eoss 2011 display

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    EOSS

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    EOSS - POS

    Before/Now tags

    Sleeves

    Shelf talkersShelf talkers Shelf talkers

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    Planogram ofStore during EOSS

    Store display must have EOSSlines in the first half of the store as highlighted in orange

    and NON EOSS display in second half of the store which is in white

    ENTRANCE

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    Window glass stickers

    Stickers should be pasted on show window glass with equal distance between each.

    Distance between 2 stickers should not be less then 3 inches and more 6 inches

    First paste the Red sticker which mentions upto 40% off and the 2nd sticker will be of Logo.

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    While pasting the glass stickers maintain equal distance from top and bottom

    ( stickers should be pasted in the centre of the glass as shown in the below picture)

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    Ensure that the number of the red strip which mentions sale upto 40% off should be

    more than the strip with the logo.

    Which means that if on a glass we can paste 7 strips then 4 strips should be RED which

    mentions sale upto 40% off and 3 strips wit

    hlogo

    .

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    Display must be discount wise

    For eg : all 20% products together,

    all 30% products together,

    all 40% products together and

    all 60% products together

    Note Instore display must start with

    the highest discount slab in the front

    and moving towards lowest discount

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    Flat price products must be displayed together on the centre podium

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    Place shelf talkers as per discount on the product.

    Place sleeves on trolley or place it on the niche , rack or podium tops.

    Sleeves

    Shelf talkers

    Sleeves

    Shelf talkers

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    Place shelf talkers as per discount on the product.

    Place sleeves on trolley or place it on the niche , rack or podium tops.

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    Business products

    Display on the niche using shelf

    talker and before now tags.

    Shelf talkers

    Before/Now tags

    Before/Now tags

    Shelf talkers

    Shelf talkers

    Shelf talkers

    Shelf talkers

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    Business products

    Display on the podium using shelf

    talker , sleeves and before now tags.Shelf talkers

    Sleeves

    Shelf talkersShelf talkers

    Shelf talkers

    Sleeves

    Sleeves

    Before/Now tags

    Before/Now tags

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    Backpack display

    Use 2 or 1 row depending on the stocksfor displaying discounted backpacks.

    Use before now tags to convey

    discount

    Before/Now tags

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    Area to display discounted styles

    marked in Orange.

    Area to display MRP styles marked in Green.

    The above marked means that you need to allocate more space to Discountedstyles and lesser space to regularlines.

    FootwearDisplay

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    Drop down outside the Mall

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    Drop down inside the Mall