Environment for Growth

Monitoring and Evaluation:

The Benefits

Dr. Calvin Jones

E4G M&E: This Session

• Explain in more detail the benefits of E4G-M&E

• Link to wider uses, cost savings

• The environmental issue

• Show potential reporting and other outputs (for discussion)

The Key Benefits Restated

• E4G-M&E for the first time enables us to estimate offsite economic impacts;– consistently between (200+)

projects/sites– eliminating for double counting– allowing for differences in visitor profiles

between sites– additively with onsite impacts

• With an added dose of credibility

Defensible Economic Impact

• E4G M&E largely based on Tourism Satellite Account for Wales (TSA)– Supported for a decade by Visit Wales– Based on international (WTO)

recommendations, concepts & methods– The only internationally acceptable way to

measure tourism’s direct economic impact– Numerous academic papers on Wales TSA

emphasizing quality & credibility– Extensions to other areas…

Wider application (1)?

• Existing toolkit comprises generic questionnaires & forms useful in evaluating visitor sites

• Potential application to other UA & partner sites

• E4G may enable additional ‘modular’ evaluations (health, visitor satisfaction, inclusion) to develop consistently across involved E4G partners

Wider application (2)?

• The integration of tourism environmental satellite accounts enables a consistent evaluation of economic & environmental impacts…

Environment for Growth

Monitoring and Evaluation:

Inputs and Outputs…

Dr. Calvin Jones

Summary

• Evaluation approach offers significant cost savings & data improvements

• Investment in developing systems (hopefully) pay off to and beyond 2013

• Element of ‘fore-arming’ with evaluative data not just useful now, but for future (and far tighter) funding rounds