MULTIMEDIA JOURNALISM EPISODE PITCH -

Jesse Setaro, William Botoulas, Jack Vear

ITALIAN IMMIGRATION - BACKGROUND

• From 1949-1959, approximately

200,000 Italian immigrants arrived

on Australian shores after World

War II.

• The population of Italian born

immigrants peaked at around

288,300 in 1971.

• This influx of Italian migrants

throughout the 1950s eventually led

to the development and expansion

of “Little Italy’s” in major cities.

• In Melbourne, Lygon Street became

the central hub for all things Italian.

MIGRATION TO LYGON STREET

• The Lygon Street precinct

was home to almost fifty

Italian-owned shops by 1960.

• Among these were Melbourne

café icons such as Brunetti,

Café Notturno and Café

Cavallino – all established as

social hubs for Italians living

in Melbourne.

• The close proximity of

Melbourne University also

helped the strip gain wider

popularity with the Melbourne

community.

LYGON STREET - TODAY

• While Lygon Street remains

Italian at heart, there has been a

more notable multicultural shift in

the area.

• In 1971, the Italian-born

population of Lygon Street was

28.5%. Today, this percentage is

just 4%.

• The precinct has become more

culturally diverse – today, 52% of

residents are born overseas,

most of which are of an Asian

background.

THE CHANGING FACE OF LYGON ST

• As the residents of Carlton

continue to diversify, so too do

the businesses which inhabit

Lygon Street.

• Over the past two decades, the

strip has seen a rise in

restaurants offering alternate

cuisine’s of the world.

• It’s this changing face of Lygon

that will become the focal point

for our episode.

OUR EPISODE

• Will begin with an insight into

Lygon Street – background

info, facts etc.

• We aim to interview a long-

term business owner on the

strip, and get his/her thoughts

on the street and its change

• The interview will be cut apart

as the episode progresses – as

the story develops, we’ll splice

in pieces of the interview to

support our piece.

THINGS TO AVOID

• Racism – we need to provide a fair insight into the

development of the street.

• Repetition – finding interesting and good material on the

subject, ensuring we don’t repeat ourselves.

• Bad Audio/Visual – filming on the street could be noisy,

need to make sure we get good quality footage

• Bad/Inappropriate interviewees – since the interviewee is

at the heart of our story, he/she should be a good one.

MULTIMEDIA ELEMENTS

• We aim to incorporate constant blog posts and social media

updates promoting the episode – we can include pictures taken

during the shooting of the piece, as well as audio snippets from

conversations, or even posting the full conversation online for our

audience afterwards.

• Not only would we have the wordpress blog, but we could use

Facebook, Twitter, Instagram or even Myspace to provide

information.

• For our data, we could potentially utilize creative graphs to provide

engaging and more accessible understanding of the information.

DEMOGRAPHIC TARGET

• Our demographic for the piece is quite wide – since Lygon

Street is not as inherently Italian as it was before, we

believe the episode is relevant to all Melbournians.

• We’d mainly focus on promoting the episode online –

what few Australian-Italian forums that exist would be

posted on with a link to the piece, and we would heavily

promote it on social media.

• There’s many pages on Facebook about Italians in

Australia, so that could be a key target – finding active

internet users who have a clear interest and link to the

topic.

ROLES OF GROUP MEMBERS

• All members will contribute to the filming and editorial

components of the episode.

• Promotion of the episode will be equally distributed

amongst the three group members.

• Interview preparation will involve brainstorming and

preparation of relevant and high-quality questions.

• Final editing of audio and visual components will also be

done by all three members of the group.