entrepreneurial leadership els
DESCRIPTION
Strategic Business and Market Planning. Entrepreneurial Leadership ELS. The Process. Strategic Business and Market Planning. Create a Vision. Develop a Plan. Evaluate Process Continuously Improve. Define & Execute. Planning Process. Strategic Business and Market Planning. - PowerPoint PPT PresentationTRANSCRIPT
Entrepreneurial LeadershipELS
Strategic Business and Market Planning
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Strategic Business and Market Planning
The Process
Create a Vision
Develop a Plan
Define & Execute
Evaluate Process
Continuously Improve
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Planning Process
VisionMission
Critical Success FactorMarket PlanSales PlanOperations
Financial/BudgetReview
Strategic Business and Market Planning
Internal
Appraisal
External
Assessment
A Continuous Process
Planning helps you to manage your time rather than
it managing you
CORE VALUES CORE VALUES
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Strategic Business and Market Planning
Benefits of Planning
• Prioritize Activities• See Beyond Immediate Issues-Focus on Desired
Outcome• Aligns Day to Day Activities With Long-Term Goals and
Vision• Avoid Endless Crisis That Are Not Important to Your
Goals• Focus Energy on Your Vision• Comprehensive Plan The Most Important Tool You Can
Utilize to Build a Successful Business
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Strategic Business and Market Planning
Why People Fail
• Lack of Vision and Purpose• Lack of Financial Planning and Review• Poor Management• Poor Capitalization• Lack of Market/Competition Knowledge• Failure to Establish Goals
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Strategic Business and Market Planning
Your Vision
• Mental Snapshot of Where You See Your Business in the Future
• Describes Who You Are As a Company– Who You Have the Capability to Become
– Why You Are Unique and Important
• Articulates the Business You Are In/Reason For Being in Business
• Answers the Question: “What Do You Want to Become”
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Strategic Business and Market Planning
Why A Vision
• Vision Driven Leaders Out-Perform Their Competition• Serves as a Source of Inspiration• Guides Decisions• Vision of Your Future Is Essential to Your Success
– Provides Direction and Motivation– Before Anything Can Be Actually Accomplished, It Must Be Mentally Accomplished
“ Living without a Vision is like taking a trip without a Destination”
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Strategic Business and Market Planning
Your Vision
• Core Values:– How do you want to be known by:
• Our customers
• Our suppliers
• Our shareholders
• The community
• Our employees
• Define Your Core Values
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Strategic Business and Market Planning
Your Vision
• Define Your Vision:
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Strategic Business and Market Planning
Your Mission Statement
• Business Goals and Plans for Next 12 mos.• Provide Sense of Direction• Defines Your Principal Service and Uniqueness• Changes With the Time, As You
Accomplish It• Should Be:
– Clear, Involving, Memorable, Align With Values,
Directed At Vision, Linked to Customer Needs, Stretch But Not Impossible, Measurable
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Establish Critical Goal Categories
• Critical Few Things That Must Happen For Your Mission To Be Successful
• Aligns With Your Mission• Should Have Between 3-7• Examples:
– Market Penetration– New Product/Service– Customer Satisfaction– Cash Flow
“The Ultimate reason for setting goals is to entice you to become the person it takes to achieve them” Jim Rohn
Strategic Business and Market Planning
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Create Goals
• Create Specific Goals To Support The Critical Success Categories
• More Specific Than Success Categories• Short Term: Improve Market Penetration By %
– Develop Market Penetration Measurement Instrument– Gather Current Information – Initiate A Task Force To Address the Issue
• Long Term: Improve Market Penetration By %– Establish An Advisory Board
Strategic Business and Market Planning
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Create Goals
• No Limit To The Number– “What Ever It Takes”
• S M A R T: Specific Measurable
Attainable Realistic
Time Bound
• Determine:– Rewards and Benefits: Makes The Goal Worth Doing– Consequences
• Identify Obstacles• Identify Solutions
Strategic Business and Market Planning
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Write Action Steps
• Determine The Steps It Takes To Accomplish Your Goals– Align Each Step With Their Goals
• Create A Plan As To Who Does What By When• Critical Goal: Improve Market PenetrationGoals Action Step Responsible Priority Check Pt Due Date
RESULTS
Strategic Business and Market Planning
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Strategic Business and Market Planning
Market Plan
• Overall Goals of Plan– Creating a Name – Strong Customer Base/Relationship– Increase Sales
• Market Analysis– Target Market– Competition– Market Trends– Market Research
• Marketing Budget– Expected Return
• Marketing Vehicles– Adv, PR, Seminars, DM, Networking, Website, etc.
• Marketing Assessment
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Strategic Business and Market Planning
Sales Plan
• Sales Strategies/Goals– Direct Sales– Direct Mail– E-Mail– Prospecting
• Cold Calls• Networking• Referrals• Seminars/Talks
• Sales Incentives– Free Session– Online Promotion
• Building Customer Relationship/Customer Service• Sales Assessment
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Strategic Business and Market Planning
Operations
• How Do You Run Your Business– Equipment– Facilities– Resources
• Production Process– Process Manual– Production Plan– Capacity Utilization– Safety
• Order Fulfillment and Customer Service• Assessment
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Strategic Business and Market Planning
Financial/Budget Plan
• Create Financial Projects/Budget– Income Statement– Cash Flow Analysis– Balance Sheet– Budget – Assumptions
• Review Quarterly– Plan vs Actuals
• Financial Assessment
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Planning Process
VisionMission
Critical Success FactorMarket PlanSales PlanOperations
Financial/BudgetReview
Strategic Business and Market Planning
Internal
Appraisal
External
Assessment
A Continuous Process
Planning helps you to manage your time rather than
it managing you
CORE VALUES CORE VALUES
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Alignment
Vision
Mission
Critical Success Categories
Goals
Action Steps
RESULTS
Strategic Business and Market Planning
Align
With
Everyone
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Key To Success
• Alignment:– People– Functions– Organization– Resources– Processes
• Everyone Understands What Steps Are Needed To Make The Company Successful
“Lack of Opportunity is Often Nothing More Than Lack of Purpose or Direction” -unknown
Strategic Business and Market Planning
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Strategic Business and Market Planning
Need Help
Karen Katcher
Katcher Associates, LLC
908-719-1027