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F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT) SEMESTER END EXAMINATION, OCTOBER, 2012 ADVERTISING – I (VOC) DURATION: 2 HOURS DATE: - 19/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80 --------------------------------------------------------------------------------------------- ------------------------------------------------------------------------ INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available. 2) Figures to the right indicate maximum marks. Q.1) Answer Any Four of the following: - (4X4 = 16) i) Explain the concept of advertising. ii) Write short note on origin and growth of advertising. iii) Explain any four active participants in advertising. iv) Explain any four benefits of advertising to consumers. v) Distinguish between advertising and personal selling. vi) Explain any four limitations of advertising. Q.2) Answer Any Four of the following: - (4X4 = 16) i) Distinguish between advertising and publicity. ii) Write short note on Institutional advertising. iii) Explain commercial and non-commercial advertising. iv) Explain the concept of waste in advertising. v) Explain any four forms of unethical advertising. vi) Write short note on advertising appeal. Q.3) A) State and explain the classification of advertising on the basis of functions performed. (12) OR B) Explain the classification of advertising on the basis of area covered. (12) Q.4) A) State and explain the different causes of waste in advertising. (12) OR

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Page 1: ENVIRONMENTAL   Web viewExplain the terms (i) fair use (ii) 3G in ... How many different words can be formed from letters of word ... “If I wear a helmet than I can drive a

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012ADVERTISING – I (VOC)

DURATION: 2 HOURS DATE: - 19/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate maximum marks.

Q.1) Answer Any Four of the following: - (4X4 = 16) i) Explain the concept of advertising. ii) Write short note on origin and growth of advertising.iii) Explain any four active participants in advertising.iv) Explain any four benefits of advertising to consumers. v) Distinguish between advertising and personal selling.vi) Explain any four limitations of advertising.

Q.2) Answer Any Four of the following: - (4X4 = 16) i) Distinguish between advertising and publicity. ii) Write short note on Institutional advertising.iii) Explain commercial and non-commercial advertising.iv) Explain the concept of waste in advertising. v) Explain any four forms of unethical advertising.vi) Write short note on advertising appeal.

Q.3) A) State and explain the classification of advertising on the basis of functions performed.(12)

OR

B) Explain the classification of advertising on the basis of area covered. (12)

Q.4) A) State and explain the different causes of waste in advertising. (12)OR

B) Discuss in detail state regulation and self regulation in advertising. (12)

Q.5) A) Comment on “Advertising and Cultural values”. (12)OR

B) What do you mean by consumer behaviour? Explain the determinants of consumer Behaviour? (12)

Q.6) A) Explain the concept of buying motives and state the different types of buying motives.(12)

OR

B) Explain AIDA formula in advertising. (12)

*****GOOD LUCK*****

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F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012COST ACCOUNTING

DURATION: 2 HOURS DATE: - 15/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) Q.No.1 is compulsory.

2) Answer Any THREE questions from Q.No.2 to Q.No.6.3) All questions carry equal marks.4) Working notes carries marks.

Q.1) The stores ledger account of material ‘C’ in the book of Chemical Process Ltd. revealed the following transaction for the month of November 2011. (20)

2011 November 01 Opening stock 200 kgs @ Rs.7.50 per kg.” 05 Received from supplies 400 kgs @ Rs.7.75 per kg.” 08 Issued to production department 240 kgs.” 10 Issued to production dept. 160 kgs.” 12 Received 500 kgs @ Rs.7.90 per kg.” 15 Issued 400 kg.” 16 Purchased 250 kg @ Rs.8.00 per kg.” 19 Received 600 kg @ 8.25 per kg.” 21 Issued 350 kgs.” 24 Issued 260 kgs.” 27 Issued 340 kgs.

You are required to price the issue & draw out the closing balances under:-i) First In First Out Methodii) Last In First Out Method

Q.2) A) Two components ‘A’ & ‘B’ are used as follows:- (16)Maximum usage : 75 units per week eachMinimum usage : 25 units per week eachRe-order quantity : A → 300 units

B → 500 unitsRe-order period : A → 4 to 6 weeks

B → 2 to 4 weeksCalculate for each component:-

i) Re-order level ii) Minimum Leveliii) Maximum Level iv) Average Stock Level

B) Explain the classification of cost on the basis of elements. (4)

Q.3) A) A consignment of four grades of material was purchased for Rs.5,40,000. The details are as follows:- (16)

Grade A = 6,000 unitsGrade B = 10,000 unitsGrade C = 12,000 unitsGrade D = 14,000 units

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P.T.O.

