Entrepreneurship:Entrepreneurship:Pathway to SuccessPathway to Success

David DeanDavid DeanSue CouplandSue Coupland

Lompoc High SchoolLompoc High SchoolCACA$$H Business AcademyH Business Academy

2

ActivityActivity

Small groupsSmall groups

Only materials given Only materials given

– not all must be usednot all must be used

Create a productCreate a product

Present your ideaPresent your idea

3

ActivityActivity

Present your ideaPresent your idea– Type of ProductType of Product– Name of your productName of your product– Features of the productFeatures of the product– Benefit(s) product offers to Benefit(s) product offers to

customercustomer– Target MarketTarget Market

age, gender, needs, interests, etc.age, gender, needs, interests, etc.

– PricePrice

Product Innovation Product Innovation ObjectiveObjective

CreativityCreativity EnthusiasmEnthusiasm Team WorkTeam Work Limited ResourcesLimited Resources

– Improvising and using what you haveImprovising and using what you have Introduction to MarketingIntroduction to Marketing EntrepreneurshipEntrepreneurship

Presentation Presentation ObjectivesObjectives What is an Entrepreneur?What is an Entrepreneur? What is an Entrepreneurial Mindset?What is an Entrepreneurial Mindset? Why Entrepreneurship Education?Why Entrepreneurship Education? What is Entrepreneurship Education?What is Entrepreneurship Education? Who is involved?Who is involved? How do we implement?How do we implement?

EntrepreneurEntrepreneur

Recognizes opportunities and Recognizes opportunities and

takes action on themtakes action on them

Considerable initiative and risk Considerable initiative and risk

Entrepreneurial Mind-Entrepreneurial Mind-SetSet

Recognize Unmet NeedRecognize Unmet Need

– Often a problemOften a problem

Develop a SolutionDevelop a Solution

Initiate the SolutionInitiate the Solution

Personal ImportancePersonal Importance

AppealingAppealing

Greater sense of control over your life Greater sense of control over your life

and futureand future

More opportunity to exercise creative More opportunity to exercise creative

freedomsfreedoms

Higher self-esteemHigher self-esteem

why?

Economic ImportanceEconomic ImportanceSBA 2008 Data 2008 Data

27+ million businesses in the US27+ million businesses in the US

–78% were non-employer firms78% were non-employer firms

–96 % had 20 or fewer employees96 % had 20 or fewer employees

why?

Entrepreneurship Entrepreneurship EducationEducation

Entrepreneurial mind-set Entrepreneurial mind-set

Discover or create business Discover or create business

opportunitiesopportunities

Potential to actPotential to act

what?

Entrepreneurship Entrepreneurship EducationEducation

DiversityDiversity

Willing to take a risk in return for a profitWilling to take a risk in return for a profit

Found in every occupation and careerFound in every occupation and career

Opportunities at all levels of education Opportunities at all levels of education

Any time of one’s lifeAny time of one’s life

who?

National Content Standards National Content Standards for Entrepreneurship for Entrepreneurship EducationEducation

Organized in three sections:Organized in three sections:

Entrepreneurial SkillsEntrepreneurial Skills

Ready SkillsReady Skills

Business FunctionsBusiness FunctionsConsortium for

Entrepreneurship Education

www.entre-ed.org

Entrepreneurship Competency Model

Lifelong Learning Model

CA Entrepreneurship CA Entrepreneurship StandardsStandards Marketing & Sales Industry SectorMarketing & Sales Industry Sector Entrepreneurship PathwayEntrepreneurship Pathway

Many industry sectors – Many industry sectors – – Foundation Standard 10.3.5 Foundation Standard 10.3.5 – History/Social StudiesHistory/Social Studies

US Chamber of US Chamber of CommerceCommerce

http://http://www.yeausa.org//

College Studies - College Studies - MajorsMajors

Entrepreneurial Studies or Entrepreneurial Studies or

Small Business Administration o Small Business Administration o

Small Business ManagementSmall Business Management

Majors and certification programsMajors and certification programs

NFTE ActivitiesNFTE Activities

NNetwork etwork FFor or TTeaching eaching EEntrepreneurshipntrepreneurship

Program OfficesProgram Offices

– Bay AreaBay Area

– Los AngelesLos Angeles

– Fresno – Lyles Center for Innovation and Fresno – Lyles Center for Innovation and

