entr200maymester 2009 syllabus

8/14/2019 ENTR200Maymester 2009 Syllabus

1/6

Intro to Entrepreneurship & Innovation

ENTR20000 Maymester 2009

Be Disruptive

Henry (Hank) Feeser, Ph.D.YABI.biz, thinkbeta.com, entr200.com, feeser.net, marathonconnection.com, esposure.com,

MissionMatchup.com, Coupious.com & counting

Course blog:www.thinkbeta.com/blogCourse Web Site: www.entr200.com

Course e-mail: [email protected]

Office & Hours: BDM Center 220Abefore/after class & by appointmentRequired Textbook: Entrepreneurship: Successfully Launching New Ventures Second Edition

(2008), Barringer & Ireland (ISBN: 0-13-224057-2)

Overview: This syllabus is designed to be a guide for ENTR20000. As we go along, I will beupdating the web site to reflect changes in scheduling, readings, etc. Iwill often distribute classmaterials, extra material, or references via the class web site, specifically, www.entr200.com.This may include PowerPoint slides, video clips and/or links, required assignments, and other

timely material. Moodle is as much a part of your course requirements as textbook readings orclass discussion. In general, we will discuss the background provided in the assigned reading in

the textbook first, followed by application via discussion, team presentations, and case/class

discussion the second part of each class meeting. Starting our second meeting, in rotation, twoteams per class meeting will be making a stand-up ad hoc five minute presentation on subjects

that I assign. In general, the topics will be relatively new startups involved in some form of
http://www.thinkbeta.com/bloghttp://www.thinkbeta.com/bloghttp://www.thinkbeta.com/bloghttp://entr200.com/http://entr200.com/mailto:[email protected]:[email protected]:[email protected]://entr200.com/http://www.thinkbeta.com/blog


2/6

Waste-to-ENERGY. Teams will be expected to discuss their product/service offering [include

target market and marketing 4Ps as applicable], is it ten times better than what s currently outthere, how they appear to be making money, and would the team invest in the startup and why,

given the opportunity. Also study and comment on the team formed for the startup. The

assignments for this activity are linked from the Maymester09-Schedule web page which will be

handed out the first day of class; it MAY change & Moodle will always have the latest info.

Course Objectives: This course exposes students to fundamental concepts involved in

entrepreneurial thinking, followed by the formulation and execution of successful businessstartup strategies.This course has a substantial communications component. Entrepreneurialideas are useless without the ability to communicate them clearly and concisely. The majority of

successful entrepreneurial firms are a direct result of team effort. Therefore, we will have teamsmaking both oral and written presentations in support of their analysis of entrepreneurial activity.

Our model of entrepreneurial activity is based on extant strategic management concepts

employing a global perspective. The course will operate real-time, using current business

examples throughout to illustrate entrepreneurship concepts. ENTR20000 is the first course in

the 5-course sequence leading to a Certificate in Entrepreneurship.

Energy Industry: Arguably, solving our

global energy shortage presents fertile groundfor entrepreneurs. President Obama has

proposed and Congress passed a stimulus

package that features energy-efficientgovernment buildings, new and renovated

schools, and environmentally friendly

technologies (12/18/08Journal & Courierp.

A7); all of these incentives involve energy tosome extent. For more details concerning

campaign promises made, and yet to be kept,

see the following Time article from which the jpg above was captured:http://www.time.com/time/health/article/0,8599,1859040,00.html

In this class, the thrust of your development of a new company will start with the development

of a new-to-the-world, or ten times better than anything currently available, product or service

that is related to conversion of waste products into useable ENERGY/Electricity. Unless youcame into ENTR20000 with a burning desire and a well formulated concept for a new businessnot related to energy, all teams will concentrate on ENERGY in one form or another.

Failure Analysis: On a team basis, teams will select, research, and present to the class a detailedanalysis of a recentbusiness failure (NOT caused by the global economy!). Strive to analyze

rather recent startups, NOT smoke-stack companies that have been around forever. It is expectedthat the teams will engage in in-depth secondary research in the Management & Economics

Library (MEL) in preparing for this presentation. The papers will be five pages in length, contain

at least five citations/references in APA format, and are due the day of the teams Failure CasePresentation. See Moodle for more details on this and other assignments.
http://www.time.com/time/health/article/0,8599,1859040,00.htmlhttp://www.time.com/time/health/article/0,8599,1859040,00.htmlhttp://www.time.com/time/health/article/0,8599,1859040,00.html


3/6

Grading Policy:

A+ 970 to 1000; A 920 to 969; A- 900 to 919; B+ 880 to 899; B 820 to 879; B- 800 to

819; C+ 780 to 799; C 700 to 779; D 600 to 699; F Below 600

ENTR200 Spring 2009 Grade Weighting

Graded Assignments Points Team Individual

Online Chapter Quizzes 150 150

Concept Statement 50 50

Primary Research 25 25

Mid Term Presentation 100 50 50

CCS Presentation

CCS/CRV Submission

Wix in support CCS

Failure Case Presentation

Failure Case Paper

Success Case Presentation

Class Work/Participation

100

50

50

100

50

100

75

100

50

50

50

50

50

50

50

75

Coupious Presentation 100 100

Coupious Paper 50 50

Total 1000 525 475

Up to 50 points extra credit may be earned for ACTIVE PARTICIPATION in the www.thinkbeta.com/blog.

ACTIVE PARTICIPATION is defined as engaging with other students in comments to the daily blog entries

at least half the time (7 days per week) within 24 hours of the blog being posted. The blog (WordPress)

logs will be used to determine participation. Use a blog/commenter name so I can easily identify you as

being a class member, not a pseudo name.

