entrepreneur exchange talk (kl jan '09)
DESCRIPTION
The Pulse journey from start-up to IPOTRANSCRIPT
From Start-up to IPO
Entrepreneur & Investor Exchange
Presented by
Bob Chua – CEO
Pulse Group PLC (Ticker: PGRP)
The Opportunity
Right Place Right Time
F2F
Pre-1980’s
Mass
Internet
Now
Permission + Engagement
Telephone
1980-2005
Interruption
Market Size - Globally
Source: ESOMAR Global Market Research Report 2008, page 7
Net growth rateGlobal market research turnover 2006(adjusted for inflation)
Market Size - Globally
Source: ESOMAR Global Market Research Report 2008, page 7
Market Size - Globally
Market Size - Globally
Source: ESOMAR Global Market Research Report 2008, page 7
Market Size - Globally
Market Size - Globally
Source: ESOMAR Global Market Research Report 2008, page 7
The Dream
The Dream
1. To revolutionize the industry
2. To plug a gap to an upcoming opportunity
3. To create one of the leading companies and brands in this space
4. To create jobs, wealth, and a sustainable business
5. To challenge ourselves (we like EXTREME!)
6. To innovate, transfer knowledge, and give back
7. To have fun along the way
8. To go Public! (this however is only the beginning….)
Research 2.0 Mediums
Research 2.0
www.planet-pulse.com
The Journey
The journey
• Where and how we started
Brain-fart!(May ‘05)
(May ‘06)
(May ‘07)
History – Staff and Revenue
• Staff strength and Revenue growth
Critical Success Factors
1. Exhaust cash from the 3F’s..Family, friends and fools
2. Build Cash-flow quickly
3. Hire only A-Players
4. Go global
5. Build a solid framework (accounting, legal, systems, IT, governance etc.)
6. Source external funding, but read that term-sheet carefully
7. Be a Brand Energizer aka.’Media Slut’
8. Protect your IP
9. Deliver Value
10.Move fast
2006
History – A New Brand World
2006 Trade Shows
ESOMAR WORLD CONGRESSThe Queen Elizaberth II Conference Centre, LondonSept 17 – 20
CASRO 31ST ANNUAL CONFERENCEClient Driven Change: How It Impact Our Business?The Ritz- Carlton, Marina Del Rey, Los Angeles, USAOct 18 – 20
2006 Events
OSIM Singapore Master 2006Laguna National Golf & Country ClubMarch 9-12, 2006
PULSE – DENTSU BRANDING SEMINAR 2006Kuala Lumpur
2006 Awards
MSC APICTA WINNERAsia Pacific ICT Awards for “Best Start-up Companies”
GOLDEN BULL AWARD Emerging SME’s
RED HERRING ASIA100 Finalist Winner for “Fastest Growing APAC Start-Up”
PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”
2006 PR
2007
2007 Trade Show
ESOMAR ASIA PACIFIC : NEW REALITIESShangri-La Hotel, Kuala Lumpur, MalaysiaMarch 12-14
MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPOSime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 2 & 3
ARF 2007: RETHINKAnnual Convention & ExpoNew York Marriott Marquis, NYCApril 16 -18
CASRO : INTERNATIONAL RESEARCH CONFERENCE: APACThe Fairmont Hotel, San Francisco, USA April 25 & 26
2007 Trade Shows
ADASIA RESEARCH DAY SINGAPOREHotel Intercontinental SingaporeJune 21
ESOMAR CONGRESS : EXCELLENCE – 60 YEARSBerlin Intercontinental, GermanySeptember 16 - 19
AMA 2007: MARKETING RESEARCH CONFERENCEWynn Las Vegas Hotel, USASept 23 -26
CASRO 32ND ANNUAL CONFERENCE 2007Innovation Applied: Creative Approaches to Meet Clients and Market DemandsFour Seasons Resort Scottsdale, Arizona USA Oct 10 -12
AMSRS 2007 : NATIONAL CONFERENCEThe Changing Face of ResearchLuna Park, Sydney, AustraliaOct 24 - 26
ESOMAR: 2007 PANEL RESEARCHBuena Vista Palace, Orlando, Miami USAOct 28 - 30
ESOMAR: QUALITATIVE CONFERENCE & WORKSHOPCurrent and Emerging Trends in QualitativeHotel Lutetia, Paris, FranceNov 12 - 14
LONDON INSIGHT SHOW 2007Research Innovation AdvantageEarl Court London, UK Nov 20 - 21
2007 Trade Shows
2007 Events
PLANET PULSE REGIONAL TRAVEL SURVEYOne Utama Shopping Mall, MalaysiaOctober 25
PULSE COCKTAIL PARTYAn Evening with Pulse GroupLuna Bar, Pacific Regency Kuala Lumpur, MalaysiaMarch 13
2007 PR
2008
2008 Trade Shows
MRS ANNUAL CONFERENCE : THE GREAT DEBATESThe Riverbank Park Plaza, LondonMarch 18 & 19
ESOMAR ASIA PACIFICAsia Fast ForwardThe Ritz-Carlton Millenia, SingaporeApril 7 - 9
ADOI : SUPER “CEO” CONFERENCESime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 10
CASRO INTERNATIONAL CONFERENCE 2007 : GLOBALNew York, USAMay 6 - 7
MRA 50TH ANNUAL CONFERENCENew YorkJune 4 - 5
CASRO 13TH ANNUAL TECHNOLOGY CONFERENCEMillenium Broadway Hotel, New YorkJune 26 - 27
ESOMAR CONGRESS 2008Montreal, CanadaSept 21 - 25
CASRO 33RD ANNUAL CONFERENCEThe Breakers, Palm BeachOct 15 - 17
2008 Trade Show
Thought Leadership
Pulse Online
Pulse Offline
Pulse Offline
milestones
Benefits/Culture
• Benefits
Competitive Salaries
Commissions Notebooks and Blackberries
Training
Exposure
Travel
Work with International ClientsHigh-talent pool
Pizza Wednesdays!
Pool Tables
Nice offices
Bonuses
Stock Options
Web 2.0
Web 2.0
• Web 2.0 Technology
Milestones
June 2005 Incorporation of Pulse BPO Sdn Bhd
Sydney office established
October 2005 MSC status obtained
July 2006 Finalist for the Red Herring 100 Asia 2006 awards,
and Golden Bull
October2006 Named as winner of APICTA award
February 2007 Secured venture capital funding from JAIC
March 2007 Established offices in London, NYC, Delhi and
Singapore
June 2008 IPO’d on London’s PLUS markets
Established Singapore Office
2009 Watch this space!
The Reality of starting-up in ‘09
Closing Thoughts
1. In every situation, opportunities exist. Find your niche
2. Seek ‘real’ Vs. ‘potential’ growth opportunities
3. Illustrate and deliver value. Consumers are much more sensitive
4. Leverage technology and innovate
5. Go for the ‘low hanging fruit’
6. Seek and tread carefully with external funding
7. Stay lean and hungry
8. Move fast
Thank You [email protected]