistressedconsolewith50numbereddrawers;glasspaintingsof viceroyspaintedinthereversetechnique; patina f inishcastironoldbench withvelvetcushionsmeantforthelivingroom;mirror withantiquewoodenframeplacedonaneasel.
TRENDYTIPSForthekitchen :Makeit interest ing withstandalonepieceslikeanoldtradit ionalpramthatcanbeconvertedintoaminibar;anoldboat-shelf f romKeralatoshowcasef inecrockery.Forthedrawingroom :Useaconversationpieceasthehighlightof thisspace.Useheritagecollect ibleslikesilvermirrors,marbleartefactsorbrasssculpturestoaccessorise.
Planning for progress
FYI
Kitchen up-keepWhile it is important to have a smartkitchen, it is equally essentialto keep it
healthy and hygienic
●● continuedfrompage1
PHOTOS:SAMEERSA
WANT
PHOTO COURTESY: MASSAGO, FLICKR
GOING ‘GREEN’
CLASSICKITCHENCOLOURFUL SHOWWINDOW
PHOTOS COURTESY:ARTT'DINO X; HETTICHINDIA;STUDIO CREO ;NEWBLUE CO NCEPTS
Exotic, quintessential-
ly Indian, bright and
beautiful, The Big
Door, owned byVivekGupta, takes
you to the roots of In-dian art and culture
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What some of our clients have to say...
Havingsurpassedourexpectaons,Ihave
nohesitaonincomplimenngtheEpistle
Communicaons team for your best
qualies,thathavebeenyourfriendliness,
enthusiasm andprofessionalprocessin
arranging our key publicaon pitches
andawardsentries.Youdoanexcellent
jobatobsessingabouttheoutcomesand
measurement ofthe typeand diversity
of the rms communicaons. I also
haveonlygoodthingstosayaboutyour
socialmediaandotherplaormsusedin
showcasingourworkwithdilligence.
Working with Epist le has been one
of the most fruiul experiences for
us. With their extremely professional
and perfeconist approach to Brand
communicaon,theyhelpedusshowcase
ourwork in thebest possible manner.
We are proud to be associated with
them, astheir experienced guidancein
thiseldhelpedusstreamlineourbrand
communicaonstrategyacrossallelds.
Epistlehas averywell-organizedsetup,
headed by extremely talented Tanya
Khanna, whose dynamism has helped
usshape ourmarkenginiaves. Their
team has enabled us to communicate
beeraboutourrmandourwork.Their
exclusivesetsofservices arepernent
intoday’sarchitecturalscenario,andwe
areveryhappytohavebeenassociated
withthem.Iwishthemallthebestintheir
futureendeavors.
Aashish Karode |Principal, Design Atelier Manish Gula|Principal, MOFA Studios Mitu Mathur|Principal, GPM Associates
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Tanya is an architect with over 10 years of global experience in Corporate
Communicaons and Strategy within architecture, design, real estate and media
domain. She has professional experience in markeng and communicaons,
business development, architectural research and design with a special focus
on posioning and developing tailored, strategic PR and Business Development
approaches within a design pracce. Bringing together technical know-how, an
innovave insight, and a pragmac approach founded on industry experience,
Tanya oers strategic communicaon experse in line with your business
aspiraons through Epistle Communicaons.
Tanya brings a wealth of experience from her previous roles. As Head of
Communicaons at Morphogenesis, she helped structure the pracce
towards media visibility, helping it become one of India’s most renowned
and award winning architectural rms. She was responsible for all Markeng
& PR iniaves, generang new media and business liaisons. Iniaves haveincluded the development of a PR department, producon/publicaon of two
monographs and several project books which are being retailed worldwide.
Previously, Tanya worked for some of the largest architectural pracces
in London. At Sidell Gibson Architects, London, she was involved in PR &
Communicaon Acvies, while she honed her architectural experience at
Allies & Morrison Architects, London. As an independent researcher, Tanya
has been involved with the Urban Age Department at the London School of
Economics. The inial foray into architectural communicaons was through her
experience at a+d (architecture+design), a premier Indian architectural journal.
Tanya is a GRIHA cered Evaluator, which ascertains her commitment towards
endorsement of sustainable design experse. She writes for several trade and
non-trade journals, has been vising faculty at her alma mater in India and has
been part of various juries.
Tanya Khanna | B.Arch, M.Arch (London), AIIA
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2 1 /4 /2 0 1 4 W o me n in A r c h ite c tur e – T a n ya K h a nn a | A r c hi te c tur e L i ve !
h ttp : //w w w.p o s ts.a r c hi te c tur e l i v e. i n /w ome n - in - a r ch i te c tu r e - ta n y a- k h an n a / 1 /3
ArchitectureLive! Architecture and DesignPortalfrom
India
1 Tweet 14
Womenin Architecture–
Tanya Khanna March 8, 2014 by ArchitectureLive!
TanyaKhanna, Founder andDirector of epistle communications, is
anarchitect withover 8yearsof globalexperience inCorporate
CommunicationsandStrategy withinthe AEC, realestate andmedia
domain. She hashelpeddesignpracticesgarner worldwide media
attentionfor key projects, aid newbusinessacquisition, winawards
andimprove internalpracticesfor sustaineddevelopment. Bringing
together technicalknow-how, innovative insight andapragmatic
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the epistle experience!
Epistle appreciates the culture, the pressures and aspiraons of ambious
pracces today and ensures sustained media acvity that will establish an
eecve brand recall and dierenaon. We work closely with our clients
(architects, designers & other professionals in the design and built environmenttrade), thinking alongside creavely through exhausve briengs, specically to
develop customised Communicaon strategies.
K U
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Know Us
Adi Khaar
Senior Account Manager
Adi, post graduate in
Adversing & PR is a curious
personality and a keen
learner. She handles PR,
Markeng, Social media,
and Events, while juggling
unocially with all HR
Acvies at epistle.
Known for | Designing,
Reading, Strategic Planning
& Travelling.
Sakshi Chowdhary
Account Manager
Sakshi, apart from being a
people’s person, is epistle’s
Digital Markeng expert,
taking care of social media,
strategic communicaons
and events, parculary in
design educaon with key
social inputs on various
world topics.
Known for | Cultural
Interests, Strategic
Markeng, Reading &Travelling
Navita Sapra
Senior Account Manager
Navita, An Architect by
profession, has a Keen
interest in Digital markeng,
Communicaon and events.
Always curious to learn
new things, she is the go-to
person at Epistle.
Known for | Travelling,
Dancing, Doodling.
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For a customized package of services, it is recommended that you write to us
with your needs and objecves, in order for us to oer you a customized &
consolidated proposal with a list of deliverables.
the way forward...
contact
Tanya Khanna
Director, Epistle Communicaons
B 6/7, vasant vihar, new delhi 110057
web
e-mail
phone
| hp://www.epistle.co
| +11 41604180 | +11 41077018