The second to last day of class we will have an Elevator Pitch Contest. All members of the winning team

will receive 25 points extra credit for their winning effort.All team members must be present for the

team members to receive extra credit.

From time to time, additional extra credit activities MAY be made available to students.

Note: Your current accumulation of points in the course is always available via the Grade link in Moodle.

Exams: The Mid-Term exam will consist of a team effort. The team effort is a video interview

with an entrepreneur resulting in a 5-7 minute video posted onwww.viddler.com. Teams willpresent their interviews in class. Additional details will be provided in class and via Moodle.All

team members are required to present for the Mid-Term.

The next to the last class period, teams will select a representive from their team to make a two

minute elevator pitch of the teams business idea to the class. All of the pitches will be of suchsuperior quality that the teams will be invited to my auxilary office of CRV (classroom) to make

a more detailed presentation. This presentation on the last day of class is your final exam. The
http://www.viddler.com/http://www.viddler.com/http://www.viddler.com/http://www.viddler.com/


4/6

final exam is a Comprehensive Concept Statement (CCS) which is also to be prepared by

assigned teams. Teams will make a 5 minute presentation of their CCS last day of class. Detailsare linked in Moodle.

Cases: Ten teams will be formed. Team membership will be assigned due to students having a

class standing of freshman to Ph.D.candidate, and coming from all colleges. Team assignmentswill be posted on Moodle. Starting Tuesday May 26, teams will present their analysis of their

researched failure cases addressing as a minimum items 1-5 below. The analysis should be timed

to cover all salient points within a half an hour time limit. I will critique the teams analysisfollowing their presentation. Evaluation will be based 50% on the overall team presentation, and

50% on individuals, i.e., 50 points total for the team, and 50 points total for the individual, for atotal of 100 possible points per student. Each team member [student] will:

a. Research their chosen company, and write a "Failure Mode" paper using APA format and at

least 5 references covering as a minimum the following:(1) Intro with time line

(2) Initially solved what problem & how(3) Better than what was available at start? 10X?

(4) Specific analysis why succeeded/failed(5) Lessons learned/what could-should have been done differently

(6) Bibliography

The paper is weighted 50 points for each team member, should be 5 pages in length, and is due

the day of the teams oral presentation NO EXCEPTIONS.

b. The teams will be required to make a presentation based on their paper and research.c. On the same date, teams will start presenting the assigned Success Cases from the MM 09

Schedule. The presentations should be keyed toward an overview of the company, an analysis of

the industry in which they are competing, competitior analysis, keys to their success, and

probability of future success, and any recommendations the team may have for the founder/CEO.Include information/analysis of the company management team. It is expected that teams update

the material using generally available Krannert Management and Economics and online

materials.No paper is required for the success cases.

Quizzes: We will be covering all 15 chapters in the text. Every day of the week during which a

chapter is covered in class there will be a ten question, ten point quiz available on Moodle. All

students are required to take this quiz. You will have to stay current in both the textbookassignments AND studying of Failure Cases AND Success Cases. There are a total of 150 points

based on quizzes. See the Maymester 2009 Schedule for details (Moodle).

Participation: Your participation is the single most essential factor in determining the success of

this class. I prefer to talk with the class rather than to the class. This class is very uniqueand a team of students will be much more productive than a group of individuals. Therefore, I

will be relying on you to help develop an environment that is conducive to learning. I expect youto arrive on time and prepared. Most importantly, I expect you to take an active role in the

discussion by asking good questions, raising interesting points, and taking part in individual and

team assignments. Making meaningful commentsand active involvement in the thinkbeta blog


5/6

is considered to be part of your required participation in this class. Participation is evaluated as

follows:

Score Participation Criteria

0/10 Demonstrates consistently poor attendance, consistently poor preparation, hinderslearning of others, works poorly with the team.

10/20Demonstrates inconsistent attendance/timeliness/preparation in class and team activities.Rarely participates in class discussion and does little to help with case discussions.

20/30Actively participates in case OR class discussion. Demonstrates consistentpreparation/participation in class OR works well with the team.

30/40Actively participates in discussion and case activity. Demonstrates consistent

preparation/participation in class AND works well with the team.

40/75

Actively participates in discussion and case activity AND consistently demonstratesinsight - asks great questions, applies and integrates concepts, and helps classmates by

asking questions of them and providing constructive feedback when appropriate,

demonstrates team leadership AND participates in blog.

General Rules:

While I find that most students are eager to contribute to an atmosphere of learning, I do have a

few guidelines I expect to be met as a minimum:

1. Please, do not be late for class. We start on time and I expect you to be seated, ready to go!

It is very disruptive for students to consistently come into our classroom after we have started. I

realize that the Jischke/BMED building is distant from the main campusfly to class!

2. If you need to miss class for some legitimate reason, please do not contact me to find outwhat we did, or are going to do. You should contact a classmate/team member to find out what

we covered. Do not contact me to find out if it is OK to miss class. As an entrepreneur, you

cannot skip business meetings, be unprepared, or otherwise flake out. Anyone with health orpersonal problems that requires absence from multiple classes should notify the Dean of Students

Office. Regardless of your situation, you are expected to complete all required class work as

scheduled. Letters from the Dean of Students are NOT magic passes.

3. Attendance is your decision. Absenteeism is a problem when you miss more than one class

in Maymester, the same as an entire week of regular semester. You have one absence of your

choice (sick, whatever); you may be docked one full letter grade for each absence

thereafter. Attendance may be taken in unique waysbiometric, Purdue Student ID scan,quiz, by teams or manually

4. Late papers, assignments, projects, etc. will not be accepted at all except for prearranged

medical, family emergency, and University-sanctioned reasons (sports, etc.)


6/6

entr200maymester 2009 syllabus

Documents