- 2 -

The total sales of Grade A is amounted to Rs.60,000 (earning a profit of 35% on cost) Sales of Grade B is at a price of 2½ times of Grade A (rate of profit being 20% on sales) Grade C was sold for Rs.1,20,000 earning a profit of 15% on sales.

Calculate purchase price per unit of all the above grades.

B) Explain the objectives of Cost Accounting. (4)

Q.4) A) Calculate Economic Order Quantity and tabulate your result from the following details. Consumption during the year = 600 units (16)

Ordering Cost Rs.12 per order Carrying Cost 20% Price per unit Rs.20

B) Explain - i) Time Keeping ii) Time booking (4)

Q.5) A) Calculate the Net wages payable to the following workers for the month of August 2012.

Particulars Ramnath Somnath (16)Basis wages per month Rs.9,000 Rs.10,000Dearness allownance 40% 40%Provident Fund 7% 8%Employee’s State Insurance 2% 2%Overtime 25 hours 15 hours

The normal working hours for the month are 300. Overtime is paid for double the normal wages plus dearness allowance.

B) Explain Idle time with suitable examples. (4)

Q.6) A) From the following details, Calculate the total earnings of works “P”, “Q”, & “R”

Particulars P Q (12)Standard time allowed 50 hours 70 hoursActual time taken 40 hours 75 hoursHomely rate Rs.2.00 Rs.6.00

B) Explain any eight measures to reduce Labour Turnover. (8)

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F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012ENGLISH

DURATION: 2 HOURS DATE: - 19/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory.

2) Figures to the right indicate full marks.

Q.I) Write short notes on Any Two. (2 X 5 = 10) i) Act one of ‘Pygmalion’. ii) Henry Higgins.iii) Alfred Dolittle.iv) Drawing room of Mrs. Higgins.

Q.II) ‘Pygmalion’ is a play which describes the growth of Eliza from a poor flower girl to a beautiful Duchess. Explain. (10)

Q.III) A) Rewrite sentences following the instructions given in the brackets. (6) i) The man was standing ________ the tree (Rewrite using Preposition). ii) I am fond _______music (Use Preposition).iii) The story opened ___________ a murder (Use Preposition).iv) You ________ can organize a meeting to seek the opinions of all the students

(Use reflexive pronoun). v) _________ of you can take the matter to the Chairman (Use distributive Pronoun).vi) They cheated __________ (Use Reciprocal Pronoun).

B) Change the voice (3) i) Padma sings a song. ii) Your message was given to her by me.iii) They were signing the documents.

C) Give the Synonyms for the following words. (2)i) Abandon

ii) Cheerful

D) Give the Antonyms for the following words. (2)i) Boon ii) Leisure

E) Fill in the blanks following the instructions given in the brackets. (5)i) Every member _________ ready to speak (Use the correct forms of Verbs).ii) Each day and each hour ______ its work to be done (Use the correct form of Verb)iii) He is wearing __________ unifort (Insert the article)iv) This is _______ Science museum (Use correct article)v) This is _______ opportunity to show my talent (Use correct article)

F) Make sentences with the following phrasal verbs. (2)i) Call off ii) Do without

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Q.IV) Write a paragraph of about 300 words on the following topics:- (2 X 10 = 20)i) Use of Internet ii) Road Safety

Q.V) Read the following passage and answer the questions that follow: (10)

HOSTESS. Ah, here is Professor Higgins: he will tell us. Tell us all about the wonderful Young lady, Professor. HIGGINS [almost morosely] What wonderful young lady. HOSTESS. You know very well. They tell me there has been nothing like her in London since people stood on their chairs to look at Mrs. Langtry.

Nepommuck joins the group, full of news.HOSTESS. Ah, here you are at last, Nepommuck. Have you found out all about the Doolittle lady.NEPOMMUCK. I have found out all about her. She is a fraud.HOSTESS. A fraud! Oh no.NEPOMMUCK. YES, yes. She cannot deceive me. Her name cannot be Doolittle.HIGGINS. Why?NEPOMMUCK. Because Doolittle is an English name. And she is not English.HOSTESS. Oh, nonsense! She speaks English perfectly.NEPOMMUCK. Too perfectly. Can you show me any English woman who speaks English as it should be spoken? Only foreigners who have been taught to speak it speak it well.HOSTESS. Certainly she terrified me by the way she said How d’ye do. I had a schoolmistress who talked like that; and I was mortally afraid of her. But if she is not English what is she?

Q.i) Who is that wonderful lady and why is she called so?Q.ii) Who is Nepommuck?Q.iii) Why the hostess wants to know about the wonderful lady?Q.iv) Why Nepommuck says that the Doolittle lady is a fraud?Q.v) What is Nepommuck’s opinion about the Doolittle lady?

