entrepeneurship business report (diploma study)

8/14/2019 Entrepeneurship Business Report (diploma study)

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Table of Content

Table of Content 1-2

Acknowledgement 3

PART 1 INTRODUCTION 4

1.1Purpose of business plan 4

1.2Business background 4

1.3Business overview 11

1.4Business potential 11

PART 2 ORGANIZATIONAL PLANS 12

2.1Company background 12

2.2Mission/vision/objectives 14

2.3Office location/layout 15

2.4Organizational chart 172.5Partnership agreement 18

2.6Job specification/job description 32

2.7Hr policies 39

2.8Administration budget 45

PART 3 MARKETING PLAN 47

3.1Marketing organizational chart 48

3.2Production introduction 51

3.3Target market / market size 53

3.4Competitors analysis 563.5Market Size 57

3.6Marketing strategies 59

3.7Market Share 63

3.8Sales forecast 66

3.9Marketing budget 67

PART 4 OPERATION PLAN 68

4.1Introduction 68

4.2Operation organizational chart 69

4.3Operational Personal 714.4Site location/plant layout 78

4.5List of machineries/equipments/

raw materials/suppliers 83

4.6Process flowchart 88

4.7Operation budget 92

PART 5 FINANCIAL PLANS 93

5.1List of input 93


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MAMALAWNs ENTERPRISE

5.2Project implementation cost 98

5.3Source of funds 98

5.4Financial tables 102

5.5Performa cash flow 106

5.6Performa income 1075.7Performa balance sheet 108

5.8Financial ratios and graphs 109

APPENDIX 115

ACKNOWLEDGEMENT

BISMILLAHIRAHMANIRRAHIM

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First of all we thanks and Alhamdulillah to Allah with His permission, we able to finish this

business proposal with our own self and teamwork. Not to forgot thank you very much to our

lecturer Encik Baderisang bin Mohamed to help us in advising and correct our false to ensure we

able to do the best proposal and complete it on time.

Hence, we are very appreciating and thank to entire supporter that involved in completingour task. They are:

1. Universiti Teknologi Mara, Bukit Mertajam Campus.

2. Aman Nursery Enterprise, Muadzam Shah, Pahang.

3. The last but not least, we would like to thank to all colleagues and our company team to

work in teamwork and give full cooperation and collaboration in order to finish this

business plan successfully. Lastly, we are proudly appreciated and thanks to our family

for their support and forbearance of us during accomplishing this task.

PART 1: INTRODUCTION

1.1 Purpose of business plan

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This business plan is to organize our business before we start business. In this plan we will

describe all information of our business with detail. For introduction we will describe on our

background, overview, and potential. By doing this business plan we can develop and improve

our business for time to time. Business plan will help us to manage our financial, employees,

products, price, marketing, supplier and many more. Firstly we decide our business title and we

have decided to choose for lawn scaping. By creating this business plan we able to attract

investors and suppliers. Others need for this business plan are it allow us to plot our mission and

vision, established business, understands the forecast staffing needs, determine financial needs,

estimate profit and loss and document marketing plans. Lastly, this business plan help us to

smooth up our business to higher goal and achievement.

1.2 Business background

We discover new opportunity from lawn. So we decided to start new business on lawn. The

reason are we realize that our people now start to use grass for their home. This is new revolution

of life style because usually lawn is grows for golf field only. Then new idea comes to plant the

grass on their lawn. This open opportunity for entrepreneurs to start new business. We also do

not want to miss this opportunity and we now planning to start business base on lawn or grass.

This business is base on lawn, so we focus on lawn by planting many kind of grass so

that costumer will have much choice to choose. One of famous grass that being plant on golf

field is Turt or more specific Cowgrass. We plant other grass that suitable for lawn. Our shop

locate at urban area because easier to plant all grass. The area soil is suitable for growing grass.

We also sell other lawn accessory as much as we could sell.

Our business employees only 5 person. Each person have their own jobs. We divide each

person to do job for harvesting, marketing, supplying, financials, and promoting. Quality of the

product is the most important things. Financial record is available in this business. All the

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income and credit is record in account. Supplier for this lawn is easy to find. The seed for the

grass can be found at market.

Product Background

Firstly we must understand our product that is grass. We start with method on how to prepare the

soil and some knowledge about soil use to plant grass. Before start cultivation we first must to

prepare their nursery. Now we start with soil test. Soil test can be done by using our own hand,

this test do not need specific machines. We only using hoe to plough the sand before plant the

grass. From this process, we will know bout th ingredient. After that we will know if the land is

not suitable to plant the tree, it is suitable for grass. Next is weed control, this step we will see

the condition of the land before plant the grass. Land poison use to avoid unnecessary things.

Then we will clean the nursery area, determine the flow of water. This help the grass to grow

faster and fine. Grass needs a proper water flow and watering. After that we will do fertilizer this

help to maintain the nutrient in the soil. At least use fertilizer with high P for rooting. Next is

plough, this step help to combine the soil with the fertilizer. We will use plough machine to use

this step. Lastly is rake, we will clear all the land from rock or stone. Now we can move on how

to plant the grass.

After preparing for the soil, next step we will move in the how to plant the grass. There

are 4 method to plant the grass that are seed, sod, sprig, and stolon. We can buy the seed at any

supermarket and nursery. Usually we buy seed type Bermudagrass species because this is the

most frequently use to grow the grass. But in Malaysia we just import the seed from other

country. To plant grass using seeds we need a boxes. We will use this boxes to plant box before

we sell to customer in sod or sprig. Prepare some space and soil same as we do to plant other

grass. Burn soil and top-soil is used to plant the grass. Depth of the soil must between one to two

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inch. Remember to water and fertilizer but do not use chemical fertilizer. In two to three weeks

you will get grass. Then use sprig method to plant the grass on the land.

Even more we cannot determine the characteristic of the grass like we want. If we using

sod method, it is grass with soil. Sod usually sold in 1 or 2 feet per square. It also sold in rolled

like carpet. Sprig remind us like we plant grain. It is because we take a piece of the grass and

tuck the root into soil with the distance from each grass is two to four inch. We can buy sod and

cut it into pieces and make it into sprig. Next is stolon, this method we take part of the grass call

stolon, it also include rhizome with internod, then it will become new grass.

Figure below show the main part of Turf grass.

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Figure 1: Turf Grass Main Part

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The cheaper way to plant grass is using stolon. But remember to plant this stolon as soon

as possible after harvesting. The vegetative grows will drastically goes down when it expose too

long to weather. First step to start planting grass using sprig or sod is arrange the sod like we

arrange rock to built the house. This method help to keep the water flow run clear during

watering. Put sand or top-soil on the sprig or sod or stolon. Tuck the sprig into soil using special

tire or small roller. After that start watering because sprig and stolon only can store few water.

Do not watering to much but frequently. Watering depend on weather. For sod, water it until soil

below the sod is wet. Then we will start to fertilizer. Do fertilizer frequently because sprig,

stolon and sod cannot store much food. After that you can start to cut when grass is about 10mm.

More frequently you cut the grass, the more grass will grows. Lastly you can start to weeding.

This step is use to throw out any unwanted weed from the land. After that we will start repeating

step fertilizer, weeding, and cut.

There are 4 type of grass famous in Malaysia. First is Cowgrass, this grass easy to take

care, do not needs much fertilizer, and least insect attack. This grass grow slow but if too many

fertilizer or shade it wil grow fast. Suitable to plant under tree or house. It have short root. Pearl

Grass is also for this cultivate Cowgrass species. Next grass is Bermudagrass also known as

Cynadon dactylon. This grass will green every year. Remember that this grass need much sun

light and not suitable to plant under house or shade. If it have least sun light or weather, it will

have thin blade and sheath. It can stand for rough weather and rain. Bermudagrass also suitable

for wide area. Now Seranggoongrass, this type of grass usually cut until it reach 4.4mm and

usually live in tropical and subtropical. It can live in flood and rough weather. Even though it has

rough physical it color is light green and needs less fertilizer. Grass like this grow slow. Lastly is

Zoysiagrass also known as Zoysia matrella or Zoysia japonica or Zoysia tenufolia. Ithas light

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green and thin blade like Seranggoon Grass. This grass grow straight and need to cut frequently

and grow slow.

