電子商務加值服務之運用 - finance.nsysu.edu.tw · 如何經營電子商務 課程大綱...
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1. 2. 3. 4. 5. 6. 7.
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EC vs.
EC vs. EC .com.com
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EC
EC Get Benefit First (GBF)
Get Profit First (GPF)
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EC
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Web
Web 1.0 (1996)
Web 2.0 (2001)
Peer to Peer
(business model) Wiki(second life, 2003) Google Earth 3DSketch-Up
3D
MSVirtual EarthGoogle
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Web
Web 3.0 (2006~)
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.com
EC
EC
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Resources-Based Theory
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(Healthful)
Mister Donut
MUJINotebook of acer19
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(2001~)China is China
3M PradaLG + Prade (Magic Message Mirror)200630LCD
Taiwan insideWii
HomeBox24Galoop
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EC
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EC
YouTubeWikipedia
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BQ
Venetian HotelLas Vegas Show
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E-Markets
1. E-Markets2. 3.
ECEC
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EC .com .com
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EC
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Yahoo.comPortalICPe-TailerMarket MakerESPN.comVotale-BokerICPiVillagee-Communitye-tailerAmazon.come-tailerMarket MakerGoogle KDDI
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KDDI NTTDoCoMo
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ECEC7C7C
1.1. CostCost 2.2. CompetitionCompetition 3.3. CustomersCustomers 4.4. ConsumerismConsumerism 5.5. Chain storeChain store 6.6. ComputerComputer 7.7. ConsultantConsultant
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EEE ModelEEE Model
(staging the ExperienceExperience) (learning the Experience)Experience) (securing the Experience)Experience)
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ee--MetricsMetrics(reach)(Acquisition)(Conversion)(Retention)(Loyalty)(duration)(Abandonment)(Attrition)(Churn)(Recency)
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e g. Dell
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Internet Internet
Internet Internet
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(e-payment)
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Q & AQ & A
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Kozmo.com
US $10Swaplt.com
CD Seaplt Bucks
Furniture.com 250iHarvest.com
MySpace.com19915
900
(Philip J. Kaplan, Fuckedcompany.com)
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HP (Hewlett & Packard)
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118,693