Q.VI) Read the following passage and answer the questions. (10)

Gandhiji’s greatest strength was belief in God. He fought for the freedom of India because he used to say that the best way to serve God was to serve His people, and, therefore, when he worked for the happiness of the Indians, he was also making God happy. Many times, people would put a straight question to him, asking him to prove that there is a God and how we can know Him. Gandhiji would admit frankly that he could not show God to anybody, because His presence could be felt in the heart only. He was, however, a lover of God and could not live without Him. He once said, “If you do not give me air and water, I can still live, but if you take away my belief in God, I shall die immediately.”

Read the above passage and answer the following questions in your words:-

Q.1) What was Gandhiji’s strength?Q.2) How did he want to serve God?Q.3) What were Gandhiji’s views about God?Q.4) In what way was he a lover of God?Q.5) What suitable heading would you give to this passage?

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*****GOOD LUCK*****

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012

ENVIRONMENTAL STUDIES

DURATION: 1 and 1/2 HOURS MAX.MARKS: 40

DATE: - 27/10/2012 at 10:00 a.m. to 11:30 a.m.---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate full marks.

Q.1) Write a short note on Any Four of the following: (4X4 = 16) i) Environmental impact of mining. ii) Food chain and Food web.iii) Hot sports in India.iv) Ecological pyramid. v) Scope of Environmental studies.vi) Natural resources and associated problems.

Q.2) What are the changes caused by agriculture? Explain the effects of modern (6) agriculture.

Q.3) A) What are the various human causes of biodiversity extinction? (6)OR

B) Write a detail note on Forest Ecosystem. (6)

Q.4) Explain in detail the structure of ecosystem with suitable diagram. (6)

Q.5) A) Explain in detail Bio-Geographical classification of India. (6) OR

B) What are the different methods of forest conservation? (6)

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F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012FINANCIAL ACCOUNTING

DURATION: 2 HOURS DATE: - 12/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) Q.No.1 is compulsory.

2) Answer Any THREE questions from Q.No.2 to Q.No.6.3) All questions carries 20 marks.4) Working notes carries marks.

Q.No.1) A company purchased 3 years lease on 1st January 2009 for Rs.25,000. It was decided to provide for the replacement of the lease at the end of 3 years by setting a Depreciation Fund. It is expected that investment will fetch interest at 5%. Sinking Fund table shows that to provide the requisite sum at 5% at the end of 3 years, an investment of Rs.7,932.22 is required every year. Investments are made to the nearest rupee.

On 31st December, 2011 the investments are sold for Rs.15,250. Show the Lease Account, Depreciation Fund Account and Depreciation Fund Investment Account for 3 years. (20)

Q.No.2) Read the following account and make your comments on it.Bills Receivable A/C (12)

Q.No.2) B) i) Distinguish between Annuity Method and Depreciation Fund Method of (3) depreciation.

ii) What are objectives of providing depreciation? (5)

Q.No.3) A) M/s Bicholkar Agencies Ltd., Bicholim maintained in Analytical petty cash book which is closed daily. Their petty cash transactions for the month of August, 2011 is as follows: (10)

August, 2011

Date Particulars Rs. Date Particulars Rs.2011April, 1

To balance b/d

10,000 2011April, 30

By bank 10,000

May 30 To Ram 5,000 June 2 By bank 4,900June 6 To Balram 10,000 By discount 100Aug.18 To shyam 7,500Sept.10 To Balram 10,200 Aug.20 By bank for

collection7,500

Dec.1 To Avinash 5,000 Sep.9 By balram 10,000Dec.1 By

Aradhana(Creditor)5,000

2012Jan.10,

To Anuradha

7,000 2012Mar.31,

By balance c/d 17,200

54,700 54,700

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1 – Paid Rs.2,500 to Madan stores for purchases as per Bill No.:12341 – Wages paid to Sakhi for the month of July 2011 Rs.500.1 – Paid Rs.600 to Om for hire of his taxi No. GA-20-V-2939 for official visit to

Panjim and back.3 – Telephone bill paid as per Bill No.13565 Rs.860.5 – Salary paid to Anmol for the month of July 2011 Rs.1320.7 – Paid Rs.700 to Dr.Cairo as per Bill No.3535 towards medical expenses of staff.7 – Paid Rs.650 to Sagar Restaurant as per their Bill No.6112 for providing tea to

Staff.8 – Paid to Nagappa for the supply of 4 male workers at Rs.70 per day per head

and 2 female workers at Rs.40 per day per head for 4 days.