Growth Habit Grow Rate Overcome Overcome Rough

pg. 9

Figure 2: Zoysia Grass. This figure

show the picture of Zoysia

Grass. It has a thin blade. Look

beautiful when it is cut short.

Figure 2: Seranggoon Grass. This figure show the

picture of Seranggoon Grass. It have a

rough characteristic. This characteristic

make this grass can live in flood.


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Heat shade

Bermudagrass

Stolon &

Rhizom

Very Good Very Good Very week Good

Cowgrass

Stolon Good Average Very Good Very Good

Seranggoon

grass

Stolon Good Good Average Very Good

Zoysiagrass

Stolon &

Rhizom

Slow Very Good Good Good

Table 1: Difference between 4 types of Malaysia Turf Grass (Source: www.mynormas.com)

The above table shows the characteristic of 4 grasses that usually plant in Malaysia. Each

of the characteristic gives advantages to the grass to live. Some people use this characteristic to

help them on planting the grass and that really help a lot.

1.3 Business Overview

pg. 10
http://www.mynormas.com/http://www.mynormas.com/


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Our business is all about lawn. We sell lot of kind of grass for lawn and also accessory use for

lawn. The quality of the grass is the important feature. Some grass is suitable for house lawn.

However not all type of grass we sell because some grass suitable for difference type of season.

We try to applied as many method for planting the grass so we can keep the quality of grass.

Next is lawn accessory. We also sell this lawn accessory for lawn and decorate. The

decoration is like a statue to put on lawn. Fertilizer and other equipment use in lawn also sell. We

also sell vast with many design for costumers. We will promote our product by using media,

such as newspaper and radio.

1.4 Business Potential

This business possible in future will expand as a famous home-style. Lawn scaping will produce

as many kind of grass that gives costumer lot of choices. This business will afford sells grass for

football court. We all will expand our business when this business famous one days. Lawn

scaping will sell all the grass for costumer using internet. Costumer can have low price and we

will deliver the product. We will export our lawn grass to other country by providing the best

quality for the costumer. we will link with new entrepreneur group and give the capital for them

make a same business. Besides, we will take some profit from them. Furthermore we provide

training for the new entrepreneurs who want start their business.

PART2 : ORGANIZATIONAL PLANS

2.1 COMPANY BACKGROUND

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Company name: MAMALAWN ENTERPRISE

Business name: LAWN SCAPING

Names group:

NAME IC NUMBER

ABDUL IRFAN BIN AZMI 840319-09-5169

MOHD AZROL BIN SHAARI 830928-02-8779

MOHD FIRDAUS BIN AZMAN 860323-04-5531

ASRUL AFENDI BIN ABD RAHIM 851128-02-2989

MOHAMAD FAIDHI BIN MOHAMAD

NASIR

830223-01-5431

Business Address:

No. 1655, JALAN BUKIT MERTAJAM,

KAMPUNG BELAH DUA,

PERMATANG PAUH,

13500 PULAU PINANG.

Corresponding Address:

No. 1655, JALAN BUKIT MERTAJAM,

KAMPUNG BELAH DUA,

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PERMATANG PAUH,

13500 PULAU PINANG.

Telephone & Fax : 04-3552454

Telephone of business: 019-7563822

Website: www.mamalawn.com.my

Registration: PG0164545-T

Name of bank: BANK ISLAM(account number: 08-0443-2221-1233)

2.2 MISSION/VISSION/OBJECTIVE

Mission: To make the use of lawn in landscape be famous future.

Vision:

To interact the people become landscaper.

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The best supplying lawn

Rotate the capital since want expand our business

Objectives:

To achieve profit of RM 700,000(1 YEAR).

Supply lawn to landscaper

Help the landscaper to buy the lowest price of lawn

Give easy link from us to customers by website of our business

2.3 OFFICE LOCATION/LAYOUT

Office Location

The office location that we have chosen at Jalan Bukit Mertajam, Pulau Pinang. This is

because this location is strategic and located in development area. In this area have many phase

of construction in order to be new town for the resident. As a result the resident will increase day

by day. So this is our good opportunity for our company to build up our office because the

resident is the target of our market.

Office Layout

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2.4 Organization Chart:

ABDUL IRFAN BIN AZMI

GENERAL MANAGER

ASRUL AFENDI BIN ABD RAHIM MOHD AZROL BIN SHAARI

ADMINISTRATION MANAGER FINANCIAL MANAGER

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MOHAMAD FAIDHI BIN MOHAMAD NASIR MOHD FIRDAUS BIN AZMAN

MARKETING MANAGER OPERATION MANAGER

2.5 Partnership agreement

This partnership agreement has been made and signed by each of partners in front

of 2 witnesses which is lawyer on 3rd April 2008 (Partnership Act 1961). This

agreement been made to prevent and difficulties might be arise or occur and to

make sure the business running smooth and effectively. The partners are:-

Name I/C Number

Abdul Irfan bin Azmi 840319-09-5169

Mohd Azrol bin Shaari 830928-02-8779

Mohd Firdaus bin Azman 860323-23-5531

Asrul Afendi bin Abdul Rahim 851128-02-2989

Mohamad Faidhi bin Mohamad Nasir 830223-12-5431

All partners are agreed and will obey with all the terms stated in the Contract

Agreement as follows:-

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Name of the business is: LAWN SCAPING

1. Lawn Scaping were established on 3rd September 2008 by five (5)

members partner under Partnership Act registered 1961 (Amendment 1974)

2. The address is: Permatang Pauh, Pulau Penang

Our business will start on 31/12/09 and will start operating even cause of death of

partners or withdraws from the partnership, the business will not be dissolved and

the partner must proceeds the activities of the business.

3. All board of directors will contribute the capital amount of RM70,000 perperson

4. All the properties made under companys name are considered as assets of

the company business.

5. The partners who are responsible as a board of director of the business:-

Name Position

ABDUL IRFAN BIN AZMI GENERAL MANAGER

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MOHD AZROL BIN SHAARI FINANCIAL MANAGER

MOHD FRIDAUS BIN AZMAN OPERATING MANAGER

ASRUL AFENDI BIN ABD RAHIM ADMIN. MANAGER

MOHAMAD FAIDHI BIN MOHAMAD NASIR MARKETING MANAGER

6. Profits or losses must be shared equally with all board of director.

7. Each partner is entitled to a salary for participating in the partnership

business.

8. No interest is payable on a partners capital but partner must be paid

according to their contribution to the business.

9. Each partner is entitled to be responsibility and actively participates in each

management in the business.

10.Partners must cooperate with each other and help any problem occur to

develop the business and maintain the business running smoothly.

11.Each partners must make sure all problem are shared with each members

and be solved easily together.

12.Every partner must follow and understand all the term and conditions and

signed to agree the agreement that witnesses by two persons.