Entrepreneurship – Fresno StateEntrepreneurship – Fresno State

www.nfte.com

CA$H Business CA$H Business Academy Academy Pursue Your Passion in Pursue Your Passion in BusinessBusiness

California Partnership AcademyCalifornia Partnership Academy Established 2008Established 2008 Grades 10 – 12Grades 10 – 12 Entrepreneurship FocusEntrepreneurship Focus SubjectsSubjects

– BusinessBusiness– EnglishEnglish– MathMath– HistoryHistory

Why EntrepreneurshipWhy Entrepreneurship

Business AcademyBusiness Academy Established coursesEstablished courses

– Finance and BusinessFinance and Business– Information TechnologyInformation Technology– Marketing & SalesMarketing & Sales

Business skills necessary for Business skills necessary for success in any industry sector success in any industry sector businessbusiness

Ideal DesignIdeal Design

Career Exploration – Grade 9Career Exploration – Grade 9

Introduction to Business – Grade 10Introduction to Business – Grade 10

Specialization – Grade 11Specialization – Grade 11

Team of Experts working together – Team of Experts working together –

Grade 12Grade 12

Current PathwayCurrent Pathway

Year

Course Content

9th Jump Start Career Explor, Cmptr App, Character Dev, Personal Finance

10th Virtual Business Intro to Business

11th ROP Accounting & Fin.ROP Office Technology

Bookkeeping, VITAMarketing, Office Suite

12th ROP Communication TechROP Entrepreneur Econ (articulated course)

Web Design, CommunicationEcon, Entrepreneurship, Bus. Plan(Intro to Entrepreneurship)

CC 1 Entrepreneurship Lab Work with business partners refining business plan

CC 2 New Venture Lab Establish business

Post-Secondary Post-Secondary PartnersPartners Allan Hancock CollegeAllan Hancock College Cuesta CollegeCuesta College Santa Barbara City CollegeSanta Barbara City College Fresno StateFresno State Cal Poly SLOCal Poly SLO UCSBUCSB

Business PartnersBusiness Partners

Lompoc Chamber of CommerceLompoc Chamber of Commerce

Lompoc Valley Women in ChambersLompoc Valley Women in Chambers

Rotary International – LompocRotary International – Lompoc

Lompoc Valley Medical CenterLompoc Valley Medical Center

City of LompocCity of Lompoc

Future Business Future Business Leaders of America – Leaders of America – FBLAFBLA Chapter continuous for over 30 Chapter continuous for over 30

yearsyears Teach leadership skillsTeach leadership skills Conferences and CompetitionsConferences and Competitions Business toursBusiness tours Community serviceCommunity service Monthly luncheonsMonthly luncheons

InternshipsInternships

VITA ProgramVITA Program Women in Chambers of CommerceWomen in Chambers of Commerce

– Co-TreasurerCo-Treasurer Summer CampSummer Camp Workforce Investment BoardWorkforce Investment Board

– Summer Youth Employment JobsSummer Youth Employment Jobs Student Business – selected Student Business – selected

positionspositions Advisory membersAdvisory members

Activities – localActivities – local Lompoc Entrepreneurship TourLompoc Entrepreneurship Tour Business Plan CompetitionsBusiness Plan Competitions

– Classroom, Community College, Regional NFTEClassroom, Community College, Regional NFTE Grade-Level Field TripsGrade-Level Field Trips Mock Interview PanelMock Interview Panel AHC Career DayAHC Career Day Student Business Presentations at Advisory MeetingStudent Business Presentations at Advisory Meeting ROP Accounting Field TripsROP Accounting Field Trips FBLA Leadership ConferencesFBLA Leadership Conferences College Fair – LHSCollege Fair – LHS