10 – Paid Rs.900 to Varad for hire of his Taxi No.GA-01-T-6242 for official visit to Ponda.

No Vouchers are prepared in case the bills are available. All the above vouchers are prepared on Petty Cash Book Folio No.365.

Prepare the necessary Petty Cash Vouchers.

Q.No.3) B) i) What are the basic systems of accounting? (5) ii) Write a short note on Capital Receipts. (5)

Q.No.4) The following were the Balance sheet of the firms of AB and CD respectively as on 31st December,2011 on which date they decided to amalgamate their business.

Balance sheet of M/s AB (20)

Balance sheet of M/s CD

The terms of amalgamation were as follows: 1. The new Firm was to take over the assets and liabilities of both the concerns subject

to m/s AB meeting their bills payable which were immediately due.

2. M/s AB’s assets were valued as: Debtors Rs.38,000, Stock Rs.36,000, Freehold property at Rs.70,000 and Goodwill Rs.10,000.

3. M/s CD’s assets were valued as: Debtors Rs.22,500, Stock Rs.50,500, Furniture Rs.27,250 and Goodwill Rs.5,000.

Liabilities Amount Assets AmountCreditors 25,000 Cash at Bank 13,000Bills Payable 5,000 Debtors 40,000Reserve 25,000 Less RDD 3,000 37,000Capital Accounts Stock 40,000Arun - 60,000 Freehold property 65,000Bhanu - 40,000 1,00,000 _______

1,55,000 1,55,000

Liabilities Amount Assets AmountCreditors 30,000 Cash at Bank 16,000Profit and loss Account

23,000 Debtors 25,000

Capital Accounts Less RDD 1,000 24,000Chenu - 40,000 Stock 55,000Dinu - 30,000 70,000 Furniture 28,000

1,23,000 1,23,000

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4. The Capital of the partners in the new Firm were fixed as: Arun Rs.50,000, Bhanu Rs.40,000, Chenu Rs.30,000 and Dinu Rs.20,000. Any excess or deficit after the above adjustment should be transferred to current accounts. You are required to show.

1) Revaluation Account of M/s AB and M/s CD.2) Partners Capital Account of M/s AB and M/s CD.3) Balance sheet of the New Firm.

Q.No.5) Aniket Ltd. was formed to acquire the business of Ram and whose balance sheet was as under on 31st March 2012. (20)

Balance sheet of Aniket Ltd as on 31-03-2012

Cont…3

- 3 -

Aniket Ltd. agreed to take over the assets at book values with the exception of Land and Buildings and Stock, which are taken over at Rs.45,000 and Rs.20,000 repectively. The investments are retained by the firm and sold by them for Rs.4,000. They also discharged the loan of Mrs. Ram. The company took over the remaining liabilities.

The Purchase Consideration is fixed at Rs.1,51,600 payable as follows Rs.76,000 in 9% Debentures issued at Rs.95,608 fully paid, ordinary shares of Rs.100 each and balance in cash. The company issued 392 shares to the public, which were paid in cash fully.

Pass Journal entries in the books of Aniket Ltd. and prepare Balance sheet of Aniket Ltd.

Q.No.6) Herambh, Vakrutund and Ganesh carried on business in partnership sharing profits and losses in the ratio of 3:2:1. They decided to convert their business into a Private Limited Company. A new Company Charthurthi Company Private Ltd. was duty formed with an Authorised Capital of Rs.6,00,000 divided into 45,000 equity shares of Rs.10 each and 15,000, 6% cumulative preference shares of Rs.10 each. (20) The Company took over the firm’s business as on 31st December, 2011 on which date the firms Balance sheet as under:

Liabilities Amount Assets AmountBills payable 7,200 Land and Building 40,000Sundry creditors 21,600 Machinery 20,000Mrs. Ram Loan 3,200 Stock 24,000Capital 1,04,000 Debtors 23,200

Bills Receivable 6,400Investments 4,800Cash at bank 9,600

_______ Goodwill 8,0001,36,000 1,36,000

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The debtors are al good and taken over by Herambh who also agreed to par the creditors. The Company took over machinery at its book value stock at an agreed value of Rs.1,66,000, Furniture at Rs.4,500, Motor car at Rs.16,000, Goodwill valued at one years purchase of average profit of previous three years and the bank balance.

The profits earned by the firm in the previous three years were:

2009 – Rs.34,0002010 – Rs.42,0002011 – Rs.44,000

The company agreed to discharge Herambh’s Loan by the issue to him at par of 3,000 6% cumulative preference shares of Rs. 10 each and a cash payment of Rs.10,000. The balance of the purchase consideration was to be discharged by the Company by the issue at par of 30,000 equity shares at Rs.10 each and the cash. Shares were divided by partners in their profit sharing ratio.