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______________________

(Abdul Irfan bin Azmi)

GENERAL MANAGER

(Mohd Azrol bin Shaari) (Asrul Afendi bin Abdul

Rahim)

FINANCIAL MANAGER ADMIN. MANAGER

(Mohd. Firdaus bin Azman) (Mohamad Faidhi bin

Mohamad Nasir)

OPERATING MANAGER MARKETING MANAGER

So, I as an eyewitness letter, confirm that all the agreement fact truthfully,

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Eyewitness 1 Eyewitness 2

Name: Mior Rozan Farish Name: Kamil Azuan Wan Norzan

I/C Number: 650309-09-5554 I/C Number: 750412-03-5642

Partners profile:

General Manager

NAME : ABDUL IRFAN BIN AZMI

I.C NO. : 840319-09-5169

ADDRESS : 1052 JLN BKT MERTAJAM KG.BELAH DUA13500

PERMATANG PAUH, PULAU PINANG

E-MAIL ADDRESS : [email protected]

TELEPHONE NO. : 013-9898166

DATE OF BIRTH : 19 MARCH 1984

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AGE : 25 years old

MARITAL STATUS : SINGLE

ACADEMIC : DIPLOMA IN BOTANI(PLANT) (UiTM)

QUALIFIQATION

COURSES : BUSINESS MANAGEMENT ( Ministry of Commercial & Trade

ATTENDED Entrepreneurship ) (Department and Commercial)

SKILL : HAVE SKILL IN BUSINESS MANAGEMENT

SPEAK FLUENTLY IN 3 LANGUAGES

(MALAY,ENGLISH,JAPAN)

KNOWLEDGE IN MIROSOFT OFFICE,INCLUDING,(WORD,

EXCEL, ACCESS).

EXPERIENCE : PRODUCT MANAGEMENT

PRESENT : GENERAL MANAGER

OCCUPATION

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Administration manager

NAME : ASRUL AFENDI BIN ABD RAHIM

I.C NO. : 851128-02-2989

ADDRESS : N0 17, JLN RAMBAI JAYA 18,MELAKA.



DATE OF BIRTH : 28 NOV 1985

AGE : 24 years old


ACADEMIC : DIPLOMA IN BUSINESS ADMINISTRATION (UiTM)

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QUALIFIQATION


ATTENNDED Entrepreneurship ) (Department and Commercial)



(MALAY,ENGLISH,FRENCH)

KNOWLEDGE IN MIROSOFT OFFICE,INCLUDING,WORD,

EXCEL, POWER POINT,ACCESS

EXPERIENCE : SUPERVISOR

PRESENT : ADMINISTRATION MANAGER

OCCUPATION

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Marketing Manager

NAME : MOHAMAD FAIDHI BIN MOHAMAD NASIR

I.C NO. : 830223-12-5431

ADDRESS : NO53, LORONG IM 15/28 BANDAR INDERA MAHKOTA 15,

KUANTAN,PAHANG.



DATE OF BIRTH : 23 FEB 1983

AGE : 26 years old


ACADEMIC : DIPLOMA IN BUSINESS MARKETING (UiTM)

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QUALIFIQATION


ATTENNDED Entrepreneurship ) (Department and Commercial)



(MALAY,ENGLISH,ARABIC).


EXCEL, POWER POINT, PUBLISHER), ADOBE.

EXPERIENCE : PROMOTER

PRESENT : MARKETING MANAGER

OCCUPATION

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Operation Manager

NAME : MOHD FIRDAUS BIN AZMAN

I.C NO. : 860323-23-5531

ADDRESS : 1052 JLN BKT MERTAJAM KG.BELAH DUA13500

PERMATANG PAUH, PULAU PINANG



DATE OF BIRTH : 23 MARCH 1989

AGE : 23 years old


ACADEMIC : DIPLOMA IN BUSINESS MANAGEMENT (UiTM)

QUALIFIQATION


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(MALAY,ENGLISH,MANDARIN)


EXCEL, ACCESS,OUTLOOK).

EXPERIENCE : MANUFACTURE OPERATOR

PRESENT : OPERATION MANAGER

OCCUPATION

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Financial manager

NAME : MOHD AZROL BIN SHAARI

I.C NO. : 830928-02-8779

ADDRESS : Blok G,1-4-2 Tasik Height Apartment,

Bandar Tasik Selatan,

15600,Kota Bharu



DATE OF BIRTH : 28 SEPT 1983

AGE : 26 years old

MARITAL STATUS : Married

ACADEMIC : DIPLOMA IN BUSINESS MARKETING (UiTM)

QUALIFIQATION

COURSES : BUSINESS MARKETING ( Ministry of Commercial & Trade


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SKILL : ADVANCE IN DESIGNER LANDSCAPES,EXPERIENCE IN

OFFICE MANAGEMENT

EXPERIENCE : MARKETING OPERATOR

PRESENT : OPERATION MANAGER

OCCUPATION

2.6 Job Specification/Job description

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Job Specification

General manager : ABDUL IRFAN BIN

AZMI

Manage the business effectively.

Divide the work to the other specific manager.

Know each manager detailing.

Take care about their worker.

Administration manager : ASRUL AFENDI

BIN ABD

RAHIM

Manage about company management.

Always link with general manager and discuss

about company management.

Help the other manager to manage their work

Marketing manager : MOHD AZROL BIN

SHAARI

To market our product to the other users.

Manage the marketing

Operation manager : MOHD FIRDAUS BIN

AZMAN

Manage the operation of lawn

Financial manager : MOHAMAD FAIDHI

BIN MOHAMAD NASIR

The company money management.

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Position and number of staff

Our business operation does not require a lot of staff number because of lawn scaping business

can be operated by use a little number of person. We limited the number of staffs by 5 persons on

business starting.

pg. 33

NO POSITION NUMBER OF STAFF

1 General Manager 1

2 Administration Officer 1

3 Financial Officer 1

4 Marketing Officer 1

5 Operation Officer 1

TOTAL 5


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Position and Job Description

POSITION JOB DESCRIPTION

GENERAL MANAGER

Job Specification

Degree holder in Business

Management.

3 years working experience.

Self motivated, excellent

interpersonal and communication

skills.

Ability to handle stress/work under

pressure.

Holds ultimate authority over the

company operation.

Responsibility for managing both the

revenue and cost elements of a

company's income statement (Profit

& Loss).

Responsible for leading or

coordinating the strategic planning

functions of the company and overall

operation of company establishment.

Hiring and manage of a management

team, overall management of

company staff, budgeting and

financial management.

Creating and enforcing business

objectives and goals, managing

projects and renovations.

Management of emergencies and

other major issues involving

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customers, employees, or the facility,

public relations with the media, local

governments, and other businesses.

ADMINISTRATION OFFICER

Job Description

Degree holder in Business

Management.

At least 1 year(s) of working

experience in the related field is

required for this position.

Minor knowledge and skill in HR,

finance and marketing.

Computer literate, other basic

skills.

Plans and coordinates business

management or administrative and

support services.

Ensure that all necessary agreements,

permits and licenses necessary for

company activities are in place, and

keep updated on national rules and

regulations.

Serve as a specialist responsible for

gathering facts, analyzing findings,

reaching logical conclusions,

recommending solutions and

coordinating confidential or highly

sensitive projects.

Managing the working schedule,

evaluating and preparing the staff

performing.

Preparation of statistical returns and

audit materials for company

activities as required by the GM.

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Ensure staffs have suitable

workloads and materials, and that

they produce appropriate

information.

FINANCIAL OFFICER

Job Description

Possess at least a Diploma or

Advanced/Higher/Graduate

Diploma in

Finance/Accountancy/Banking or

equivalent.


experience in the related field is

required for this position.

Able to handle full set accounting.

Preferred skill(s): UBS Accounting

Software.

Job role in Management or Internal

Audit.

Responsible for companys budget

and investments, providing financial

advice and support, clear budgetary

planning for the future, both short

and long term.

Maintain overall budget control and

monitor cash flows and expenditures.

Provide up-to-date analysis and

financial reports to the GM.

Maintain a particular responsibility

towards transparency and

accountability within finance and

administration.

Monitor ongoing levels of

expenditure on individual programs

as against budget and provide timely

advice of likely over and under

spends.

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Manage bank accounts, local

transfers and payments, to

suppliers/staff through the bank

account.

Plan and prepare budgets and

documents, such as the annual

report, according to company goals.

MARKETING OFFICER

Job Description

Possess at least Diploma in

Marketing or Business study or

relevant certificates.


experience in the related field.

