Entertainment and Media Industry in India

Presented By:-Sourabh Shrivastava

Tanaya Shrivastava

Vaibhav Tiwari

Entertainment and Media

Introduction• Entertainment Industry in India has

registered an explosive growth in last two decades making it one of the fastest growing Industries in India.

• From a single state owned channel, Doordarshan in the 1990s there are more than 400 active channels in the country world wide.

• India is among the top 15 countries in the Entertainment and Media Industry by size, and is projected to be the fastest growing among even them.

• Also the rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure to a great extent.

Revenue Generated By Industry

• The Media and Entertainment Industry consists of many different segments such as :-

a) Television

b) Print

c) Films

It also includes smaller segments like:-

a) Radio

b) Music

c) OOH

d) Animation

e) Gaming

f) Visual effects (VFX)

g) Internet advertising

Revenue Contribution

Key Pillars for Growth

Television Industry

• Television is one of the major mass media of India and is a huge industry and has thousands of programs in all the states of India.

• Today India boasts of being the third largest television market in the world.

• The small screen has produced numerous celebrities of their own kind some even attaining national fame.

• TV soaps are extremely popular with housewives as well as working women. Approximately half of all Indian households own a television.

• Television first came to India in the form of Doordarshan (DD) on Sept 15, 1959.

• Doordarshan is the National Television Network of India and also one of the largest broadcasting organizations in the world.

Growth in India

Print Industry

• Indian print industry is growing strong and is expected to grow similarly.

• Print industry in India is the world's second largest with over 90 million copies in circulation daily after China with 130 million copies in circulation daily.

• Much of the entertainment and media segments are now focusing on growth in regional areas and smaller towns.

• Regional papers give advertisers access to localized populations and their niche target audience.

• Newspapers have realized value and have gone one step further and have launched area specific newspapers.

• The major challenge faced by this segment of media and entertainment industry is newsprint which continues to threaten profitability.

• Newsprint forms a major component of the cost of publishing a newspaper.

• It is roughly 40 -50 percent of the total cost.

Radio Industry

• Radio broadcasting in India started in British India in 1923 with the Radio Club of Bombay.

• All India Radio (AIR) was established in 1936 which is one of the largest radio networks in the world including the AIR FM. AM, FM and even Satellite Radio have made a huge impact on the Industry in India.

• Famous stations are Radio Mirchi has maintained a lead position in most cities it operates in and other channels like Radio City, Red FM, Big FM, Fever, Radio One have also been able to get significant traction.

• Till 1990 Indian economy was closed, no private player was allowed to enter and Akashwani has the sole responsibility to cater to the wide and culturally diverse Indian consumer base.

• Then, Ministry of Information and broadcasting is planning to release additional frequencies in all markets.

• One of the major reasons for such an interest in the industry is the increased profitability.

Film Industry

• Films are the most important form of entertainment in India.

• Film industry in India is among the largest in the world in terms of films produced

(approximately 800) in different languages which include films in Hindi, Bengali, Tamil, Telegu, Punjabi and Malayalam.

• Approximately twenty-three million Indians go to see a film every day.

• India has a National Film Development Corporation (NFDC) which finances some films. A few film makers, who would find it hard to obtain finance from the regular sources, have been financed by the NFDC.

Growth of Film Industry

Top Ten Players Of Entertainment And Media Industry

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