You are required to prepare:-

1) Realisation Account.2) Partners Capital Account.3) Chathurthi Company Private Ltd. Account.4) Balance sheet of charthurthi Company Ltd.

Liabilities Rs. Assets Rs.Capital Account Fixed Assets Herambh 1,50,000 Machinery 65,000 Vakrutund 1,00,000 Motorcar 18,000 Ganesh 60,000 Furniture 6,000Current Accounts Current Assets Herambh 29,250 Stock 1,80,000 Ganesh 20,750 Debtors 52,000 Herambh’s Loan 40,000 Bank 86,000Creditors 28,000 Vakrutund’s current Account 21,000

4,28,000 4,28,000

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F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012INFORMATION TECHNOLOGY

DURATION: 2 HOURS DATE: - 17/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS:- 1) Attempt all Questions.

2) Internal choice is available.3) Figures to right indicate marks.

Q.1. Answer the following questions (Any four) (44 = 16)a. Discuss the application of Information Technology in financial system.b. Explain the concept of magnetic memory.c. How the backup technique varies from Windows to Linux.d. Write a note on Unicode. e. Discuss the advantages of blue ray disk.f. Differentiate between compiler and interpreter.

Q.2. Answer the following questions (Any four). (44 = 16)a. Discuss the role of application software.b. Differentiate between machine language and high level language.c. Explain the terms (i) fair use (ii) 3G in mobile communicationd. What is bandwidth bottleneck?e. Explain the various unauthorized access in wireless network.f. Write full form of OSS, Gbps, IDE, VPN.

Q.3. Answer the following question. (12)

A) What is the importance of data organization? Explain directories, directory structure and various file formats.

OR X) Write a note on (i) Remote backup (ii) Data storage devices. Q.4. Answer the following question. (12)

A) What is operating system? Differentiate between DOS and Windows.

OR X) Write notes on (i) Linux (ii) Mobile operating system.

Q.5. Answer the following question. (12)

A) What is a computer network? Explain the concept of ISP, bandwidth and transmission

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media.OR

X) Write notes on (i) Router (ii) WAN (iii) Ethernet Hub.

Q.6. Answer the following question. (12)

A) Explain the various aspects of network security.OR

X) What is computer ethics? Explain the ten commandments of computer ethics.

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012MANAGERIAL ECONOMICS

DURATION: 2 HOURS DATE: - 10/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate maximum marks.

Q.1) Answer Any Four of the following. (4X4 = 16)

i) Explain the terms ‘Opportunity cost’ and ‘Principle of Time Perspective’. ii) Give any four points of difference between perfect competition and monopoly. iii) State any four factors affecting demand. iv) List the exceptions to law of demand. v) What is Consumer Surplus? vi) Outline the significance of price elasticity of demand.

Q.2) Answer Any Four of the following. (4X4 = 16)

i) What is supply? How it is related to stock and price? ii) Describe any four diseconomies of scale. iii) State the conditions on which supply depends. iv) Explain the terms ‘Increase and Decrease in supply’. v) How are markets classified on the basis of time period? vi) Describe briefly equilibrium of a firm under monopolistic competition in the long run.

Q.3) A) Managerial economics is multi–disciplinary in nature. Justify the statement. (12) OR

B) Explain in detail the scope of managerial economics. (12)

Q.4) A) Discuss any four types of income elasticity of demand with the help of (12) suitable diagrams.

OR B) Demand forecasting is a pre-requisite for the success of business. (12) Elaborate the statement.

Q.5) A) Describe the law of returns to scale with suitable diagrams. (12)OR

B) Following is the cost schedule of Hasmukhrai and Company Ltd. Calculate TVC, AVC, AFC, AC and MC from the data given below. Briefly state the meaning of

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Cost of production. (10 + 2)

Q.6) A) Write the different characteristics of monopolistic competition with appropriate examples. (12)

OR B) How does a firm under perfect competition attain equilibrium in the short run? (12)

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012

MARKETING COMMUNICATIONDURATION: 2 HOURS DATE: - 22/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory.

2) Figures to the right indicate full marks.

Q.1) Write short note on Any Four of the following. (4X4 = 16) a) Motivation b) Grapevine communication c) Marketing communication d) Education e) Direct marketing f) Factors in setting the marketing communication mix for the organization.