Excellent communication skills.

Good complexion, pleasant

personalities with good

interpersonal skill.

Knowledge in IT field and

excellent computer skills.

Oversees all marketing, advertising

and promotional staff and activities,

establish marketing strategies to

meet organizational objectives.

Evaluate customer research, market

conditions, and competitor data and

implement marketing plan changes

as needed.

Organize and analyze market

research and surveys, generate

reports on products, services,

consumers and incomes.

Study competitors' products and

services, market trends and customer

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demand.

Monitor, analyze and estimate

customer demand and feedback of

providing services.

Improve and decide on pricing and

special deals for services.

Identify and implement

communication strategies, such as

advertising campaigns, to attract

customers.

Prepare marketing plans, including

budgets and progress reports.

OPERATION OFFICER

Job Description

Degree holder in any field.


experience in the related field.

Dynamic, self starter, motivated,

team player with good

interpersonal and excellent

negotiation skills.

Plans, implements, and coordinates

projects process and resources.

Improve the operational systems,

processes and policies in support of

organizations mission.

Play a significant role in long-term

planning, including an initiative

geared toward operational

excellence.

Responsible to all the operational

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Strong passion for customer

service, enthusiastic and dedicated

to deliver total customer

satisfaction.

activities in the business.

Giving good service to customer.

Ensure all the operation is working

smoothly in order to providing a

quality services.

Identify the problems that exist

during the operation process.

Responsible for data entry, accounts

payable, grant report entry and

managing the company operations.

Staff Incentives

All DISTORTION Mamalawns workers have right for all the staff remuneration schemes and

fringe benefits which provided by the company according to Labour Act 1991.

EPF

DISTORTION MamaLawn Enterprise will contribute 13% of the staffs salary for the EPF

savings.

SOCSO

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DISTORTION MamaLawn Enterprise will pay 2% of the staffs salary to the SOCSO

insurance.

Bonus

Bonus will be given to all staff if and only if the companys income benefits overcome the

50%. Bonus of two months basic salary will be paid.

Overtime

Overtime will be paid 1.5% multiplied with one hour basic salary.

Medical Facilities

DISTORTION Companys panel clinic, Hospital Seberang Jaya will provide medical

facilities all staff when needed.

Public Holiday

Company operation is non-stop so the staffs those working on public holiday will be paid

triple of daily basic salary.

Medical Leave

Maximum medical leave is 12 days, the rest is unpaid leave.

Emergency Leave

Emergency leave will be deducted from annual leave.

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Remuneration table

BIL DESIGNATION QUANTITY MONTHLY

SALARY

(RM)

EPF

CONTRIBUTION

(12%) (RM)

AMOUNT

(RM)

1 General Manager 1 3,000.00 360.00 3,360.00

2 Administration

Officer

1 2,000.00 240.00 2,240.00

3 Financial Officer 1 2,000.00 240.00 2,240.00

4 Marketing Officer 1 2,000.00 240.00 2,240.00

5 Operational Officer 1 2,000.00 240.00 2,240.00

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TOTAL / MONTH 5 11,000.00 1320.00 12,320.00

TOTAL / YEAR 5 132,000.00 15,840.00 147,840.00

Preliminary Expenses

BIL ITEMS AMOUNT (RM)

RENOVATION AND REGISTRATION

1 Premise Renovation 20,000.00

2 Business Registration 1,800.00

3 Stamp Duty 100.00

4 Business Licences 1,000.00

TOTAL 22,900.00

DEPOSIT

1 Premise 5,000.00

2 Company Insurance 1,500.00

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3 Electricity 250.00

4 Water 50.00

5 Telephone 330.00

TOTAL 7,130.00

SUBTOTAL 30,030.00

List of Office Furniture And Fittings

BIL ITEM QUANTITY PRICE/UNIT

(RM)

TOTAL COST

(RM)

FURNITURE

1 Office Table 5 250.00 1,250.00

2 Office Chair 9 80.00 720.00

3 File Cabinet 5 200.00 1,000.00

4 Meeting Table Set 1 450.00 450.00

5 Set Sofa 1 300.00 300.00

TOTAL 21 1,280.00 3,720.00

FITTINGS

1 Air-Conditioner 2 1,500.00 3,000.00

2 Computer 4 1,500.00 6,000.00

3 4 in 1 Printer 2 220.00 440.00

4 Telephone 5 70.00 350.00

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5 White Board 1 50.00 50.00

6 Soft Board 2 30.00 60.00

TOTAL 12 3,370.00 9,900.00

OTHER

EXPENDITURE

Stationeries - 1,000.00 1,000.00

Coffee Mixer 1 120.00 120.00

Fridge 1 500.00 500.00

First Aid Kit 1 135.00 135.00

Fire extinguisher 1 120.00 120.00

TOTAL 4 1,875.00 1,875.00

SUBTOTAL 37 6,525.00 15,495.00

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2.6 Administrative Budget

Particulars F. Assets Monthly

Exp.

Others Total

Fixed Assets

Land & Building

65,000 65,000

Office Furniture

3,720

3,

720

Office Fittings 9,9

00

9,9

00

Office Renovation 20,

000

20,

000

Working Capital

Salaries 11,

000

11,

000

EPF 1,

560

1,

560

Insurance

250 250

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- -

Pre-Operations & Other

Expenditure

Other Expenditure 1,

8751,875

Deposit (rent, utilities, etc.) 7,

130

7,

130

Business Registration & Licences 2,

900

2,

900

Insurance & Road Tax for Motor

Vehicle

2,

803

2,

803

Other Pre-Operations Expenditure

- -

Total

98,620

12,

810

14,

708

126,

138

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PART 3 MARKETING PLAN

A marketing plan is a written document that details the necessary actions to

achieve marketing objectives. In order it is the important elements in business

activity. Marketing is the process of planning and executing the concept, pricing,

promotion and distribution of ideas, good and service to create exchanges that

satisfy individual and organization objective.

Beside the process creating of marketing plan we must considered many of

factor. We must classified the factor by identify by the mainly. It because each

strategy must address some unique considerations, it is not reasonable to identify

every important factor at a generic level. However, many a common to all

marketing strategy.

In addition marketing plan is used by the most company to increase their

sales of products or services. The main objective is to reach the company goal on

the market sales and to serve the best quality of product by given the wide variety

and choice available, companies that can better understand and satisfying the

customer wins. Marketing effort are focused on the new and prevalent concept of

marketing.

In business environment this is the important component because it forms as

the backbone that will lead to the successful of the business. Without marketing

our business cannot be running well. Consequently, the challenge in any business is

to produce and offer a product that a result in profit for the business and more

importantly, satisfies the targeted customer.

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MARKETING ORGANIZATIONAL CHART

MARKETING PERSONEL

PERSONEL NO OF PERSONEL

MARKETING MANAGER 1

PROFESIONAL WORKER 2

CLERK 2

PROMOTER 4

CASHIER 2

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TOTAL 9

JOB DESCRIPTION

POSITION JOB SPECIFICATION JOB DESCRIPTION

MARKETING

MANAGER

Manage the marketing Responsible for the

promotion and

advertisement

Monitoring as a

supervisor the

daily operation of

marketing and

reporting to the

Board of Director.

Focus on strategic,

tactical and short

term operation

Responsible for the

development,

design, and

improvement of

system marketing

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PROFESSIONAL

WORKER PUBLIC

RELATION

MARKETING

POTENTIAL

AND

FINANCIAL

Research and quality Responsible to

serve thedocument about

operation planning.

Record the data

about production

Research and

checking quality

product.

Record the

feedback customer

Identify the

problem,

research and

develop

production.

CLERK Record and serve document Responsible to

serve the

document about

marketing

planning.

Record the dataabout purchase.

CASHIER Sales product Responsible in

transaction

process.

PROMOTER Promote product Promote our

product to

costumer.

