EPC FINAL ASSIGNMENT

Topic: Analyses of businesses on

two different settings.

Group members: •  Parham Farhadpoor •  Hassan Rubayet •  Edwin Ho •  Moy Chin Hoong

THE INTRODUCTION

http://www.youtube.com/watch?v=wsV0y47UEp8&feature=youtu.be

CHINA HOUSE

•  Founded by Narelle McMurtrie •  October 2011 •  Contact number: 04-2637299 •  Main Products

~ Homemade cakes

•  Open daily ~ Mon-Fri 0900am-1200am ~ Sat & Sun 0900am-0100am

Motive(s) for starting the business

•  To portrait the fusion of heritage & modernity •  Unique for heartening the art culture around Penang

Island

OTHER products or services sold in CHINA HOUSE •  Bar •  Vine Store •  Fine Dining •  Restaurant w/ special signature dish

E.g. Ginger Buds Spaghetti w/ grilled chicken

OTHER products or services sold in CHINA HOUSE (Con’t) •  Reading space •  Galleries •  Art Space

- Which named as VIC

The recent development in CHINA HOUSE

•  Upgraded the coffee machine •  Added WI-FI •  Gisela & Marcella Mueller Art &

Photography Exhibition

Number of competitors in their respective geographical market

•  The Twelve Cups •  Edelweiss Cafe •  Lighthouse Coffee •  Kopitan Classic •  Rainforest Bakery & Pastry •  TRAFFIC •  Campbell house •  Brix & Baume

Top 3 competitors of CHINA HOUSE

•  The Twelve Cups

•  Founded in 2012 •  10 minutes walking distance away

from CHINA HOUSE •  Main Products

-  Crepe Cakes & Coffee

Coffee Affagato

•  Lighthouse Coffee •  Founded in 2006 •  10 minutes walking distance away

from CHINA HOUSE •  Main products

-  Coffee & non-coffee based beverages

-  Cakes

Top 3 competitors of CHINA HOUSE

Dilmah Tea

•  TRAFFIC •  Kitchen, bar & music

room •  10 minutes walking

distance away from CHINA HOUSE

•  Main products - Western Food & beverages

Top 3 competitors of CHINA HOUSE

•  Is hard to start up a unique café •  Hard to find antique •  Renovating without changing original look •  Planning of menu

Obstacles & challenges

Strategies used & specialty •  5 lounges in 1 café •  Comedy or musical performances during

weekends •  Used paper instead of table clothes •  Maintain the traditions of the building •  Bring in the art cultures and traditional

into the 21st century

Weakness •  Private parking space - Need to park by the road side •  The space in the café is limited - Too crowded •  Lighting is not good enough

Improvements •  Provide private parking spaces •  Add more tables and chairs

(expansion)

DR. CAFE COFFEE

•  Founded by Mr. Yousef S. Al Rajhi •  1997 •  Contact number: 800 122-8222 (Available 24/7) •  Main Products

~ Coffee & Teas •  Open daily

~ Mon-Sun 0830am-1030pm ~ Friday CLOSED

History of Dr. Café Coffee •  Exploring the world & visiting coffee houses •  Searching for the perfect cup of coffee •  Inspired during his journey at Yemen •  Focus of interest to meet and socialize with

friends •  Passion for coffee •  Started first coffee shop (kiosk bar) in a small

shopping mall in 1997

Motive(s) for starting the business

•  Belief & love of the magic beans (coffee)

•  Preserve the classic value of coffee traditions in a new way

OTHER products or services sold in DR. Café •  Fruits juice & cocktails •  Franilla •  Food •  E.g. Cakes, sandwiches, donuts & etc.

•  Coffee and Tea bags •  Merchandise •  E.g. Tumbler & Coffee Brewtech

The future development of DR. Café

•  Focusing primarily on Middle East and Asia Pacific market

•  More than 650 branches •  In 2015

•  Namoo bistro •  San Francisco Coffee •  The Red Beanbag •  O’briens – Irish Sandwich Café •  Marmalade Café

Number of competitors in their respective geographical market

•  San Francisco Coffee •  Founded in 1997 •  Right Opposite DR. Café •  Main products -  Coffee and Snacks

E.g. Cakes & Donuts

Top 3 competitors of DR. Café

•  The Red Beanbag •  Founded in 2011 •  Right upstairs of DR. Café •  Main Products -  Food & beverages & Coffee

Top 3 competitors of DR. Café

•  O’briens – Irish Sandwich Café •  Founded in 1988 •  Opposite DR. Café •  Main products -  Sandwiches & Coffee

Top 3 competitors of DR. Café

Obstacles & challenges •  Travel around to look for best coffee beans

•  Maintain the qualities •  Big challenge to compete with big coffee shops

E.g. Starbucks and Coffee Beans

•  Fast and convenient •  Choice of location

-  Crowded place -  Easy to get parking spaces

•  Cheaper price compared to other franchising coffee shop

Strategies used & specialty

Weakness •  Limitation of menu - Too little choices •  Not maintaining the International

Quality - The services

Improvements •  Expand the menu - Add more choices of food and beverages •  Employ skilled waiters - Good attitudes

The SIMILARITIES

China House •  Nature of Business

- Oligopoly •  Both sell coffee & cakes

Dr. Café Coffee

The DIFFERENCES

China House •  Multipurpose •  Uniqueness •  Fusion Style •  5 lounges in 1 café •  Only one branch

Dr. Café Coffee •  Single purpose •  Normal •  Modern style •  Only 1 lounge •  Many branches -  Franchise

References lists