Q.2) Write short note on Any Four of the following. (4X4 = 16) a) Wrong choice of medium b) Semantic barriers c) Importance of feedback d) Advice e) Silence f) Formal communication

Q.3) A) Explain the different elements of communication process. (12)OR

B) Discuss information and education as objective of communication. (12)

Q.4) A) What are the various principles of communication? (12)OR

B) State and explain the media of communication. (12)

Units of Output TFC in Rs. TC in Rs.1 100 2352 100 3603 100 4754 100 5705 100 6606 100 7457 100 8208 100 880

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Q.5) A) Explain in detail advertising and personal selling as platforms of marketing communication mix. (12)

OR

B) Discuss public relation and sales promotion as platforms of marketing communication mix. (12)

Q.6) A) State and explain the steps involved in developing effective marketing communication?(12)

OR

B) Elaborate the importance and objectives of marketing communication. (12)

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012MARKETING - I

DURATION: 2 HOURS DATE: - 15/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory.

2) Figures to the right indicate full marks.

Q.1) Write short note on Any Four of the following. (4X4 = 16) a. Capital market b. Purchase stage of individual buying process c. Cognitive dissonance d. Product e. Marketing environment f. Procedure for market segmentation

Q.2) Write short note on Any Four of the following. (4X4= 16) a. Old v/s integrated concept b. Customer relationship management c. Importance of the study of consumer behaviour d. Niche marketing e Product simplification f. Maturity stage of PLC

Q.3) A) state and explain the factors influencing buyer behaviour (12)OR

B) Discuss organizational buying behaviour process (12)

Q.4) A) Explain in detail new product development process. (12)OR

B) Discuss classification of goods (12)

Q.5) A) Bring out the significance of marketing with reference to specific areas as given below

a. Significance of marketing to society (12)

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b. Significance of marketing to Indian economyOR

B) Explain various marketing function (12)

Q.6) A) what is market segmentation? Explain the various bases for market segmentation.(12)

OR

B) Elaborate pros and cons of market segmentation. (12)

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012MATHEMATICAL TECHNIQUES

DURATION: 2 HOURS DATE: - 22/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate full marks.3) Calculators are not allowed.4) Working notes carries marks.

Q.1) a) Construct truth table & verify for Tautology or Fallacy. (5) ~ (p Λ q) ↔ ( ~ p v ~ q)

b) How many different words can be formed from letters of word “DAUGHTER”? So that vowels are not separated. i.e. they are together. (5)

c) Find five numbers in Arithmetic Progression such that their sum is 30, and fourth (5) number is double the second number.

d) If A = [ 2 −1 1−2 3 −2−4 4 3 ] Show that A2 = A

(5) OR

Q.1) w) p, q, r, s have truth values T, F, F, T. Find truth value for following statement without truth table. (5)

i) q Λ ~ r → ( p↔ s) ii) p v r ↔ r Λ ~ s

x) Find value of ‘n’ and ‘r’ from condition given. (5)

nPr = 5040 & nCr = 210

y) Find sum of all natural nos. between 1 and 500 which are exactly divisible by 7. (5)

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z) If A = [2 4 44 2 44 4 2 ] is a matrix given. Show that A2 – 8A is a Scalar matrix. (5)

Q.2) a) X = {X / X is odd positive integers, 1 ≤ x ≤ 17} (5)

A = {1, 3, 11, 13, 17} B = {3, 7, 9, 11, 13, 15} Verify that (A∩B)' = A' U B'

b) In a class of 8 boys and 5 girls committee of 5 students should be performed. (5)

Find number of ways this can be done with atleast 3 boys.

c) Solve the following equations using Cramer’s rule for determinant. (5)

2x - 3

y = 114x - 1

y = 6

d) Using Binomial Theorem expand the following:- (5)

(3 x+2 )5

OR

Q.2) w) In a hostel 15 members take tea item, 8 members take coffee item, 6 members take milk, 5 members take tea and coffee both, 4 members take tea and milk both. (5) None of them takes coffee and milk both and all the 3 items. Find members of members in hotel. Using Venn diagram.

x) Using result on combination. Find value of ‘r’. (5) 30C4 +

30C5 + 31C6 +

32C7 = 33Cr

y) Show that following equations are consistent. (5)

7x – 4y + 12 = 0, 8x – y + 3 = 0, x + 3y – 9 = 0

z) Using Binomial Theorem. Show that: - (5)

¿ + 1)5 - ¿ - 1)5 = 352

Q.3) a) Translate following compound statement into simple notation and construct truth table. (5) “A person who watches T.V. and sleeps the entire day then he is considered not a fit person”.

b) A = {a, c, t, u, l} B = {f, u, n, c, t, i, o} C = {f o, r, m, a, l} (5)