Activities – out-of townActivities – out-of town VITA – Volunteer Income Tax Assistance VITA – Volunteer Income Tax Assistance NFTE Business Plan Classroom CompetitionNFTE Business Plan Classroom Competition United Way Annual Luncheon (Volunteer of the Year)United Way Annual Luncheon (Volunteer of the Year) SBCC Scheinfeld New Venture Challenge (1SBCC Scheinfeld New Venture Challenge (1stst Place) Place) UCSB/SBCC Entrepreneurship Pathway field tripUCSB/SBCC Entrepreneurship Pathway field trip NFTE Regional Business Plan Competition - FresnoNFTE Regional Business Plan Competition - Fresno IRS/EDD Field Trip – Santa MariaIRS/EDD Field Trip – Santa Maria FBLA/CA$H/VITA Celebration DinnerFBLA/CA$H/VITA Celebration Dinner Monthly Luncheons – LVCC, LVWCCMonthly Luncheons – LVCC, LVWCC

Entrepreneurship Entrepreneurship Competitive Competitive OpportunitiesOpportunities FBLA FBLA NFTENFTE SAGESAGE Think QuestThink Quest MitsubishiMitsubishi New Venture ChallengeNew Venture Challenge ??

SummarySummary

Entrepreneurship is growingEntrepreneurship is growing Encourages students to problem-Encourages students to problem-

solvesolve

Entrepreneurial Mind-set Prepares Entrepreneurial Mind-set Prepares

students for success students for success – Own businessOwn business

– EmployeeEmployee

– StudentStudent

Entrepreneurship Entrepreneurship WeekWeek February 18-25 – next weekFebruary 18-25 – next week Invite a local Entrepreneur to Invite a local Entrepreneur to

speak speak Schedule a business tourSchedule a business tour Entrepreneur assignmentEntrepreneur assignment

– Read a biographyRead a biography– Research Research – Innovation activityInnovation activity

Entrepreneurship Entrepreneurship ResourcesResources

Consortium for Entrepreneurship Consortium for Entrepreneurship Education – Education – www.entre-ed.org

Network For Teaching Network For Teaching Entrepreneurship – Entrepreneurship – http://nfte.com

Chamber of Commerce – American Chamber of Commerce – American Free Enterprise - Free Enterprise - http://www.freeenterprise.com/center/

Email for more infoEmail for more info

Sue CouplandSue Couplandcoupland.susan @lusd.org

David DeanDavid Deandean.david@lusd.org

CACA$$H Business AcademyH Business Academy

www.lhscash.org

805-742-2956805-742-2956

I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills

* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications

F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing* Staffing* Training/Development* Morale/Motivation* Assessment

K. Information Management* Record Keeping* Technology* Information AcquistionL. Marketing Management* Product/Service Creation* Marketing-Information Management* Promotion* Pricing* SellingM. Operations Management* Business Systems* Channel Management* Purchasing/Procurement* Daily OperationsN. Risk Management* Business Risks* Legal ConsiderationsO. Strategic Management* Planning* Controlling

LEVELS 1 & 2 QUICK LINKS:

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I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills

* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications

F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing* Staffing* Training/Development* Morale/Motivation* Assessment

K. Information Management* Record Keeping* Technology* Information AcquistionL. Marketing Management* Product/Service Creation* Marketing-Information Management* Promotion* Pricing* SellingM. Operations Management* Business Systems* Channel Management* Purchasing/Procurement* Daily OperationsN. Risk Management* Business Risks* Legal ConsiderationsO. Strategic Management* Planning* Controlling

LEVEL 3QUICK LINKS:

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I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills

* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications

F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing** Staffing** Training/Development** Morale/Motivation** Assessment

K. Information Management** Record Keeping** Technology** Information AcquistionL. Marketing Management** Product/Service Creation** Marketing-Information Management** Promotion** Pricing** SellingM. Operations Management** Business Systems** Channel Management** Purchasing/Procurement** Daily OperationsN. Risk Management** Business Risks** Legal ConsiderationsO. Strategic Management** Planning** Controlling

LEVELS 4 & 5QUICK LINKS:

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