entrepreneurship department . activity report...

Entrepreneurship Department . Activity Report

2015

Santander City Council

Entrepreneurship Department. Activity Report 2015 Santander City Council Página 1

This document contains the main actions of promotion and support for

entrepreneurship and business promotion carried out by the Agency of

development of the City Council of Santander during 2015.

The activities, whose contents and results are detailed below, are

articulated on the basis of the following programs:

» 1- Programmes to promote self-employment

» 2- Orientation and support to entrepreneurs

» 3-Business Incubator and Co-working room

» 4-Microcredits agreements

» 5-City Council Financial Aids programmes

» 6-SMEs services

» 7-Information

» 8-Training

» 9- Network with other organisations


1- Programmes to promote self-employment

The self-employment program is the first step in the route of promoting self-

employment developed by Ayuntamiento de Santander, which also includes

activities of information and dissemination of the culture of entrepreneurship,

entrepreneurial talent competitions, promoted by the City Council or other entities.

Promotion of entrepreneurship in Secondary Education

a) Dissemination, information and training to stimulate the entrepreneurial spirit

among young people of the municipality, raise awareness of the importance of pre-

planning to the start of any business activity and disseminate the wide range of

measures of support for the creation of enterprises promoted by institutions.

About 15 different activities have been carried out with 250 students involved.

b) Awards Premio “¿Tienes Plan?” for Secondary Education students that

elaborate a Business Plan.

25 business ideas were

presented

63 students

participated in 2015.

Promotion of entrepreneurship in University

The university entrepreneur Award “ Premio UCem “

The City Council participates as a sponsor at the UCem University Entrepreneur

Awards, organized by the University of Cantabria and which aims to promote

among students and newly graduates of the University of Cantabria the planning,

development and implementation of business projects, thus stimulating an

entrepreneurial spirit among young people. The award, granted by the City

Council, is two years of free rental in the Incubator and a computer.

67 projects were presented in 2015.


»

»

» 2

2. Orientation and support to entrepreneurs

The Entrepreneurs office gives support and other services like information and

advice for all kinds of issues relating to self-employment and business creation:

legal aspects, finance, aid and grants, formalities of Constitution and start-up

support services provided by the Town Hall of Santander or other agencies , etc.

The attention of face-to-face, individually and adapted to the needs of each

entrepreneur.

Almost all of them authorize to be part of a database that allows to keep them

timely and permanently informed about any issues that could affect theirs projects.

The database has approximately 800 users. Every year we get in touch with them

to ask about the status of their project and see if they want to continue in the

database, unsubscribe or switch to the database of SMEs in case they have already

started the activity.

Emails sent in 2015: 27300

Tutoring business plans

The Department offers the possibility of developing the business plan under the

supervision of a tutor who guides him/her and accompanies, in search of

information as well as in the drafting and subsequent analysis of the viability of the

business plan.

Different tools are used to facilitate and systematize the process of reflection which

involves the drafting of a business plan. The choice of one or another tool depends


on profile of entrepreneur as the level of complexity and

the degree of maturation of each project.

We work with three main documents to support entreprenuers regarding their

needs and the business plan. We work with them face to face and on-line

1- Most of them them are created on a regional network called

http://www.infoviveros.com/ but we also work with other tools.

We are not considering at this point the Business Plans registered on the Erasmus

Young Entrepreneurs tool as most of them are done by themselves and we only

ask them for changes when needed.

2-Viability plan. It is a less extended document required for some public aids. Since

2013 We are a local point to elaborate it and we prepare about 200 every year.

3-Business plan focused to ask for a microcredit. We tutorice aproximately 4 per

year.

http://www.infoviveros.com/


ADMINISTRATIVE PROCEDURES

The City Council has been working on a network with other public institutions (

National Goverment, Social Security, National taxes Agency and Chamber of

Commerce ) for processing on line all the administrative procedures the

entrepreneur needs when starting a business .


3-BUSINESS INCUBATOR

Offices rental at reduced prices to new entrepreneurs and certain kind of activities.

They also have free access to meeting and training rooms.

CO-WORKING “ENCLAVE EMPRENDEDOR” offers entreprenuers a free room

with free wifi access where they can work their projects and meet others

entrepreneurs and share experiences.


4 MICROCREDITS AGREEMENTS

We have two agreements for microcredits for entrepreneurs with “La Caixa Bank”

and “Laboral kutxa”

5- CITY COUNCIL FINANCIAL AIDS

In 2015 we worked with 2 different programs:

1- PROGRAMA I

SUPPORT FOR THE DEFINITION AND LAUNCHING OF NEW BUSINESS PROJECTS

2- PROGRAMA II

AID FOR THE IMPLEMENTATION OF ACTIONS TO IMPROVE VISIBILITY PROCESSES AND

INTERNATIONALISATION OF SMES


6- SMEs Profile

The SMEs service groups together the activities specifically designed for companies that have already started their activity and whose needs differ significantly from the detected among entrepreneurs.