Verify A∩ (B - C) = (A∩B) - (A∩C) c) Find inverse of matrix (5)

A = [ 2 −3−3 7 ]

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d) Find sum of following progression :- (5)

7 + 77 + 777 + ………………. + n terms

OR

Q.3) w) Test validity of following argument: (5)

“If I wear a helmet than I can drive a scooter, I cannot drive a scooter therefore I do not wear a helmet”

x) Given values:- n(X) = 100 n(A') = 70 n(B') = 80 n(A∩B)' = 95. (5) Find n (A∩B)? X is a universal set.

y) Using formula on matrices, show that (A + B)2 = A2 + BA + B2 (5)

A = [ 3 212 8] B = [ 6 18

−9 −27]z) For following given show that it is Geometric progression. Find 1st term and common ratio. Find up to 5 terms of progression. (5)

Tn = 8(2)n – 1

Q.4) a) i) Find number of words that can be formed from Letters of the word “REPETITION” (5) ii) How many of these words begin with fixed Letter “R” and end with Letter “N”.

b) Find co-factors and adjoint of matrix (5)

[1 0 02 1 −21 −3 0 ]

c) Find the value of “m” for following determinant given (5)

1 1 -3 5 6 -17 = 0

2 -3 -m

d) Find middle term of expansion:- (5)

( 4 x3

+ 34 x )8

OR

Q.4) w) A 5 digit number is to be formed using digits 0 to 9. How many such numbers can (5) be formed if:

i) Repetition of digits is allowed.

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ii) No digit is repeated.

x) A = [2 44 1] I = [1 0

0 1] identity matrix. Show that A2 = 3A + 2I

(5)

y) Solve following equation using Cramer’s rule for determinant. (5)

x + 2y + z = 73x + z = -5

2y + z = 9

z) Find constant term of expansion (x5 -1x3 )8 (5)

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012

PRINCIPLES OF MANAGEMENTDURATION: 2 HOURS DATE: - 25/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate maximum marks.

Q.1) Answer Any Four of the following: (4X4 = 16) i) Explain management as a process. ii) Write short note on principles of division of work.iii) Explain any four techniques of scientific management.iv) Write short note on Bureaucratic approach to management thought. v) Write short note on contingency approach.

Q.2) Answer Any Four of the following: (4X4 = 16) i) Explain any four functions of Top level management. ii) Distinguish between Strategic Planning and Tactical Planning.iii) Explain any four advantages and limitations of decentralization.iv) Write short note on systems approach. v) Write short note on planning premises.vi) Write short note on professional management.

Q.3) A) Illustrate briefly the Japanese and American style of management. (12)OR

B) “Status of management in India is moving from traditional to modern”. Discuss. (12)

Q.4) A) Define planning and explain the merits and demerits of planning. (12)

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OR

B) Explain the concept of planning and state the guidelines for making planning (12) effective and purposeful.

Q.5) A) Define organization and explain its features. (12)OR

B) “There is a need of both – centralization and decentralization of authority”. (12) Justify the statement.

Q.6) A) Define decision making and explain the characteristics of managerial decision. (12)OR

B) “There should be Rationality and Creativity in decision making process”. Explain.(12)

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT)

SEMESTER END EXAMINATION, OCTOBER, 2012SPECIAL ACCOUNTING

DURATION: 2 HOURS DATE: - 15/10/2012 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80---------------------------------------------------------------------------------------------------------------------------------------------------------------------INSTRUCTIONS: - 1) Q.No.1 is compulsory.

2) Answer Any THREE questions from remaining.3) Figures to the right indicate full marks.4) Working notes carries marks.

Q.1) A) Mr. Bin prepare accounts on 30th June each year but on 30th September 2012 fire destroyed the part of his stock. Following information was collected from his books.

Rs. (15)

Stock on 30.06.2012 29,250Purchases from 1.7.12 to 30.9.12 60,000Wages from 1.7.12 to 30.9.12 22,750Sales from 1.7.12 to 30.9.12 1,00,000

Average percentage of Gross profit to cost is 33 ⅓ %. Stock of the value of Rs.7,000 was salvaged. Policy was for Rs.30,000. Claim was subject to Average clause.

Following additional information is available: 1. Stock in the beginning was valued at 10% below cost. 2. Purchases includes purchase of machinery of Rs.5,000. 3. Machinery was installed in August and firm’s own men had spent time

amounting to Rs.250 which was included in wages. Calculate the claim for loss of stock.

B) State any 5 points of difference between Hire Purchase System and Installment Selling System.

