environmental scan swot
TRANSCRIPT
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Environmental Scanning &
Monitoring
Environmental scanningis a concept from
business management by which businesses gatherinformation from the environment, to better achieve
a sustainable competitive advantage.
To sustain competitive advantage the company mustalso respond to the information gathered from
environmental scanning by altering its strategies
and plans when the need arises.
http://en.wikipedia.org/wiki/Sustainable_competitive_advantagehttp://en.wikipedia.org/wiki/Sustainable_competitive_advantage -
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Environmental Scanning &
Monitoring- Techniques
SWOT
Industry Analysis
Techniques
Competitor
Analysis
PET !"ET
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SWOT#trength$%ea&ness$'pportunity$Threat(
Identification of threats and'pportunitiesin the environment
#E)ternal( and strengthsand%ea&nessesof the firm #Internal( isthe cornerstone of business policy
formulation* it is these factors whichdetermine the course of action toensure the survival and growthof the
firm.
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SWOT Analysis
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The %'T analysis is an e)tremely useful tool forunderstanding and decision$ma&ing for all sorts ofsituations in business and organi+ations. %'T is an
acronym for trengths, %ea&nesses, 'pportunities,Threats.
%'T analysis came from the research conducted attanford esearch Institute from -/0$-10. Thebac&ground to %'T stemmed from the need to find out
why corporate planning failed. The research was funded bythe fortune 200 companies to find out what could be doneabout this failure. The esearch Team were 3arion 4osher,4r 'tis 5enepe, Albert 6umphrey, obert tewart, 5irger7ie.
It all began with the corporate planning trend, whichseemed to appear first at 4u Pont in -8. 5y -/0 every9ortune 200 company had a :corporate planning manager:#or equivalent( and :associations of long range corporate
planners: had sprung up in both the "A and the ";.
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Strategic and Creative se o! S.W.O.TAnalysis " Orienting to An O#$ective
If %'T analysis does not start with defining a
desired end state or ob
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SWOT" Studying %nternal & Eternal
Environment
The aim of any %'T analysis is to identify
the &ey internal and e)ternal factors that are
important to achieving the ob
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%! a clear o#$ective has #een identi!ied( SWOTanalysis can #e used to hel) in the )ursuit o!that o#$ective. %n this case( SWOTs are"
'trengths" attri#utes o! the organi*ationthat are hel)!ul to achieving the
o#$ective.'%ea+nesses" attri#utes o! the
organi*ation that are harm!ul to
achieving the o#$ective.''))ortunities" externalconditions thatare hel)!ul to achieving the o#$ective.
'Threats" externalconditions that areharm!ul to achieving the o#$ective.
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Eam)les o! SWOTs
trengths and %ea&nesses' esources> financial, intellectual, location
' Cost advantages from proprietary &now$
how' Creativity @ ability to develop new products
' aluable intangible assets> intellectual
capital
' Competitive capabilities
' 5ig campus selection
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'pportunities and Threats' Ta&eovers
' 3ar&et Trends
' Economic condition
' 3ergers
' Boint ventures
' trategic alliances
' E)pectations of sta&eholders
' Technology
' Public e)pectations
' Competitors and competitive actions' Poor Public elations 4evelopment
' Criticism #Editorial(
' lobal 3ar&ets
' Environmental conditions
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ses o! SWOT Analysis Corporate planning et ob
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4evelop new@revised strategies' revised
analysis o! strategic issues may mean theo#$ectives need to change
Establish critical success factors' the
achievement o! o#$ectives and strategyim)lementation
Preparationo! o)erational( resource( )ro$ects
)lans !or strategy im)lementation
3onitoring results' ma))ing against )lans(ta+ing corrective action ,hich may mean
amending o#$ectivesstrategies.
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Also0
se SWOT analysis !or #usiness
)lanning( strategic )lanning(
com)etitor evaluation( mar+eting(#usiness and )roduct develo)ment
and research re)orts.
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6andling %'Ts
trengths #maintain, build and leverage(
'pportunities #prioritise and optimise(
%ea&nesses #remedy or e)it(
Threats #counter(