entrusters investor pitch-deck-07-15-2016

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July 2016 Shopping Without Borders entrusters.com Contact: Wesley McRae - Co-Founder & CEO [email protected] Los Angeles, CA

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Page 1: Entrusters investor pitch-deck-07-15-2016

July 2016

Shopping Without Borders

entrusters.com

Contact:

Wesley McRae - Co-Founder & CEO [email protected]

Los Angeles, CA

Page 2: Entrusters investor pitch-deck-07-15-2016

PROBLEM

Consumers in many parts of the world lack access to the most popular products at the best prices.

1

Marina in Rio de Janeiro, Brazil

•  Marina pays $1,100 for the same phone that

costs $650 in the U.S

•  She pinned a New York designer’s handbag on

Pinterest that she can’t purchase

•  Her son’s birthday is next week and the Star Wars

BB8 droid isn’t available for another 3 months

Page 3: Entrusters investor pitch-deck-07-15-2016

Entrusters is a secure, cross-border P2P shopping and delivery community.

A unique shopping and travel experience that is social, legal and dependable.

OUR SOLUTION

2

Travelers deliver products to earn money and offset travel costs

Shoppers purchase the best products at the best prices

Page 4: Entrusters investor pitch-deck-07-15-2016

HOW IT WORKS

Shoppers request items from online retailers abroad and deposit purchase price, fees and taxes to Entrusters

Travelers add trips and pick prepaid items to deliver to destination

Travelers deliver to Shoppers in person, via e-locker or last-mile logistics partner (Uber, EasyDeliver)

Entrusters deposits payment to Travelers within 24 hours of delivery

3

1 2

3 4

Page 5: Entrusters investor pitch-deck-07-15-2016

The informal international delivery market is vibrant, but not yet organized

THE MOMENT IS NOW

The sharing economy is disrupting traditional industries, including local delivery… but not yet international logistics

•  Airbnb and Uber are leading the charge into developing markets E-commerce is growing rapidly in developing markets, but with pricing and logistical constraints:

•  # of online consumers outside the U.S. to grow 17% CAGR by 2017

•  Cross-border e-commerce to grow 24% CAGR from 2013 to 2018

Travel industry shifting to increased emphasis on interpersonal experiences and shared cultural connections

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Page 6: Entrusters investor pitch-deck-07-15-2016

ARGENTINA & BRAZIL 2015 - June 30, 2016

KPIs: Organic Traction (Public Beta)

5

12,300 products requested by

4,300 Shoppers $150,000 GMV

delivered

5,350 journeys registered by 1,820

Travelers $27,000 earned

700 deliveries

$3.0 million GMV of requests

2 deliveries per day

Shoppers Our Marketplace Travelers

Awesome Repeat Usage from Both Shoppers & Travelers •  70% of successful deliveries result in additional requests

•  50% of travelers are repeat travelers

•  74 Net Promoter Score

Page 7: Entrusters investor pitch-deck-07-15-2016

Cross Border E-Commerce Flows Between 6 Key Markets*

* Cross-Border Online Spending on Physical Goods in 6 Key Markets: USA, UK, Brazil, China, Germany, Australia. Source: PayPal Modern Spice Routes Report.

$105B

ADDRESSABLE MARKET: The Modern Spice Routes

94M Consumers

$307B 130M Consumers

2018 2013

6

$24B $44B 2018 2013

Cross-Border E-Commerce from U.S. Retailers

24% CAGR

16% CAGR

"I recently completed my 9th successful order with Entrusters. As always, the product arrived perfectly and my son couldn’t be happier with his gift." Andres Werner in Buenos Aires, Argentina

Page 8: Entrusters investor pitch-deck-07-15-2016

(1) Cross-border e-commerce data in Argentina unavailable due to previous foreign currency restrictions. Source: Euromonitor International, DHL eCommerce Shop the World study, Nielson Research, PayPal Modern Spice Routes Report.

$1.2B SAM 2013

5.3M Shoppers

ADDRESSABLE MARKET: Shoppers

Cross-border E-commerce Flows into Brazil (1)

$7.6B SAM 2018

9.4M Shoppers

7

$20.0B TAM 2014

Retail E-commerce Market in Argentina & Brazil

$38.2B TAM 2018

45% CAGR

18% CAGR

Page 9: Entrusters investor pitch-deck-07-15-2016

Source: IATA, USDOT, Boston Consulting Group (“BCG”), United Nations, World Youth Student and Educational (WYSE) Travel Confederation reports.

1.2B Global Passenger Trips

2015 Global Air Travel

Passengers

200M Passengers 7.0M

AIR TRAFFIC TO AND FROM U.S.

200M Millennial Travelers

ADDRESSABLE MARKET: Air Travelers

2015 US International Air Travel

TARGET TRAVELERS TO ARGENTINA & BRAZIL

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Segment # of Entries Value to Entrusters

Flight Crew 170,000 Repeatable, participating informally

Millennial Business Travelers

148,000 Repeatable, participating informally

Millennial Tourism Travelers

1,450,000 Sharing economy comfort creates natural fit (Airbnb)

Traditional Travelers 2,050,000 Cultural connections based on shared interest (runners deliver running shoes)

Page 10: Entrusters investor pitch-deck-07-15-2016

REPEATABLE AND SCALABLE MARKET DYNAMICS

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•  Weekly deliveries by flight attendants •  Buddy Pass users fly free and fund their

stay making deliveries •  Business travelers deliver to multiple

cities

•  Monthly repeat purchases from startups and small businesses

•  Weekly repeat purchases from resellers •  Shoppers return for themselves, gifts for

family and friends.

