environmental discourses in the media
DESCRIPTION
A basic introduction to discourse analysis. This slideshow is used for a discussion of environmental discourses in mediaTRANSCRIPT
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Antonio Lopez creative commons license 3.0 http://mediacology.com
Discourses
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Discourse is the way people talk a bout
something
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PoliticsProfessionsWorkplaces
Social groupsCultures
Examples:
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MetaphorsTropes
SynecdocheMetonymy
Allegory
Discourses consist of “short cuts”:
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Metaphor: “Understandingand explaining one kind of thingin terms of another”
Lakoff and Johnson, MetaphorsWe Live By
“Metaphors open doors”
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Trope: “Storytelling devices andconventions that a writer can reasonably rely on as being present in the audience member’sminds and expectations.” Tvtropes.com
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Synecdoche: “Part stands for the whole”
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Metonymy: “Figure of speechwhen an object replaces theother that is closely associatedwith it.”
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Allegory: “A story, poem, orpicture that can be interpretedto reveal hidden meanings, Typically a moral or political one.”
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A
B
C
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“Earth”
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“Pastoral”
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“Wild”/“Wilderness”
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“Pollution””
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“Eco-Apocalypse”
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“Eco-Utopia”
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“Progress”
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“Progress”
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“Economy”
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“People Power”
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“Civilization”