The Internicola Law Firm, PC is a specialized business and franchise law firm dedicated to supporting entrepreneurship and assisting entrepreneurs and business owners in building great businesses. This newsletter is all about entrepreneurship and sharing with our clients, colleagues and friends a mindset of success, best practices for business expansion and protection and learning from one another. This newsletter means a lot to us, we hope you enjoy it and we are always glad to hear from you with any comments or suggestions that you may have.

The Business and Franchise Law Report is a publication of the Charles N. Internicola Law Firm, P.C., and is intended to educate the general public about business law issues. It is not intended to be legal advice. The information in this newsletter may be freely copied and distributed as long as the newsletter is copied in its entirety.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

ENTREPRENEURS THAT KICK ASS™

volume 3 | issue 8

RAW ENTREPRENEURSHIP AT IT’S BEST

—continued on page 2

Charles N. InternicolaBrian A. Lincer

Business success comes in many forms and from

varying paths – some from hard working family

owned businesses, some from highly capitalized

and investor funded enterprises and some from

entering the right markets at the right time, avoiding

competition and creating a niche.

Lobster Joint followed neither of those categories

and, in my estimation, what makes the Lobster Joint

story so compelling is that their success is based on

hardcore and raw entrepreneurship at its very best.

Founded by serial entrepreneurs and restaurateurs

Bob Levitt and Tom Chabrowski, Lobster Joint

successfully entered the highly competitive NYC

restaurant market and established a one-of-a-kind

New England Comfort Food restaurant (“joint”)

Bob Levitt and Thomas Chabrowski, Co-Founders of Lobster Joint

Lobster Rollwww.ownalobsterjoint.com

2 The Business and Franchise Law Report | Volume 3 Issue 8

serving some of the best lobster rolls on the east

coast. The result has been overwhelming and

Lobster Joint has built a following among resident

New Yorkers and tourists from all over the country

and the world.

The Lobster Joint Franchise

Recently we had the opportunity to work with

Lobster Joint on the launch of their franchise

system. For Tom and Bob, franchising represents

a natural progression in the expansion of the

Lobster Joint brand and one they are approaching

strategically.

Now getting to the raw entrepreneurship part,

well, from my perspective, some of the factors that

have led to Bob and Tom’s success are:

Intensity and Passion. Tom and Bob don’t just

“run” a restaurant, they live it. They know all of

their numbers, and they continuously focus on

improving their systems food quality. They run

their business with intensity and passion.

—continued from page 1RAW ENTREPRENEURSHIP AT IT’S BEST

Brand Focus. One factor behind Lobster Joint’s

success is their brand and Tom and Bob’s dedication

to the brand. Lobster Joint knows what it is (New

England Comfort Food and the very best Lobster

Rolls) and what they are not (almost everything

else).

All images from ownalobsterjoint.com

A Great Product. Sounds obvious but once your

get the right systems and focus, success requires a

really good product and turns out… it is not very

hard attracting customers to walk through the

doors to have a great Lobster Roll.

Lobster Joint is now, selectively, considering

franchise applications which you can find

by visiting www.ownalobsterjoint.com.

Also, learn more about Lobster Joint, Bob

and Tom’s story by watching the video by

visiting: www.franchiselawsolutions.com.

3www.BusinessandFranchiseLaw.com

CLIENTS FEATURED IN THE NEWS

CONGRATULATIONS TO SNAPOLOGY FOR BEING FEATURED AS AN AMERICAN SUCCESS STORY ON FOX BUSINESS!Congratulations to our clients Laura and Lisa Coe

- founders of Snapology and the franchise system -

for being featured as an American Success Story on

Making Money with Charles Payne on Fox Business!

Snapology offers educational classes for elementary

and middle aged school children that uses LEGO® brand

bricks as part of their curriculum to teach STEM subjects.

Watch the entire video by visiting:

Featured In:

For information about Snapology and the Snapology franchise system, visit: www.snapology.com

FRANCHISE CONFERENCES

JOIN US AT THE EMERGING FRANCHISOR CONFERENCE AND THE 2016 IFA CONVENTION

Join us on November 18-19 in Miami, FL at the IFA’s Emerging

Franchisor Conference (we’re even giving out our baseballs)!

Charles will be discussing “How to Manage Disclosure Risks &

Preventing Franchisees from Running Wild”. If you’re in the area,

come join our Night of Cocktails and Tapas at Ball & Chain co-

hosted by IFPG on November 18 at 8:30pm.

We will also be exhibiting at the IFA’s Annual Convention in

San Antonio, TX! We are hosting a client dinner, so if you are in the

area, feel free to stop by Booth #576 and join us for dinner.

foxbusiness.com/charlespayne

For more information about the franchise conferences (including advice if you plan on exhibiting), feel free to call us at (800) 976-4904 or email Melissa at:

mb@businessandfranchiselaw.com

4

IN THIS ISSUE

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

ENTREPRENEURS THAT KICK ASS™ Raw Entrepreneurship at it’s Best: Lobster Joint PAGE 1

FRANCHISE CONFERENCES Stop by our booths at the upcoming franchise conventions! PAGE 3

FEATURED CLIENTS IN THE NEWS Snapology has been featured as an American Success StoryPAGE 3

FIRM NEWS Our Firm and Franchisee University Scholarship was featured in SUCCESS Magazine PAGE 4

“ —Yogi BerraIf you don’t know where you’re going, you might not get

there.”

CONNECT WITH US!

QUOTE OF THE MONTH

FIRM NEWS

THE INTERNICOLA LAW FIRM WAS FEATURED IN SUCCESS MAGAZINE

Our firm and our Franchisee University Young

Entrepreneur Scholarship was featured in the

November 2015 issue of SUCCESS Magazine! High school students from across the New York metro area who

plan on attending college or establishing their own business after graduation were eligible to enter our scholarship and

entrepreneurship program. Read the entire article at: www.businessandfranchiselaw.com under “Media Appearances”.

If you would like a copy of “Success for Teens”, contact Samantha at: ss@businessandfranchiselaw.com or

call (800) 976-4904.