We have more than 5300 SMEs in our database with the following profile:


7-Information

The Entrepreneurs office gives support and other services like information and

advice for all kinds of issues relating to self-employment and business creation:

legal aspects, finance, aid and grants, formalities of Constitution and start-up

support services provided by the Town Hall of Santander or other agencies , etc.

The attention of face-to-face, individually and adapted to the needs of each

entrepreneur.

Almost all of them authorize to be part of a database that allows to keep them

timely and permanently informed about any issues that could affect theirs projects.

The database has approximately 800 users. Every year we get in touch with them

to ask about the status of their project and see if they want to continue in the

database, unsubscribe or switch to the database of SMEs in case they have already

started the activity.

Emails sent in 2015: 27300

There is also a Data base of 5300 SMEs that are in touch with the Department and

receive information on regular basis. Filters are made to send only useful

information depending on the activity, number of employers, etc

Emails sent to SMEs in 2015: 166.129

In 2015 a Local Magazine was published each quarter and where there was at least

a page dedicated to an interview with a new entrepreneur that had started the

activity recently.


Newsletters of the Development Agency:

Santander Informa: bi-monthly newsletter with general information of training,

projects of the city, collaborations with other agencies like the Chamber of

Commerce and includes an interview to an entrepreneur in every issue. More than

7000 recipients receive it by email.

Santander Comercio Exterior: focused on international issues

Social Networks:

The Entrepreneurship Department runs a Twitter acount

The Development Agency runs a Facebook account


Local Development Agency webpage

http://agenciadesarrollo.ayto-santander.es

City council webpage

www.santander.es

http://www.santander.es/


8- TRAINING COURSES

All the face to face and on-line courses offered by the City Council are free.

On line courses: marketing, social

networks, coaching, accounting,

community manager, personal

brand, e-commerce, international

commerce, cloud computing, java,

word press, sales ….

http://www.campussantanderemp

rende.com

The department coordinates two kinds of programs allowing young people to have

an stage at local enterprises and institutions. Participants receive a training about

entrepreneurship skills.

Training activities 2015

Course Date Metodoly No.

Participants No. hours

Introducción a la

gestión empresarial y

los procesos de

tomas de decisiones

10 -11 February Face to Face 8 10

Jueves Emprendedor

(3 ediciones)

08/01 a 06/02

FACE TO FACE

17

30 19/02 a 20/03 15

09/04 a 08/05 16

Gestión comercial y

marketing para

emprendedores y

PYMES

(Campus Santander

Emprende)

13/04 a 30/04 On-line 23 40

Construyendo

SmartCities con lego

Serious Play

21 – 22 May FACE TO FACE 15 10

http://www.campussantanderemprende.com/

http://www.campussantanderemprende.com/


In 2015 we have organized every month an which “Enterprising breakfast”

addresses topics of interest to entrepreneurs and companies such as responsibility in

the sale, new technologies, corporate social responsability, marketing,

responsibilities of administrators, 3D printing , etc

Date Entrepreneurial Breakfast Entrepreneurs SMEs

16/01/2015 Tu mejor empresa, tú 10 14

13/02/2015

Sociedades laborales y cooperativas:

empresas con valores 8 7

13/03/2015

¿Estás al tanto de las responsabilidades y

obligaciones que asumes con tus clientes? 5 11

17/04/2015

Directivo de una PYME: una función de alto

riesgo 1 8

15/05/2015 Administración electrónica para principiantes 8 15

26/06/2015

Modelos de negocio digital para todos los

públicos 8 21

17/07/2015 Actitud para vender-Te 4 21

25/09/2015

Diseño y creación en impresión 3D a tu

alcance 10 19

30/10/2015 Integración Mk on y off-line 6 18

20/11/2015 Presentacion telecentro 3.0 y Aula conecta 2 11

18/12/2015

Programa Erasmus para Jóvenes

Emprendedores 10 6


Escenarios E-Commerce

Training programme realted to e-commerce, social networks, Mobile Commerce ,

On-line marketing

DATE WORKSHOP PARTICIPANTS

16 – 20 February Introducción al comercio electrónico 26

26 – 20 March Redes sociales y Mobile Commerce 30

20 – 24 April Publicidad digital y buscadores 22

11 – 15 May Cómo instalar y gestionar una tienda on-line 26

9-Network with other active organisations in the field of

entrepreneurship at local/regional/national level

The City Council is in contact with different types of organisations at local, regional

and national level in order to support entrepreneurs and businesses of the city

entrepreneurship department . activity report...

Documents