(5)

Q.2) Amonkar Sons purchased machinery from Kerkar Trading Co. on Hire Purchase System. The cash price of machinery was Rs.70,000. The payment was made in three equal annual

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installments commencing from 31st December 2009. Vendors charged interest at 10% p.a. on unpaid cash price. The Annuity table shows that the present value of annuity of Re.1 for three years at 10% p.a. is Rs.2.50

Hire purchase agreement was made on 1st January 2009. Amonkar Sons charged depreciation at 10% p.a. on Fixed Installment basis. (20)

Prepare:- 1. In Books of Amonkar Sons. a) Machinery A/C b) Depreciation A/C c) Kerkar Trading Cost A/C 2. In Books of Kerkar Trading Co.

a) Amonkar Sonsb) Interest A/C

Q.3) Krishna purchased furniture from Sajawat furniture on 1st April 2009 on installment selling system. He paid Rs,20,000 cash on delivery and agreed to pay three further installments of Rs.20,000 each on 31st March every year. The cash price of furniture was Rs.74,500 and Sajawat furniture charges interest at 5% p.a. Krishna charges depreciation at 20% p.a. on Diminishing Balance Method. (20) Prepare:-

1. In Books of Krishnaa) Furniture A/Cb) Sajawat Furniture’s A/C

2. In Books of Sajawat Furniturea) Krishna A/Cb) Interest A/Cc) Interest suspense A/C

P.T.O.

- 2 -Q.4) Ranbir Mining Co. obtained a Iron – ore mine on Lease for 25 years, on 1st January 2007, on following terms from Mr. Patel. (20)

1. Royalty Rate Rs.5 per ton. 2. Minimum rent fixed at Rs.2 Lakhs per annum. 3. Each year’s excess of minimum rent over actual royalties can be recovered

during subsequent two years. 4. Due to strike or accident, minimum rent is to be reduced by 25% for that year.

Production was as follows:-Years Output in Tons2007 30,0002008 35,0002009 40,0002010 25,000 (Strike)2011 45,000

Prepare in the books of Ranbir Mining Co.1) Mr. Patels A/C 2) Short working A/C

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3) Royalty payable A/C for year ended 31st December.

Q.5) S.S. Hawai Jahaj commenced voyage on 1st March 2012 as follows: (20) From Mormugao to Mumbai with Jute at Rs.10 per ton. (Address commission 2% and Brokerage 4% on freight) From Mumbai to Cochin with Cotton at Rs.12 per ton. (Address commission 3% and Brokerage 3% on freight) Jute loaded from Mormugao – 3000 tons

Cotton loaded from Mumbai – 3500 tons.Coal supplied for consumption – 60 tons at Rs.20 per ton at Mormugao and 50 tons

at Rs.18 per ton at Mumbai. Rs. Rs.

Stores supplies 1,900 Caplains expenses (Mormugao) 225Harbour wages 375Caplains expenses 250 Loading charges – Mumbai 1,600 (Mumbai) Loading charges – Mormugao 1,400Post charges – Mumbai 400 Dispatch money 2,600

Mormugao 600 Discharging expenses 375Captains postage Bill 700Interest on Advance 60

The ship is insured for one year and premium paid was Rs.9,600. M.D. is entitled to a commission of 1½ % on freight. Freight was insured at ½ % premium.Stores on hand value at Rs.1000. Wages of Sailors amounts to Rs.10,000 per month. Depreciation is to be charged on book value of the ship at Rs.5,00,000 at 6% p.a. 25% of the profit is carried to Reserve. Prepare voyage A/C for the period ended 30th April 2012.

Q.6) A) Chowgule Ships Ltd., Goa acquired ship, M.V.Mandovi costing Rs.25 Lakhs on 1st September 2011 & insured at 6%. The freight was also insured at 6%, the amount of policy being Rs.16,00,000. During the four months to 31st December 2011, the ship made One Round Trip to Madras and was half through the Second Trip (single way) to Madras. (16)

It carried the following cargo:-To Madras 10,000 tons @ Rs.20 per ton.From Madras 8,000 tons @ Rs.30 per ton.To Madras 10,000 tons @ Rs.19 per ton.

Primage was 5% and address commission was 10%. Other Expenses:- (Port dues – Rs.15,000, Wages & Salaries – Rs.50,000, Fuel & Power – Rs.60,000, Stevedoring (Rs.2 per ton) – Rs.56,000, Stores purchase – Rs.15,000, Stock of stores 31.12.2011 – Rs.3,000). Ship is subject to depreciation @ 6% p.a. on original cost. Prepare Voyage A/C from 1st September to 31st December 2011.

B) Write a short note on “Sub – Lease” (4)

*****GOOD LUCK*****