Power Buyers Fueling Shopper Demand

Professional Travelers Fueling Traveler Supply

Gaston supplied an entire soccer team with new cleats Victoria purchased 20 smartphones to resell to friends and colleagues

Max earned $4,500 over 19 trips

traveling for work

Florencia paid for her hotel in Miami with Entrusters earnings

High Lifetime Value of Shoppers and Travelers

Page 11: Entrusters investor pitch-deck-07-15-2016

10% of total product cost per

transaction

+

average Amazon affiliate fee per transaction

HOW DO WE GENERATE REVENUE?

8%

10

Our Most Popular Products Generate High Value for Shoppers, Travelers and Entrusters

Electronics

Fashion & Accessories

Babies & Kids

Page 12: Entrusters investor pitch-deck-07-15-2016

ATTRACTIVE UNIT ECONOMICS

iPhone 6S

U.S. RETAIL PRICE $650

BRAZIL APPLE STORE PRICE

$1,100 VS

Entrusters Revenue: $ 117

Less Processor Fees: $ 26

Entrusters Margin: $ 91

Traveler Earns: $ 100

Shopper Saves: $ 218

U.S. Retail Cost ($650) & Customs Duty ($75)

$725

Entrusters Revenue Transaction Fee ($65) +

Affiliate Fee ($52) $117

Entrusters Cost (Processor Fee)

$26

Shopper Value $218

Traveler Profit $100

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Page 13: Entrusters investor pitch-deck-07-15-2016

AFFORDABLE

EXPENSIVE

LIMITED AVAILABILITY

HIGH AVAILABILITY

WHO IS COMPETING WITH US?

(1)  Shypmate is a Y Combinator startup focused on the Nigeria and Ghana markets. (2)  Borderfree IPO’ed in 2014 and was acquired in 2015 by Pitney Bowes for $395 million.

(1)

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(2)

We acquired the assets of Cabe na Mala, our largest Brazilian competitor, in July 2016.

Page 14: Entrusters investor pitch-deck-07-15-2016

OUR COMPETITIVE ADVANTAGE

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First-Mover in LATAM

•  12+ months of traction, 700+ deliveries

•  Tons of LATAM user data and

feedback, testing and local marketing results

•  Established brand presence in Argentina & Brazil

Technical & Product

•  Proprietary pricing & matching algorithm

•  Custom data-scraping from

1000s of worldwide retailers

•  Localized language & pricing

Unbeatable in LATAM

•  20+ years combined team experience in LATAM consumer and travel markets

•  LATAM local community and multilingual customer support reps

vs. Similar Business Models (e.g. Shypmate, Grabr)

vs. Existing Alternatives (e.g. MercadoLibre, Borderfree)

Huge Advantage on Price & Consumer Choice

•  Vastly better prices and choice than MercadoLibre (eBay for LATAM), which also suffers from counterfeit products, fraudulent vendors and low consumer trust

•  Vastly better prices and choice than Borderfree, which offers internationalization for US

retail apparel partners

Page 15: Entrusters investor pitch-deck-07-15-2016

Management team has 20-year proven track record of building and operating companies in emerging markets, developing insider knowledge, disrupting traditional industries, and forming relationships essential to executing the growth plan.

Wesley McRae Co-Founder & CEO Previous: Actively involved in management of leading companies in Latin America at Victoria Capital Partners and DLJ in Buenos Aires. Advisory Board member of Oasis Collections, leading high-service marketplace for short-term rentals.

David Larpent Co-Founder & CTO Previous: Experienced Full-stack web developer and UX UI Designer, highly experienced project & program manager from UK government & private sectors in London and Buenos Aires.

ADVISORY BOARD MEMBERS

MANAGEMENT TEAM

Dan Gertsacov Chief Digital Officer, McDonald’s Latin America Previous: CEO, Americas Region at Lenddo, Head of New Markets at Google Latin America.

Andy Kleinman Founder & CEO of MobLabs, Jacaranda Ventures, Massive Previous: Scopely, Zynga, The Walt Disney Company. Advisor to Scopely, South by Southwest.

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Page 16: Entrusters investor pitch-deck-07-15-2016

•  Native iOS & Android mobile apps •  Universal Shopping Cart browser extension allowing one-click ordering from

major e-commerce sites •  Pricing and Matching Algorithm

PRODUCT / TEAM - 60%

INVESTMENT ROADMAP

Use of $750,000 Proceeds ($300,000 Committed)

•  On the ground sales force in key destinations •  Referral program roll-out •  Growth hacking/influencer marketing campaigns •  Business development (logistics and sales-driven partnerships)

MARKETING / TEAM - 40%

NEXT FUNDING MILESTONES •  $100,000+ GMV delivered/month •  250 deliveries/month •  Repeatable & scalable growth strategy for new markets

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Page 17: Entrusters investor pitch-deck-07-15-2016

Customs duties and taxes •  All applicable customs duties, taxes and fees auto-calculated into price to

be pre-paid by Shoppers

•  Travelers reimbursed for all customs duties, taxes and fees upon delivery

Product safety •  We provide verified link to travelers from reputable online retailers

•  Travelers either i) purchase items directly using verified link, or ii) receive items at their homes purchased by Entrusters

Transaction security •  Shoppers deposit total amount (product cost, taxes, fees) with Entrusters

upon accepting offer

•  Travelers paid upon delivery by Entrusters. Money is never exchanged in person

APPENDIX

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MANAGING CUSTOMS AND REGULATIONS