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Method in Madness Autumn Tour 2016 Marketing Pack

www.entitatheatre.co.uk Page � of �1 7

Photo by Tim Kelly

Company Contact Details:Jamie Woods (Co-Artistic Director) - 07527993750Katharine Hardman (Co-Artistic Director) - 07724911567Reach us by email at: [email protected]

“It is truly difficult to fault this production. Method in Madness is harrowingly beautiful, and a stunning display of visceral new physical theatre” ★★★★ A Younger Theatre

Method in MadnessMarketing Information Pack: Autumn Tour 2016

Entita Theatre presents

mailto:[email protected]


http://www.entitatheatre.co.uk


Contacting the company for further support:

For all enquiries please contact [email protected] and if specifically for the attention of Jamie or Kat please cc the relevant address from the options below.

For all press enquiries please cc or phone:Jamie Woods, [email protected], 07527993750

For all other enquiries, or if Jamie is unavailable please cc or phone:Katharine Hardman, [email protected], 07724911567

Accessing the marketing resources:

All supporting marketing content will be available for download from our website. Please navigate to the url www.entitatheatre.co.uk/venues and enter the following password - ophelia16

Using this marketing pack:

This pack has been designed to include everything you will need to promote Method in Madness ahead of performances at your venue. You will find the following information and resources laid out in this pack -

More information about the production (page 3)

Marketing copy (page 4-5)Template press release (page 6)

Information for box office (page 7)


Contact Info & Resources




http://www.entitatheatre.co.uk/venues




About the Production

About the Production:

Method in Madness is a piece of new writing, set in 1941 during the height of World War II in Blitz-struck London. It follows an American actress preparing to make her West-End debut as Ophelia in a staging of Hamlet.

In the rehearsal room, despite the efforts of her director and co-actors, the actress struggles to connect to the famous character. Homesick and torn between assuming her character and comforting her own mother overseas she desperately turns to method acting for salvation. However the boundaries between theatre and reality quickly blur and amongst the bombs and sirens of the Blitz the Hollywood starlet gives the performance of her life.

Method in Madness fuses Shakespearean text and new writing, told through thrilling physical theatre, stunning dance sequences and beautiful mask/puppetry work, framed by three dynamic set-piece mirrors that form strong visual stage imagery to demonstrate the changing environments of the piece alongside the performers. The production draws its powerful soundtrack solely from the hauntingly powerful music of celebrated British singer-songwriter Laura Marling.

The production is Entita’s most successful to date and has been performed at several arts festivals including the International Youth Arts Festival, Catford-Upon-Avon Festival, Kingston Connections Festival of Stories and the Edinburgh Festival Fringe. It was awarded “Best of Fest” at IYAF in 2014 and was shortlisted for the National Student Drama Festival the following year.




Marketing Copy

Company/Credit Entita Theatre present

Show title Method in Madness

[Note syntax: capital M in Method and capital M in Madness]

Long copy(150 words)

When a young Hollywood starlet struggles to connect with Shakespeare's Ophelia she desperately turns to method acting for salvation. Soon the boundaries between theatre and her own reality become blurred and amongst the bombs and sirens of Blitz-struck WWII London her stunning portrayal quickly becomes the performance of her life.

Method in Madness fuses both Shakespearean text and new writing with stunning physical theatre and extraordinary dance, soundtracked by the haunting music of Laura Marling. The production explores the pressure upon all actresses who tackle one of Shakespeare’s most enigmatic female characters whilst presenting the associated dangers of taking method acting too far. The play also highlights the rarely-hailed defiance of British theatre against the efforts by Nazi bombers to demoralise and divide a nation.

“Gorgeous, poignant and breathtaking, and needs to be seen” edfringereview

“Harrowingly beautiful … a stunning display of visceral new physical theatre” A Younger Theatre

Medium copy(100 words)

When a young Hollywood starlet struggles to connect with Shakespeare's Ophelia she desperately turns to method acting for salvation. Soon the boundaries between theatre and her own reality become blurred and amongst the bombs and sirens of Blitz-struck WWII London her stunning portrayal quickly becomes the performance of her life.

Method in Madness fuses both Shakespearean text and new writing with stunning physical theatre and extraordinary dance, soundtracked by the haunting music of Laura Marling.

“Gorgeous, poignant and breathtaking, and needs to be seen” edfringereview

“Harrowingly beautiful … a stunning display of visceral new physical theatre” A Younger Theatre

Short copy(50 words)

Theatre and reality blurs for a young actress playing Shakespeare’s Ophelia. Amongst the bombs and sirens of blitz-struck London her stunning portrayal becomes the performance of her life.

