Entertainment, smart toys & the internet of things.

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Post on 11-Aug-2014




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Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1


Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011- What is #iot? When we embed connectivity in everyday objects When those objects are designed with an understanding of the affordances of the web. Hardware (open/closed) Connectivity (wi, zigbee/radio, GSM) Battery life Standards Privacy Security What things? What things? Smart Cities Smart Homes Wearables Other Flying Saucers in 1957 Frigidaires future kitchen in 1956 Honeywells Kitchen Computer in 1969 fuckyeahinternetfridge.tumblr.com/ Dick Tracys watch in1946 #iot is everywhere! Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products .. Extending your screen-based content in the real world. Tracking activity early on Using toys to play on screens Rewarding you for on screen play Extending play online Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux Pros Cons Extending your cloud-based content in the real world. Tracking physical activity Playing remotely Good Night Lamp Playing with other senses Content on demand & timed Works as a product even when the data doesnt work. Dependant on the structure of your data & APIs Pros Cons Smart vs connected. designswarm.com/blog How to do this? Assume a minimum investment of 5K to develop a crowdfunding worth prototype. Assume a minimum of 200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales. The good news Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. Itll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand. Its early days. Careful about the data though! Education tools are increasing expectations Kiitos. Thank you. Merci. Grazie. @iotwatch @GNLteam @ConnectedIOT Alexandra Deschamps-Sonsino alex@designswarm.com