Checking stock

item(restocking).

PRODUCT INTRODUCTION

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Mamalawn Enterprise provides the best quality of item that as a our company goals.

Our shop sales any of item for landscaping and mainly we produce quality grass.

Special consideration we are provide the best quality of grass that suitable with our

country weather and season and care by professional workers.

We have sale the variety of grass in per feet that easy to costumer to buy it.

We have guaranteed our grass that have own unique quality because we get it from

good gen and the grass had been tested before we take it as a our product. We

also have professional adviser to make a good landscaping that master with the

care of the grass in order easy to costumer to get the knowledge about that. Our

company have provides manual about grass care to every person that buy our grass

product. This concept is using by our company to neglect doubt about our product

by costumer. It because it involved a lot of money so we have alert especially about

costumer satisfied.

Furthermore our company provides new design equipment product for

landscaping at all times during business operations. So our costumer can get all of

items many more in our shop. Costumer also can get many of fertilizer in our shop

especially for flowers. To make comfortable for our costumer have decorate our

shop systematically. We also shown list of our product at the entrance of our shop.

Beside cash transaction we also received any credit card.

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Type of prduct

TypePrice

Zoysia Normal price = RM 4.00 per unit

Member (10% discount)= RM 3.60 per

unit

Cowgrass Normal price = RM 4.00 per unit

Member (10% discount)= RM 3.60 per

unit

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TARGET MARKET

Business need to focus their marketing activities toward certain groups of

customers. These customers are chosen based on the business ability to satisfy the

needs and wants. These selected customers are known as target market.

Therefore, the target market is defined as group of customers with need and

wants that can be satisfied by the business through the supply of goods product

and service. Target market is essential in marketing that business continuity can

persist.

People become more aware of their chosen by considered the quality of

product and service. It can be satisfied by the business through the supply of good

product. Mamalawn Landscaping produce the quality grass and landscaping item to

their customers. We very particular about our customer so we have divided our

customer into three group as our shop is located area that near the residential area

of Permatang Pauh and nearest area, company like golf resort, hotels and

government infrastructure and properties like public park, highways and many

more.

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Figure: Target market location

ANALYZING TARGET MARKET

Nowadays people like to decorate and landscape their home and any place to

existing the natural and fresh environment. Landscaping to get a green

environment is quiet grown and like a trend in our community. More than that our

to get a mind first class in our community, government encourage the green

environment at any place . Every year the government organizes the green festival

that is green earth.

Media Massa also as a medium to people to get any knowledge has a many of

television programs about the landscaping. As a trendy now this programs get the

good feedback from spectator. Surely every people know about Eric Leong as a

professional host television show in landscaping programs is attracted many

spectator with amazing idea in house landscape. As a result it can increase the

enthusiasm for landscaping,

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So we have a good potential in marketing especially for grass sales. Surely

costumer come to our shop to get the landscaping item. We have grouping the our

target market in three group, residential area, government infrastructure and

properties and other. We always focus the scope and marking them as our costumer

in Permatang Pauh and nearest area.

LIST OF SEGMENTATION

Mamalawn Enterprise as a landscaping company has identify the target market

base on the 3 mainly segmentation geographic, demographic, and behavioral

SEGMENTATION VARIABLES/BASES

GEOGRAPHIC Strategic located area the shop

closely in the middle of target

marketing market

Suitable weather hot warm among

year that suitable for grass

development

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Arable soil

DEMOGRAPHIC Many residential are marriage that

want their home like family

environment landscaping

Residential have a mind first class

and good buyers power

BEHAVIORAL Discount and benefit

Quality in available price is needed

for mind first class

Gift

COMPETITOR

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In developing our marketing business plans, we have identify our main competitor

and analyze them by strengthen and weakness in order to know whom the business

is sharing the market and develop the appropriate marketing strategies to compete

with its rivals.

COMPANY STRENGTHEN WEAKNESS

AMAN LANDSCAPE

ENTERPRISE

Good promotion

Experts in

landscaping

High class shop

Dont produce their

own product

Located area not

strategic (far)

ORKED NURSERY

ENTERPRISE

Strategic near their

resident

Good service

The price quite

expensive

Limited product

SNZ NURSERY

ENTERPRISE

Constant sales

Loyalty costumer

Strategic location

Limited product

The price quite

expensive

MARKET SIZE

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Market sizes are the total potential purchase that is expected from the target

market. The target size is quoted in unit of sales ringgit for a specific period e.g.

daily monthly or annually.

The Mamalawn Enterprise potential purchase includes of the competitors

sevices within the same market.

TARGET COSTUMER PERCENTS (%) SALES(RM)

RESIDENTIAL 50 55,555.55

GOVERNMENT

INFRASTRUCTURE AND

PROPERTIES

30 33,333.33

OTHERS 20 22,222,22

TOTAL PERMONTH 100 111,111.11

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MARKET STRATEGY

Every business plan must have a good strategy. Our strategy focuses on building

customer base by providing good costumer experience. We have use many strategy

in order to make our business successfully and costumer satisfied too. To make sure

the objective can be achieved ther are several factor to be considered, which 4Ps :

Product/ service strategies

Price strategies

Place strategies

Promotion strategies

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PRODUCT STRATEGIES

Have a brand name or labeling our trademark Mamalawn Enterprise logo

Properly packaging with suitable plastic bag or anything else

Quality product only that have double checked.

Warranty

PRICE STRATEGIES

Price not fix but can be negotiable in large purchase

Discount for loyalty member

PLACE STRATEGIES

Comfortable shop exclusive for customer

Friendly promoter

Internet

PROMOTION STRATEGIES

Advertising our product in using media

1) Printed media

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Banner

Flyers

Business card

1) Broadcast media

Website at www

Email :[email protected]

Mega sales in annual event Green Earth Day

Member card for loyalty customer to get reward by redeem the point.

Free manual book for every grass purchase

Banner

Business card

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Member Card

DISTRIBUTION

Distribution strategy is aimed directly to consumer. Strategic location is one of the

factors that it is easier for us to deliver our product to our target costumer. The

strategy location means it easy to costumer to drop by to Mamalawn Enterprise. So

we can interact directly to customer without having any intermediaries. As a

provider distribution channel which is channel one.

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In future, we intend to have another branch as one o future plan to distribute plan

to distribute our product around Malaysia. It could help us to increase sales and

length our wing in landscaping business.

MARKET SHARE

Market share refers to portion of the market that the business can control after

taking into consideration market size and the competitors position in the same

market. Market share is often quoted in term percentage of the total market size.

Mamalawn Enterprise operates to produce the landscaping grass and

produce the landscaping item located in developing town near the construction area

and residential area that have many of public place that serve by government that

we have supposed as our mainly costumer.

Mamalawn Enterprise Landscape has identified 3 main competitor, which are

Aman Landscape Enterprise, Orked Nursery Enterprise, and SNZ Nursery Enterprise.

A survey on the business reveals that each of the competitors controls several

percentage of the market.