Method in Madness fuses new writing with stunning physical theatre and dance, soundtracked by Laura Marling.

“Gorgeous, poignant and breathtaking” edfringereview

Photography credit (if applicable)

High resolution images can be downloaded from the venue section of our website where photographer credits are listed in the filenames.




Age suitability Due to the mature themes presented in the production and some brief intense scenes Method in Madness is better suited to ages 11+

Running time 60 minutes [no interval]

Online links(Twitter, hashtag, website, Facebook, YouTube)

www.entitatheatre.co.uk (or for production page on website) http://www.entitatheatre.co.uk/#!method-in-madness/aevl3

@EntitaTheatre #MethodinMadnesswww.facebook.com/entitatheatre

(for production tour trailer) https://www.youtube.com/watch?v=zfn0Eb8qU2o

Marketing Copy (continued)



http://www.entitatheatre.co.uk/#!method-in-madness/aevl3

http://www.facebook.com/entitatheatre

https://www.youtube.com/watch?v=zfn0Eb8qU2o



Template Press Release

Subject line: A young Hollywood starlet gives Blitz-struck London the performance of her life.

Entita Theatre present Method in Madness

[INSERT DATES HERE] [INSERT VENUE HERE]

Fringe Guru Broadway Baby edfringereview A Younger Theatre

Entita Theatre present their critically acclaimed production Method in Madness. Following a sell-out run at Catford-Upon-Avon festival, the production will tour across England in Autumn 2016.

London, 1941. When a young Hollywood starlet struggles to connect with Shakespeare's Ophelia she desperately turns to method acting for salvation. Soon the boundaries between theatre and her own reality become blurred and amongst the bombs and sirens of Blitz-struck WWII London her stunning portrayal quickly becomes the performance of her life.

Method in Madness fuses both Shakespearean text and new writing with stunning physical theatre and extraordinary dance, soundtracked by the haunting music of Laura Marling. The production explores the pressure upon all actresses who tackle one of Shakespeare’s most enigmatic female characters and also presents the dangers of taking method acting too far. The play also highlights the rarely-hailed defiance of British theatre against the efforts by Nazi bombers to demoralise and divide a nation.

“It is truly difficult to fault this production … A stunning display of visceral new physical theatre” A Younger Theatre “An extraordinary and terrifying exploration of the effects of acting, violence and madness, fusing together intelligent new writing with Shakespeare’s text” Broadway Baby “Method in Madness shows all the genius, skill and confidence of theatre-makers ten times as established” edfringereview.com “The perfect soundtrack - revelatory use of the work of singer-songwriter Laura Marling” Fringe Guru

Entita Theatre specialise in producing new, dynamic physical theatre productions inspired by Shakespeare’s characters and stories. The company, run by Co-Artistic Directors Jamie Woods and Katharine Hardman, have just completed a residency as the Graduate Theatre Company at the University of Kent. Entita were awarded “Best of Fest” at the International Youth Arts Festival 2014 for Method in Madness which was also shortlisted for the National Student Drama Festival 2015 by Alexandra Spencer-Jones of Action to the Word. Entita presented both Method in Madness and their current work-in-progress Fall at the Edinburgh Festival Fringe 2015 to critical acclaim.

ENDS




Box Office Information

A quick way to describe the performance?

Theatre and reality blurs for a young Hollywood actress playing Shakespeare’s Ophelia on the West End Stage. Amongst the bombs and sirens of blitz-struck World War II London her stunning portrayal becomes the performance of her life.

How long is the performance?

1 hour, with no interval.

Are there any lighting or strobe effects?

The lighting is quite gentle throughout, there is no use of a strobe.

What is the age recommendation?

Due to the mature themes presented in the production and some intense scenes Method in Madness is better suited to ages 11+

Is there any music or songs?

Entita only use the music of one artist in their productions, and Method in Madness features a bespoke soundtrack drawn solely from the powerful and haunting folk music of celebrated singer-songwriter Laura Marling.

What does the set look like?

The set is comprised of three wooden mirrors set on wheels, which are moved around the stage by the actors to form the environments of the play. The mirrors can be lit to be transparent or opaque and this effect is used throughout the production.

How many performers are there?

There are 7 performers.

Who are Entita Theatre?

Entita are an emerging physical theatre company who producing new, dynamic and visually stunning productions inspired by Shakespeare's characters and stories.

How can I find out more about Entita?

You can visit their website at www.entitatheatre.co.uk to find out more about this production and their other work, including production photos.




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