entrepreneurship 3.0
DESCRIPTION
This is a presentation for the Business students of De La Salle University doing their entrepreneurship project. The presentation is delivered on Feb. 8, 2012 at the Yuchengco Hall.TRANSCRIPT
3.0
Mavic G. Pineda
Information Technology Dept, DLSU
8 February 2012
ENTREPRENEURSHIP
Agenda
Brief background on e-Commerce What is Web 2.0 From 2.0-3.0 Putting your merchandise in the web Open market 3.0 What does it take?
Electronic Markets A market is a network of interactions and
relationships where information, products, services, and payments are exchanged. (Turban, 2005)
The market handles all the necessary transactions.
An electronic market is a place where shoppers and sellers meet electronically.
In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line.
Before
Now
Back in 2006
In 2012
WEB 2.0collaboration
participationcloud services
collective intelligence
radical trust
rich user experience
tagging
rich media
Source: http://oreilly.com/web2/archive/what-is-web-20.html
Web 2.0 is a meaningful disruptive change!
OPEN MARKET 3.0
Some basic principles to
keep in mind!
Use effective photos. Be original. Be creative. Use action photos.
Make your photos play music.
Your web store is the same as your physical store.
Attract your customers.
Organize your merchandise.
If these are your products, how do you organize them?
Tantease in Multiply
What are the pros & cons?
Provide important information.
Closer look: Converse website
Closer look: Converse website
Your web store is the same as your physical store. Attract your customer. Organize your merchandise. Provide important information.
Product Classifications PricesHow to payDelivery optionsPurchase policy
Provide room for interaction.
Have a retention and return strategy!
Add persona to your page!
OPEN MARKET 3.0Activities Channels/ToolsAdvertising Facebook, Multiply
Google AdsenseDiffusion Twitter, Facebook
Microblogs & Social Networks
Interactions BlogsEvents – Promotion, Documentation
Flickr, Picasa, Youtube, Vimeo
Feedback & Testimonies
Blogs
A 2-3minute Youtube video is more commonly authentic.
Youtube is the no. 3 most visited website in the Phils!
Different ways of showcasing in blogs.
Forever21 int’l bloghttp://blog.forever21.com/ Forever21 Phil bloghttp://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.html Candykawaiiloverhttp://candykawaiilover.blogspot.com/search/label/japanese%20fashion
What does it take?
It takes a good amount of time and effort to plan your webpage-- but less time to execute.
Learn and use social media tools effectively. Evangelize your product.
Monitor your communication streams. Get to know your customers.
Use application tools to enhance online services in your online store.
Open market
Open competition
Open networks and collaboration
Why??
More participation from the customers!
The top 30 most popular websites in the Philippines as of 2011
So what are you waiting
for??
All photos used were personally taken & owned by mobilemartha.
References: Candykawaiilover (2011). Retrieved from http
://candykawaiilover.blogspot.com/search/label/japanese%20fashion Converse (2011). Retrieved from http://www.converse.com/ Forever 21 (2011). Retrieved from http://
www.forever21.com/Product/Main.aspx?br=f21 Forever21 int’l blog (2012) . Retrieved from http://blog.forever21.com/ Forever21 Phil blog (2011) .Retrieved from http
://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.html
O’Reilly, T. (2005). What is Web 2.0? Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html
Techie.com (2011) . Top 30 most popular websites in the Philippines. Retrieved from http://www.techie.com.ph/features/top-30-most-popular-websites-in-the-philippines#slideshow-6
Turban, E. (2005). Fundamentals of E-Commerce.