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MARKET SHARE BEFORE ENTRY OF MAMALAWN LANDSCAPE

COMPANY MARKET SHARE (%) SALES(RM)

AMAN LANDSCAPE

ENTERPRISE40 2,113,332.91

ORKED NURSERY


SNZ NURSERY ENTERPRISE 30 1,599,999.98

TOTAL100

5,333,332.28

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MARKET SHARE AFTER ENTRY OF MAMALAWN LANDSCAPE

COMPANY MARKET SHARE (%) SALES(RM)

AMAN SELANDSCAPE


ORKED NURSERY


SNZ NERSERY ENTERPRISE 20 1,066,666.46

MAMALAWN ENTERPRISE 25 1,333,333.07

TOTAL 100 5,333,332.28

SALES FORECAST

Our sales forecast assume the following change

YEAR MONTH SALES

FORECAST(RM)

PURCHASE

PROJECTIO

N

(RM)

1 1 111,111.11 54,540.002 107,728.96 52,795.00

3 104,745.95 51,337.86

4 110,303.10 53,550.52

5 110,303.10 53,550.52

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6 112,525.32 54,091.38

7 119,191.99 56,752.68

8 121,766.70 57,411.01

9 101,414.21 47,817.6310 101,414.21 47,817.63

11 110303.10 51,528.28

12 122,525.32 56,722.33

TOTAL 1,333,333.07

2 (INCREAMENT 7%) 1,426,666.385

3 (INCREAMENT 15%) 1,533,333.031

MARKETING BUDGET

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ITEM

FIXED ASSETS

EXPENSES

(RM)

MONTHLY

EXPENSES (RM)

OTHER

EXPENSES

(RM)

TOTAL

GRAND OPENING

CEREMONY6000 6000

PROMOTION

Banner &

flyers

Signboard

Business

card

1500700

300

2500

MARKETING

PERSONAL

SALARY

Public

relation

Marketing

potential

and

financial

Clerk

Cashier

Promoter

1700

1600

1000*2=200

0

800*2

=1600

900*4

=3600

10500

TOTAL 1500 10500 7000 19000

PART 4 OPERATION PLAN

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Introduction

Mamalawn provides the best quality of item that as a our company. Special consideration we are

provide the best quality of grass that suitable with our country weather and season and care by

professional workers under by operation manager. We have provide the variety of grass in per

feet that easy to costumer to buy it. We have guaranteed our grass that have own unique quality

because we get it from good gen and the grass had been tested before we take it as a our product.

We also have professional adviser to make a good landscaping that master with the care of the

grass in order easy to costumer to get the knowledge about that.

Our company have provides manual about grass care to every person that buy our grass

product. This concept is using by our company to neglect doubt about our product by costumer.

It because it involved a lot of money so we have alert especially about costumer satisfied. We

make sure the delivery item arrive to the costumer follow the specified time our company

provide this product .The costumer also we take responsibilty on item we provide if the bad

feedback by the costumer. It can help our company more efficient to provide high quality

product and improving our company in business on future.

pg. 68External Environment Factors

Feedback

Transformation

Process

Output

High quality grass

Input

seed, sprig (plant

method)

fertilizer

water soil and sand


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pg. 69


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MARKETING SCHEDULE OF POSITION, JOB SPECIFICATION & JOB DESCRIPTION

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pg. 73

POSITION JOB SPECIFICATION JOB DESCRIPTION

OPERATION MANAGER Manage the product Plans, implements,

and coordinates

projects process and

resources.

Improve the

operational systems,

processes and

policies in support of

organizations

mission.

Play a significant

role in long-term

planning, including

an initiative geared

toward operational

excellence.

Responsible to all

the operational

activities in the

business.

Giving good service

to customer.

Ensure all the


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TABLE: MARKETING SCHEDULE OF POSITION, JOB SPECIFICATION & JOB

DESCRIPTION

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Workers Incentives

All DISTORTION mamalawns workers have right for all the staff remuneration schemes and

fringe benefits which provided by the company according to Labour Act 1991.

EPF

DISTORTION MamaLawn Enterprise will contribute 13% of the staffs salary for the EPF

savings.

SOCSO

DISTORTION MamaLawn Enterprise will pay 2% of the staffs salary to the SOCSO

insurance.

Overtime

Overtime will be paid 1.5% multiplied with one hour basic salary.

Medical Facilities

DISTORTION Companys panel clinic, Hospital Seberang Jaya will provide medical

facilities all staff when needed.

Public Holiday

Company operation is non-stop so the staffs those working on public holiday will be paid

triple of daily basic salary. But workers can work in time shift on Saturday or Sunday only.

Medical Leave

Maximum medical leave is 12 days, the rest is unpaid leave.

Time work

Workers/Deliver :7.00am-1.00pm , 2.00pm-6.00pm (10 hours work, 1 hours rest)

Professional Workers:8.00am-12.00pm,2.00pm-6.30pm(8hrs30mnt work,2 hours rest)

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Workers planning schedule

pg. 76

No Position No. of Staff

Required

Salary/

Month

(RM)

EPF(RM)

13%

Socso(RM)

2%

Total (RM)

1 Workers 20 600.00 78 12 13,800.00

2 Professional

workers

2 1,500.00 195.00 30.00 3,450.00

3 Deliver 2 800.00 104.00 16.00 1,840.00

Total (RM) 19,090.00


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Site location/plant layout

Warehouse Layout(under office)

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Farm Layout

Location Map

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Location farm, warehouse and office our company (square shape )

Location Plan

Reason choosing Land for Farm

Base on the farm we have choose, there are several specification of the land that have satisfied

our need to plant our grass even we are using box to plant the grass. Firstly we consider on the

sunlight that the land receive every month. Some grass cannot receive too much of sunlight but

other can. The most important is to avoid from extremes heat and cold, but in Malaysia we only

considered the extremes heat weather. So must consider the each factor that may affect the

healthy grass grows. Before we try to avoid too much sunlight we must also avoid from shade,

because too less sunlight can make it grow long and few. Unless we pick grass that need less

sunlight. Below is example between the grasses that have less sunlight and enough sunlight.

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Figure: The right side is grass with less sunlight

with the same field with the left side. The right side

grow long but few.

Other factors are we must avoid from soil compaction. Soil compaction is when the soil

is bind very closely together. Although the grass roots can push through such a tight soil, it is

very difficult sometimes for them. So we overcome this problem by avoiding from using the soil

or we can do aeration method. This method helps the soil help to loosen up the other areas of the

soil and we will have long term increased saturation soil. Below is an figure of aeration method.

Figure: Aeration Method. Aeration gives space in

the root zone allowing the grass roots to expand and

deepen much easier. It also allows water, air, and

other nutrients to reach the grass roots, again

increasing the health of the grass.

Before we start to use the land have made the surveys on the land for animals that may

cross the land frequently especially female dog. Female dog urine can kills the grass quickly than

male. The urine has concentrated nitrogen which can directly soak the lawn and kill it. Also

avoid from people to step on the grass, this will damage the grass. Furthermore not to forget bird

can also damage the grass, because grass is easy to pull. So it can be damage by bird and also

pest.

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Always run a soil test before plant grass on the field or any method we use. To make

easier we just consider 3 factor that are nitrogen, water, and mineral (Fe). If the soil is less

nitrogen it will look old and light green. The grass will stop to grow. To overcome just use

fertilizer rich with nitrogen but must take a caution step to use it step by step until you see a

different. Next, if the grass is not watering it will have problem to back to its own shape when

the grass is being step on. Grass has ability to back to normal shape when it being step on if we

watering enough. Lastly if the soil less mineral (Fe) it will look yellow. Just give it enough

fertilizer with Fe and it will back to normal then grow healthy. Figure below show effect when it

do not have enough Fe.

Figure: The left side is the grass with less Fe. It

looks yellow and thin. Give fertilizer with Fe and it

will grow back to normal.

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List of machineries & Equipment/raw materials

To produce a unit of grass, the bills and raw of materials is as follows:

Bill of Materials

Product No. Description Specification Quantity

100XXXX Seed Bermuda grass /

carpet grass

50 gram for 4m2 1 pack

200XXXX Organic fertilizer liter (liquid type)

N.P.K (5:5:5)

1 bottle

300XXXX Box Type: paper

Volume=60cm x

60cm x 5 cm

1 unit

Raw Materials Requirement Schedule

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Machine & Equipment Requisition Planning

At Warehouse

No Item Quantity Price / Unit(RM) Total Price(RM)

1 Counter Table 1 250.00 250.00

2 Chair (small size) 8 80.00 640.00

3 Table (small size) 6 100.00 600.00

4 Table (medium size) 2 150.00 300.00

5 Table (big size) 1 250.00 250.00

6 Chair (medium size) 2 100.00 200.00

7 Long table 1 180.00 180.00

8 File cabinet(big size) 2 200.00 400.00

9 Cabinet(medium size) 6 150.00 900.00

10 Cabinet (big size) 12 300.00 3,600.00

11 Rack for product(grass) 9 350.00 3,150.00

pg. 83

Material Quantity Safety Stock Total Material

Requirement

Price /unit

(RM)

Total price

(RM)

Seed 2500 pack 50 pack 2550 pack 10.00 25,500.00

Fertilizer

(organic)

278 bottle 22bottle 300bottle 5.00 1,500.00

Sand 3000kg 70kg 3070kg - 450.00

Box 27778 2222 unit 30000 unit 1.00 30,000.00

Total (RM) per month 57,450.00


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(big size)

12 Rack for product(grass)

(medium size)

2 250.00 500.00

13 Telephone 1 70.00 70.00

14 Computer 2 1,500.00 3,000.00

15 Flower vase (small size) 6 20.00 120.00

16 Flower vase (big size) 5 100.00 500.00

Total (RM) 14,660.00

At Farm

No Item Quantity Price / Unit

(RM)

Total Price (RM)

1 Plough machine (tractor) ,small

size, used

1 7,000.00 7,000.00

2 Pick-up car(New) 2 52,800.00 105,600.00

3 Automatic Sprinkler System 1 39,200.00 39,200.00

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4 Garden equipment Much 10,000.00 10,000.00

Total (RM) 161,800.00

Others Expenditure

No Item Quantity Price / Unit

(RM)

Total Price (RM)

1 First Aid Kit 2 135.00 270.00

2 Fire extinguisher 1 120.00 120.00

Total (RM) 390.00

Factors to be considered in purchasing machine and equipment

We also purchase a low price for our machine such as plough machine, used but still work,

maintenance is not hard because it small size and still have spare part to maintenance it .It easy

and friendly to use. Then we purchase the pick-up car, the price is not too expensive and new

design car. It has still warranty because we purchase it is new condition, has warranty 5 years for

spare part. It is friendly to use and has many workshop to get it spare parts. We choose this item

as transportation for transport our product from our farm to our warehouse, and as transport for

delivery our product to our customer.

We survey many shop to purchase such as furniture, equipment and other things to our

company would be efficient to provide the product with systematic and arranged. We considered

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carefully before purchase all that things must necessary to our company and make sure the

product can provide with high quality. Thus, our company also care about charity and comfort

our workers so that they can do work with good facility, enough equipment and so on in

workplace to provide the best products.

We used the automatic sprinkler system on our grass to make sure the grass get enough

water to life. In fact, an automatic sprinkler system will conserve water. We never have to worry

about run off from overwatering or about wasting water if forget to turn off the hose. This system

spends another minute of valuable leisure time watering the lawn. The system will do all the

watering. An automatic sprinkler system will do a much better job, because a professionally

designed system delivers exactly the right amount of water to specific lawn and garden areas. In

fact, it could cost more money in the long run. The price of a system depends upon many factors

such as property size, type of landscaping, and special designs. But we can count on the

professional irrigation contractor to design a cost-effective system.

Estimate the price

e.g.: total land area 5000 m; total cost sprinkler system is

RM 39,200.00.

Therefore,

1 m of sprinkler system = RM7.84.(estimate)

Production Planning

Calculation for output per day

Average sales forecast for grass per month = RM 111,111.11

Price per unit = RM 4.00(Market Price)

Number of output per month = RM 111,111.00/RM 4.00

27778 units

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Process Flowchart

Process flowchart to beginning preparation of site for planting grass

pg. 87


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Firstly, we test soil and referred at Agriculture Department to make sure this soil is

suitable to plant grass because we use seed type Bermuda grass and Carpet grass. Secondly, we

must control the weed before we do process plough. We use suitable poison to destroy the weed

is unnecessary it our soil. This process we take until 1 or 2 week. Thirdly, we clearing area just

remove big rock, bush because we searched the site is an easily to renovation and clearance.

Then, the irrigation and drainage is important to our grass growing. We use automatic sprinkler

system for irrigation and underground drain system for drainage. The automatic sprinkler system

will conserve water and dont worry about run off from overwatering or about wasting water if

forget to turn off the hose After that, we use a suitable the fertilizer to fix pH value of soil. Then,

we do the process plough with used machine plough. This process to mix fertilizer then put into

the soil, it help root to fast grow into soil, and easier to flattening the soil. Then, after process

plough, we remove any unnecessary things over the soil using rake. Lastly, we do the shaping

the soil and make sure the land we shape can help the irrigation and drainage work properly and

better for grass to life.

Flow Chart for the production of the High Quality Grass and provide the high quality

product to the our customers

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Use

Use the se

continued next page...................

.continued from previous page

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Operation budget

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5.1List of input

NAME OF BUSINESS/COMPANY MAMALAWN ENTERPRISE

1. Projected administrative, marketing and operations expenditure :

MARKETING EXPENDITURE

Fixed Assets RM

Signboard1,5

00

Working Capital

salaries, EPF, SOCSO10,5

00

Other Expenditure

Other Expenditure 1000

Pre-Operations

Deposit (rent, utilities, etc.)

Business Registration & LicencesInsurance & Road Tax for MotorVehicle

Other Expenditure6,0

00

TOTAL19,0

00

ADMINISTRATIVE EXPENDITURE

Fixed Assets RM

Land & Building65,0

00

pg. 93


94/114


Office Furniture3,7

20

Office Fittings9,9

00

Office Renovation20,0

00

Working Capital

Salaries11,0

00

EPF1,5

60

Insurance2

50

Other Expenditure Other Expenditure 1875

Pre-Operations

Deposit (rent, utilities, etc.)7,1

30

Business Registration & Licences2,9

00Insurance & Road Tax for MotorVehicle

2,803

Other Expenditure

TOTAL126,1

38

OPERATIONS EXPENDITURE

Fixed Assets RM

machine and transport161,8

00

pg. 94


95/114


warehouse renovation14,6

60

Working Capital

Raw Materials57,4

50

Carriage Inward & Duty

Salaries, EPF & SOCSO19,0

90

Other Expenditure


Pre-Operations

Deposit (rent, utilities, etc.)Business Registration & LicencesInsurance & Road Tax for MotorVehicle

3,500


00

TOTAL259,8

90

2. Projected sales and purchases:

pg. 95


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PURCHASE PROJECTION

Month 1 57,450

Month 2 52,795Month 3 51,338

Month 4 53,552

Month 5 53,550

Month 6 54,091

Month 7 56,752

Month 8 57,411

Month 9 47,817

Month 10 47,817

Month 11 51,528

Month 12 56,722

Total Year 1 640,823

ToTal Year 2 679,272

Total Year 3 774,370

3. Collection for sales & payment for purchases:

COLLECTIONS FOR SALES PAYMENTS FOR PURCHASES

In the month of sale 100% In the month of purchase

1 month after sale 1 month after purchase 100%

2 months after sale 2 months after purchase

Total 100% Total 100%

4. Economic life of fixed assets &

depreciation method:

FIXED ASSETSEcon. Life

(yrs)FIXED ASSETS

Econ. Life(yrs)

Office Furniture 5 5

pg. 96

SALES PROJECTION

Month 1 111,111

Month 2 107,729

Month 3 104,746

Month 4 110,303

Month 5 110,303

Month 6 112,525Month 7 119,192

Month 8 121,767

Month 9 101,414

Month 10 101,414

Month 11 110,303

Month 12 122,525

Total Year 1 1,333,332




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Office Fittings 5 5

Office Renovation 5 machine and transport 5

- 5 warehouse renovation 5

Signboard 5 5

- 5 5

DEPRECIATION METHOD (1=straight line, 2=declining balance) 1

7. Rate of taxation (for private limitedcompany): TAX RATE

Year 1 28%

Year 2 28%

Year 3 28%8. Business background:

BUSINESS LEGAL ENTITY 2 NATURE OF BUSINESS 3

1 = Private Limited Cpmpany (Sdn.Bhd.) 1 = Manufacturing

2 = Partnership 2 = Trading

3 = Sole Proprietorship 3 = Service

9. Sources of finance:

TERMS OF LOAN (if required)

Interest rate 5%

Loan duration 5

Interest payment method* 2

* Method: 1 = flat rate 2 = annual rest

TERMS OF HIRE-PURCHASE (if required)

Interest rate 5%

Hire-purchase duration 5

pg. 97


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5.2Project implementation cost

MAMALAWN ENTERPRISE

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Asset

Land & Building 65,000 65

Office Furniture 3,720 3,720

Office Fittings 9,900 9,900

Office Renovation 20,000 20,000

Signboard 1,500 1,500

machine and transport 161,800 161,800warehouse renovation 14,660 14,660

Working Capital 1 months

Administrative 12,810 12,810

Marketing 10,500 10,500

Operations 76,540 76,540

Pre-Operations & Other Expenditure 28,598 28,598

Contingencies 10% 40,503 40,503

TOTAL 445,531 40,503 340,028 65

ADMINISTRATIVE BUDGET

Particulars F.AssetsMonthly

Exp. Others Total

Fixed Assets

Land & Building65,0

0065,0

00

Office Furniture3,7

203,7

20

Office Fittings

9,9

00

9,9

00

Office Renovation20,0

0020,0

00

- -

Working Capital

Salaries11,0

0011,0

00

EPF1,5

601,5

60

pg. 98


99/114


Insurance2

502

50

- -

- -

- -

- -

Pre-Operations & Other Expenditure


75

Deposit (rent, utilities, etc.) 7,1

307,1

30

Business Registration & Licences 2,9

002,9

00

Insurance & Road Tax for Motor Vehicle 2,8

032,8

03

Other Pre-Operations Expenditure - -

Total

98,6

20

12,8

10

14,7

08

124,2

63

MARKETING BUDGET

Particulars F.AssetsMonthly

Exp. Others Total

Fixed Assets

Signboard1,5

001,5

00

- -

- -

- -

Working Capital

- -

salaries, EPF, SOCSO10,5

0010,5

00

- -

pg. 99


100/114


- -

- -

- -

- -



00

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor Vehicle - -

Other Pre-Operations Expenditure 6,0

006,0

00

Total1,5

0010,5

007,0

0018,0

00

OPERATIONS BUDGET

Particulars F.Assets Monthly Exp. Others Total

Fixed Assets

machine and transport 161800 161,800

warehouse renovation 14660 14,660

-

-

Working Capital

Raw Materials 57,450 57,450

Carriage Inward & Duty - -

Salaries, EPF & SOCSO 19,090 19,090

- -

- -

- -

- -



pg. 100


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102/114


pg. 102

Fixed Asset Office Furniture Fixed Asset Office Fittings

Cost (RM) 3,720 Cost (RM) 9,900

Method Straight Line Method Straight Line

Economic Life (yrs) 5 Economic Life(yrs) 5

Annual Accumulated Annual AccumYear Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value

- - 3,720 - -

9,9

00

174

474

4 2,976 11,98

01,98

07,9

20

2744

1,488 2,232 2

1,980

3,960

5,940

3744

2,232 1,488 3

1,980

5,940

3,960

4744

2,976 744 4

1,980

7,920

1,980

5744

3,720 - 5

1,980

9,900 -

6 0 0 - 6 0 0 -

7 0 0 - 7 0 0 -

8 0 0 - 8 0 0 -

9 0 0 - 9 0 0 -

10 0 0 - 10 0 0 -

Fixed Asset Office Renovation Fixed Asset

Cost (RM) 20,000 Cost (RM)

Method Straight Line Method Straight Line

Economic Life (yrs) 5 Economic Life(yrs) 5

Annual Accumulated Annual Accum

Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value


103/114


LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULESLOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES

LOAN REPAYMENT SCHEDULE

Amount 40,503

Interest Rate 5%

Duration (yrs) 5

Method Baki Tahunan

Year Principal Interest Total Payment Principal Balance

- - 40,503

18,10

12,02

510,12

6 32,402

28,10

11,62

09,72

1 24,302

38,10

11,21

59,31

6 16,201

48,10

1810

8,911 8,101

58,10

1405

8,506 -

6 0 0 - -

7 0 0 - -

8 0 0 - -

pg. 103


104/114


9 0 0 - -

10 0 0 -

pg. 104


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pg. 105


106/114


MAMALAWN ENTERPRISE

PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 1,333,332 1,426,666 1,533,333

Less: Cost of Sales

Opening stock

Purchases 640,823 679,272 774,370

Less: Ending Stock

Carriage Inward & Duty

Gross Profit

Less: Enpenditure

Administrative Expenditure 153,720 153,720 153,720

Marketing Expenditure 126,000 126,000 126,000

Other Expenditure 3,265 3,265 3,265

Business Registration &Licences

2,900

Insurance & Road Tax forMotor Vehicle

6,303 6,303 6,303

Other Pre-OperationsExpenditure

9,000

Interest on Hire-Purchase

Interest on Loan 2,025 1,620 1,215

Depreciation of Fixed Assets 42,316 42,316 42,316

Operations Expenditure 229,080 229,080 229,080

Total Expenditure 1,215,432 1,241,576 1,336,269

Net Profit Before Tax 117,900 185,090 197,064

Tax 0 0 0

Net Profit After Tax 117,900 185,090 197,064

Accumulated Net Profit 117,900 302,990 500,054

pg. 106


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MAMALAWN ENTERPRISE

PRO-FORMA BALANCE SHEET


ASSETS

Non-Current Assets (BookValue)

Land & Building 65,000 65,000 65,000

Office Furniture 2,976 2,232 1,488

Office Fittings 7,920 5,940 3,960

Office Renovation 16,000 12,000 8,000

Signboard 1,200 900 600

machine and transport 129,440 97,080 64,720

warehouse renovation 11,728 8,796 5,864

Other Assets

Deposit 7,130 7,130 7,130

241,394 199,078 156,762

Current Assets

Stock of Raw Materials 0 0 0

Stock of Finished Goods 0 0 0

Accounts Receivable

Cash Balance 370,658 628,412 954,790

370,658 628,412 954,790

TOTAL ASSETS 619,182 834,620 1,118,682

Owners' Equity

Capital 405,028 405,028 405,028

Accumulated Profit 117,900 302,990 500,054

522,928 708,018 905,082

Long-Term Liabilities

Loan Balance 32,402 24,302 16,201

Hire-Purchase Balance

32,402 24,302 16,201

Current Liabilities

Accounts Payable 56,722 95,171 190,269

TOTAL EQUITY & LIABILITIES 612,052 827,490 1,111,552

pg. 107


108/114


MAMALAWN ENTERPRISE

FINANCIAL RATIO ANALYSIS


LIQUIDITY

Current Ratio 7 7 5

Quick Ratio (Acid Test) 7 7 5

EFFICIENCY

Inventory Turnover #VALUE! #VALUE! #VALUE!

PROFITABILITY

Gross Profit Margin #VALUE! #VALUE! #VALUE!

Net Profit Margin 8.84% 12.97% 12.85%

Return on Assets 19.04% 22.18% 17.62%Return on Equity 22.55% 26.14% 21.77%

SOLVENCY

Debt to Equity 17.04% 16.87% 22.81%

Debt to Assets 14.39% 14.31% 18.46%

Time Interest Earned 57 113 161

pg. 108


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FINANCIAL RATIOS

pg. 109


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pg. 110


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pg. 111


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pg. 112


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pg. 113


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APPENDIX

entrepeneurship business report (diploma study)

Documents